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SCHOOL OF BUSINESS AND COMMERCE

DEPARTMENT OF BUSINESS ADMINISTRATION

Curriculum

B.B.A

THREE YEAR FULL TIME UNDERGRADUATE


PROGRAMME (BATCH 2017-2020)

From Academic Session 2017-18 and Onwards

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MANIPAL UNIVERSITY JAIPUR

BACHELOR OF BUSSINESS ADMINISTRATION

(2017-2020)
The University reserves the right to amend the curriculum from time to time to meet the changing
requirements of the business and commerce. The focus of this three year degree program will be on the
student’s ability to specialize in any two groups: Finance & Banking, Sales & Marketing, People
Management, IT & e-Business, Accounting & Taxation. The focus shall be on employability of the graduate
students for onwards placement in the corporate sector.

PROGRAMME

The program shall be called Bachelor of Business Administration which is abbreviated as B.B.A. This program
is carefully structured and includes pedagogy and andragogy. The program blends academic excellence with
industrial requirements. Class room teaching, group work and field visits with internship and project work forms
part of the teaching-learning exercise. Different courses like banking and insurance, accounting, finance,
marketing, business law and human resource management will be covered so as to blend academic excellence
and industrial requirement. A fair amount of industry connect will be enabled through Guest Lectures, Seminars
and Workshops.

OBJECTIVE

The core objective of this program is to impart deep knowledge of various aspects of business and commerce.
Thus the Program enables the students to appreciate emerging issues in the course to take on real life challenges
successfully.

DURATION OF THE PROGRAM

The B.B.A. program shall be of three years with six semesters. Each semester will have 13 weeks of course work
and 2 weeks for examination. There will be a project and presentation in each semester to enable the student to
be able to actualize his learning and communicate it effectively. A student will be required to complete the
program within a maximum of 6 years from the date of registration in the first Semester. The student shall also
be required to undergo 45 days Summer Industrial Training at the end of the second year (4th Semester) and shall
complete a project study during the course.

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TOTAL CREDIT REQUIREMENTS FOR THE AWARD OF B.B.A. DEGREE ARE 150, SPREAD
OVER SIX SEMESTERS IN THREE YEARS. THE SEMESTER WISE CREDIT DISTRIBUTION IS AS
FOLLOWS.

Cumulative
Semester Total credits per semester
Credits

I 23 23

II 24 47

III 26 73

IV 25 98

V 26 124

VI 26 150

ELIGIBILITY FOR ADMISSION

Admission to the B.B.A. program is open to all candidates of any stream who possess a Pre-University education
[10+2] or an equivalent level of education (with minimum 50% marks) recognized by the concerned University
/ Board. The selection for admission to the B.B.A. course is purely on merit.

ATTENDANCE REQUIREMENT

Class room attendance requirement is mandatory at 75% in each course.

A student with less than 75% attendance in individual courses shall not be permitted to write the end semester
examination in that course and will be given DT (Detained) letter grade in the course. For calculation of 75%
attendance of students all lectures, tutorials, practical classes, all assignments including expert lectures
workshops and seminars will be counted and must also be 75%.

EVALUATION SCHEME

The academic performance of a student is evaluated internally by concerned course faculty. The overall
performance of a student is expressed in terms of a Letter Grade CGPA = A to DT as per the following system.
The student performance in each course is evaluated out of a maximum of 100 marks and will be converted
accordingly in letter grade as per detail given below:

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Grade A+ A B C D E F I DT

(Incomplete) (Detained)

Grade Point 10 9 8 7 6 5 0 0 0

Grading Method:

As per university rule.

S.No. Internal External / End Semester


Internal
(20 Sessional + 20
1 All Theory Courses Sessional +10 50 Marks
Assignments) Marks

60 Marks
Summer Training
2 40 marks (30 Presentation + 30 Viva
Report
Voce) Marks
3 Computer Lab 40 marks 60 marks
60 Marks
Group Discussion/ Soft
4 40 Marks (30 Presentations + 30 Viva
Skills
Voce Marks)
60 Marks
5 Industrial Visit 40 Marks (30 Presentation + 30 Viva
Voce Marks)
70 Marks (40 for
6 Seminar/Presentation 30 Marks presentation and 30 for Viva
Voce)
60 Marks
Term Paper/ Minor
7 40 Marks (30 Presentation + 30 Viva
Project/ Project Study
Vice) Marks

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PERFORMANCE REQUIREMENTS
A student shall obtain a minimum of 'E' grade to pass in any course.

MINOR PROJECT SUMMER INDUSTRY TRAINING & DISSERTATION


All the students shall undergo a Minor Project during holidays at the end of the first and third semester each and
shall submit a report during next semester respectively and they will be evaluated for that during second and
fourth semester respectively. During Minor Project, the students will study an individual industry and prepare a
report on structure and functioning of that industry surveying important units within that industry.
All the students shall undergo a Summer Industry Training for at least 45 working days at the end of the second
semester and fourth semester each and submit a report during third and fifth semester respectively and they will
be evaluated for that during third and fifth semester respectively. During Summer industry training the students
will undertake internship training in an organization and undertake work on any one functional area of
management on real time project and shall submit a report on the work undertaken.

Every student will undertake a dissertation during the course of the sixth semester and submit the same during
sixth semester itself. However, if a student drops papers, he has to clear all such papers subsequently and should
obtain CGPA & 5 at the end semester (3rd year) for obtaining B.B.A. Degree. The University shall appoint
External and Internal Examiners to conduct the viva voce exam for Minor Project, Summer Industry Training
Report and Dissertation.

ELECTIVES OFFERED-

Note: This BBA Degree program offers Dual Specialization for all students. Students will be required to select
any two specialization groups having two papers of 3 credits each out of the five groups shown in the table
below. Two selected papers from each Specialization Group will be offered during 5 th & 6th Semester. Students
will be required to take those specialization courses from the chosen group only and pass in all of them
individually.

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SCHOOL OF COMMERCE

B.B.A. PROGRAMME STRUCTURE

SEMESTER-I

Course Courses L T P C Exam Duration Relative Weightage (%)


Code (Hrs.)

Theory Practical CWS PRS MTE PRE ETE


BB1106 Fundamentals of Financial 3 1 - 4 3 - 10 40 - 50
Accounting.
BB1107 Fundamentals of business 4 - - 4 3 - 10 40 - 50
Organization
MA1102 Business Mathematics 3 1 - 4 3 - 10 - 40 - 50
EN1112 General English 2 - - 2 2 - 10 40 - 50
CS1102 Computer Application 2 - 2 3 3 - - 40 60
HS1101 Values, Ethics And 2 - - 2 2 - 10 40 - 50
Governance
BB1108 Cost Accounting 3 1 - 4 3 - 40 60
Total Credits 19 3 2 23

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SEMESTER-II

Course Courses L T P C Exam Duration Relative Weightage (%)


Code (Hrs.)
Theory Practical CWS PRS MTE PRE ETE
BB1205 Fundamentals of Financial 3 1 - 4 3 - 10 40 - 50
Management.
MA1202 Business Statistics 3 1 - 4 3 - 10 40 - 50
BB1208 Principles of Marketing. 3 - 3 3 - 10 40 - 50
BB1209 Principles of HR Management 3 - - 3 2 - 10 40 - 50
BB1210 Branding & Emerging 3 - - 3 3 10 40 - 50
E- Brands
BB1211 Managerial Economics 3 - - 3 3 - 10 40 - 50
EN1213 Reading Language through 2 - - 2 2 10 40 - 50
Literature
BB1281 Minor Project - - 4 2 40 60
Total Credits 20 2 4 24

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SEMESTER-III

Course Courses L T P C Exam Duration Relative Weightage (%)


(Hrs.)
Code
Theory Practical CWS PRS MTE PRE ETE
BB1310 Project Planning & Control 3 - - 3 3 - 10 40 - 50
BB1306 Regulatory Framework of 3 - - 3 3 - 10 40 - 50
Business
BB1307 Psychology & Personality 2 - 2 3 3 - 10 40 - 50
Development
BB1310 Management Accounting 3 1 - 4 3 - 10 40 - 50
BB1309 Production and Operations 3 - - 3 3 - 10 40 - 50
Management
CY1120 Environmental Science 3 - - 3 3 - 10 40 - 50
EN1316 Spoken English 1 1 0 2 - - - 30 70 -

BB1380 Term Paper - I - - 4 2 - - - 40 60 -


BB1381 Summer Project - - 6 3 - - - 40 60 -
Total Credits 18 2 12 26

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SEMESTER-IV

Course Courses L T P C Exam Duration Relative Weightage (%)


(Hrs.)
Code
Theory Practical CWS PRS MTE PRE ETE
BB1406 Risk Management. 3 1 - 4 3 - 10 40 - 50
BB1407 Entrepreneurship 3 - 2 4 3 - 10 40 - 50
Management
BB1409 Managing Social Sector & 2 - - 2 2 - 10 40 - 50
N.G.Os
BB1410 Research Methodology 3 2 4 3 - 10 40 - 50
EN1416 The Art of Communication 1 1 - 2 - 30 70
BB1480 Term Paper - II - 4 2 - - - 40 60
BB1412 Foreign Language 4 0 4 3 - 30 70
**** Open Elective 3 - - 3 3 - 10 - 40 - 50

Total Credits 19 2 8 25

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SEMESTER-V

Course Courses L T P C Exam Duration Relative Weightage (%)


(Hrs.)
Code
Theory Practical CWS PRS MTE PRE ETE
BB1503 International Business 3 - - 3 3 - 10 40 - 50
BB1504 Strategic Management 2 - 2 2 - 10 40 - 50
BB Program Elective Group I 3 - - 3 3 - 10 40 - 50
BB Program Elective Group II 3 - - 3 3 - 10 40 - 50
BB Program Elective Group I 3 - - 3 3 - 10 40 - 50
BB Program Elective Group II 3 - - 3 3 - 10 40 - 50
BB1581 Summer Project - - 6 3 - - - 40 60 -
BB1580 Term Paper - III - 4 2 - - 40 60
BB1505 Foreign Language 4 - 4 - 30 - 70
Total Credits 21 0 10 26

* Note: Students will be required to select any two specialization out of five shown at page No. 12. Each specialization has 2
courses of 3 credits each.

