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Project Profile

1. Project

:

Boutique (Women’s wear)

2. Product

:

Clothing and Accessories

3. Product Code

:

777007

4. Production Capacity per Annum

:

600 (customized designs)

5. Month & Year of Preparation

:

October, 2017

5. Month & Year of Preparation : October, 2017 Prepared by Government of India Ministry of

Prepared by

Government of India Ministry of Micro, Small & Medium Enterprises MSME-Development Institute Manipal 576104

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1.

INTRODUCTION OF THE PROJECT :

Clothing is one of the basic need s of human beings. A boutique is "a small store that sells stylish clothing, jewelry, or other related luxury goods". The project is mainly focused on Ready to wear and customized women’s clothing. The unique feature of this is about creating customized clothing for women and making them feel more comfortable.

The garments developed in the boutique will be given special care in terms of quality, measurement, finishing and surface ornamentation. Uniqueness of the boutique is , only hand embroidery is done for fabric surface designing using traditional methods, thereby giving employment to more number of women.

The main raw material required is fabric and related trimmings. Left out fabric after cutting for the main garment would be used for creating matching accessories for the same outfit and would be given to customer as a value added service.

2. PLANT CAPACITY PER ANNUM : 600 Customized Designs per Annum

3. MARKET & DEMAND ASPECTS :

There are many retail fashion clothing stores in Manipal, but there is no single boutique. So, t here is a huge demand for a designer boutique. People go to different places like Mangalore, Bangalore and Mumbai when they need something unique, customized and designer wear for special occasion like wedding, annual functions, etc. With a good knowledge about design, the market and demand we can predict about demand and also raw materials can be easily outsourced from Bangalore, Mumbai and Gujrat as per the trend requirement. Women of Manipal are fashion conscious and as there is no designer boutique, there would be a huge demand for this project.

4. BASIS AND PRESUMPTIONS :

a. Number of designs developed would be limited, as series of process will be handled for developing the customized dress with great care given to quality, hand work, multiple fits and the garments would be charged accordingly, thus expecting a huge profit margin for the same.

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b. The scheme is based on one shift of 8 hours per day and 300 working days per annum

c. The interest rate on the borrowed capital has been taken as 12% per annum.

has been

taken at the time of preparation of project profile and may vary from place to place and time to

time.

d. The cost in respect of Raw materials, Packing Materials, Machinery & Equipments

e. The rental value of the boutique is taken as per the prevailing rates and may vary from place to

place.

f. Labour charges has been taken on production efficiency

g. It is presume that boutique will work at 7 5% efficiency in the first year, as it is based on design

acceptance and order based production.

5. PURPOSE OF THE PROJECT :

a. MISSION:

i) To provide women with a boutique that offers a comfortable and approachable environment

ii)To showcase quality, well-constructed fashions from prominent and cutting-edge designers

iii)To offer a variety of beautiful and high-end fashion accessories

iv)To help women learn what clothing and styles go best with their unique personalities

v)

Also to provide employment opportunity to local women

b.

KEYS TO SUCCESS :

i) Having a good location in a high- shopping area

ii) Quality product and good relationships with customers

iii) Outstanding customer service

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6.

IMPLEMENTATION SCHEDULE :

It will take 12 months to start up the production as under:

Sl.No.

Activity

Estimated Period

1

Preparation of the scheme

0-1 month

2

Registration under MSME Act and sanction of loan

2-5 months

3

Placement of order for Machines

5-6 months

4

Interior work, power and water connection

6-8 months

5

Installation of Machines

8-9 months

6

Procurement of raw materials

9-10 months

7

Recruitment of staff, trial run and Advertising

10-12 onths

7. LEGAL ASPECTS :

The general requirements for obtaining License are as under:

i) Land and Plant Layout

ii) Proof of Ownership of Land of Consent letter of owner

8. TECHNICAL ASPECTS :

a. PRODUCTION CAPACITY (per month) : 600 designs p.a.

b. QUALITY CONTROL & STANDARDS

c. PRODUCT MIX:

: As per customer specifications

The product mix varies depending upon the type of main garment being designed. Left out

fabric after the main garment could be used for manufacturing related accessories like Clutch,

Bags, and dresses based on patch work technique.

Sl. No.

Item

Quantity

1

Clutch

 

2

Bags

Depends on the type and quantity of the fabric left

3

Dress (Patch work design)

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d. MANUFACTURING PROCESS :

The working process in a boutique includes below steps from discussion with a customer

to delivery of the product:

Interaction and discussion with the customer to know their Behavior, Interest, Anatomy,

and Design preference in detail.

Giving multiple design options based on their preference, through fashion sketches to

make them visualize how the design would look like with the combination of different

silhouettes, cuts, fabrics, trimmings and surface design.

Design approval from the customer and measurement taking

Design Development This stages involves series of work related to the product

development starting from Pattern Making, Construction with muslin, First Trial fit on

customer to check for the fit and necessary alteration, Fabric and Trimmings sourcing,

Cutting, Surface ornamentation like Embroidery (if required), Sewing, Finishing,

Second trial fit on customer, Alteration if required, Ironing, Final fitting, Ironing,

Packing and Delivery.

Designer and his/her assistant plays very important role till First trial stage, afterwards

skilled labours who are good in cutting and sewing will continue the work under the

supervision of the Designer.

9. FINANCIAL ASPECTS :

Sl.No.

