The main problem new sellers have is too much information...

Too much information leads to confusion and a lack of confidence - preventing most new sellers

This workbook is the cure. The goal is simple…

• Ignore all the BS that doesn’t matter, and focus your energy on what actually counts

• Allow you to compare products against each other and find the best opportunities

• Stop second guessing yourself and confidently launch products you KNOW will wor

Each spreadsheet in this workbook is numbered in the order I recommend for you. Here’s how yo

1) Your looking at Spreadsheet #1 right now, which explains how everything works :)
2) Spreadsheet #2 allows you to understand the fundamental basics of product resea
give you many different methods to identify potential winning products to add into
3) Spreadsheet #3 will allow you visualize the Margin/ROI on the first 4 orders with an
compare many products against each other and precisely identify the best product
4) Spreadsheet #4 allows you to take your best products and lay them out into a logic
the success of your rollout.
Remember that this workbook is USELESS if you don’t move forward and keep taking action! Yo
compare products against each other, but never forget that your ultimate goal is to ORDER and S

All that’s left now - is for you to go ahead and get started :)

Best of luck (and let us know if you need any help),

Will
HINT: Use the TABS below to NAVIGATE spreadsheets →
 Amazon FBA Product Planner

This workbook is specifically made

nce - preventing most new sellers from ever getting started. Already a member?

Not a member yet?

r energy on what actually counts

Click on FILE -> MAKE A COPY
and find the best opportunities

ch products you KNOW will work

recommend for you. Here’s how you can use it…

xplains how everything works :)

amental basics of product research & selection, and also
al winning products to add into your research
ROI on the first 4 orders with any given product. You can
ecisely identify the best product to launch in your situation.
cts and lay them out into a logical launch order to maximize

orward and keep taking action! You should use this workbook to
ur ultimate goal is to ORDER and SELL some PRODUCTS!

If the MAKE A COPY button is

 Version 8.7 © StartupBros LLC
Last Updated: 9/18/2018

nner

is specifically made for members of my E-Commerce Empire Training Program

ady a member? Access Member's Area →

a member yet? Free Video Tutorial →

-> MAKE A COPY to create your own private version of this workbook

MAKE A COPY button is greyed out, then you need to log into a Google Account first
AVOID the 'Perfect Product' Trap
There's no such thing as the 'perfect product'. Every product has challenges to overcome - and profit f
Your job is to find a PROFITABLE PRODUCT, do what you can to minimize risk / maximize upside, an
You don't need the PERFECT product - you need ANY PROFITABLE PRODUCT.
One profitable product leads to 2 profitable products. Two leads to 3, leads to 5, leads to 10...

Understand the basic unbreakable parameters (and more importantly, WHY they exist)

Attribute Minimum Optimum

Size (Longest Side) < 18-inches < 15-inches
Weight < 5 lbs. < 3 lbs.
Sell Price $15 - $100 $20 - 75
Profit per Unit > $5 > $8
Profit Margin > 20% > 35%
ROI > 100% > 150%

STOP FOLLOWING THE ADVICE OF GURUS.

Amazon FBA is growing faster than it ever has before. There is actually more opportunity for new selle
However, there's also never been more training for new sellers. Now there's tons of tools and courses
they're all teaching the same things.
If you use the exact same research tactics as everybody else, you will only find the same saturated pr
everybody else is finding.
You MUST brainstorm & research products in different ways to find hidden under-competitive products

Don't be afraid of competition - be afraid of the LACK of competition...

Competition signals a healthy market that's worth working for. No competition signals a dead market.
Your job is NOT to find the least competitive products - that's NOT how you will change your life.
Your job is to find rapidly growing products, markets, and demand - and then launch into that expandin
Be sure you've gone through the 'Understanding the Product Life Cycle' video...

You want to ADD VALUE to the products you sell

Put your own UNIQUE SPIN on your products, or find a UNIQUE ANGLE to position and sell them aga
Amazon is a comparison-based store. Customers search for keywords, then quickly compare to decid
Stop thinking of competition in terms of VOLUME (# of sellers).
Instead think about listing quality, and how those listings are being positioned to specific customer seg

Everything beyond Page 1 is largely irrelevant. Everything after Page 2 should be completely ignored
Your question becomes - can I spin this product so certain people searching are more attracted to min

You need to apply your own PASSIONS and LIFE EXPERIENCES

I've personally helped over 6,000 new entrepreneurs start Amazon businesses through the E-Commer
Nearly every seller I work with has NO PASSION or LIFE EXPERIENCE with the products they're selli

THIS IS YOUR SECRET SAUCE.

You CAN compete with developed markets on Amazon, but only if you actually CARE about the produ
If you actually CARE about what you're selling, you can outsell most established Amazon Sellers.

BRANDING MATTERS
Would you rather buy your 'Bungee Jumping Cords' from 'Bungee Pros' or 'Teddy's Discount Everythin
You don't need next-level genius branding like Apple or Tesla...

