Dabur Chyawanprash has anti-oxidant properties & strengthens your body's internal defense

mechanism, the immune system, thereby protecting you from everyday infections, cough, cold & stress etc.

At a time when flu and viruses are everywhere, your immunity system provides the best prevention from
these deadly diseases. Chyawanprash, a time-tested, age-old formulation has a number of herbs like
Amla, known to be one of the best antioxidants, Giloy (Guduchi) known to have immuno modulatory
properties, and has more than 40 other natural ingredients, to boost immunity.
Dabur Chyawanprash, The Health Giver

Dabur Chyawanprash, The Health Giver

• Derived from 2,500-year-old Ayurvedic formula
• Totally chemical-free, natural and safe
• Powerful combination of herbs and plant extracts in a base of Amla fruit pulp
• Refined by Dabur to provide traditional goodness with best quality
• Reinforces the immune system & helps fight disease
• Trusted health provider of a majority of Indian households

Usage
Dabur Chyawanprash has a tangy sweet-sour taste and the consistency of jam. It can be taken directly or with milk
and as bread spread. In all cases, its therapeutic properties remain stable and active. In winters, have a glass of warm

'Immunity, now Sugar-Free'

Dabur has been at the forefront of making the age-old wisdom of Ayurveda relevant for today's living
through formulations that add health to our lives. Through this expertise, Dabur brings to you
Dabur ChyawanPrakash that gives you Immunity in a sugar-free format. It contains no added sugar, and
is safe for Diabetics.
milk after having Chyawanprash. In summers, have a glass of cold milk after having Chyawanprash.

Dose
1-2 teaspoonful

Dabur India Limited has marked its presence with significant achievements and today commands
a market leadership status. Our story of success is based on dedication to nature, corporate and
process hygiene, dynamic leadership and commitment to our partners and stakeholders. The
results of our policies and initiatives speak for themselves.

 Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)
 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer
 Health Division (CHD) and International Business Division (IBD)
 3 Subsidiary Group companies - Dabur International, Fem Care
Pharma and newu and 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur
Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care
(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-
UAE), Weikfield International (UAE) and Jaquline Inc. (USA).
 17 ultra-modern manufacturing units spread around the globe
 Products marketed in over 60 countries
 Wide and deep market penetration with 50 C&F agents, more than 5000
distributors and over2.8 million retail outlets all over India
Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum
through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods
 Master brands:
 Dabur - Ayurvedic healthcare products
 Vatika - Premium hair care
 Hajmola - Tasty digestives
 Réal - Fruit juices & beverages
 Fem - Fairness bleaches & skin care products
 9 Billion-Rupee brands: Dabur Amla, Dabur
Chyawanprash,Vatika, Réal, Dabur Red Toothpaste, Dabur
Lal Dant Manjan,Babool, Hajmola and Dabur Honey
 Strategic positioning of Honey as food product, leading to
market leadership (over 75%) in branded honey market
 Dabur Chyawanprash the largest selling Ayurvedic medicine
with over 65% market share.
 Vatika Shampoo has been the fastest selling shampoo brand in
India for three years in a row
 Hajmola tablets in command with 60% market share of digestive
tablets category. About 2.5 crore Hajmola tablets are
consumed in India every day
 Leader in herbal digestives with 90% market share
Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and
Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use
formats
 Has more than 300 products sold through prescriptions as well as
over the counter
 Major categories in traditional formulations include:
- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils
 Proprietary Ayurvedic medicines developed by Dabur include:
- Nature Care Isabgol
 - Madhuvaani
- Trifgol
 Division also works for promotion of Ayurveda through organised
community of traditional practitioners and developing fresh
batches of students
International Business Division (IBD) caters to the health and personal care needs of customers
across different international markets, spanning the Middle East, North & West Africa, EU and
the US with its brands Dabur & Vatika

 Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales
 Leveraging the 'Natural' preference among local consumers to increase share in perosnal care
categories
 Focus markets:
- GCC
- Egypt
- Nigeria
- Bangladesh
- Nepal
- US
 High level of localization of manufacturing and sales & marketing

"Dedicated to the health and well being of every household"

This is our company. We accept personal responsibility, and accountability to meet business needs.

We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to be the
best at doing what matters most.

People are our most important asset. We add value through result driven training, and we encourage & reward
excellence.

We have superior understanding of consumer needs and develop products to fulfill them better.
 We work together on the principle of mutual trust & transparency in a boundary-less organisation. We are intellectually
honest in advocating proposals, including recognizing risks.

Continuous innovation in products & processes is the basis of our success.

SWOT
Strenght
Century old company
Established brand
Ayurvedic/herbal product line
Leader in herbal digestives where company has 90% market share
Inovativeness in promotions
Weakness
Profitability uneven in product lines
Opportunities
Extend vatika brand to skin care and body wash segments
Launch several OTC brands
Southern india market
oRal care segement
Threats
Competition in FMCG sector from well established names
Other fields of medicines-homeopathethic, allopathic
Markets where herbal products are not recognized

Product
Into 5 power brands-dabur healthcare chavanprash,Vatika-herbal beauty brand, anmol- personal care market,
real- foods,Hajmola-digestives
Quality-high
Sizes-all sizes
Design-tetra pack,bnottles,sachets
PRICE
Variable pricing to have reach to all type of segements
Selective price reduction to increase demand
Cutting price to stand out against competition
Came out with Rs.1 vatika shampoo to increase market share
Introduction of small packs rs.5
PLACE
Increased it geographic areas to increase sales revenue
Entered south Indian market
Presence in over 50 countries
Subsidiaries in Nepal,Nigeria. Bandgladesh and Pakistan
Focus ares:asia pacific, Afghanistan, Russia and other CIF countries
PROMOTIONS
Different brand-differenet marketing and promotins
Advertising camopaign with Mr.bahchan
Adopted integrated marketin communication program in 2003 to increase market share
Targeted institutional market which included hotels and airlines
Discovery with discovery channel
Training and workshops for food and beverage professionals

Benefits of Dabur Chyawanprash

• Powerful anti-oxidant
• Strengthens body's internal defense mechanism
• Builds immunity
• Protection against oxidative injury due to smoking

The brand is perceived to be a health supplement for elders and kids . The younger generation feels that the
brand is not relevant for them. Dabur had earlier addressed this issue in their earlier campaign ' Zaroorat
Hai ' using the concept of ' role reversal ' .

Although Big B provided huge equity to the brand, the elderly ambassador further reinforced the perception
that the product is for older people.