Sie sind auf Seite 1von 2


Do you think it is wise for Domino’s to stick to its traditional “home delivery”
business model, even when that is not in the norm in a country and when its
international rivals have changed their format?

It’s still wise for dominos to stay to its ancient home delivery business model as a
result of it's their and true business model of delivery. Even once its international
rivals have modified their format; it might be wise for dominos to continue
business because it would facilitate them to differentiate
from alternative international rivals.
Things vary from country to country as in united declared pizza pie is viewed as an
informal food whereas in as country like japan, it's a lot of a rich food. so it's vital for
domino to differentiate itself by providing a unique kind of service viz the
house delivery model and not depend upon the standard dinning
model wherever the server comes out and takes and order

2. What do you think domino’s does from an organization perspective to make sure
that it accommodates local differences in customers tastes and preferences?

Most students can most likely agree that dominos

has suburbanized the promoting operate to some extent to permit native managers
to tinker with the promoting combine to make an
improved match with native markets. Students can most likely recommend those
dominos examiners the market and tests completely different choices
domestically before creating changes to its menu or alternative components of
the promoting combine. Students could note as an example,
that supported its analysis, the corporate has created minor changes to its menu to
retort to native preferences just like the eater choices offered
in India further because the product meet preferences for a lot of spicy foods. In
japan the food chain offers high finish toppings like foie gras.

3. How does the marketing mix for domino’s in japan differ from that in United
States? How does the marketing mix in India differ?

The promoting combine consists of product, price, promotion, and

place. Altogether of its markets, dominos has maintained a
reasonably consistent promoting combine, with slight changes. Its basic product as
an example remains identical, with minor changes. In japan, as an example,
premium topping are presented, whereas in India a special spicy choice is on the
market. Dominos has conjointly unbroken its basic distribution strategy in place-
relying totally on delivery- instead of on in- house dinning. But the
corporate has created changes to however the merchandise is
distributed supported the native market. As an example, in India small
scooters are used rather than cars. Similarly, a lot of the corporate basic promotion
is standardized, however changes are created at native level just like
the heart formed boxes used for valentine days in japan and new generation
approach utilized in India. Value conjointly reflects the native market. In japan as an
example a $50 pizza pie with foie gras is on the menu.

4. What lessons can we dram from the domino’s case study that might be useful for
other international businesses selling customers goods?

Several students can most likely agree that dominos has

been winning internationally as a result of it's been ready to produce a
decent balance between maintain its basic philosophy and gaining the
advantages of standardization, however at identical time, responding to variations in
tastes and preferences across markets. So far, this approach looks to
be permitting it to keep up a powerful niche within the market.