You just need branding that makes sense and 'clicks' for some specific segment of people searching f
Remember - Amazon is a comparison-based store! Your target customer has to indentify with YOUR b
 Product Research & Selection B

This workbook is specificall

nges to overcome - and profit for those who do.
mize risk / maximize upside, and take the leap!

ads to 5, leads to 10... Watch This Video →

WHY they exist)

NOTE - These parameters are just the basics! Brainstorm Links

Please make sure you spend time going through the Passions & Problems
Perfect Product Criteria' videos, so you thoroughly Catalog Spying
UNDERSTAND the WHY behind these parameters Launch Spying
(And also know all the other 'conditional' parameters) Matrix Method

Watch This Video →

The truth is - opportunity exists in every
So don't place too much weigh
more opportunity for new sellers than ever before. Best Categories: Health & Househol
ere's tons of tools and courses and videos - and Categories to Avoid: Elec

nly find the same saturated products

en under-competitive products
etition signals a dead market.
you will change your life.
Every product has some type of seasona
Watch This Video → Halloween Costumes, etc) when just star
go after huge seasonal wins (like our me
you can watch that video in the Member'
 then launch into that expanding market to claim your share! Pros and Cons. If customers care about
Watch This Video → and rise to the top. However, it's difficult
selling. If you're going to launch a design
(until you can validate the demand aroun

E to position and sell them against the competition.

then quickly compare to decide what's best for them Most Success
Watch This Video → Silicone BBQ Gloves
ioned to specific customer segments searching for the product. Elastic Exercise Bands

should be completely ignored (like it is by customers). Vegetable Spiralizers

hing are more attracted to mine in their comparison process? Silicone Wedding Rings
Pet De-Shedding Brush

nesses through the E-Commerce Empire Training Program... Additional Qu

E with the products they're selling. Is this an impulse purchase that would no

Is this product fragile or hazardous to shi

actually CARE about the product (and the customers using it) How many moving parts does this produ
ablished Amazon Sellers. Watch This Video → Could the top 10 listings for this search te
Can I match or exceed the product or list
Is there a passionate community around
or 'Teddy's Discount Everything Store'? Do these target customers have a pre-ex
Watch This Video → What category is this product in? Will I ne

segment of people searching for the product Does this product somehow encourage r
r has to indentify with YOUR brand over others shown Will this product help you achieve your p
ction Basics

orkbook is specifically made for members of my E-Commerce Empire Training Program

Already a member? Access Member's Area →

Not a member yet? Free Video Tutorial →

Quick Links
Brainstorm Links Amz Links Amz Links
Trend Hunting Best Sellers Gated Categories
Supplier Trends Movers & Shakers Prohibited Products
Niche Trends New Releases Restricted Products
eBay Just Sold Most Wished For Current FBA Fees

Category Recommendations
rtunity exists in every category, and you shouldn't box yourself in and limit your ability to spot them.
place too much weight on the category - it does not matter nearly as much as the product ;)
s: Health & Household, Sports & Outdoors, Home & Kitchen, Pet Supplies, Patio Lawn & Garden
gories to Avoid: Electronics, Cell Phone Accessories, Clothing, Jewelry, Supplements

Seasonal Products
ome type of seasonality, but you should avoid purely seasonal products (Christmas Ornaments,
es, etc) when just starting out. Once you've built the skill set of an Amazon Seller, then you can
nal wins (like our member who made $6-million in 6-months w/ Solar Eclipse Glasses -
video in the Member's Area!) Watch This Video →

Design-Centric Products
ustomers care about designs, then reviews don't matter as much - appealing designs will sell well
However, it's difficult to know how customers will react to new designs before they're up and
ng to launch a design-centric product, work to mitigate risk through small order sizes
te the demand around your design). Watch This Video →

Most Successful Private Label Job-Killing Products of All Time

Silicone Baking Mat Pet Nail Clippers Yoga Mat
Compression Knee Sleeves Compression Socks Grill Mat

Bento Boxes Stainless Steel Tumblers Garlic Press

Stainless Steel Straws Marshmallow Roasting Sticks Muscle Roller
Silicone Spatula Silicone Baking Cups Apple Slicer

Additional Questions to Ask Yourself During Product Selection

urchase that would not require much research before buying?

e or hazardous to ship?

parts does this product have? What's the error tolerance like?
ings for this search term use improvement?
eed the product or listing quality of the top 5 products for my search term?
e community around these products? Influencers? FB Groups?
tomers have a pre-existing relationship with another brand selling this product?
s product in? Will I need to be ungated to sell this product?

omehow encourage recurring purchases or have an obvious product pathway?

