ISE:- 1st

Rajarambapu institute of
technology, sakharale.

Master of business
administration
2019-20

MARKETING
MANAGEMENT

RIT- DMS
ISE:- 1st

MARKETING
MANAGEMENT
MSG 1091
ISE 1st
Sub :- business Survey

Presented by
➢
Shridhar sudam dhavale
UNDER THE GUIDANCE OF
Dr. Seema desai
Roll no:- 1940024
MBA–I

RIT- DMS
ISE:- 1st

HOTEL RAJE
FOOD PARK
Address- Near tahsildar office, shahu chaowk shaniwar peth,
Karad 411510.
Open
:- 7:30 am to 8:30 pm
Six days in weeks (Monday to Saturday)
Specialty :- Davangiri Dhosa & Raje special family dhosa
Now available on zomato and swiggy
RIT- DMS
ISE:- 1st

➢
Does the business run in the strategic locations

• The hotel start in morning at 7 am and closed 9 pm

• In the hotel total 7 employees are there
• 1 accountant, 2 cooks, 2 waiter, 2 sweepers
• In the early morning the owner gives to all fresh vegetable’s in the hotel
for cooking
• The daily expenses of hotel its approximately Rs 3000 & Daily income is
Rs 8000 to Rs 10000
• Morning 7:30 to 11 Only breakfast items available after 12:30 lunch
dishes are available
• At 8:30 hotel is closed for customers
• After closing the hotel the accountant check daily income, inform the
owner

RIT- DMS
ISE:- 1st

➢ Describe its products and service :-

• Hotel Raje food park serve special south Indian and Maharatrian
products.
• All types of Dhosa availables.
• This restaurant provides home delivery services nearest 1 km area of
hotel
• Hotel also available on zomato and swiggy at 40% - 50% discount

RIT- DMS
ISE:- 1st

➢
Identify its customers

• In this area many government buildings are there.( panchayat samiti,

tahsildar office, police station and banks)
• Most of the people come to their personal pusrpose. There is no
residential area there is very low house and residential apartment.
• People come form outside area (villages) they come to this restaurant
form lunch and breakfast.
• Many citizens also come in this restaurant.
• The many college students come there form celebrating Birthday
party

RIT- DMS
ISE:- 1st

➢
Why do you think that customers buy their product &/or service from this
company?

• In this area many government buildings are there.( panchayat samiti,

tahsildar office, police station and banks)
• The service in this restaurant is very quick.
• The restaurant provides many different dishes to the customer
• The unique quality of this restaurant is They gives you many
different types south Indian dishes and Dhosa (for single person or
group )
• In the modern ear the hotel business goes to only services
• The Raje food park comes in online business they provide their
product & service on zomato and swiggy at discount

RIT- DMS
ISE:- 1st

➢
Identify 2 competitors and describe how this business differentiates itself from
them
There is two competitors for hotel Raje food park
1) GAJANAN MISAL
2) CAFÉ AUDHUMBHAR MISALKAR
This two hotel 200m to 500m away from raje food park and governments building
areas

GAJANAN MISAL
• This hotel is 300m away form governments building areas
• In this hotel only misal is specialty of the hotel but the GAJANAN hotel is
very famous for their misal in this area
• Gajanan hotel open at 7 am and close at 8 pm
• Only breakfast items are available.
• Home delivery services don’t available
• This hotel is not available in zomato and swiggy

CAFÉ AUDHUMBHAR MISALKAR

• This hotel is 500 m away from governments building areas
• This café is newly open in this area.
• In this hotel only misal and coldring is specialty
• This café is open at 8 am and close at 9 pm
• This café is also not available on swiggy and Zomato

RIT- DMS
ISE:- 1st

HOTEL RAJE FOOD PARK

• Hotel is in center place of government buildings
• Hotel open at 7:30 am and close 8:30 pm
• This hotel’s specialty is south Indian dishes they also serve Maharastrian
dishes to the customer
• This hotel also provide lunch dishes to the customers
• Hotel provides home delivery facilities to customers
• Hotel are available on Zomato and Swiggy

For this reason hotel raje food park is different form them.

RIT- DMS
ISE:- 1st

THANK
YOU

RIT- DMS