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SEMESTER-VI

Course Courses L T P C Exam Duration Relative Weightage (%)


(Hrs.)
Code
Theory Practical CWS PRS MTE PRE ETE
BB1604 Contemporary Business 3 3 3 10 40 50
Environment
BB Program Electives Group 3 - - 3 3 - 10 40 - 50
course III
BB Program Electives Group 3 - - 3 3 - 10 40 - 50
course IV
BB Program Electives Group 3 - - 3 3 - 10 40 - 50
course III
BB Program Electives Group 3 - - 3 3 - 10 40 - 50
course IV
BB1683 Dissertation - - 8 4 - - - 40 60 -
(30+30)
BB1605 Foreign Language 4 - 4 30 - 70

**** Open Elective 3 - - 3 3 - 10 - 40 - 50

Total Credits 22 - 8 26

* Note: Two specialization selected by the students in 6th semester having two papers of 3 credits each shown at page No. 12.

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5th Semester 6th Semester
Course Name Course Credits Course Name Course Credits
Code Code
GROUP : FINANCE AND BANKING
Capital Market Operations BB1655 3 credits Management of Banking BB1653 3
(course I) Services (course III) credits
Strategic Financial Management BB1657 3 credits Insurance Management BB1656 3
(course II) (course IV) credits
GROUP : SALES AND MARKETING
Marketing Research BB1658 3 credits Marketing of services BB1660 3
(course I) (course III) credits
Consumer Behavior and Rural BB1659 3 credits Advertising and Sales BB1661 3
Marketing (course II) Promotions (course IV) credits
GROUP : PEOPLE MANAGEMENT
Industrial Relations BB1664 3 credits Training and Development BB1666 3
(course I) (course III) credits
HR Administration BB1665 3 credits Compensation Management BB1668 3
(course II) (course IV) credits
GROUP : IT AND E – BUSINESS
Database Management CA1401 3 credits Data Analytics CS1701 3
(course I) (course III) credits
Management Information and CA1403 3 credits E-Commerce & Cyber CS 1752 3
Decision Support Systems Security credits
(course II) (course IV)
GROUP : ACCOUNTING & TAXATION
Advanced Accounting BB1671 3 credits Auditing BB1673 3 credits
(course I) (course III)
Direct Tax BB1672 3 credits Indirect Tax BB1674 3 credits
(course II) (course IV)

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SEMESTER - I

BB1106 FUNDAMENTALS OF FINANCIAL ACCOUNTING [3 1 0 4]


Objective:

To familiarize students with the mechanics of preparation of financial statements, understanding corporate
financial statements, their analysis and interpretation.

Contents:

Introduction to Financial Accounting: Accounting as a System, – Generally Accepted Accounting


Principles; Nature of Accounts, Rules of Debit and Credit; Recording Transactions in Journal; Preparation
of Ledger Accounts; Preparation of Trial Balance; Preparation of Trading Account, Profit & Loss Account
and Balance Sheet, Adjustment Entries (not very advanced), Introduction to Accounting Standards Annual
Report of Public Limited Company - Chairman’s Statement, Directors’ Report, Management Discussion
and Analysis, Report on Corporate Governance, Auditors’ Report, Corporate Income Statement and
Balance Sheet, Introduction to Corporate Financial Statements: Preparation of Cash Flow Statement,
dividends, distributable profits and types of shares. Understanding different types of Profit, viz., PBIT,
PBT, PAT, Operating Profit and Distributable Profit. Financial Statement Analysis: Introduction to
Accounting Standards on Disclosure of Accounting Policies, Revenue Recognition.

Text / Reference Books:


1. Monga, J.R., Financial Accounting: Concepts and Applications, Mayur Paperbacks, 2010.
2. Tulsian, P.C., Financial Accounting, Pearson, 2012.
3. Maheshwari S.N. & Maheshwari S.K., Financial Accounting for B. Com., CA, CS, & ICWA,
(Foundation) Courses, Vikas Publishing House Pvt. Ltd., 2012
4. Balwani, N, Accounting and Finance for Managers, Excel Books, 2012.
5. Gupta, A: Financial Accounting for Management, Prentice Hall College, 2010.
6. Bhattacharyya, A Financial Accounting for Business Managers, PHI, 2012.
7. Jain, S.P. & Narang, K.L., Advanced Accountancy, Kalyani Publishers, 2012.

BB1107 FUNDAMENTALS OF BUSINESS ORGANIZATION [4 0 0 4]


Objective:
To introduce the fundamentals concepts of Business Organization and various approaches towards
Management without proper knowledge of which advanced learning would be difficult.
Contents:

Forms of organization – Sole Proprietary, Partnership, Company, LLP – Concept, Formation and strength
& weakness, Multinational Organization (Concept & Analysis). Formal & Informal organization,
Principles of Organization, Basic of Organizational Structures: functional, Geographical, Networking
organizational structure. Virtual organization, Authority Delegation of & Decentralization, Learning
Organization. Evolution of Management – Classical, Behavioral, systematic and contingency approach to
Management, Managerial functions & skill. Six Sigma, TQM management and introducing contemporary
Management Thinkers.

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Text / Reference Books:
1. Koontz & Weihrich, Essentials of Management, McGraw Hill, 2014.
2. Stoner & Wankel : Management, Information Age Publishing, 2014.
3. Robbins S P.: Management, Pearson Education, 2015.
4. Bhushan Y K , Fundamentals of Business Organization & Management, Sultan Chand & Sons; Nineteenth
edition (2013), (2015).

MA1102 BUSINESS MATHEMATICS [3 1 0 4]


Objective:
To introduce application of Mathematics in day to day business problems. As a language of science no
higher study can avoid it and Business Studies is no exception.
Contents:
Ratio, Proportion and Percentage: Ratio - Definition, Continued Ratio, Inverse Ratio, Proportion, Continued
Proportion, Direct Proportion, Inverse Proportion, Variation, Inverse Variation, Joint Variation, Percentage -
Meaning and Computations of Percentages. Profit And Loss: Terms and Formulae, Trade discount, Cash discount,
Problems involving cost price, Selling Price, Difference between Trade discount and Cash Discount. Introduction
to Commission and brokerage, Problems on Commission and brokerage. Interest: Simple Interest, Compound
interest (reducing balance & Flat Interest rate of interest), Equated Monthly Installments (EMI), Problems. Matrices
And Determinants (up to order 3 only ) : Multivariable data, Definition of a Matrix, Types of Matrices, Algebra of
Matrices, Determinants, adjunct of a Matrix, Inverse of a Matrix via adjunct Matrix, Homogeneous System of
Linear equations, Condition for Uniqueness for the homogeneous system, Solution of Non-homogeneous System
of Linear equations (not more than three variables). Condition for existence and uniqueness of solution, Solution
using inverse of the coefficient matrix, Problems. Permutations of ‘n’ dissimilar objects taken ‘r’ at a time (with or
without repetition). nPr = n! / (n-r)! (Without proof). Combinations of ‘r’ objects taken from ‘n’ objects, nCr = n! /
r! (n-r)! (Without proof) problems, Applications.

Reference Books :

1. Dikshit A & Jain and Jitendra K B Mathematics, 2015.


2. Kapoor ,V. K., Business Mathematics, Sultan Chand & sons, Delhi, 2010.
3. Bari, Business Mathematics, New Literature publishing company, Mumbai, 2015.

EN 1112 GENERAL ENGLISH [2 0 0 2]


Objective:
To improve writing skills without which job placement will be difficult.
Contents:
Introduction to communication skills, Principles of Communication, modes of communication, types of
communication, essential features of communication, Importance of effective communication: Its
application, Barriers to effective communication, Reference Books, writing and listening skills, Sentence
Patterns and its usage, Uses of Verbs: Finite and Non-Finite Verbs, Modal Verbs, Voice, Tenses – Its
usage and sequence, Question Tags, Articles, Usage and its Application, Reported Speech, Synonyms and
Antonyms/ One Word Substitution, Reference Books Comprehension, - Précis Writing ,Essay writing-
Letter Writing-Letter content and layout, Personal, Professional Business Letter, Circulars ,Letter to

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Newspaper, Memo and Memo Reports-Usefulness and format, ,Job Application, Resume Writing(Latest
trends in Resume Writing), Report Writing-Types and its Application. Group Discussion, Extempore and
Presentations.

Text / Reference Books:

1. David, G Contemporary English Grammar, Structures and Composition, Macmillan Publications.


2. Turton N D & Heaton, J B Longman Dictionary of Common Errors, 1998
3. McCarthy, M English Idioms in Use, London: Cambridge University Press, 2002
4. Jones D T, English Pronouncing Dictionary, ELBS London
5. Tickoo, C, and Sasikumar, J: Writing with a Purpose, Oxford University Press
6. Quirk et. al, University Grammar of English, ELBS London
7. Mishra S & Muralikrishna, C: Communication Skills for Engineers, Pearson Education. 2004
8. Krishnaswamy, N: Modern English : A Book of Grammar Usage and Composition, Macmillan India

CS1102 COMPUTER APPLICATION [2 0 2 3]

Objectives:-
To acquaint students with use of computer & its applications like MS office. Students must be well
acquainted with fundamental aspects of computer technology and gain proficiency in M S Office Tools:
MS Word, Power Point Excel and Access.
Contents:
Introduction: Hardware Features and Uses: Components of a Computer, Generations of Computer, Primary
& Secondary Storage Concepts, Data Entry Devices, Data Output Devices. Software Concepts: System
Software, Application Software, Language Classification, Compliers and Interpreters. Operating Systems.
Information Concepts and Processing: Microsoft Word, Power Point, Access and Excel proficiency.
Text / Reference Books:
1. Atul K, A: “Information Technology”, Tata McGraw Hill Publication, 3rd Edition, 2007.
2. Raja R, J: “Fundamentals of Computers”, PHI Learning, 5th Edition, 2006.
HS1101 VALUE, ETHICS & GOVERNANCE [2 0 0 2]
Objective:
To improve understanding of values ethics & corporate governance so ensure that we produce responsible
citizens for the larger society.
Contents:

Values: Meaning of value education, Three Gunas and their relevance, Nature and kinds of value,
Understanding Harmony at various Levels: Nature, in existence; Ethics and Business: Values and
attitudes for professional accountants, Legal frameworks, regulations and standards for business, Nature
of ethics and its relevance; Rules-based and framework approaches to ethics; Personal development and
lifelong learning; Personal qualities; Ethical principles; Concepts of independence, skepticism,
accountability and social responsibility; Ethical Conflict: Relationship between ethics, governance, the
law and social responsibility, Unethical behaviour, Ethical dilemmas and conflicts of interest; Corporate
Governance: The role and key objectives of organizattional governance in relation to ethics and the law;

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development of organizattional governance internationally; the role of directors in relation to corporate
governance; the role of the board, Types of board structures and corporate governance issues, Policies
and procedures for ‘best practice’ companies, Rules and principles based approaches to corporate
governance

Text / Reference Books:

1. Gaur R.R., Sangal R. and. Bagaria, G.P: ”A Foundation Course in Human Values Professional
Ethics,” Excel Books, 2010.
2. Sadri S & Sadri, J Business Excellence Through Ethics & Governance, 2nd edition, 2015.
3. Mathur, U C Corporate Governance and business ethics, MacMillan India Ltd, 2009.
4. Baxi, C V: Corporate Governance, Excel Books, 2009
5. Sadri S, Sinha A K and Bonnerjee, P: Business Ethics: concepts and cases, TMH, 1998.