p you achieve your personal goals with this business? Watch This Video →
 To use this, click 'File' -> 'Make Copy' Step One - Product Viability
Tools / Sites Needed -> Market Intelligence
Main Product Keyword Avg. Avg. Avg. Avg. Broad Search
Unit Revenue Price Reviews Volume
Sales
Bath Bombs 4448.2 $ 88,284.73 $ 18.06 1043.5 544,200
Bath Bombs with Rings 194.5 $ 3,491.52 $ 17.58 75.9 4,900
Mesh Laundry Bag 2201.2 $ 19,734.02 $ 8.52 571.7 23,200
Self Inflating Sleeping Pad 723.4 $ 25,761.68 $ 33.57 283.3 11,800
Sofa Arm Tray 83.5 $ 2,273.02 $ 28.88 43.2 822
Airsoft Mesh Mask 275.3 $ 3,750.90 $ 12.72 131.3 1,400
Bath Kneeler 427.1 $ 7,234.54 $ 21.84 196.5 6,900
Bath Kneeler and Elbow Rest 192 $ 6,389.51 $ 34.99 65.4 985
Knife Sharpening Kit 420.9 $ 11,262.86 $ 26.89 760.4 5,000
Electric Herb Grinder 165.2 $ 3,293.40 $ 16.58 76.9 1,400
Stroller Cushion 314.9 $ 5,301.38 $ 20.33 257.1 628
Cigarette Case 215.9 $ 2,029.69 $ 9.87 188 52,100
Metal Cigarette Case 827.8 $ 6,009.18 $ 9.58 70.7 1,100
Leather Cigarette Case 39.9 $ 512.21 $ 14.92 69.2 1,100
Dough Bag 63 $ 1,010.78 $ 11.62 23.1 152
Polishing Sponge 195.9 $ 2,232.67 $ 13.44 27.6 145
Self Defense Baton 260 $ 6,149.32 $ 23.69 38.5 2,700
Joint Tube 129.5 $ 1,565.67 $ 18.16 37.8 423
Meat Mallet 637.4 $ 7,621.84 $ 12.05 204.2 3,900
Meat Tenderizer Needle 310.6 $ 4,688.32 $ 13.32 301.1 707
Meat Injector 414.5 $ 5,520.98 $ 16.38 34.5 13,300
Baby Tooth Box 161.5 $ 1,662.46 $ 10.51 31.6 1,100
Potato Ricer 396.4 $ 7,822.33 $ 18.36 379.3 11,300
Pollen Press 96.2 $ 1,648.69 $ 16.87 40 4,600
Gnocchi Board 261.6 $ 2,913.81 $ 11.33 138.56 1,200
Ravioli Mold 233.6 $ 3,443.03 $ 18.21 218.8 2,600
Dumpling Maker 273.1 $ 3,713.04 $ 12.58 73.3 2,600
Spaetzle Maker 174.6 $ 2,196.97 $ 14.92 176.5 2,100
Sushi Bazooka 233.9 $ 2,410.74 $ 10.83 95.8 5,800
Silicone Pancake Mold 236.9 $ 2,715.76 $ 11.50 39.1 740
Posture Corrector 1909.7 $ 40,801.38 $ 20.14 206.1 185,600
Posture Bra 752.3 $ 12,578.41 $ 31.41 247 4,500
Posture Shirt 114.1 $ 4,831.33 $ 72.28 56.5 3,500
Food Umbrella 482.1 $ 6,321.24 $ 13.52 115.3 394
Mesh Food Cover 506.5 $ 6,481.19 $ 12.89 85 519
Embossed Rolling Pin 56.9 $ 1,373.54 $ 24.61 5 2,800
Bake Snake 45.8 $ 466.48 $ 10.17 24.8 138
Gummy Molds 536 $ 6,005.00 $ 11.59 116.1 5,600
Watermelon Slicer 231.1 $ 3,840.10 $ 16.78 82.1 17,900
Lattice Cutter 74 $ 591.82 $ 9.59 39.9 235
Silicone Colander 591.2 $ 7,676.49 $ 13.09 426.6 533
Bamboo Tea Whisk 672.8 $ 7,907.21 $ 14.79 270.7 86
Tea Whisk 653.4 $ 7,875.94 $ 16.24 237.1 1,500
Chain Cleaning Tool 375.7 $ 7,987.02 $ 17.54 226.1 493
Denture Repair Kit 154.9 $ 2,131.65 $ 13.49 148.9 1,700
Drawstring Mermaid Bag 166.8 $ 1,764.25 $ 10.30 22.2 1
Shower Filter 544.7 $ 17,422.91 $ 29.06 345.4 63,900
Exercise Trampoline for Adults 347.6 $ 17,643.68 $ 66.58 444.6 2,600
