SOCIAL MEDIA

OVERVIEW
PlayerLayer will recruit two talented, dynamic and engaging students to join the team

and become PlayMakers (brand ambassadors) at their relevant University:

1) Social Media PlayMaker

2) Graphics PlayMaker

This document refers to the role of the Social Media PlayMaker.

If you think you have what it takes to become a PlayMaker, please send your CV

and a cover letter to marketing@playerlayer.com

1
THE GOAL
- To promote the PlayerLayer brand at your University

- To promote the PlayerLayer/University kit partnership

- To contribute to university kit web sales

THE INCENTIVE
- £200 worth of free kit at start of year

- Experience working in the Marketing team for an exciting,

fast-growing sportswear brand

- Opportunity to develop new skills and build portfolio for future career

- PlayMakers of the Month prizes

2
THE ROLE
- Management and day-to-day running of University PlayMakers Twitter

account - posting regular, relevant and on brand content

- Regular engagement with the official PlayerLayer Twitter account - liking

and retweeting all relevant content

- Grow following on the University PlayMakers Twitter account

- Interact and engage with all University sports accounts on Twitter,

particularly on BUCS Wednesdays

- Tag official PlayerLayer account in all relevant images

- Work closely with Graphics PlayMaker to ensure the Twitter feed

is constantly relevant, on brand and full of content

- Identify key student influencers on campus and ensure they are on

board with the PlayerLayer brand

- Use influence and personal connections to promote the PlayerLayer brand

- Organise events which can help promote the PlayerLayer brand

- Attend PlayerLayer events where possible at request of Head of Marketing

& Communications (including Freshers’ Fair)

3
THE PROFILE
- University athlete

- Passion for PlayerLayer brand

- Excellent organisation and communication skills

- Presentable

- Professional, dynamic and dedicated character

- A team player

- Passion for sport

- Social media savvy

4
KPIs - (Key Performance Indicators)

- Regularity of tweets – Twitter feed should be full of content before,

during and after BUCS Wednesdays

- Quality of content – on brand posts in PlayerLayer ‘tone of voice’

- Number of photos posted on social media and submitted to PlayerLayer

Marketing Team

- Follower growth

- Engagement and interaction levels – i.e. number of likes/retweets on posts,

number of clubs tagging PlayMakers account in their posts.

- Web sales for your University