Code: BB1108 COST ACCOUNTING [3 1 0 4]

Cost Accounting: Concept of Cost, Classification of cost:- Types of Cost, Distinctions between Financial and Cost
Accounting, Cost accounting methods, Cost accounting techniques, Alternative cost accounting principles, Elements of
Cost. Presenting information: - Purchasing, receiving and storage of material, Pricing of material issues, Material control.
Recording of Labour Cost, Direct Expenses. Overhead: Classifications allocation, apportionment, re-apportionment and
absorption of overhead costs. Production Account, Methods of Costing: Unit costing, Job costing. Contract Costing.
Process costing (process losses, Joint and By-products, Inter-Process Profits, Costing of Work-in-Progress) Operating
Costing (only for transport services).

Text / Suggested Books:

1. Jawaharlal & Srivastawas, Cost Accounting, McGraw Hill Education (India) Pvt. Ltd., 2012.
2. Agarwal N.K. Cost Accounting” Asian Books.
3. Jain, Khandelwal & Pareek, Cost Accounting, Ajmera Book Company,2016
4. Arora M N, A Text Book of Cost & Management Accounting, Vikas Publishing House Pvt. Ltd., New Delhi.
5. Bhattacharya A K. “Principles & Practice of Cost Accounting” PHI Learning, 2012.
6. Oswal, Rajpurohit & Maheshwari, Cost Accounting, Ramesh Book Depot Jaipur.

SEMESTER II

BB1205 FUNDAMENTALS OF FINANCIAL MANAGEMENT [3 1 0 4]

Objective:

To introduce concepts of financial management so that the student actually is able to use his B Com degree
for higher / professional studies.

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Contents:

Concept, objectives and emerging issues in Financial Management, Sources of Raising Finance Equity,
Depth, ICD, Institutional set - up and intermediation. Capital Structure: - concept & Theory leverage Cost
of Capital, Dividend Policy. Capital Budgeting – Risk methods & Calculation, Working Capital
Management – Concept & Policy, Accounts Receivable Management.

Suggested practice sessions (using software’s like MS Excel):

Calculation of Cost of Capital, calculation of NPV, calculation of IRR, calculation of working capital
requirement.

Text / Reference Books:

1. Khan & Jain, Financial Management, Tata McGraw-Hill, 2014.


2. Pandey I M, Financial Management, Vikas Publishing House, 2015.
3. Chandra, P Financial Management, Tata McGraw-Hill, 2015.

MA1202 BUSINESS STATISTICS [3 1 0 4]

Objective:

To familiarize the students with various Statistical tools that can be used for effective decision making
and preparing their project work/term paper/ dissertation. Emphasis will be on the application of the
concepts learnt.

Contents:

Measures of Central Value: Meaning. Need for measuring central value. Characteristics of an ideal
measure of central value. Types of averages - mean, median, mode, harmonic mean and geometric mean.
Measures of dispersion: range, quartile deviation, mean deviation, standard deviation, variance &
coefficient of variation. Probability: Meaning and need. Theorems of addition and multiplication.
Conditional, probability. Bayes’ theorem, Random Variable - discrete and continuous. Probability
Distribution: Meaning, characteristics (Expectation and variance) of Binomial, Poisson, Geometric,
Uniform, Exponential and Normal distribution. Central limit theorem. Correlation Analysis: Meaning
and significance. Correlation and Causation. Types of correlation. Methods of studying simple correlation
- Scatter diagram, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation coefficient,
Regression Analysis: Meaning and significance. Regression vs. Correlation. Regression lines (X on Y, Y
on X) Index Numbers: Meaning and significance. Problems in construction of index numbers. Methods
of constructing index numbers - Weighted and Un-weighted (simple aggregative and simple average of
price relative methods). Introduction to Stock market indices; Analysis of Time Series: Measurement of
trend - Freehand method, Semi-average method, Moving average, Method of least squares. Measurement
of seasonal variations - method of simple averages, ratio to trend method.

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Text / Reference Books:

1. Agarwal B L, Basic Statistics, New Age Publications, 2013.


2. Goon, Gupta, and Gupta D: Fundamentals of Statistics Vol. 1., New Age Publications, 2013.
3. Gupta S.P. : Statistical Methods, Sultan Chand & Sons, 34th Edition
4. Levin R & Rubin D : Statistics for management, Prentice Hall
5. Boot & Cox : Statistical analysis for managerial decisions, Tata McGraw Hill

BB1208 PRINCIPLES OF MARKETING [3 0 0 3]

Objective:

To familiarize the students with the marketing function & concept of marketing mix & study the
marketing mix of some companies operating in India.

Contents:

Introduction: core marketing concepts; company orientation-production concept, product concept, selling
concept, marketing concept, portfolio approach-BCG matrix; Marketing Environment: Demographic,
economic, political, legal, socio cultural, technological environment (Indian context); Segmentation
Targeting and Positioning. Concept of PLC, PLC marketing strategies, new product development, Issues.
Pricing Decisions: Determinants of price, pricing methods, Administered Pricing mechanism, Promotion
Mix: Factors determining promotion mix. Marketing Channels Decision:

Note:
1. Every topic is to be exemplified with at least 2 examples and case studies from the Indian context.
2. Relevant chapters of a later edition when released may be referred to
3. List of recent articles and reports and specific cases will be announced at the Commencement of the
course.
Text / Reference Books:
1. Kolter, Keller, and Jha, Marketing Management,13th edition, Pearson, 2008.
2. Kolter & Armstrong, Principles of Marketing, Pearson; 15 edition (21 March 2013)
3. Zikmund D A, Marketing, South Western College Publishing (6 October 2000)
4. Jain T K and Chugh P: Marketing Management, Garima Publications, Jaipur 2014

BB1209 PRINCIPLES OF PEOPLE MANAGEMENT [3 0 0 3}

Objective
The objectives of this course are to help the students develop an understanding of the dimensions of the
management of human resources, with particular reference to HRM policies and practices in India.
Attention will also be paid to help them develop their communication and decision making skills through
case discussions, role plays etc.
Contents:

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HRM: Concept, functions. The changing environment of HRM – Globalization, cultural environment, work
force diversity. HR as a strategic partner, Work life balance. Human Resource forecasting demand and
supply, skill inventories. Job Design, Job Analysis, Job description and Job specification. Recruitment,
selection & orientation: Internal & external sources of recruitment, e-recruitment, steps in placement and
selection process, Selection tests and Interview, Orientation Program. Training: Concept, Methods,
Compensation: components of pay structure, factors influencing compensation levels. Wage differentials,
incentives, time wage, piece rate, Halsey plan, Merrick’s plan, Bandeaux plan, Emerson’s efficiency plan,
profit sharing, gain sharing, employee’s stock option plans. Performance Management System: Uses of
performance appraisal, appraisal methods. Career Management: Career anchors, career life, Introduction to
Industrial relations, Machinery for settlement of disputes. Cultural issues, Compensation issues,
Ethnocentric, Geocentric.

Text / Reference Books:

1. Desslar, G HRM, Prentice Hall, 2008


2. Sadri S and Jayashree S, Human Resources Management in Modern India, Himalaya Publishing Co,
Mumbai 2012
3. David A. Decenzo &. Robbins S P , HRM, 2001
4. R Wayne Mondy R M. Noe , HRM, Pearson,2006
5. Monappa & Saiyaddin , Personnel Management, Tata McGraw Hill (2000)
6. V.S.P. Rao , Human Resource Management, Excel Books
7. Sadri, J, Sadri, S and Nayak, N, A Strategic Approach To Human Resources Management, Jaico
Publishing House : Mumbai , 2009.
8. Jain T K and Chugh P: Human Resource Management, Garima Publications, Jaipur 2012.
9. Mamoria C B, Personnel Management, Himalaya Publishing House, 2015.

BB1210 BRANDING & EMERGING E- BRANDS [3 0 0 3]

Objective:

To understand concept of brand & use of social media in branding. Though it lies in the domain this
course is of importance to all students of BBA
Contents:
Concept of brand and brand defined. Brand v/s Image, Developing and establishing of a brand –
procedure and practices, Brand appreciation and depreciation, Factors affecting brand value, Brand
recall and reinforcement, Concept of brand and E-Brand. Emergence and origin of E- Brands in India.
Establishing e-brands – process and strategies, Factors affecting success of e-brands, Causality analysis
of failure of e-brands, Comparison between online and offline brands, Market segmentation and brand
positioning, Concept of social media in India, types of social media, SMO, SEO, and AD-WORD -
effectiveness and assessment, Procedure of social media – image creation and image dilution, Case
studies

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Text / Reference Book:
1. Ryan, D Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation,
Kogan Page, 2015.
2. Kumar, N, Brand Breakout: How Emerging Market Brands Will Go Global, 2015.
3. Terence T , Branding: Create Your Difference Through Smart Branding: Why your branding, marketing
and business is not working, iStar Publishing, 2015.
4. Wheeler, Designing Brand Identity: An Essential Guide for the Whole Branding Team, John Wiley and
Sons, 2015.

BB1211 MANAGERIAL ECONOMICS [3 0 0 3]

Objectives:

To facilitate the students to understand the various principles involved and problems encountered in making
economic decisions in Business & Management. To develop the skills & Interest of the students with better
comprehension of the real business related economic problems.

Contents:

Basic Economics Concepts, Differences between micro-economics and macro – economics. Some
fundamental concepts defined: value, utility, cost, price, income, capital, investment and factors of production.
Concept of Utility: Cardinal and Ordinal, Marginal Average and Total Utility concepts. Theory of Demand,
elasticity, indifference curves, income consumption curve and cost consumption curve, expansion
path.Theory of Supply: Marginal Average and Total Cost concepts. Consumer and Producer Equilibrium
Elementary theory of markets perfect competition, pure monopoly, monopolistic competition and
oligopoly.Cartels and Customs Unions.