Diaper Caddy Organizer 589.1 $ 11,208.17 $ 18.28 106.2 11,300
Gun Magnet 380.3 $ 8,054.36 $ 20.31 235.9 20,400
Belly Band Holster for Women 371.5 $ 6,872.74 $ 18.85 365.1 164
Bike Brake Pads 316.3 $ 3,031.78 $ 9.56 66.2 6,800
Universal Gun Cleaning Kit 357.2 $ 9,911.41 $ 27.99 258.5 1,100
Apple Watch Bumper 42mm 1580 $ 18,458.75 $ 12.28 538.8 2,900
Apple Watch Bumper 38mm 1068.33 $ 9,176.74 $ 10.08 252.4 3,300
Apple Watch Gold Case 486.1 $ 6,153.76 $ 10.95 177.3 597
Apple Watch Band 42mm 6186.9 $ 62,745.20 $ 11.31 424.3 673,900
Apple Watch Band 38mm 6342.89 $ 64,810.16 $ 12.50 420.1 764,000
Apple Watch Band Pack 3296.44 $ 66,029.37 $ 24.59 260.5 1,600
Boxing Reflex Ball 271.8 $ 4,209.99 $ 15.63 32.8 2,900
Fitbit Alta Bands 4216.1 $ 47,318.69 $ 11.40 943.9 179,100
Pet Car Door Protector 250 $ 7,356.88 $ 23.76 251 261
Oxygen Deprivation Training Mask 274.8 $ 12,438.91 $ 42.61 92.8 257
Hypoxic Training Mask 287.2 $ 12,688.73 $ 41.47 85 88
Nursing Cover 1122.8 $ 15,555.94 $ 14.23 296.8 72,400
Cat Litter Mat 716.8 $ 8,581.96 $ 13.40 1296.9 29,300
Human Fat Replica 29.22 $ 1,524.06 $ 25.85 27.1 15
Suture Practice Kit 275.8 $ 9,151.55 $ 35.47 19.5 3,500
Stovetop Espresso Maker 493.1 $ 13,348.98 $ 39.82 924.3 9,200
Wood Sunglasses 107.6 $ 3,236.88 $ 24.56 208.6 13,900
Shower Bombs 223.3 $ 2,753.19 $ 14.18 32 4,800
Cat Treadmill
Pet Teepee 81.5 $ 3,501.41 $ 42.93 372 2,600
Guinea Pig Bowl 371.6 $ 2,528.82 $ 8.42 219.3 449
Sand Proof Blanket 870.2 $ 21,410.76 $ 23.67 137.9 520
Trekking Poles 1280.4 $ 39,932.34 $ 34.58 678 45,400
Slackline Tree Protectors 71.6 $ 1,044.83 $ 13.63 9.2 257
X-Mount Wall Mount
Pet Sling 399.4 $ 7,835.31 $ 19.31 406.6 5,800
Thigh Compression Sleeve 227.1 $ 3,780.88 $ 21.96 156.8 4,400
Glow Basketball Net 124.5 $ 1,420.87 $ 10.71 31.1 53
Sequin Fanny Pack 118.6 $ 1,584.97 $ 13.47 120.9 1,500
Sequin
Bed Wetting Alarm 445.7 $ 16,608.43 $ 46.63 419.9 6,100
Magnetic Screen Door 2120 $ 42,107.96 $ 22.11 718.5 69,900
Airpods Charging Case 246.6 $ 5,276.46 $ 20.99 137.5 4,600
Moldable Plastic 412.9 $ 6,076.87 $ 17.15 292.4 3,000
Exercise Sliders 1062.1 $ 11,132.22 $ 10.57 333.3 9,900
Cupping Therapy Set 754.8 $ 18,258.85 $ 28.59 398.6 988
sciatica compression wrap 479.4 $ 11,044.96 $ 25.93 249.8 30
Sequin Backpack 156.4 $ 1,758.07 $ 11.50 20.2 255
Sequin Blanket
Sequin Pillow 124.5 $ 1,374.96 $ 11.83 282.5 18,400
Sequin Table Cloth 166.9 $ 3,321.86 $ 22.39 168.4 1,600
Sequin Backdrop 108 $ 2,339.75 $ 23.49 102.7 15,400
Sequin Table Runner 169.7 $ 1,590.00 $ 8.83 171.7 5,800
Airpods Charging Stand 503 $ 13,555.30 $ 23.98 61.6 338
Hair Straightening Brush 1238.2 $ 41,831.91 $ 28.63 505.1
Magnetic Cabinet Locks 1497 $ 30,080.68 $ 19.71 934.3 13,100
ct Viability Step Two - Profit Forecast
gence
Results
Differentiation Sales Revenue Search Desired
Comments per per Conv % Selling
Review Review Price

