INTRODUCTION

• Caleb Braham, a new bern ,N.C. pharmacist, created

Pepsi-cola in the late 1890s
• PepsiCo Inc( incorporated in 1986) is a Global food and
beverage corporation based in New York
• Founded in 1965 by Donald M.kendall and Herman W. lay
through merging their companies
• Doing business in more than 200 countries
• Generate 62.8 billion in revenue in 2016 and has 264000
employees worldwide (2016)
• 2nd largest manufacturer of soft drinks in the world
CONTINUED…..

• The main product Pepsi-Cola sells over 100 billion

cans a year .Besides Pepsi-Cola brands, the company
owns the brands such as Quacker Oats Gatorade ,
Marinda, Frito-Lay and many others
 History
1893:First introduced by Caleb Bradham as
“Brad’s drink” in New Bern, North Carolina
1902:First Pepsi Cola company launch

1903:Sales increase to 7968 gallons of syrup to 19848

gallons with the introduction of six-ounce bottles

1909: Automobile race pioneer Barney Oldfield

was the first celebrity to endorse Pepsi Cola
 CONTINUED…
• 1930’s-1950’s
• 1931: Pepsi Cola company entered bankruptcy
(depth of great depression)
• Eight years later, Pepsi assets were purchased by
Charles Guth , president of Loft Inc.
• Pepsi gained popularity by price shift from
10cents to 5cents on 12-ounce bottle with
advertising campaign of “Twelve full ounces,
that’s a lot”/ “twice as much for a nickel too” etc
• From 1936 to 1938 , Pepsi-cola’s profits
doubled. (advertisements based on price )
• In 1959, Miss Crawford was elected as a
member of board of board of directors
• A new logo incorporating the “bottle cap” was
adopted
 LOGO
• 1898: Labeled as Pepsi Cola with its first logo
• 1929: logo was changed again after its first logo
redesign in 1926
THE PEPSI GENERATIONS
• In the late 1950’s , the spirit of 1st Pepsi
generation campaign has been the America’s
best loved advertising which were “Have a
Pepsi Day”, “Pepsi Now!”, Catch that Pepsi
Spirit!” etc
• 1964:Mountain Dew was added to Pepsi-Cola
brands
• 1965:Pepsi-Cola Company merged with
marketer of salty snacks, Frito-Lay Inc. to
form PepsiCo, Inc.
• Donald M. Kendall became the founder in
1965
 Pepsi Cola Pakistan
Pepsi has proven itself to be the
No.1 Soft drink in Pakistan. Now,
Pepsi is recognized as Pakistan’s
national drink. In 1971, first plant
of Pepsi was constructed in
Multan, and from thereafter, Pepsi
is going higher and higher .
PRODUCTS:
Pepsi-Cola,Mirinda,7up
Mountain Dew, Diet 7up, Diet
Pepsi, Lays, Kurkure, Aquafina,
Slice juice
PRODUCTS OF PEPSICO
THE WORLD’S GREATEST FOOD AND
BEVERAGES BRAND
 AQUAFINA
The purified water, refreshed your body craves in its
its purest form.

BRISK
The original iced tea with tons of attitude.

CHEETOS
Cheetos snacks are playfully mischievous
cheesy crunch that add a little lighten-up
moment to any day.

MOUNTAIN DEW
All the great taste and intensity of dew without
calories.
LAYS
Wherever smile happens and happiness is
celebrate there is lays potato chips to share
the moment of happiness.
PEPSI VARIATION
Diet Pepsi
Pepsi Cola
Pepsi Jazz Strawberries & Cream
Pepsi Jazz Black Cherry & Vanilla
Pepsi Lime
Pepsi Max
Pepsi Perfect
Crystal Pepsi
 COMPETITORS OF PEPSICO

Here are the following

competitors of PepsiCo.
❖Coca Cola Company
❖Dr. Pepper Snapple Group
❖Hansen Natural Corporation
❖Kraft Foods Inc. etc
PEPSICO VS. COCA COLA
Pepsi and coca cola are two international soft drink giants.
Pepsi has a very strong competition with Coke, but by the
product diversification like Lays and Kurkure are the good
revenue driver for Pepsi which Coke missing in its
segment ,which gives PepsiCo a smart move in the market
PEPSICO VS. DR PEPPER SNAPPLE
Another main competitor of PepsiCo
is Snapple. It has a
numerous strengths that enable it to
thrive in the market place. It has a
strong distribution channel, strong
dealer community, good return on
capital expenditure. So sometime it
becomes a great hurdle for the
PepsiCo to defeat or beat the strengths
of Snapple.
 PEPSICO
STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
 STRENGTHS
❖High brand recognition and reputation
❖Comprehensive product portfolio
❖High level of Customer Loyalty
❖Strong distribution
❖Clear target audience
Weaknesses
✓COMPETITION
✓PRODUCTS PERCEIVED AS
UNHEALTHY
✓OVER DEPENDENCE ON US MARKET
✓FAILED PRODUCTS SUCH AS
CRYSTAL PEPSI
OPPORTUNITIES
✓Introducing healthy food and
beverages in product portfolio
✓Introducing new Flavors
✓Corporate social responsibilities
✓Research and development
 THREATS
❖ Competitors such as coca cola, Nestle and so on
❖ Rapid decline in the sales of carbonated drinks
due to Health Factor
❖ Economic Slowdown such as recession and
inflation
❖ Government Norms
 PepsiCo
Journey Towards an Ethical and socially
Responsible Culture
 PROBLEM FACED BY PEPSICO
IN INDIA
➢ PepsiCo first entered the Indian market in 1989, and since then the
company has become one of the largest food and beverage
companies in the country.

➢ In 2003, the Centre for Science and Environment (CSE) claimed

that the water which PepsiCo and other beverage companies in
India were using contained toxins.

➢ Another claim cited by farmers in India that the Pepsi

manufacturing plants are polluting the lands.
 HEALTH ISSUES FACED BY PEPSI
As America is becoming more health-conscious and desires:
➢ Low calorie.
➢ Low fat.
➢ Natural items.
➢ Instead of processed sugary and salty foods.

Drinking soda include:

➢ Increased caloric intake.
➢ Possibility of tooth decay due to soda’s acidity.
➢ Caffeine dependence.
➢ Weaker bones.

PepsiCo’s traditional snack items have met with similar criticism.

➢ Products contain a high amount of sodium
➢ Sugar
➢ Being highly caloric and fatty.
 AQUAFINA TAP WATER
➢ In 2007 there is International claimed that the company was using
tap water to fill the Aquafina water bottles being sold.

➢ The water was not regular tap water but came from a public water.

➢ It was not publically known that it included a rigorous seven-step

process which makes it purified.

➢ Label on the Aquafina bottle had snow capped mountains on it,

which seems to suggest that the water is purified spring water.

➢ PepsiCo is now required to put the words “Public Water Source” on

the label.
 CONCLUSION
PepsiCo is the classic business success story, starting with one man’s
invention and becoming a multimillion dollar enterprise with operations
all across the globe.

PepsiCo has received many awards and recognitions over the years,
including:
➢ Being ranked in the top 25 of the best global brands,
➢ Ranking number four overall by Diversity Inc,
➢ Earning the Green Award by the Environmental Protection
Agency.