Product: Bukayo

Business Description

Bukayo is commonly sold in public markets within the market’s desserts and delicacies section. Although
there isn’t a single famous company or business venture that introduces bukayo as their main and core product
or the very product that defines their business. Example when we say Coke, we already think that it’s the
company that sells the best softdrinks out there and regarding Bukayo there isn’t a company/business
enterprise like that, a company/business venture that promotes this sweet dessert only found here in the
Philippines and this is what the business aims to accomplish.

Product Description

Bukayo is a coconut dessert and we all know coconut is good for our body and we use caramel or
honey here as sweeteners which are sweet but not potentially dangerous for our health. Bukayo can be given
as something to give your family everytime you go home or be your finger food but a dessert when you go to
work and even share it with your workmates. The possibilities doesn’t end there because even you are just a
student it is cheap and affordable so you can buy packs of them and eat it in school with your friends and we
all know eating and sharing with friends is much more fun than eating alone. It can be a simple present for
teachers, supervisors in work, or even to our relatives when we go to our provinces and most commonly our
grandparents because old folks love this old dessert.

Description of Buyers

Most Filipinos love dessert and this dessert is not from any other country but from our own and it is even
better than other imported desserts. It is a Filipino pride so, as Filipinos we should entertain in buying products of
our own. Old folks, parents, workers, even students can buy them because it is affordable and cheap. Even just
by looking at the looks of it, it already appears so delicious and tasty and many people love things that are
tasty, delicious and cheap.

Product Location

This business enterprise is situated at Mandaluyong, Philippines Brgy. Poblacion I. Lopez. In a street
wherein many people who just walks by can see and can be tempted to buy and it is an efficient strategy
because such people varies, some are students, some are people who go to work such as teachers, some are
just people sending their child to school, etc. and this can make my product and business known to everyone
inside and outside the community. Although orders can be made only in bulk buys and for inquiries can be
done through the business’ Facebook and other social media accounts.

Reason for choosing this location

 As said because it is a populated are where many people pass by and can see my products and if they
want to they can buy along the way. It can even be popular in the community and even outside if they would
love my product in a domino effect starting from hearsays and personal testimonies of how good what I’m
selling is especially with a cheap and affordable price.

Long-term goals

 To become a larger business enterprise

 To become a well-known Bukayo franchise Business
 To Promote and make a product of our own known to the world.

Amount of Capitalization

Expected capital:

P1, 500

Expected Profit:

P2, 500

Source of Capital

As a student I have my allowance and I can add it to my own investment

Business Organization

Sole Proprietorship although open to have partners in order to encompass other Filipino of origin desserts
and delicacies

Pricing

P10.00-15.00/pack

Mode of Promotion

 Social Media: Facebook, Instagram, twitter, Snap Chat, Pinterest, Etc.

 Make a blog about Bukayo and introduce/advertise my business that sells Bukayo/Vlog
 Flyers
 Spread the word to my friends and classmates (Personally and use of technology as communication)
 Posters

Technical Requirements

Table and a stand for my business signage

Economic Benefits

 It would help me pay my tuition/my sibling’s tuition

 It can cover my allowance and use the allowance my parents to me as additional capital or deposit it
in a bank for savings
 Cover miscellaneous expenses of mine
 If it would become a larger business retailing/reselling would help the lives of other Filipinos I would
employ and especially the tax involved in all of this would help the country and its economy.

Social Benefits

 Promote to the people Filipino pride products

 Promote NO-to colonial mentality
 Entertain people to buy cheap and delicious deserts
 It can spontaneously help/benefit/put people in an advantage with their social lives by buying it for
their friends and families/eating it with them
 Promote patriotism
 Personally help me with my Social Anxiety because this would allow me to meet many people
 Promote Filipino culture and tradition, we love to eat
 Promoting healthy dessert of Filipino means healthier people/community not only physically but also
socially

Organizational Plan