A SYNOPSIS

on
CHALLENGES AND OPPORTUNITIES IN MILK
FORMING BUSINESS
Submitted in partial fulfillment of the
requirement For the
Award of the
Degree of
“MASTER OF BUSINESS
ADMINISTRATION”
of
BANGALORE CENTRAL
UNIVERSITY

Submitted by:

Reg No:

Under The
Guidance Of
Prof.

VIVEKANANDA INSTITUTE OF MANAGEMENT

Dr. Rajkumar road Rajajinagar bangalore
5600552019-2020
TITLE OF THE STUDY:
CHALLENGES AND OPPORTUNITIES IN MILK FORMING
BUSINESS

INTRODUCTION

The project was an attempt to know the reasons behind low sale of milk dairy farming
. Despite of being the first in the industry ,and having the first mover advantage and
the brand name, the sale has fallen down incredibly due to competitors like Amul
,Metro dairy , Red Cow and others. There is a need to revamp the company and
position it all over again in the mind of the consumers. In doing so firstly the
grievances of the distributors and the retailers were required to be solved in order to
encourage them for push sales. Secondly a study of consumers decision making factors
is required in order to understand their priorities which can be worked upon. For this
purpose a research is to undertaken to find out the market scenario.

NEED FOR THE STUDY

To find out the impact of Milk farming.
To understand the roles of dairy.
To study the condition of the dairy form.
To improve the service qualities of milk.

STATEMENT OF THE PROBLEM

The above objective of dairy farming is very well stated in the business. It imposes
a dual responsibility on dairy on one end it is obliged to procure the produce of
farmers and provide remunerative price and on the other end is has to profitability
market quality milk and value added milk products to its customers at competitive
price.it is in the context the specific problem of this study is identified.
OBJECTIVES OF THE STUDY

1. To study the distribution channel in the retail chain Dairy

2. To identify the issues related to Dairy retailers and distributors

3. To get the retailers feedback from specific regions

4. To study Dairy positioning in the mind of the consumers vis-à-vis competitors

5. To find out the factors that affect consumers decision to purchase milk

6. To find out short term problem in every sub-region that can be sorted out
Research Methodology: SAMPLE

Sampling Frame:

A Sampling frame consists of a list of item from which the sample is to be drawn.

The sample frame for this research constitutes the customers visiting retail outlets to
purchase milk in North and East Delhi.

Sample Size:

The sample size of the research was 315 individuals.

SOURCES OF DATA
PRIMARY DATA
Primary data will be collected through survey by means of questionnaire, personal
interview and observations.
SECONDARY DATA
The major source of secondary data is through
Internet
Journals
Books
Websites
Brochures
Articles
PLAN OF ANALYSIS
A study will help the organization by the survey of 315 respondents in
the city by the questionnaire, which leads to measure the challenges and
opportunities in milk farming. Statistical tools used for the research which
helps in analyzing and interpreting the data collected. Percentage Analysis
used to understand the percentage of certain number of respondents
respected to different questions. Bar graph & Pie Chart have been used to
showcase the graphical representation of the analyzed data. Hence, by this study
organization can easily understand the data and make the interpretation.

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SIGNATURE