Text / Text / Reference Books:

1. Lipsey R G: Textbook of Positive Economics, Longman Higher Education; 9th Revised edition edition
(1 June 1993).
2. Samuelson P A: Economics, Harvard University Press; Enlarged edition (1 July 1983).

EN1213 READING LANGUAGE THROUGH LITERATURE [2 0 0 2]

Objective:

To improve English comprehension and writing English. This is one thing that will make a positive difference
in final placement.

20
Contents:

Phonetics and Vocabulary: Transcription of Phonetic Symbols, Word Stress, Synonyms and Antonyms,
Word Formation; Grammar and Usage: Transformation of Sentences, Clauses, Determiners, Verbs and
Verb Tenses; Comprehension (Following texts compiled by Macmillan in the form of book): William Blake
– The Little Black Boy, Lewis Carroll- A Mad Tea Party, Ruskin Bond – Night Train for Deoli, M.K. Gandhi-
The Birth of Khadi, J.L Nehru- A Tryst with Destiny, A.P.J Abdul Kalam - Vision for 2020; Compositional
Skills: Letters - Formal and Informal, Review Writing, Memo Writing , Paragraph Writing.

Text / Text / Reference Books:

1. Sawhney, Panja and Verma (eds.). English at the Workplace. New Delhi: Macmillan 2003.
2. Singh, R.P. Professional Communication. New Delhi: OUP. 2004.
3. Sasikumar, V. Dutta and Rajeevan, A Course in Listening and Speaking –I, New Delhi: Foundation
Books. 2005.
4. Quirk, R and Greenbaum S.: A University Grammar of English, London: Longman, 1973.

BB1281 MINOR PROJECT [0 0 0 2]

SEMESTER III

BB1310 PROJECT PLANNING & CONTROL [3 0 0 3]


Objectives:-
To give elementary knowledge for identification of major elements of project management. To gain ability for
formulation of project, computing probable time for project completion & determining project costs.
Contents:
Project: Project ideas, Screening of ideas, Environmental Scanning and opportunity analysis, project life cycle, project
feasibility analysis: market technical and financial analysis. Social Cost Benefit Analysis. Project Location & Layout:
Project Location and site location, Project layout methods, Project Design. Project Control: - Time control- scheduling
and control by network techniques like PERT and CPM, Cost Control- Budgetary controls and Quality Control, Project
Financing: Meaning, scopes Merits & demerits. Line of Balance (LOB), SCBA. Project Budgeting Methods: Pay
Back, ARR, IRR, Modified IRR, Causes of project failure, Project organization Structure, setting up of organization
structure, Role & Responsibility of a project manager. Role of development Financial Institutions. Software’s for
Project Management.
Suggested practice sessions: (using software’s like project management/ Primavera)

Project scheduling, PERT, CPM.

21
Project cost estimation.
Suggested Readings
1. Chandra Prasanna, Project Management, Tata McGraw Hill, New Delhi, 2015
2. Maylor, Harvey (2004), Project Management, 3/e, Pearson Education, New Delhi.

BB1306 REGULATORY FRAMEWORK OF BUSINESS [3 0 0 3]


Objective:
To introduce overview of important business laws.
Contents:
Regulation of business in India – concept, scope and systems, Contract Act and Sales of Goods Act.,
Consumer Protection Act and redressal of investors’ grievances, Review of Companies Act, IRDA,
SEBI, FEMA, SCRA.

Text / Reference Books: (the latest books based on the latest law must be referred)
1. Singh , A Principle of Mercantile Law, Eastern Book Company
2. Gulshan & Kapoor, Business Law, Paperback
3. Maheshwari & Maheshwari, Principle of Mercantile Law, National Publishing Trust
4. Rohini Aggarwal, Mercantile & Commercial Law , Taxmann
5. M.C. Kucchal, Modern Indian Company Law, Shree Mahavir Book Depot.
6. M.C.Kucchal, Business Law/Mercantile Law, Vikas Pub.House (P) Ltd. (M)

BB1307 PSYCHOLOGY AND PERSONALITY DEVELOPMENT [3 0 2 4]


Objective:
To introduce of the concepts of psychology for personality development.
Contents:
Understanding human behavior, Factors affecting human psychology – mood, sentiments, feelings,
gestures, happiness, Attitude, belief, and background, Causes of individual behavior v/s group behavior
Conflict and conflict management, causes of individual and group dynamics, Cognitive dissonance
Force field analysis, Personality – concept, factors, factors of association, personality formation structure
– mind mapping Creativity, lateral thinking, divergent thinking
Suggested practice sessions:
Role play sessions to understand group dynamics.
Personality exercises like Parent – adult – child exercise, EQ-IQ-SQ exercise etc.
Suggested Book:
1.Dagene Kenna MC, Business Psychology and Organizattional Behaviour – Students hand
book, 2015.
2.Hellreigel et al – Organizattional Behaviour, Thomsun Learning, 2014.

22
3.Pareek U – Understanding organizational behaviour, 2013.

Code: BB1310 MANAGEMENT ACCOUNTING [3 1 0 4]

The nature, source and purpose of management information, Accounting for management, Sources of data,
Specialist cost and management accounting techniques, Environmental accounting, Decision-making
techniques, Relevant cost analysis, Absorption and marginal costing :- Cost volume analysis, Limiting
factors, Pricing decisions, Make-or-buy and other short-term decisions, Dealing with risk and uncertainty in
decision-making, Budgeting and control, Budgetary systems, Types of budget, Quantitative analysis in
budgeting, External considerations and behavioral aspects, Budgeting, Nature and purpose of budgeting,
Statistical techniques, Budget preparation, Flexible budgets, Budgetary control and reporting, Behavioral
aspects of budgeting, Standard costing:- meaning of Standard costing, Standard costing system, Variance
calculations and analysis, Reconciliation of budgeted and actual profit, Material mix and yield variances,
Sales mix and quantity variances, Planning and operational variances, Performance measurement – overview,
Performance measurement – application, Cost reductions and value enhancement, Monitoring performance and
reporting, Performance analysis and Behavioral aspects, Performance measurement and control, Performance
management information systems, Sources of management information, Management reports, Performance
analysis in private sector organizations, Divisional performance and transfer pricing, Performance analysis in
not-for-profit organizations and the public sector.

Text / Suggested Books:

1. Lucey Terry, Management Accounting, Continuum


2. Khan MY & Jain PK, Management Accounting: Text, Problems and Cases, Tata Mc Graw Hill,
New Delhi
3. Bhattacharyya Debarshi, Management Accounting, Pearson, 2011
4. Drury Colin, Cost and Management Accounting: An Introduction, Thompson
5. Rajpurohit, Joshi, Management Accounting, Rajasthan Pathya Prakashan, 2016
6. Maheshwari, S.N., Cost & Management Accounting, Sultan Chand & Sons, 2014

BB1309 PRODUCTION and OPERATIONS MANAGEMENT [3 0 0 3]


Objectives:
To understand the production and operation function and familiarize students with the technique
for planning and control.
Contents:

Introduction to Production & Operations Management: Definition, key decisions of OM, goods vs.
services. . Operation Strategies-Definition, relevance, strategy formulation process, order qualifying and
order winning attribute Maintenance Management: Need of maintenance management, equipment life
cycle (Bathtub curve), measures for maintenance performance (MTBF, MTTR and availability). Lean
production: lean Demand Pull logic, 2 card kanban Production Control system. Forecasting-Definition,
types, qualitative (grass roots, market research and delphi method) and quantitative approach (simple
moving average method, weighted moving average and single exponential smoothing method), forecast

23
error, MAD. Scheduling: Operation scheduling, goals of short term scheduling, job sequencing (FCFS,
SPT, EDD, LPT, CR) & Johnson’s rule on two machines, Gantt charts. Process Selection: Definition,
Characteristics that influence the choice of alternative processes (volume and variety), type of processes-
job shop, batch, mass and continuous, product-process design Matrix and Services design matrix,
technology issues in process design, flexible manufacturing systems (FMS), computer integrated
manufacturing (CIM). Layout Decision: Layout planning – of layouts (Process, Product, Group
technology and Fixed position layout). Assembly line balancing by using LOT rule; Location Decisions
& Models: Facility Location – Objective, factors that influence location decision, location evaluation
methods- factor rating method. Capacity Planning: Definition, measures of capacity (input and output).
Aggregate Planning: Definition, nature, strategies of aggregate planning, methods of aggregate planning
(level plan, chase plan and mixed plan, keeping in mind demand, workforce and average inventory),
Statistical Quality control: Elementary Queuing Theory : Poisson- Exponential Single Server Model with
Infinite Population.(question based on M/M/1),M/M/C : Variable measures (mean and range chart),
Attribute measures (proportion of defects and no. of defects.

Text / Reference Books:

1. Mahadevan B, Operations Management Theory & Practice, Pearson Education, 2015.


2. Heizer J and Render B, Production & Operations Management, Pearson Education, 2014.
3. Chase R B, Aquilano N J , Jacobs F R and Agarwal N, Production & Operations Management
Manufacturing and Services, Tata McGraw Hill, 2015.
4. Gupta S.P., Statistical methods, Sultan Chand & Sons, 2014.
5. Adam,E.E and Ebert, Production & operations Management, Prentice Hall of India, New Delhi 2015.
6. Chary, S.N. Production & operations management – Tata McGraw Hill, New Delhi, 2014.
7. Buffa E S, & Sarin R K, Modern Production / Operations Management (8th edition) John Wiley, 1994.
8. Gaither and Frazier, Operations Management, Thomson South-Western, 2010.

