“5 a Day promoting

fruits&vegs
consumption in
Spain”

www.5aldia.org Nuria Martínez Barea

@5aldiaspain 5 a Day Spain Director
 What is 5 a Day?
international
-Is an
movement for the promotion
of the consumption of
fruits&vegs in more than 30
countries.

-In Spain is
a non-profit association at
national level integrated by different
chain sector: wholesalers,
production, distribution and
services companies…

“5 a day Spain”
 “5 a Day in the world”
- AIAM5 Is a collaboration
forum ,that is formed by
Associations and national entities
promoting F&V consumption
around the world.
28 countries
share Good
-Collect and
Practices in communication,
education and information in
the promotion of F&V
- Proyect
exchange and
www.aiam5.com experiences in international
Congresses and Conferences.

“5 a day Spain”
 Scientific Committe
17 members
• Food, nutrition and diet: HEALTH
• Farming
• Fruitculture
• Horticulture
• Science and technology of food
• R&D&I of food industry
• Reserch

“5 a day Spain”
Drafted Documents:
Benchmark Document

Home preservation
Guide for F&V

Portion Sizes Guide

Communication Guide
F&V
Nutrient and Health
Claims Database

“5 a day Spain”
 Our message

At least 5 portions of fruits and

vegetables guarantee a healthy
diet.

Each portion weight 140- 150 g

and is very important the
variety.

“5 a day Spain”
 CURRENT CONSUMPTION F&V (g/person/day)

700

600
-203g
500 397g

400

300 208g 189g

200

100

0
Fruits Vegetables Total
ENIDE 2011

“5 a day Spain”
Prevalence of overweight and obesity in Spain)

Total Overweight 23,2

41,3%
Obesity 18,1

ALADINO Study 2015. Children 6-9 years old.

 Environments
• Changes in lifestyle.
• Less time to cook/prepare.

• Competition of other products.

• Better access to cheap products.

• Less accesible.
• Consumer barriers.

“5 a day Spain”
 Community programme
Producers, supermarkets and Agri-food industry

Corporate Social Responsability/Social Marketing

Scientific Divulgation/ Partner Advice

Position Documents

School Based Program “5 a day”/ La Frutoteca

Promotion of consumer-friendly environments

“5 a day Spain”
 Social Marketing

FAIRS

CONGRESS

EVENTS

“5 a day Spain”
Producers and supermarkets
Collaborations

“5 a day Spain”
Agri-food industry

“5 a day Spain”
School Based Program

“5 a day Spain”
Fruits&Vegs information

“5 a day Spain”
Magazine

“5 a day Spain”
Web games

“5 a day Spain”
La Frutoteca

“5 a day Spain”
 Target 3º,4º, 5º and 6º Primary Students

5 a day´s star activity, where children will follow the

fruit and vegetables trace as they never will have
seen it before. 3D Images and 360º vision which
will take children to the place where the action
takes place.

To learn the trace of fruits and vegetables, to

know all the stages of the horticultural chain, to
promote healthy lifestyles and to make the
youngest aware of this matter. These are The
Frutoteca´s main objectives.
20
La Frutoteca

“5 a day Spain”
Workshops

“5 a day Spain”
Social Marketing

“5 a day Spain”
 Social Marketing

www.5aldia.org

“5 a day Spain”
 Conclusions
5 a Day Spain works from the evidence with the support
of our scientific committee.

Social Networking = Big Scope= Cheap Tool

Food and nutritional education is one of our fundamental

key.
The participation of the partners is one of their most
important assets in the dissemination of the message.

“5 a day Spain”
 “5 a Day promoting
fruits&vegs
consumption in
Spain”

www.5aldia.org Nuria Martínez Barea

@5aldiaspain 5 a Day Spain Director