4.26 $ 84.60 0.82% $ 21.99

at main buyer likes). Could also just go more premium than 2.56
what's already
$ offered
46.00 (highest
3.97%revenue$ products
22.95
have the highest prices)
3.85 $ 34.52 9.49%
2.55 $ 90.93 6.13%
Design oriented Market 1.93 $ 52.62 10.16%
2.10 $ 28.57 19.66%
2.17 $ 36.82 6.19%
2.94 $ 97.70 19.49% $ 39.95
0.55 $ 14.81 8.42%
2.15 $ 42.83 11.80%
Market. One product getting tons of sales, not much competition
1.22 outside
$ of that.
20.62 50.14% $ 24.95
1.15 $ 10.80 0.41%
11.71 $ 85.00 75.25% $ 12.97
0.58 $ 7.40 3.63%
2.73 $ 43.76 41.45%
Lots of bad reviews in top 10 (easy to beat) 7.10 $ 80.89 135.10%
Not many options, especially premium 6.75 $ 159.72 9.63% $ 29.99
3.43 $ 41.42 30.61%
3.12 $ 37.33 16.34%
1.03 $ 15.57 43.93%
12.01 $ 160.03 3.12% $ 21.97
Not much variance (open for innovation) 5.11 $ 52.61 14.68%
1.05 $ 20.62 3.51%
2.41 $ 41.22 2.09%
1.89 $ 21.03 21.80%
1.07 $ 15.74 8.98%
3.73 $ 50.66 10.50%
0.99 $ 12.45 8.31%
2.44 $ 25.16 4.03%
6.06 $ 69.46 32.01% $ 14.97
9.27 $ 197.97 1.03%
3.05 $ 50.92 16.72%
2.02 $ 85.51 3.26%
All products nearly identical (easy to differentiate) 4.18 $ 54.82 122.36%
5.96 $ 76.25 97.59%
Design oriented (look for underserved segments) 11.38 $ 274.71 2.03% $ 19.97
 1.85 $ 18.81 33.19%
Design Oriented (look for underserved segments) 4.62 $ 51.72 9.57%
2.81 $ 46.77 1.29%
1.85 $ 14.83 31.49%
1.39 $ 17.99 110.92%
2.49 $ 29.21 782.33%
2.76 $ 33.22 43.56%
All current products look extremely similar 1.66 $ 35.33 76.21%
Everything has terrible reviews (perhaps easy to take market over)
1.04 $ 14.32 9.11%
7.51 $ 79.47 16680.00%
1.58 $ 50.44 0.85%
Obviously oversized, but worth checking numbers 0.78 $ 39.68 13.37%
All very similar designs 5.55 $ 105.54 5.21% $ 24.97
quality product w/ a few design options that appeal to gun1.61
owners (i.e.
$ Alamo Flag or Gadsden
34.14 1.86% Flag) would do well
ne of the top products really appeal to target demographic1.02
(women) $ 18.82 226.52%
4.78 $ 45.80 4.65%
Perhaps room for a differentiated player 1.38 $ 38.34 32.47%
d would require huge amount of inventory - but definitely room
2.93 for differentiated
$ 34.26 designs
54.48%
4.23 $ 36.36 32.37%
Lots of competition, but looks relatively open 2.74 $ 34.71 81.42%
n-oriented. Great products w/ differentiated designs that are presented
14.58 $ attractively
147.88 will do well in this market
0.92%
15.10 $ 154.27 0.83%
12.65 $ 253.47 206.03%
Looks like a very new market 8.29 $ 128.35 9.37% $ 17.97
Fitbit Bands are nowhere near as lucrative as Apple Watch 4.47
Bands $ 50.13 2.35%
1.00 $ 29.31 95.79%
Relatively new market 2.96 $ 134.04 106.93% $ 49.97
3.38 $ 149.28 326.36%
3.78 $ 52.41 1.55%
0.55 $ 6.62 2.45% $ 23.99
Obvious bundle - Fat + Muscle Replicas 1.08 $ 56.24 194.80%
14.14 $ 469.31 7.88% $ 29.99
0.53 $ 14.44 5.36%
0.52 $ 15.52 0.77%
6.98 $ 86.04 4.65% $ 17.99
- - -
0.22 $ 9.41 3.13%
1.69 $ 11.53 82.76%
Design driven market 6.31 $ 155.26 167.35%
1.89 $ 58.90 2.82%
7.78 $ 113.57 27.86% $ 14.97
 - - -
Design driven market. Great design will likely rise to the 0.98
top $ 19.27 6.89%
1.45 $ 24.11 5.16%
4.00 $ 45.69 234.91%
0.98 $ 13.11 7.91%
- - -
1.06 $ 39.55 7.31%
2.95 $ 58.61 3.03%
1.79 $ 38.37 5.36%
1.41 $ 20.78 13.76%
3.19 $ 33.40 10.73%
1.89 $ 45.81 76.40%
1.92 $ 44.22 1598.00%
7.74 $ 87.03 61.33%
- - -
0.44 $ 4.87 0.68%
0.99 $ 19.73 10.43%
1.05 $ 22.78 0.70%
0.99 $ 9.26 2.93%
8.17 $ 220.05 148.82%
2.45 $ 82.82 #DIV/0!
1.60 $ 32.20 11.43%
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Step Two - Profit Forecast
FBA Calc Alibaba
Est. Est.
FBA FOB
Fees Cost
$ 5.18 $
$ 4.77 $
$ 7.97 $ 11.00 $
$ 3.36 $
$ 3.20 $
$ 4.72 $
$ 4.74 $
$ 3.23 $
$ 5.22 $
Order Forecast
Results FBA Calc
Profit Gross Profit Gross Weight
per Unit Margin per Unit Margin (lbs)
(Minimum) (Minimum) (Ideal) (Ideal) Per Unit
4.00 $ 6.17 34.17% $ 9.51 43.25% 2.6
3.50 $ 6.67 37.96% $ 11.24 48.97% 1.45
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10.77 30.78% $ 14.99 37.52% 1.85
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8.00 $ 5.92 29.12% $ 9.85 39.47% 0.65
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1.60 $ 3.34 34.90% $ 6.22 47.99% 0.2
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8.50 $ 6.92 29.20% $ 12.27 40.92% 1.35
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5.50 $ 3.68 22.48% $ 8.43 38.39% 0.95
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4.00 $ 2.55 22.13% $ 5.49 36.70% 0.4
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5.60 $ 10.10 41.03% $ 6.15 30.82% 0.76
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$ 3.21 $ 4.67 $ 5.41 34.58% $ 7.39 41.15% 0.35
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$ 4.76 $ 17.50 $ 13.96 32.76% $ 20.21 40.45% 0.8
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$ 9.42 $ 9.00 $ (7.03) -52.46% $ 1.97 8.22% 2.1
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$ 3.00 $ 12.50 $ 14.65 41.30% $ 9.99 33.32% 0.65
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$ 4.75 $ 2.40 $ 4.90 34.58% $ 8.14 45.26% 1.21
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$ 3.28 $ 3.25 $ 5.06 37.09% $ 6.19 41.38% 0.5
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Order Forecast
Duties
Ini
Duty Order Quantity Est. Total Est. Net Est.
Rate Express Freight Order Revenue Total Profit
Cost Cost (Minimum) (Minimum)
5.80% 100 $ 873.74 $ 1,273.74 $ 1,017.10 $ (256.64)
5.80% 100 $ 505.70 $ 855.70 $ 1,017.30 $ 161.60
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6.30% 100 $ 681.70 $ 1,781.70 $ 2,177.15 $ 395.45
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6.00% 100 $ 279.38 $ 1,079.38 $ 1,392.05 $ 312.67
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0.00% 100 $ 88.50 $ 248.50 $ 494.30 $ 245.80
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0.00% 100 $ 453.64 $ 1,303.64 $ 1,541.65 $ 238.01
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2.00% 100 $ 337.64 $ 887.64 $ 918.30 $ 30.66
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3.40% 100 $ 165.61 $ 565.61 $ 654.50 $ 88.89
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3.40% 100 $ 285.35 $ 845.35 $ 1,569.85 $ 724.50
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9.30% 100 $ 344.11 $ 1,044.11 $ 1,064.80 $ 20.69
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5.60% 100 $ 162.28 $ 629.28 $ 1,007.55 $ 378.27
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0.00% 100 $ 279.01 $ 2,029.01 $ 3,145.85 $ 1,116.84
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2.70% 100 $ 716.08 $ 1,616.08 $ 197.00 $ (1,419.08)
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0.00% 100 $ 231.38 $ 1,481.38 $ 2,714.95 $ 1,233.57
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5.80% 100 $ 423.11 $ 663.11 $ 730.30 $ 67.19
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5.00% 100 $ 200.01 $ 525.01 $ 830.55 $ 305.54
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 Initial Order
Net Profit Net Profit Est. Est. Net Est. Net Profit
per Unit Margin Order ROI Revenue Total Profit per Unit
(Minimum) (Minimum) (Minimum) (Ideal) (Ideal) (Ideal)

