Beruflich Dokumente
Kultur Dokumente
culture with many arts and crafts and well-known as the Island of the Gods, a friendliest
people from all around the world and tourism destinations. Bali is located among Java
and Lombok which majority of the populations are Hinduism. According to Dewi (as
cited in BPS, 2018), the total number of visitors recorded over 2 million of foreign
tourists visited Bali in 2018. Some people say that when you stay and live in Bali is like
living in a postcard. It feels like a dream which can absorbed the sun with a beautiful
white sand as well as it is a tropical climate as you may dive along with the coral ridges
and various kinds of colorful wreck of WWII war ship. Moreover, there are over
hundreds of Hindu temples and delinquent monkeys in Ubud which is a perfect place to
see a cultural dance performance, yoga class to calm your mind and draw a Batik.
industry. It is well-known for its nature such as white sandy beaches, green rice terrace
as well as local traditional Hindu culture. Bali has long been a tourist destination and as
industry by bringing for more than 2 million travelers from around the world in 2012.
Bali has been chosen as the leading tourism destination in Indonesia which are able to
elevate the prosperity of its people in Hospitality and Tourism industry. The
development of tourism in Bali region resulted in the growth of hotels, villas and resorts
in Bali. Therefore, it can be clearly seen in the mass media such as Bali magazines
Candra, 2018).
On the other hand, tourism publicity has became a crucial for a traveler to have
a tour around the island since a fast-paced economic evolution and travel needs rise.
Government and private companies in the tourism industry face some challenges of
successfully with a variety of target markets. Other than that, language has a huge
impact on people and their behavior (Oakes, 1998; O’Keefee &McCarthy, 2010, as cited
As West (2008) states that Bali has encountered a decline in the number of
tourism industry. It has a huge impact to the hospitality and tourism industry in Bali
because of terrorist bomb attack in 2002. As a result, the number of travelers that came
to Bali was declined as it is not safe to come and many people died in this tragedy.
There were more than 200 peoples injured and died. It comes from various countries
such as Australia, Japan, Netherlands, Switzerland and etc. It attacked on 12th October
2002. There was a suicide bomber inside the club which called Paddy’s Irish Pub at that
time. The tragedy happened during the busiest tourist period in Kuta Beach area. All of
the buildings near to that area were burnt and damage immediately. Since then, 6
months after the tragedy Bali is suffered and many shops and restaurant are closed as
there was less than 10% tourists did not visit Bali even Indonesian. It took a year to
recover everything as it was after the bombing tragedy. The government encourage
tourists to come and visit Bali through campaign and tourism advertising as it is safe to
visit. Year by year, many tourists would like to visit Bali. Since then, government
upgrade their airport safety as to make sure that everything will be safe to prevent
terrorist in Indonesia.
Furthermore, Bali is vulnerable to the impact of climate change as well as natural
disasters around 90% possibility, for instance, floods, landslides, earthquakes, huge
winds, sea level rise and so on (Stocker et al, as cited in Rahmawati, Trianasari &
Martin, 2019). There was an earthquake in Bali on July 2018. It happened because of
Lombok’s earthquake which an island next to Bali that leads to Bali land as a victim as
well. From that moment, many visitors cancelled their flight to Bali because the
earthquake was so strong that leads to Bali Galeria Mall car parking collapsed and
several people got injured. Several tourists who are still in Bali preferred to fly back to
their countries. It was only last for two weeks and after the natural disaster, it went back
as it is normal and all the tourists visited Bali as they used to.
Rational of the study
Aim
considered when selecting leisure hotel brand in terms of budget, location, hotel
services and guest reviews. By doing this, the study will explain that people need
vacations to refresh their mind and for sure they will choose carefully for the hotel that
they stay in based on their preference leisure hotel brand by analysing using Linkert
Objectives
The three main objectives of this study by using Blooms higher order verbs by