CY1120 ENVIRONMENTAL SCIENCE [3 0 0 3]


The multidisciplinary nature of environmental studies: definition, scope and importance; Natural
resources: Forest, water, mineral, land and food resources of India; Human Population and the
Environment: Population Growth, Human Rights, Value Education, HIV / AIDS, Women and Child
Welfare; Biodiversity and its conservation: Genetic, species and ecosystem diversity, Value of
biodiversity, Threats to biodiversity, Conservation of biodiversity; Environmental Pollution: Air
pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution, Nuclear
hazards; Social Issues and the environment : From unsustainable to sustainable development, Urban
problems related to energy, Water conservation, rain water harvesting, watershed management, Climate
change, global warming, acid rain, ozone layer depletion waste land reclamation, Air (Prevention and
control of pollution ) Act, Water (Prevention and control of pollution ) Act.
Text / Reference Books:
1. Bharucha, E., “Text book of Environmental Studies for undergraduate courses”, Universities Press,
Hyderabad, 2nd Edition, 2013
2. Rao, P.V., “Principles of Environmental Science and Engineering”, PHI, 2008
3. De, A. K., De, A. K., “Environmental Studies, New Age International Publishers”, New Delhi, 2007

24
4. Joseph, B., “Environmental Studies”, 2nd Edition, Tata McGraw Hill, 2009
5. Goel, S.L., Kumar, R., “Disaster management”, Deep and Deep publications, 2001
EN1316 SPOKEN ENGLISH [1 1 0 2]
Situational and Structural Dialogues, Greeting, Self-introduction, Invitation, Making Request,
Expressing gratitude, Complimenting and Congratulating, Expressing Sympathy, Apologizing, Asking
for information, Seeking permission, Complaining and Expressing Regret, At the Bank/ Post office/
College office, At the Green Grocer, At the Temple, At the College, Canteen or Restaurant, At the Police
station, At the Railway Station/ Bus Station, At the Medical Shop, At the Library, Interviews, Booking
a Room in a Hotel, At the Travel Agency; Extempore; Presentation; Picture & Video description; Group
Discussion; Vocabulary, Antonym, synonym & One word substitution; Talk Show; Foundation of
English Pronunciation, word stress and intonation.
Text / Reference Books:
1. D Jones. English Pronouncing Dictionary, London: ELBS 2003.
2. G Radhakrishna,G et al. Spoken English for You. CIEFL. Emerald Publication, 2014.
3. Sadanand K and Punitha S. A Foundation Course in Spoken English (Part – 1 & Part 2
(English) 1st Edition. Hyderabad: Orient Longman. 2005.
4. Bansal R K and Harrison J B . Spoken English for India. Mumbai: Orient Longman. 2009.
5. Patil. Z N English for Practical Purpose. New Delhi: MacMillan India Ltd, 2010.

BB1380 TERM PAPER – I [0 0 0 2]


Every student will undertake library study on any topic of his choice, under guidance of a faculty
member and prepare a term paper and give a presentation on that topic and will be evaluated on the
basis of presentation, contents and query handling.

BB1381 SUMMER PROJECT [0 0 0 3]

SEMESTER IV

BB1406 RISK MANAGEMENT [3 1 0 4]

Objective:

To introduce concept of risk & risk management strategies.


Contents:
Uncertainty and Risk in Economics, Concept of risk and origin of risk Types of risk – systematic and
unsystematic, Risk management strategies, Credit ratings and risk management, Mechanics and tools of
managing risk, Factors affecting risk, Numerical and case studies

Suggested Book:

1. George E. , Rejda G E and Namara M, Principles of Risk Management and Insurance, Pearson

25
Publication, 2015.
2. Indian Institute Of Banking , Amp ,Finance(IIBF), Risk Management, Macmillan Pub. Delhi 2013
3. CAIIB : Treasury Management Macmillan Pub. Delhi 2010
4. Berstein, P L : Against the Gods: The Remarkable Story of Risk Paperback – Unabridged, Amazon.com
1998.

BB1407 ENTREPRENEURSHIP MANAGEMENT [3 0 2 4]

Objective:

To introduce the concept of entrepreneurship, its nuances, its actualization and its effectiveness
measurement.

Contents:

Meaning, concept, types, and factors contributing to entrepreneurship, Theories of entrepreneurship


Business opportunity identification, business plan preparation, innovation for business development
Forms of business organization, legal requirements for starting business, Financing of new business
organization, loan, venture capital, private equity and other sources of initial finance. Government support
system for entrepreneurship, schemes, procedures and requirements, Business models. Franchising and
other options for new business organizations, Business plan formulation. Social entrepreneurship – case
studies.

Text / Reference Books:

1. Arora, R. and Sood, S.K. Fundamentals of Entrepreneurship and Small Business Management. Kalyani
Publishers, Ludhiana, 2015.
2. Desai, V. Small-Scale Industries and Entrepreneurship. Himalayan Publishing House, Mumbai, 2014
3. Ramachandaran, K. Managing a New Business Successfully. Global Business Press, New Delhi, 2013.
4. Gupta C B and Khanka S, Entrepreneurship & Small Business Management, Sultan Chand and Sons,
New Delhi, 2010.

BB1409 MANAGING SOCIAL SECTOR and NGOs [2 0 0 2]

Objective:
To introduce the concept of NGOs, social work and disaster management. How to organize and promote an
NGO and social entrepreneurship.

Contents:

26
Awakening of social sector in India, Emergence of NGOs – failure of government sector, Study and
analysis of select social sector schemes – NAREGA and MNAREGA, Organization and functioning of
NGOs, Inclusive growth and poverty alleviation, Disaster Management. Foreign Funding of NGOs, Case
studies on select NGOs.

Suggested Book:

1. Kishor C. Samal and Meher, S: State, NGOs and Disaster Management, Rawat Publications, 2015

BB1410 RESEARCH METHODOLOGY [3 0 2 4]


Objectives:-
To enable the students to learn the importance of Business Research and apply it to their Term Papers, Project Work
and Dissertation.
Contents:
Research Methodology: Problem Formulation, Objectives; Research Process; Types of Research (Quantitative &
Qualitative only), Research Designs; Hypothesis, Sampling: Meaning, Types of Sampling. Determination of
Sample Size. Data Collection Method – Observational, Questionnaire, Interviews & Schedule. Data Processing:
Classification, Tabulation, Coding of Data, Diagrams, Meaning of Level of Significance. Analysis of Data: Central
Tendency, T-Test, ANOVA, Non-Parametric Tests: Chi Square test. SPSS Software, Report writing.

Suggested practice sessions (using software’s like MS Excel, MS Word, SPSS etc.):
Statistical tests for data analysis etc. Use of APA style sheet in referencing.

Reference Books:

1. Donald R. Cooper, Pamela S. and Schindler. Business Research Methods, Tata McGraw Hill Publication,
New Delhi, 2015.
2. Kothari C.R. (2006). Research Methodology Methods and Techniques, New Age International Publication,
New Delhi.
3. Sharma K.R; Operational Research & Quantitative Techniques, Kalyani Publications, 2014.
4. Kapoor; V.K. Operational Research, Sultan Chand & Co, 2015.

EN1416 THE ART OF COMMUNICATION [1 1 0 2]

Communication in English, nature of spoken English and language, effective public speaking,
pronunciation, stress, intonation, dialogue delivery, body language, rhythm of utterances, principles
of communication, researching & writing skills, speech delivery skills, understanding and
appreciating consequences of communication, etiquette in communication, presentations for
specific audience, Tribute Speech, Informative Speech, Persuasive Speech, Impromptu Speech,
Corporate Speech, Parliamentary Speech, Academic Speech etc.

27
Text / Reference Books:
1. Simmons. A: Whoever Tells the Best Story Wins. New Delhi: Tata McGraw-Hill Amacom, 2007.
2. J Heinrichs. J Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach
Us about the Art of Persuasion. New York: Three Rivers Press, 2007.
3. Duarte. N Resonate: Present Visual Stories that Transform Audiences. New Jersey: John Wiley &
Sons, 2010.
4. Noonan. P On Speaking Well. New York: William Morrow, 1999.
5. Elliott B and Carroll. K Make Your Point! Bloomington: Author House, 2005.
6. Spence. G How to Argue and Win Every Time. New York: St. Martin’s Press, 1995.
7. Weeks, H Failure to Communicate: How Conversations Go Wrong and What You Can Do to
Right Them. Boston: Harvard Business Press, 2008.
8. Allison J and Gediman. D This I Believe: The Personal Philosophies of Remarkable Men and
Women. New York: Holt Paperbacks, 2007.
9. Copeland. L The World’s Great Speeches. 4th Edition, Mineola New York: Dover, 2000.

BB1480 TERM PAPER - II [0 0 0 2]

Every student will undertake library study on any topic of his choice, under guidance of a faculty
member and prepare a term paper and give a presentation on that topic and will be evaluated on
the basis of presentation, contents and query handling.

BB1412 FOREIGN LANGUAGE [3 0 2 4]

Training will be imparted in any one foreign language.


- German / Chinese / Japanese/ French.

SEMESTER V

BB 1503 INTERNATIONAL BUSINESS [2 0 2 3]

Objective:

To introduce concept of international business, foreign trade, exchange rate determination & related
concepts.

Contents:

International Business: Nature and Competitive Advantages, Approaches and theories of International
Business. Modes of Entering International Business, International Business Analysis, Modes of Entry,

28
Exporting, Licensing, Franchising, Foreign direct investment, Mergers and Acquisitions and Joint
ventures, Contract manufacturing – Manufacturing contract-Near Shoring, Turnkey projects.
Globalization/ MNCs and International Business International Marketing Intelligence Foreign Trade,
Process, Documents financial institutions focusing on exports (ECGC, EXIM Bank – functions and roles).
Exchange rate determination, Balance of trade and payments.

Suggested practice sessions

1. A book review on international trade.


2. Calculation of exchange rates.
3. Calculation of options, futures and forward rates with regard to exchange rates.
4. A visit to an MNC
5. Understand and present one emerging economy
6. A critical Review on present issues in WTO
7. Visit to a franchisee unit.

Text / Reference Books:

1. Bo Soderstein: International Trade and Finance


2. Kindleberger C: Readings in International Economics
3. Paul, J International Business, 2014.
4. Sundaram & Black, International Business Environment the Text and Cases, 2015.
5. Cherumilam ,F International Business Text & Cases, 2015.

BB1504 STRATEGIC MANAGEMENT [2 0 0 2]

Objective:
To equip students with the necessary inside into designing strategies for an organization and linking the
organizations strategies with the changing environment.

Contents:

Introduction to the strategic management, Company’s mission statement. Environmental Analysis &
Diagnosis: Analysis of company’s external environment analysis of specific Environment - Michael
E. Porter’s 5 Forces model, Michael E. Porter’s Value Chain Analysis. Formulation of competitive
strategies, Michael E. Porter’s generic competitive strategies, Formulating Corporate Strategies
Strategic analysis & choice, portfolio analyses – BCG, GE, Product.