$ (2.57) -25.23% -20.15% $ 1,351.15 $ 77.41 $ 0.77

$ 1.62 15.89% 18.89% $ 1,473.75 $ 618.05 $ 6.18
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$ 3.95 18.16% 22.19% $ 2,598.75 $ 817.05 $ 8.17
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$ 3.13 22.46% 28.97% $ 1,784.75 $ 705.37 $ 7.05
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$ 2.46 49.73% 98.91% $ 782.45 $ 533.95 $ 5.34
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$ 2.38 15.44% 18.26% $ 2,077.15 $ 773.51 $ 7.74
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$ 0.31 3.34% 3.45% $ 1,393.45 $ 505.81 $ 5.06
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$ 0.89 13.58% 15.72% $ 949.45 $ 383.84 $ 3.84
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$ 7.24 46.15% 85.70% $ 1,175.45 $ 330.10 $ 3.30
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$ 0.21 1.94% 1.98% $ 1,633.45 $ 589.34 $ 5.89
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$ 3.78 37.54% 60.11% $ 1,206.45 $ 577.17 $ 5.77
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$ 11.17 35.50% 55.04% $ 3,771.45 $ 1,742.44 $ 17.42
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$ (14.19) -720.35% -87.81% $ 1,097.15 $ (518.93) $ (5.19)
- - - - - -
$ 12.34 45.44% 83.27% $ 2,249.15 $ 767.77 $ 7.68
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$ 0.67 9.20% 10.13% $ 1,054.15 $ 391.04 $ 3.91
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$ 3.06 36.79% 58.20% $ 944.45 $ 419.44 $ 4.19
- - - - - -
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Net Profit Est. Order Quantity Est. Total Est. Net
Margin Order ROI Air Freight Order Revenue
(Ideal) (Ideal) Cost Cost (Minimum)

5.73% 6.08% 2,224 $ 12,344.35 $ 21,240.75 $ 22,621.32

41.94% 72.23% 97 $ 332.57 $ 672.95 $ 989.32
- - - - - -
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31.44% 45.86% 96 $ 454.04 $ 1,510.04 $ 2,090.06
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39.52% 65.35% 157 $ 309.47 $ 1,569.07 $ 2,191.78
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68.24% 214.87% 414 $ 193.97 $ 856.21 $ 2,045.91
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37.24% 59.33% 130 $ 383.22 $ 1,488.22 $ 2,004.15
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36.30% 56.98% 207 $ 449.68 $ 1,589.55 $ 1,903.18
- - - - - -
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40.43% 67.86% 118 $ 137.82 $ 611.62 $ 775.26
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28.08% 39.05% 28 $ 74.55 $ 233.87 $ 446.62
 - - - - - -
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36.08% 56.44% 295 $ 697.73 $ 2,759.58 $ 3,136.37
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47.84% 91.72% 136 $ 157.63 $ 792.28 $ 1,369.26
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46.20% 85.88% 137 $ 249.36 $ 2,653.86 $ 4,322.40
- - - - - -
- - - - - -
-47.30% -32.11% 358 $ 1,648.35 $ 4,873.95 $ 706.05
- - - - - -
34.14% 51.83% 138 $ 207.96 $ 1,931.71 $ 3,743.92
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37.10% 58.97% 112 $ 316.30 $ 584.26 $ 815.38
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44.41% 79.89% 36 $ 67.35 $ 183.70 $ 297.34
- - - - - -
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 First Re-Order
Est. Net Profit Net Profit Est. Est. Net Est.
Total Profit per Unit Margin Order ROI Revenue Total Profit
(Minimum) (Minimum) (Minimum) (Minimum) (Ideal) (Ideal)

$ 1,380.57 $ 0.62 6.10% 6.50% $ 30,050.93 $ 8,810.18

$ 316.38 $ 3.25 31.98% 47.01% $ 1,433.22 $ 760.28
- - - - - -
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$ 580.03 $ 6.04 27.75% 38.41% $ 2,494.80 $ 984.76
- - - - - -
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$ 622.71 $ 3.95 28.41% 39.69% $ 2,810.09 $ 1,241.02
- - - - - -
$ 1,189.70 $ 2.87 58.15% 138.95% $ 3,238.56 $ 2,382.35
- - - - - -
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$ 515.92 $ 3.97 25.74% 34.67% $ 2,700.30 $ 1,212.07
- - - - - -
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- - - - - -
$ 313.62 $ 1.51 16.48% 19.73% $ 2,887.93 $ 1,298.37
- - - - - -
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$ 163.64 $ 1.38 21.11% 26.75% $ 1,124.62 $ 513.00
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$ 212.75 $ 7.48 47.64% 90.97% $ 334.42 $ 100.54
 - - - - - -
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$ 376.79 $ 1.28 12.01% 13.65% $ 4,811.33 $ 2,051.75
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$ 576.98 $ 4.25 42.14% 72.82% $ 1,639.57 $ 847.28
- - - - - -
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$ 1,668.53 $ 12.14 38.60% 62.87% $ 5,181.97 $ 2,528.11
- - - - - -
- - - - - -
$ (4,167.90) $ (11.63) -590.31% -85.51% $ 3,932.19 $ (941.77)
- - - - - -
$ 1,812.21 $ 13.14 48.40% 93.81% $ 3,101.58 $ 1,169.87
- - - - - -
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$ 231.12 $ 2.07 28.35% 39.56% $ 1,176.96 $ 592.70
- - - - - -
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$ 113.63 $ 3.17 38.22% 61.86% $ 338.11 $ 154.41
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 Net Profit Net Profit Est. Order Quantity Est. Total
per Unit Margin Order ROI Air Freight Order
(Ideal) (Ideal) (Ideal) Cost Cost

