HillaryKirkendall
Personal Profile
I am a visually-minded, detail-oriented, creative communications professional. Past work
includes marketing campaigns, magazines, and social media research and management as a
designer, project manager, and photographer.
Relevant Experience
PROJECT MANAGEMENT
• Assist in the development of organizational
strategic vision, communications plan, tactics, and
timelines
• Consistently managing multiple projects and
pieces for events, programs, and marketing
• Work with print services company to find
solutions to fit project timelines, and creative and
financial needs
• Hire, book, and communicate expectations with a
photographer for events
• Working with multiple program administrators to
create a comprehensive marketing booklet
• Coordinating with artists, and worked with a
designer to create art collective booklets
• Coordinating and helping launch a community
partnership with a local coffee company
• Assist with direction on commissioned video
shoots
CREATIVITY
• Responsible for all agency design work and brand
cohesion
• Design a variety of print materials - mailings,
presentations, and marketing pieces
• Design, provide input on the theme, curate
content, and coordinate printing for bi-annual
magazine
• Creating graphic elements to fit event needs,
including fundraisers, boards, councils, and events
• Provide input on and direction for video and
photoshoots
• Updating the agency logo and branding collateral
to fit a service shift
• Created social media series to promote new
partnership, strategically feature valued
supporters, and boost social media engagement
• Proficient in Adobe CC InDesign, Photoshop, and
Bridge; versed in Illustrator, and Premiere Pro
• Photography, including - portraits, events, and
commissioned work
• Knowledge of studio photography
COMMUNICATION
• Assisting in crafting organizational messaging,
including - appeals, blogs, articles, and
presentations
• Responsible for implementing the agency
communications plan
• Developing media lists and editorial calendars
• Crafting and sending press releases
• Coordinating interviews with local media
• Updating and curating web content
• Working with a team of 7 to reach substantial
fundraising goals
• Stepping in to speak about agency mission and
goals when needed
• Managing social media platforms - Facebook,
Instagram, LinkedIn, and Twitter accounts
• Delegation of projects to department intern
• Supervisory role and active part in the vetting
and hiring process in a corporate retail setting
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 Work Experience

Marketing & Communications Coordinator

Wedgwood Christian Services Dec 2015 - present
• Responsible for implementing all agency marketing strategies, including media relations
social media research & management, web content, print and email communications
• Responsible for all design and branding for the agency and various programs
Associate
834 Design & Marketing Jan 2014 - April 2014
• Assisted in completing projects for firm’s clients, including blog writing, and social media
Creative Director
GrandPR Jan 2014 - April 2014
• Responsible for all visual branding for clients including creating & approving design
Program Intern
Girls on the Run of Ottawa & Allegan County Feb 2013 - Sept 2013
• Assisted in planning and preparation of 5K event, developed communication and social media
strategies, coordination of volunteers

TAP Operations & Staffing Supervisor, Victoria’s Secret Oct 2015 - Dec 2015
Sales and Support Generalist, Victoria’s Secret June 2011 - Dec 2015
• Assist in recruiting top talent, completing reference checks, scheduling interviews and
on-boarding activities, assist in administrative tasks, and assist in meeting sales goals

Involvement
IF:Local Host
Event planning, design support, volunteer coordination 2018 - 2020

Public Relations Student Society of America (PRSSA) - GVSU Chapter

Member, Fundraising Committee Aug 2013 - April 2014

Cascade Christian Church Pastoral Search Committee Aug 2014 - Nov 2014
Member, Profile Writer

Education

Grand Valley State University Aug 2010 - April 2014

Frederick Meijer Honors College
Bachelor of Science - Public Relations & Advertising
Bachelor of Science - Photography

burgeshil@gmail.com | 616.666.1580 | www.hillarykirkendall.weebly.com

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