Text / Reference Books:

1. Pearce, J Robinson R, Amita Mital A , Strategic Management: Formulation, Implementation and


Control, McGraw Hill Education (India) Private Limited; 12 edition (27 February 2012).
2. Saloner G, Shephard A and Podonly J Strategic Management, John Wiley and Sons 2005
3. Pearce J A and Robinson E B Strategic Management, Irwin / McGraw Hill (2004) 201`0

29
4. David N D Strategic Management: a competitive advantage approach, concepts and cases,
Prentice Hall 2014

BB1581 SUMMER PROJECT [0 0 0 3]

BB1580 TERM PAPER - III [0 0 0 2]


Every student will undertake library study on any topic of his choice, under guidance of a faculty
member and prepare a term paper and give a presentation on that topic and will be evaluated on
the basis of presentation, contents and query handling.

BB1505 FOREIGN LANGUAGE [3 0 2 4]


Training will be imparted in any one foreign language.
- German / Chinese / Japanese/ French.

SEMESTER VI

BB1604 CONTEMPORARY BUSINESS ENVIRONMENT [3 0 0 3]

Objective:

To study the latest developments in business environment.

Contents:

Transformation of Indian Economy – from controlled to regulated to decontrolled, review of current


economic issues, government policies and programmes. Emergence of privatisation, vis a vis failure
of controlled economy, Globalisation and MNCs, new business order – restructuring of family
business houses and emergence of tech based organisations, IPR. Creativity, Innovation and
Development – Mandate for new business enterprises, Elements of competition – seller’s market,
buyer’s market, Joint Venture and PPP, RTI

Text / Reference Books:


1. Mishra & Puri, Business Environment, Himalaya Publishing House (2013)

30
2. Union Budget Statement, Published by Govt. of India, latest available edition.
3. Economic Survey, Published by Govt. of India, latest available edition.
4. Stduents are expected to read any one Economics Times, Financial Express, Business Standard
regularly

BB1683 DISSERTATION [0 0 0 4]

BB1605 FOREIGN LANGUAGE [3 0 2 4]


Training will be imparted in any one foreign language.
- German / Chinese / Japanees/ French.

PROGRAM ELECTIVES

[SEE NOTATION ABOVE ON PAGE 13]


GROUP
FINANCE AND BANKING
V – SEMESTER
BB1655 CAPITAL MARKET OPERATIONS [3 0 0 3]

Objective:

To study the capital financial & commodity markets, mutual funds & to study derivatives & instruments.

31
Contents:

Capital markets in India – stock exchange, concept and functions of stock exchange, New issue markets,
Secondary markets, SEBI and recent trends in Indian capital markets, Financial derivatives in India –
concept and types, options, future, forward. Types of options. Option strategies, Commodity derivatives
in India – role of forward market commission, Mutual funds in India – concept, types and status, regulation
of mutual funds, schemes of mutual funds, problems and prospects of mutual funds in India.
Text / Reference Books:
1. Bhole, L.M: Financial Markets and Institutions, Tata McGraw Hill., New Delhi, 2015.
2. Hooda, R.P.: Indial Securities Market-Investors view point, Excell Books, New Delhi, 2014.
3. Khan & Jain, Indian Financial System, Tata McGraw Hill., New Delhi, 2015.

BB1657 STRATEGIC FINANCIAL MANAGEMENT [3 0 0 3]


Objective:

To introduce tools & techniques of strategic financial management.


Contents:

Concept, issues in strategic financial management, Financial Policy and Corporate Strategy
Mergers, acquisitions and and Restructuring. Factoring, securitization, venture capital, PE funding.
Security Analysis Portfolio Theory and Asset Pricing. Leasing decision including cross border leasing.

Suggested Book:

1. Chandra P Strategic Financial Management: Managing for Value Creation, McGraw Hill Education
(India) Private Limited, 2015.
2. Weaver, Samuel C Strategic Financial Management: Application of Corporate Finance Cengage
Learning, 2007.
3. Jakhotiya, G.P. Strategic Financial Management Sangam Books Ltd. 2003.
4. Rao P.M. and Jain T.K. Strategic Financial Management, Deep and Deep Publications Delhi, 2002
5. Grundy, Tony, Jahnson G, Scholes K Exploring Strategic Financial Management, Prentice Hall,
Delhi, 1998

GROUP
FINANCE AND BANKING
VI – SEMESTER

BB1653 MANAGEMENT OF [3 0 0 3]
BANKING SERVICES

32
Objective:
To introduce the concepts of banking & financial services.
Contents:

Concept of banks and types of banks, Regulation of banking services in India - Salient provisions
Product and services of banks, Marketing of banking services – customized, tailor made, new innovations,
Contemporary issues in banking services in India – competition, consolidation and entry of new banks,
NPA – issues, challenges and governance, Introduction to treasury and call money market. Micro finance.
Financial inclusion & Financial literacy.

Reference Books

1. D.M. Mithani; Money, Banking & International Trade , Himalya Publishing House, Mumbai, 2015.
2. Trivedi, Choudhary & Kumar; Indian Bank System; Ramesh Book Depot, Jaipur, 2014.
3. Sukvinder Mishra Banking Law & Practice, S. Chand publication, 2010.
4. S Gurusamy; Banking Law & Practice. Tata MC Graw hill Education, 2010.
5. Stephen G. Cecchetti; Money Banking & Financial Markets, Tata Mc grew hill Education, 2015.

BB1656 INSURANCE MANAGEMENT [3 0 0 3]


Objective:

To introduce the concept of insurance and to review latest developments in the field of insurance
management.
Contents:
Concept of insurance, types of insurance, Essentials of insurance contract, Regulation of insurance in
India, IRDA, Life insurance – policies, ROI, and social security, surrender value, loan against policy
Non-life insurance – types and essentials of contract, Recent trends in insurance in India –
competition, consolidation and capital adequacy
Suggested Readings
1. Mishra M.N.; Insurance Principles &Practice , Sultan Chand & Co., New Delhi, 2015.
2. Vinayakam N. Radhaswamy & Vasudevan SV; Insurance – Principles & practices, S. Chand &Co.
,New Delhi, 2015.
3. Gupta O.S.; Life Insurance, Frank Brothers, New Delhi, 2014.

GROUP
SALES AND MARKETING
V – SEMESTER

BB1658 MARKETING RESEARCH [3 0 0 3]

33
Objective:

Introduce the concepts tools & techniques of marketing research. Without knowledge of this course no
specialization in Marketing and Business Management is possible

Contents:

Concept of market and market research, Evolution of marketing research in India, Identification of
problem and marketing research design, Data collection and analysis through software, Validation of data,
Review of select marketing research organisations in India, Report writing and follow up.

Text / Reference Books:

1. David A. Aaker ,V. Kumar, Robert Leone, George S. Day, Marketing Research, Wiley, 2015.
2. Gupta S.L. Marketing Research, Excel Books, Delhi, 2004
3. Reddy and Acharyulu, Marketing Research, Excel Books, Delhi, 2009
4. Beri, G.C. Marketing Research, Tata McGraw Hill, Delhi, 2004
5. Arora, R and Mahankale Marketing Research, Prentice Hall of India, Delhi, 2014

BB1659 CONSUMER BEHAVIOUR [3 0 0 3]

Objective:

The course of Consumer behavior equips students with the basic knowledge about the issues and
dimensions of consumer behavior and with the skill and ability to analyses consumer information and
develop consumer behavior oriented marketing strategies. It helps in determining the variables that
influences consumer purchase behavior in the market place and thus helps in designing marketing
strategies and marketing mix of the products offering.
Contents:

Consumer Behavior: Nature, scope & application: Importance of consumer behavior in marketing
decisions, characteristics of consumer behavior, role of consumer research, consumer behavior-
interdisciplinary approach. Personality & Consumer Behavior: Importance of personality, theories of
personality- Freudian theory, Jungian theory, Neo-Freudian theory, Trait theory : Theory of self- images;
Role of self-consciousness. Consumer Perception: Concept of absolute threshold limit, differential
threshold limit & subliminal perception: Perceptual Process: selection, organization & interpretation.
Learning & Consumer Involvement: Importance of learning on consumer behavior, Consumer Attitudes:
Formation of attitudes, functions performed by attitudes. Family & Consumer Behaviour: Consumer
socialization process. Culture & Consumer Behavior : Characteristics of culture, core values held by
society & their influence on consumer behavior. opinion receivers, interpersonal flow of communication.
Diffusion of Innovation & Consumer Behavior: Consumer Decision making process, Models of
Consumer Decision making: Nicosia model, Howard-Sheth model, Howard- Sheth family decision
making model, Engel, Kollat & Blackwell model, Sheth Newman gross model of consumer values.

34
Rural Marketing:

Concept of rural markets, rural marketing v/s urban marketing, Size and state of rural markets in India,
Identification of rural markets and process of penetration, Pricing, positioning and packaging decisions in
rural marketing Case studies

Text / Reference Books:

1. Leon G.S & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, 2015.
2. Engel, B & Miniard : Consumer Behaviour, Thryden Press International, 2015.
3. Hawkins B C, Consumer Behaviour Building Marketing Strategy, McGraw Hill 8th
International Edition, 2015.
4. Foxall G R., Goldsmith, R E., Brown, S Consumer Psychology for Marketing:
Second Edition Thompson Business Press, 2015.
5. C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan, Rural Marketing: Text and Cases, Pearson
Education India, 2015.

GROUP

SALES AND MARKETING


VI – SEMESTER
BB1660 MARKETING OF SERVICES [3 0 0 3]

Objectives:-
To introduce students to the concepts and techniques of marketing services. The course is designed to cover all
important aspects of marketing of services. To increase students understanding of marketing practices & strategies
as applied in the service sector.

Contents:

Introduction to Services Marketing: Differences in Goods versus Services, Emerging Service Environment,
Classification of Services. Service Market Segmentation, Targeting & Positioning: Process of market segmentation,
Targeting and Positioning service value addition to the service product, new service development. Implementing
Services Marketing: Improving Service Quality and Productivity, SERVQUAL, Service Failures and Recovery
Strategies Service promotion: The role of marketing communication. Implication for communication strategies,
setting communication objectives, marketing communication mix. Customer Relationship Marketing:
Relationship Marketing, the nature of service consumption understanding customer needs and expectations.
Marketing of Services in Sectors: Financial Services, Health Service, Hospitality Services including travel, hotels
and tourism, Professional Service, Public Utility Services, Educational Services. Managing Service Delivery
Process: Managing Physical Evidence of Services, Designing and Managing Service Processes

Text / Reference Books:

1. Chowdhary N & Chowdhary M (2005). Textbook of Marketing of Services The Indian Experience. Macmillan
India Ltd.

35
2. Lovelock, C. (2003). Services Marketing: People Technology, Strategy 5/e, Pearson Education, New Delhi.
3. Zeithaml, V and Bitner, M. (2003) Services Marketing, McGraw Hill, New York.
4. Delong T J & Nanda A: Managing Professional Servies-Text and Cases, McGraw-Hil International, 2002.
5. Christopher Lovelock: C Services Marketing People, Technology, Strategy, Fourth Edition, Pearson Education,
2002.
6. Jain T K and Singh M Services Marketing, Garima Publications, Jaipur. 2015.