$ 3.96 29.32% 41.48% 4,448 $ 24,663.70 $ 40,677.22

$ 7.82 53.05% 112.98% 195 $ 640.14 $ 1,252.82
- - - - - -
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$ 10.26 39.47% 65.21% 192 $ 883.08 $ 2,783.88
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$ 7.88 44.16% 79.09% 315 $ 593.95 $ 2,861.23
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$ 5.76 73.56% 278.24% 828 $ 362.94 $ 1,554.97
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$ 9.32 44.89% 81.44% 260 $ 741.45 $ 2,730.45
- - - - - -
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$ 6.26 44.96% 81.68% 415 $ 874.35 $ 2,926.13
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$ 4.33 45.62% 83.88% 237 $ 250.64 $ 1,103.48
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$ 3.53 30.07% 42.99% 57 $ 124.10 $ 410.88
 - - - - - -
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$ 6.97 42.64% 74.35% 589 $ 1,370.46 $ 5,081.79
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$ 6.23 51.68% 106.94% 272 $ 290.26 $ 1,432.63
- - - - - -
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$ 18.40 48.79% 95.26% 275 $ 473.73 $ 4,801.83
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$ (2.63) -23.95% -19.32% 717 $ 3,271.71 $ 9,077.79
- - - - - -
$ 8.48 37.72% 60.56% 276 $ 390.92 $ 3,493.67
- - - - - -
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$ 5.31 50.36% 101.45% 223 $ 607.59 $ 1,089.92
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$ 4.31 45.67% 84.05% 72 $ 109.71 $ 319.14
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 Second Re-Order
Est. Net Est. Net Profit Net Profit Est. Est. Net
Revenue Total Profit per Unit Margin Order ROI Revenue
(Minimum) (Minimum) (Minimum) (Minimum) (Minimum) (Ideal)

$ 45,242.64 $ 4,565.42 $ 1.03 10.09% 11.22% $ 60,101.85

$ 1,978.65 $ 725.83 $ 3.73 36.68% 57.94% $ 2,866.44
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
$ 4,180.13 $ 1,396.25 $ 7.27 33.40% 50.15% $ 4,989.60
- - - - - -
- - - - - -
$ 4,383.57 $ 1,522.34 $ 4.83 34.73% 53.21% $ 5,620.18
- - - - - -
$ 4,091.82 $ 2,536.85 $ 3.06 62.00% 163.14% $ 6,477.12
- - - - - -
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- - - - - -
$ 4,008.29 $ 1,277.84 $ 4.91 31.88% 46.80% $ 5,400.59
- - - - - -
- - - - - -
- - - - - -
$ 3,806.35 $ 880.22 $ 2.12 23.13% 30.08% $ 5,775.85
- - - - - -
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- - - - - -
- - - - - -
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$ 1,550.51 $ 447.03 $ 1.89 28.83% 40.51% $ 2,249.25
- - - - - -
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- - - - - -
- - - - - -
- - - - - -
$ 893.24 $ 482.37 $ 8.48 54.00% 117.40% $ 668.83
 - - - - - -
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$ 6,272.74 $ 1,190.94 $ 2.02 18.99% 23.44% $ 9,622.65
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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$ 2,738.52 $ 1,305.89 $ 4.80 47.69% 91.15% $ 3,279.13
- - - - - -
- - - - - -
$ 8,644.80 $ 3,842.97 $ 13.98 44.45% 80.03% $ 10,363.94
- - - - - -
- - - - - -
$ 1,412.10 $ (7,665.69) $ (10.69) -542.86% -84.44% $ 7,864.37
- - - - - -
$ 7,487.83 $ 3,994.16 $ 14.48 53.34% 114.33% $ 6,203.16
- - - - - -
- - - - - -
$ 1,630.76 $ 540.84 $ 2.42 33.16% 49.62% $ 2,353.92
- - - - - -
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$ 594.67 $ 275.54 $ 3.85 46.33% 86.34% $ 676.23
- - - - - -
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 Est. Net Profit Net Profit Est. Order Quantity Est.
Total Profit per Unit Margin Order ROI Sea Freight
(Ideal) (Ideal) (Ideal) (Ideal) Cost

