IMC plan for Hotel One

Advertisement Management
Final project
5/5/2018

Group Members:

 Arslan
 Wajahat
 Samad

This is comprehensive integrated marketing communication (IMC) document consist of client brief
and story board for advertisement design and implementation of Hotel One by Pearl Continental.
 Creative Brief
Client: Hotel One by Pearl Continental
Product: Rooms Occupancy
Project name: IMC plan for Hotel One
Date: May 3rd 2018
Fusion proposition: Objective:
Both traditional and modern media channels will use. To achieve maximum profit through high
customer satisfaction, optimize the food and
Priority media channel beverages margins with the satisfied
(Traditional): employees’ participation.
Out-Door media campaign, News Papers, Business News
Letter, and TVC, Radio. Communication Message
Provide the best hospitality service in town
Modern media:
Facebook, Instagram Desired Consumer Response:
Attract new potential customers, change in
Brand target: consumer perception and generate loyalty
Diverse audience ranging from upper class to middle towards hotel one.
class / businessman and commuters.
Campaign length:
Brand character: 6 months

We provide the best hospitality service in town

Comfortable rooms, services and
amenities that make your stay more enjoyable.
And it's all at the best price!! Located in easily
accessible vicinities very close to city hubs,
Hotel One location are an ideal business or
leisure travelers’ destination of choice. Hotel
One encapsulates the true essence of the word
comfort, at a highly affordable price. The
functional interiors with a variety of services
for the business traveler, Hotel One is a
hallmark in itself

Theme:
We are High-end luxury hotel that provides a luxurious
accommodations experience to the guest.
 Storyboard

1. Starting with the Hotel one logo and then introducing the main mini hall entrance and the
reception are along with waiting lounge with staff working. Write over: Fully furnished
waiting lounge and beautifully sculpted reception.

2. Showing the bar area connected with the main lounge and its corresponding sitting area
where sofas are placed and fully furnished bar is made. Write over: Well-equipped bar
with comfortable sitting area.

3. Introducing the first floor’s corridor is shown well enlightened, walls with beautiful
portraits and landscapes and fully carpeted floors. Write over: Carpeted and exquisitely
designed corridors.

4. Viewing single and double lavish bedrooms elegantly designed for guest comfort along
with European style luxury washrooms. Write over: Executive bedrooms (single and
double bed), European style washrooms.

5. Gym view with new machines and a relaxed environment with sound system. Write
over: Fully kit-out exercise arena.

6. Moving towards conference hall with open space for gatherings, official conferences and
parties provided all privileges. Write over: Multi-purpose conference halls.

7. Ending with contact and address.

 Radio Voiceover:
Starts with music

when every things in the right place, you cant go wrong.

jii han ladies and gentlemen pearl continental la rha hy aap ky

liye nihayat hi umda,
shandar or behtreen kisam ki aram ka zaryia ap ky apne sindh
k teesry bare sukkur shehar main luxury service
hotel one. jahan ap apni business dealings, conferences, bohat
hi asan or full luxury mahool mn pa sakty hain.
or es service ko pany k lye sukkur ki bohat hi mashoor area
military road py tameer krda hotel one ki luxury service apki
intezar ki muntazir hy.
Address:______
Abhi Phone Uthae Or Number Milaen _________________