BB1661 ADVERTISING AND SALES PROMOTIONS [3 0 0 3]

Objective:

To introduce concepts & tools of advertising and sales management.

Contents:

Advertising: Objectives of Advertising, Role of Advertising in the Marketing Process, Types of


Advertising, Advertising Planning and advertising process. Advertising Budgeting and Advertising
agency: Advertising budgeting methods, Advertising Agency functions and types, Creative Strategy:
Creativity in advertising, Creative Process, Creative Strategy-Appeals and execution Styles, Advertising
Copywriting, copy principles for print advertising and broadcast copy, Advertising art-Layout-Functions
and Types. Media planning & Scheduling: Overview of Media Planning, Establishing Media objectives,
Evaluation of Media mix –print. Event, Public Relations, Interactive Marketing: Key elements of
Events and Sponsorship, Public relations meaning, objectives, tools of public relations. Interactive
Marketing and Social media Marketing -Meaning, Components. Monitoring, Evaluation and control:
Measuring the effectiveness of the Promotional Program Evaluating the social, ethical and economic
aspects of advertising and promotion.

Text / Reference Books:

1. Panda T K and Sahadev S, Sales and Distribution Management, Oxford University Press, New Delhi,
2015.
2. Stanton W J etc. Management of a Sales Force. Chicago, Irwin, 1995.
3. Still, R R, Cundiff G, Sales Management: Decisions, Strategies and Cases, Prentice Hall India Pvt
Ltd., 2015.
4. Batra, M and Aaker, D A., Advertising Management, Prentice Hall of India, New Delhi, 2014.
5. Jethwaney & Jain: Advertising Management, Oxford University Press, New Delhi, 2015.
6. Jain T K and Singh S: Advertising, Garima Publications, Jaipur. 2015.

GROUP
PEOPLE MANAGEMNT
V – SEMESTER

36
BB1664 INDUSTRIAL RELATIONS [3 0 0 3]
Objective:
To introduce the concept of industrial relations in Indian context.
Contents:

Meaning & Characteristics Industrial Relations - Parties to Industrial relations - Nature of Trade Unions -
Problems of Trade Union - Measures to Strengthen Trade Union Movement in India - Causes for Industrial
Disputes - Settlement of Industrial Disputes, collective bargaining – Comparison of Industrial Relations
Movement in different countries

Text / Reference Books:


1. Monappa A, Ranjeet N, and Patturaja S, Industrial Relations and Labour Laws, McGraw Hill
Education (India) Private Limited, 2015.
2. Ravindranath, Industrial Relations in India, McGraw Hill, Delhi, 2013
3. Raj, Aparna, Industrial Relations in India, New Century Publications, 2003
4. Rao, P.L. and Raju P.R.K. Industrial Relations in India, Excel Books, Delhi 2010

BB1665 HR ADMINISTRATION [3 0 0 3]

Objective:
To introduce human resource management performance management.

Contents:
What is HRA & how does it differ from Personal Management, Assessing the internal and the external
environment, Human Resource Audit & Managerial Styles Audit, Organizational Structure & Design
Filing & Record Keeping Systems, Confidential Credit Rules, Conventional Performance Systems Model
Management Systems, HRIS, Corporate Culture Building, Role of HR in Containing Unethical
Managerial Behavior, HR and the Management of Change HR Interventions.

Text / Reference Books:

1. Aguinis H, Performance Management, Pearson Education, 2015.


2. Deb, T., Kohli A. S Performance Management (Oxford Higher Education), Oxford University Press,
2014.
3. Truss, Mankin and Kelihar Strategic Human Resource Management, Oxford University Press, UK, 2013
4. Budhwar and Bhatnagar The Changing Face of People Management in India, Routledge, 2009

GROUP
PEOPLE MANAGEMNT
VI - SEMESTER

37
BB1666 TRAINING and DEVELOPMENT [3 0 0 3]

Objective:

To study HRD tools & techniques and apply them in real life situations of industry and business. This is
critical for all HR intervention

Contents:

Human Resource Development, A Systematic Approach to Training, Needs Assessment, Objective


Setting, Program Design: Incorporating Learning Principles, Instructional Techniques: An Overview
Training Evaluation: Evaluation Designs, Reaction, Learning, Job Application, Business Impact and ROI
Process Model, Training Trends Worldwide, Strategy and Training, Training Department and Trainers’
Roles, Moving from Training to Performance

Text / Reference Books:

1. Grugulis I , Skills, Training and Human Resource Development: A Critical Text (Management, Work
and Organisations), Palgrave Macmillan, 2015.
2. Beebe and Mottet, Training & Development: Communicating for Success, Pearson 2012
3. Ulrich, Dave Global HR Competencies: Mastering Competitive Value from the Outside-In, Pearson, 2012.
4. Pareek U Training Instruments in HRD and OD, 2nd Ed. Tata McGraw Hill, New Delhi: 2002
5. Rao T V (1990, 2004): The HRD Missionary, Oxford and IBH, New Delhi
6. Rao T V (1999, 2003): HRD Audit, Response Books, New Delhi and London.

BB1668 COMPENSATION MANAGEMENT [3 0 0 3]

Objective:

To enable students understand the important concepts of wage, salary and compensation management in
India.

Contents:
Introduction: Concept of Compensation and Compensation Management. Importance of an ideal
Compensation Plan. Compensation Plan and Business Strategy. Factors affecting Compensation. Legal
Provisions for Payment of wages in India {as per the Payment of Wages Act, 1936} Globalization and
challenges to Compensation Management.Wage Concept And Wage Theories: Concept of Minimum
Wages; Statutory Minimum Wage {with reference to The Minimum Wages Act, 1948} Concepts of Fair
Wage and Living Wage. Systems of Wage Payment-Piece Wage and Time Wage. Advantages and
Disadvantages of Piece Wage and Time Wage. Wage Theories- Subsistence Theory of Wages

38
Exploitation Theory of Wages Bargaining Theory of Wages. Wage Policy: Concept of Wage Policy and
its importance. Determinants of Wage Policy. Wage Policy in India. Income Tax/ Direct Tax Code[DTC]
and its impact on wage and salary. Wage Boards and Pay Commissions in India-with special reference to
Sixth Pay Commission. Pay Packet: Constituents of Pay Packet- Basic Wage Dearness Allowance House
Rent Allowance City Compensatory Allowance Other Allowances –with reference to Public Sector and
MNCs in India. Pricing Managerial and Professional jobs in India in the light of Liberalization. Pay-For-
Performance & Financial Incentives: Meaning. Definitions. Pre-requisites of effective incentive
system. Role of Performance Appraisal in fixing compensation. Types of incentives with special reference
to India. Group incentive plans. Incentives for indirect workers. Incentives for sales personnel. Executive
Compensation-Compensation for Managers and Professionals. Cafeteria Compensation package.
Performance Linked Compensation: Statutory Bonus {as per The Payment of Bonus Act, 1965}.
Employee Retention Strategies: Meaning; Need for Benefits and Services. Types of employee benefits
and services in India. Fringe Benefits. Future of Fringe Benefits. Fringe Benefit Tax and ESOPs. Recent
Trends In Compensation Management: Use of Computers/Information Technology in Compensation
Management

Text / Reference Books:


1. Bhattacharyya D K, Compensation Management, Oxford University Press (16 February
2009).
2. Muller, Max The Manager's Guide to HR: Hiring, Firing, Performance Evaluations,
Documentation, Benefits, and Everything Else You Need to Know AMACOM; Second Edition edition
(August 15, 2013)
3. Herod, Roger Global Compensation and Benefits: Developing Policies for Local Nationals,
Society for Human Resource Management, UK, 2009
4. Cocks, David Compensation Planning: The Key to Profitability, Real Estate Brokerage Managers
Council, UK, 1995

GROUP
IT AND E-BUSINESS
V – SEMESTER
CA1401 DATABASE MANAGEMENT [3 0 0 3]
Introductory concepts of DBMS : Introduction and applications of DBMS, Purpose of Data base, Data,
Independence, Database System, architecture- levels, Mappings, Database, users and DBA,.
Relational Model : Structure of relational databases, Domains, Relations, Relational algebra –
FUNDAMENTALS operators and syntax, relational algebra queries, tuple relational calculus, Entity-
Relationship model : Basic concepts, Design process, constraints, Keys, Design issues, E-R diagrams,
weak entity sets, extended E-R features – generalization, specialization, aggregation, reduction to E-
R database schema, Relational Database design : Functional Dependency – definition, trivial and non-
trivial FD, closure of FD set, closure of attributes, irreducible set, of FD, Normalization – 1Nf, 2NF,
3NF, Decomposition using FD- dependency preservation, BCNF, Multivalued dependency, 4NF, Join
dependency and 5NF. , Query Processing & Query Optimization: Overview, measures of query cost,

39
selection operation, sorting, join, evaluation of expressions, transformation of relational expressions,
estimating statistics of expression results, evaluation plans, materialized views. Transaction
Management : Transaction concepts, properties of transactions, serializability of transactions, testing
for serializability, System recovery, Two- Phase Commit protocol, Recovery and Atomicity, Log-
based recovery, concurrent executions of transactions and related problems, Locking mechanism,
solution to concurrency related problems, deadlock, , two-phase locking protocol, Isolation, Intent
locking. Security: Introduction, Discretionary access control, Mandatory Access Control, Data
Encryption, SQL Concepts : Basics of SQL, DDL,DML,DCL, structure – creation, alteration, defining
constraints – Primary key, foreign key, unique, not null, check, IN operator, Functions - aggregate
functions, Built-in functions – numeric, date, string functions, set operations, sub-queries, correlated
sub-queries, Use of group by, having, order by, join and its types, Exist, Any, All , view and its types.
transaction control commands – Commit, Rollback, Save point, PL/SQL Concepts: Cursors, Stored
Procedures, Stored Function, Database Triggers.