$ 19,424.64 $ 4.37 32.32% 47.75% 8,896 $ 7,334.90

$ 1,613.63 $ 8.30 56.29% 128.80% 389 $ 231.89
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
$ 2,205.72 $ 11.49 44.21% 79.23% 384 $ 452.23
- - - - - -
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$ 2,758.95 $ 8.76 49.09% 96.43% 630 $ 420.15
- - - - - -
$ 4,922.15 $ 5.95 75.99% 316.54% 1,656 $ 100.10
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- - - - - -
$ 2,670.14 $ 10.27 49.44% 97.79% 520 $ 184.21
- - - - - -
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$ 2,849.72 $ 6.88 49.34% 97.39% 829 $ 294.80
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$ 1,145.77 $ 4.84 50.94% 103.83% 474 $ 132.42
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$ 257.95 $ 4.53 38.57% 62.78% 114 $ 66.28
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$ 4,540.86 $ 7.71 47.19% 89.36% 1,178 $ 1,005.78
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$ 1,846.50 $ 6.79 56.31% 128.89% 544 $ 210.31
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$ 5,562.12 $ 20.24 53.67% 115.83% 550 $ 124.72
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$ (1,213.41) $ (1.69) -15.43% -13.37% 1,434 $ 1,056.15
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$ 2,709.49 $ 9.82 43.68% 77.55% 552 $ 106.32
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$ 1,264.00 $ 5.66 53.70% 115.97% 447 $ 209.72
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$ 357.09 $ 4.99 52.81% 111.89% 143 $ 64.51
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 Full Inventory Sea Shipment
Total Est. Net Est. Net Profit Net Profit Est.
Order Revenue Total Profit per Unit Margin Order ROI
Cost (Minimum) (Minimum) (Minimum) (Minimum) (Minimum)

$ 35,803.38 $ 90,485.28 $ 54,681.90 $ 6.15 60.43% 152.73%

$ 1,321.09 $ 3,957.30 $ 2,636.21 $ 6.78 66.62% 199.55%
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$ 3,831.43 $ 8,360.26 $ 4,528.83 $ 11.79 54.17% 118.20%
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$ 4,450.87 $ 8,767.13 $ 4,316.26 $ 6.85 49.23% 96.98%
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$ 2,219.26 $ 8,183.63 $ 5,964.37 $ 3.60 72.88% 268.75%
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$ 3,720.21 $ 8,016.58 $ 4,296.37 $ 8.26 53.59% 115.49%
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$ 3,942.40 $ 7,612.71 $ 3,670.30 $ 4.43 48.21% 93.10%
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$ 1,648.58 $ 3,101.02 $ 1,452.44 $ 3.07 46.84% 88.10%
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$ 576.11 $ 1,786.49 $ 1,210.38 $ 10.64 67.75% 210.10%
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$ 7,603.70 $ 12,545.47 $ 4,941.78 $ 4.19 39.39% 64.99%
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$ 2,241.20 $ 5,477.04 $ 3,235.84 $ 5.95 59.08% 144.38%
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$ 7,819.12 $ 17,289.59 $ 9,470.47 $ 17.23 54.78% 121.12%
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$ 11,378.07 $ 2,824.19 $ (8,553.88) $ (5.97) -302.88% -75.18%
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$ 5,622.32 $ 14,975.66 $ 9,353.35 $ 16.96 62.46% 166.36%
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$ 1,067.20 $ 3,261.52 $ 2,194.32 $ 4.91 67.28% 205.62%
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$ 436.83 $ 1,189.35 $ 752.52 $ 5.26 63.27% 172.27%
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pment E
Est. Net Est. Net Profit Net Profit Est. Comments
Revenue Total Profit per Unit Margin Order ROI
(Ideal) (Ideal) (Ideal) (Ideal) (Ideal)

$ 120,203.71 $ 84,400.33 $ 9.49 70.21% 235.73%

$ 5,732.89 $ 4,411.80 $ 11.34 76.96% 333.95%
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$ 9,979.20 $ 6,147.77 $ 16.01 61.61% 160.46%
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$ 11,240.36 $ 6,789.49 $ 10.78 60.40% 152.54%
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$ 12,954.24 $ 10,734.98 $ 6.48 82.87% 483.72%
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$ 10,801.18 $ 7,080.97 $ 13.62 65.56% 190.34%
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$ 11,551.70 $ 7,609.30 $ 9.18 65.87% 193.01%
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$ 4,498.49 $ 2,849.91 $ 6.02 63.35% 172.87%
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$ 1,337.66 $ 761.56 $ 6.69 56.93% 132.19%
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$ 19,245.31 $ 11,641.61 $ 9.88 60.49% 153.10%
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$ 6,558.26 $ 4,317.06 $ 7.94 65.83% 192.62%
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$ 20,727.89 $ 12,908.77 $ 23.49 62.28% 165.09%
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$ 15,728.74 $ 4,350.67 $ 3.03 27.66% 38.24%
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$ 12,406.31 $ 6,784.00 $ 12.30 54.68% 120.66%
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$ 4,707.83 $ 3,640.64 $ 8.15 77.33% 341.14%
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$ 1,352.45 $ 915.62 $ 6.39 67.70% 209.61%
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 Extra Info
Possible Product Line Competition's Listing
Additions Quality
Passions People Product Pathway Product Pathway
Paintball Paintball Weekend Warrior Baby Bath ProducNew Moms
Business Guns
Entrepreneurship Masks Baby Bath Organizer
Productivity Pods
Desk Organization Gloves
Basketball Tank
Video Games Hopper
Driving Vest
Ultimate Frisbee
Tea
Home Security & Defense
Coffee

Product Pathway Product Pathway

PASSION PERSON PASSION PERSON

Product Pathway Product Pathway

PASSION PERSON PASSION PERSON
 Product Pathway Product Pathway Product Pathway
Self Defense Women Fitness Crossfit PASSION PERSON

Oxygen Deprivation

Product Pathway Product Pathway Product Pathway

PASSION PERSON PASSION PERSON PASSION PERSON

Product Pathway Product Pathway Product Pathway

PASSION PERSON PASSION PERSON PASSION PERSON