Description

Quantity

Value ( Rs.)

(a)

Land and building Covered area of 1000 sq. ft. on rent

L.S.

10,000

(b)

Machinery and Equipments

   

01

Industrial Sewing Machines

02

34,000

02

High Speed Machine

01

10,000

02

Edge finishing Machine

01

10,000

03

Ironing Equipment

02

20,000

04

Cutting Equipment Kit (Scissors and trimming tools)

03

24,000

 

Total Machinery Charges

 

98,000

5

05

Cutting Table

02

20,000

06

Construction Furniture Cloth Display racks Cut components storage rack Accessory display rack Garment display stand/racks Garment display mannequins

02

9,800

01

6,000

01

6,000

01

15,500

04

14,000

07

Trial room Equipments Full size Mirror Dress hanging stand

02

17,000

02

4,700

08

Office Furniture Installation and Electrification Charges @ 10% of the cost of Machinery and Equipments

L.S.

11,600

 

Fixed Capital

Total

2,12,600

(a+b)

(c) Raw and Packing Materials per Month:

Sl.No.

Description

Quantity

Value ( Rs.)

 

01

Fabric

L.S.

50,000

 

02

Trimmings (Thread, Canvas, lace, fasteners, Surface design materials, etc)

L.S.

15,000

 

03

Packing Materials

L.S.

5,000

   

Total

70,000

(d)

Salary and Wages per Month:

 

Sl.No.

Description

Quantity

Value ( Rs.)

 

01

Designer

1

25,000

 

02

Asst. Designer

1

12,000

 

03

Reception and Accessory- in charge

1

10,000

 

04

Skilled labour (Cutting Master)

1

15,000

 

05

Semiskilled labour (Tailor)

3

36,000

 

06

Semiskilled labour (Embroider)

1

10,000

 

07

Unskilled labour (Helper)

1

5,000

   

Total

1,13,000

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(e) Utilities per Month:

 

Sl.No.

Description

Quantity

Value ( Rs.)

01

Power @ Rs. 6/KWH

600 KWH

3600

02

Water

L.S.

400

   

Total

4,000

(f) Other Expenses per Month:

 
 

Sl.No.

Description

Quantity

Value (Rs.)

01

Rent

 

10,000

02

Telephone

L.S.

1,000

03

Repair and Maintainance

L.S.

1,000

 

Total

 

12,000

(g) Working Capital per Month (c+d+e+f)

 

1,99,000

 

(h)

Total Capital Investment (T.C.I.)

Value (Rs.)

01

Fixed Capital

2,12,600

02

Working Capital for three months

5,97,000

03

Total (T.C.I.)

8,09,600

10. FINANCIAL ANALYSIS :

 

(a)Cost of production per Annum:

 

Sl.No.

Description

Value (Rs.)

01

Raw and Packing Materials

8,40,000

02

Salary and Wages

13,56,000

03

Utilities

48,000

04

Other Expenses

1,44,000

05

Depreciation on Machinery & Equipments @ 10% p.a.

21,260

06

Interest on Total Capital Investment at 12% p.a.

97,152

 

Total

25,06,412

 

Total (Round off)

25,06,500

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(b)Turnover

per Annum :

Sl.No.

Description

Value (Rs.)

01

450 designs @ 7,000 per design

31,50,000

(c)

Net Profit of the Year :

Net Profit

=

Total Turn Over

-

Cost of production

 

=

31,50,000

-

25,06,500

=

6,43,500

(d)

Profit Ration on Sales :

Profit Ration on

Sales

=

Net Profit ------------------- X 100 Total Turnover

 

6,43,500

 

=

------------------- X 100

 

31,50,000

 

=

20.4 %

(e)Rate of Return (ROR) on Total Capital Investment:

ROR

=

Net Profit per annum ------------------------------- X 100 Total Capital Investment

 

6,43,500

 

=

------------------- X 100

 

8,09,600

 

=

79.5 %

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OR

ROR

=

Net Profit per annum ------------------------------- X 100 Total Production Cost

 

6,43,500

 

=

------------------------------- X 100

 

25,06,500

 

=

25.7%

(f) Break Even Analysis :

1) Fixed Cost :

 
 

Sl.No.

Description

Value (Rs.)

01

Depreciation on Machinery & Equipments @ 10% p.a.

21,260

02

Interest on Total Capital Investment at 12% p.a.

97,152

03

40% of Salary and Wages

542400

04

40% of Other Expenses

57600

 

Total

718412

 

Total

7,18,400

2) Break Even Point (B.E.P.) :

Fixed Cost

B.E.P.

=

------------------------- X 100 Fixed Cost + Profit

 

7,18,400

B.E.P.

=

------------------------- X 100

 

7,18,400 + 6,43,500

 

=

52.7 %

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NOTE:

The above Project profile is based on an assumption of Proposing a Boutique business in Manipal. As it is oriented towards taking orders from customers and developing the product, exact Production Capacity per month/annum can not be accurately given. With the number of machines, labours employed and plan of the design development, the above mentioned number has been assumed for showing Production Capacity of the Boutique. Also cost per design is taken based on an average calculation, as it varies based on design and fabric.

The profit margin from the product mix is not shown, as the additional accessories w ould be considered as a part of the main garment and given to the customer as a value added product without showing extra charge on it. This is one of the strategy to retain the goodwill of the customer as well.

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