Suggested Books:

1. Philip J. P and Mary Z. L, Concepts of Database Management, Course Technology; 8 edition


(September 8, 2014).
2. Joseph P. T., SJ. E-Commerce: an Indian Perspective, PHI. 2010
3. Joseph P. T., SJ, and Mahapatra S Management Information Systems in a Knowledge Economy
PHI 2013
4. Chaffey D: E-Business and E-Commerce Management, McGraw Hill 2013

CA1403 MANAGEMENT INFORMATION [3 0 0 3]


&
DECISION SUPPORT SYSTEMS
Objectives:

To manage the information systematically for effective decision making.

Contents:
Information Concept Data and Information: Meaning and Importance, Relevance of Information in
Decision Making, Sources and Types of Information, Cost Benefit Analysis, Quantitative Aspect,
Assessing Information Needs of the Organization. Information System for Decision Making: Decision
Making and MIS, Decision Making Concept, Organizational Decision Making and Decision Making
Concept, MIS as Technique of Program Decisions, Decision Support System, MIS and Role of MIS.

Text / Reference Books:

1. Goyal, D.P. - Management Information Systems, MacMillan Publication, India, 2014.


2. Davis & Olson - Management Information Systems McGraw-Hill, New York, 2015.
3. Murdick, Ross & Clagett - Information Systems for Management Prentice Hall

40
Professional Technical Reference, New Delhi, 2000.
4. Dickson, Gary W. Wetherbe, James C. - The management of Information Systems
(McGraw-Hill, Inc, New York, 2015.
5. Bidgoli, Hossein - Handbook of Management Information Systems: A Managerial
Perspective, Academic Press, Inc., California, 2014.

GROUP
IT AND E-BUSINESS
VI - SEMESTER
CS 1701 DATA ANALYTICS [2 0 2 3]

Basic concepts on probability, statistic, linear algebra, Latent dirichlet allocation Gibbs sampling
for LDA topic model. Need and applications of Big Data, Need and applications of Data-mining,
Applications: social network analysis Traditional structure learning techniques: constraint-based
and score-based algorithms Project proposal due L1-based structure learning algorithm Structure
earning with priors Graph structure learning Applications: microarray data analysis Graph
analysis Review due Graph Mining Auto-regression, non-linear time-series analysis Review due
Non-stationary time-series analysis Spatial-regression and rigging Time-series and spatial data
analysis Spatial-temporal model, Machine Learning, Clustering, Learning from data in other
domain Measurement models Learning with less supervision Learning with labeled predicates.
Review due Learning with structured-label constraints Learning with crowd sourcing Review due
Project mid-term report due Map-reduce for machine learning Nearest-neighbor classifier
Clustering stream data Multi-task learning, Data Collection, Sampling and Pre-processing,
Predictive and Descriptive Analytics, Survival Analysis, Social Network Analytics, Social
Network Matrics, Softwares for big data analytics.

Text / Reference Books:

1. Michael Minelli, Michele Chambers Big Data, Big Analytics: Emerging Business Intelligence
and Analytic Trends, Wiley 2015
2. Frank J. Ohlhorst Big Data Analytics: Turning Big Data into Big Money, Wiley, 2015.
3. Bart Baesens Analytics in a Big Data World: The Essential Guide to Data Science, Wiley 2015
4. Zadrozny, Peter and R. Kodali Big Data Analytics Using Splunk, Apress Publishers, 2015.
5. Prajapati, V Big Data Analytics with R and Hadoop, Packt Open Source Book, 2015.

CS1752 E- COMMERCE [3 0 0 3]
AND
CYBER SECURITY

Introduction: Meaning, nature, concepts, advantages and reasons for transacting online, categories of
E-Commerce. Planning Online Business: Nature and dynamics of the internet, pure online v/s brick and
click business; assessing requirement for an online business designing, developing and deploying the
system, one to one enterprise. Technology for Online Business: Internet, IT Infrastructure,

41
Middleware, contents: Text and Integrating E-business applications. Mechanism of making payment
through internet: Online payment mechanism; Electronic Payment systems; payment Gateways; Visitors
to website; tools for promoting websites; Plastic Money: Debit Card, Credit Card. Laws Relating to
online transactions: Salient Features. Applications in E-Commerce: E- commerce applications in
manufacturing, wholesale, retail and service sector. Virtual existences: Concepts, working, advantages
and pitfalls of Virtual organization, workforce, work zone and workspace and staff less organization.
Designing an E- Commerce Model for a middle level organization: The conceptual design, giving
description of its transaction handling, infrastructure and resources required and system flow chart.
Security in E- Commerce: Digital Signatures, Network security, Data encryption with secret keys, data
Encryption public keys. An Introduction: To internet based financial system, its Components with
specific reference to cyber security and investor protection – financial markets and institutions. IT
applications for Financial intermediation. An overview of Information systems in Indian financial
system. Role of central bank in regulating and supervising online transactions and e-banking. Indian
money market –an overview. Online data security in transactions in Capital Markets–functions,
organization and instruments. Information system security in Indian debt market. Indian equity market
–primary and secondary markets. Softwares and information systems in stock exchanges in India. SEBI
and investor protection.
Text / Reference Books:

1. Daniel A – Pearson Edude. E Business R (Evolution), Electronic Commerce: from vision to


fulfilment. ELIAS M. AWAD PHI, 2014.
2. Agarwala K N. and Agarwala D: Business on the Net-Introduction to the E-commerce; Macmillan
India New Delhi, 2015.
3. Tiwari M D.: Education and E-Governance; Macmillan India New Delhi, 2014.
4. Minoli D, Minoli E: Web Commerce Technology Handbook; Tata McGraw Hill, New
Delhi, 2013.
GROUP
ACCOUNTING & TAXATION
V – SEMESTER

BB1671 ADVANCED ACCOUNTING [3 0 0 3]

Objectives:
To provide knowledge about consolidation of Accounts and Special entity accounts. To give introduction
about Harmonization of Accenting and IFRS.
Contents:
Accounting for Amalgamation & Reconstruction of Companies. Consolidated Accounts of Holding and
Group Companies. Valuation of Assets: Inventories, Goodwill, Shares and Business Corporate Social
Accounting and Environmental Accounting. Value Added Statement, Economic Value Added (EVA)
Statement, Human Resource Accounting. Harmonization in Accounting and Reporting: International
Accounting Standards Committee & International Accounting Standard Board (IASB), Obstacles in
Harmonization, Introduction of IFRS & IAS.

42
Text / Reference Books:

1. Shukla and Grewal: Advanced Accounts, S.Chand & Sons, Delhi, 2015.
2. Porwal, L.S.: An Introduction to Accounting Theory, Tata McGraw Hill, 2014.
3. Jawahar Lal: Corporate Financial Reporting, Taxmann Publication (p) Ltd., New Delhi, 2010.
4. Jawahar Lal: Contemporary Accounting Issue, Vision Book, New Delhi, 2014.

BB1672 DIRECT TAX [3 0 0 3]

Objectives:-
To expose the students to the various provisions of Income Tax Act relating to computation of total taxable
income of an Individual, H.U.F.
To give practical knowledge of total income calculation considering all deductions & exempted Incomes.
Contents:

Introduction & Definitions of Basic Terms, Tax administration & Authorities, Residential status and
incidence of tax, computation of taxable income under the salary head and house property head,
Computation of taxable income from business or profession. Income from capital gain. Taxable income
from other sources. Aggregation of clubbing of Income, Set off and Carry Forward of Losses. Exempted
Incomes, Deductions from gross total income. Computation of total income and tax liability of an
individual. Total income and tax liability of H.U.F. Appeals and penalties. Provisions regarding deduction
of tax at source and advance payment of tax. Assessment procedure. Introduction of basics of wealth tax.
Text / Reference Books: (latest books based on latest law must be referred)
1. Choudhary P, Income Tax, Choudhary Prakashan, Jaipur.
2. Ahuja G, Gupta R, Systematic approach to Income Tax, service Tax & VAT, Bharat Law
House pvt. Ltd. New Delhi.
3. Singhania V.K., Singhania M, Student Guide to Income Tax, Taxmann Publication Pvt. Ltd.
4. Singhania V.K., Direct Tax Laws, Taxmann Publication Pvt. Ltd.

GROUP
ACCOUNTING & TAXATION
VI – SEMESTER

BB1673 AUDITING [3 0 0 3]
Objective:-
To give the FUNDAMENTALS knowledge of auditing concept. To gain practical knowledge of the
process of auditing, types, internal control & audit of joint stock companies.
Contents:

43
Auditing: Audit Programs; Auditor’s working papers, Test checking and Routine checking. Elementary
knowledge of Management Audit, Operational Audit, Efficiency Audit, Corporate Social Audit. Rights,
Duties and Liabilities of an auditor and rules. Investigation: Investigation on behalf of perspective
purchaser of business, banker and prospective. Internal Control: evaluation of internal control; internal
Check and internal audit, Internal control regarding sales, Purchases, Assets, Liabilities and salaries and
wages, Vouching. Verification and Valuation of assets and liabilities, Audit Reports and Audit Certificates.
Audit of Joint Stock Companies: Appointment, Removal and Remuneration of company auditor, Audit of
share capital, debentures and managerial remuneration, Audit of Government Companies with reference to
Section 619 of the Company Act 1956. Divisible Profits Including Audit of Reserves & Provisions.
Text / Reference Books:
1. Kumar A, Sharma R: Auditing theory & Practice, Atlantic Publishing, 2015.
2. Goyal S: Text book of auditing: Theory & Practice, Subline publishing, 2014.
3. Basu S K; Fundamentals of Auditing, Pearson publication, 2010
4. Gupta K: Contemporary Auditing, Tata McGraw Hill Publishing Co., 2014

BB1674 INDIRECT TAX [3 0 0 3]


Objective:-

To familiarize the students with tax laws and procedures relating to CST and VAT. To acquire the ability
to apply the knowledge of the provisions of the above mentioned laws to various situations in actual
practice
Contents:
Central Sales Tax & GST, Value Added Tax, Customs duty, Excise duty, Service Tax.
Text / Reference Books: (latest books & latest law must be referred)

1. Ahuja G, Gupta R; Systematic approach to Income Tax, service Tax & VAT, Bharat Law House pvt.
Ltd. New Delhi.
2. Singhania. V.K., Singhania Monica; Student Guide to Indirect Tax, Taxmann Publication Pvt. Ltd.
3. Datey V.S.; Indirect Taxes Law & Practice, Taxmann Publication Pvt. Ltd.

44