The Department of Education

Presents

BIYAHENG EDUKASYON:
Raising Literate Children Program

An advertising and development plan proposal

for Silliman University Media and Information Literacy simulation paper by

Francess Jade Añosa

Mariah Ceelin Aranas

Jose Rafael Calumpang

Charlene Kaye Dumanjug

Mark Mansueto

Alexis Tan

12 STEAM- D

Black Team
We, Francess Jade Añosa, Mariah Ceelin Aranas, Jose Rafael Calumpang, Charlene Kaye
Dumanjug, Mark Mansueto and Alexis Tan, pledge to be the sole owner of the proposal’s
intellectual property. We adhere to have sought and have retrieved information, studies,
interviews, and other necessary means without adhering to questionable strategies with acts
subjected to but not limited to plagiarism, theft, coercion, and bribery.

We pledge to have retrieved research materials and other references that did not endanger our
safety, health, and reputation.

All stated above are confirmed to be true to the best of our knowledge.

We consent to have our material reviewed accordingly for any violation of the affidavit. If the
paper is subjected to a violation, we consent to a sit-down conference with our instructor to settle
matters regarding the consequences of the violation that may affect our grade therefore, signing
an affidavit of disciplinary and ethical violation to be signed by us and our instructor and
presented to our adviser and to our principal.

Francess Jade Añosa

Mariah Ceelin Aranas

Jose Rafael Calumpang

Charlene Kaye Dumanjug

Mark Mansueto

Alexis Tan
 Table of Contents

I. Rationale………...………………………………………………………………………….…...1

II. SWOT Analysis and Objectives………………………………………………………………. 5

III. Audience Segmentation………...…………….…………………………………………….. 11

IV. Media Strategies………...………………………………………………………………….. 13

V. Conclusion………...…………………………………………………………………….……18

References

Appendix (Project Plan)

I. Rationale

While we often hear the word literacy, when asked to define it, people would either go to

the conventional definition of it as the ability to read and write or would regard it as a skill or a

capability that helps individuals to be able to thrive and understand oneself and the world. Both

concepts of literacy are true; however, there is really no specific or concrete definition of what it

truly entails. Its definition has shifted overtime, from a discrete set of technical skills to human

skills for economic growth, and to capabilities for socio-cultural and political change.

Nonetheless, no matter how it is defined, its very essence is still the same – literacy is something

every individual should acquire in order to cope with and perform effectively in the ever-

changing and complex world.

Since 1964, the United Nations Educational, Scientific and Cultural Organization

(UNESCO) has been the organization first in line in cultivating the vision of a literate world for

everyone. UNESCO views acquiring and improving literacy skills throughout life as an intrinsic

part of the right to education as to the multiplier effect of literacy empowers people, enables

them to participate fully in society and contributes in the improvement of livelihood. Globally,

their findings state that at least seven hundred fifty (750) million youth and adults still cannot

read and write and two hundred (200) million children are failing to acquire basic literacy skills.

This results in an exclusion of low-literate and low-skilled youth and adults from full

participation in their communities and societies. When looking at literacy across regions,

southern Asia is home to almost one-half of the global illiterate population. In addition, twenty-

seven percent (27%) of all illiterate adults live in sub-Saharan Africa, ten percent (10%) in

Eastern and South-Eastern Asia, nine percent (9%) in Northern Africa and Western Asia, and

about four percent (4%) in Latin America and the Caribbean. Significant gender gaps in adult

1
literacy rates to the detriment of women are still found in Northern Africa and Western Asia,

Southern Asia, and sub-Saharan Africa.

In the context of the Philippines, in line with the government’s thrust to promote

education policies and programs aimed at eradicating illiteracy in the said country, for every five

(5) years starting from the year 1989, they organize and conduct a survey called FLEMMS which

stands for “Functional Literacy, Education and Mass Media Survey”. The last FLEMMS

conducted was in the year 2013. It was headed by the Philippine Statistics Authority (PSA) in

coordination with the Literacy Coordinating Council (LCC) and Department of Education

(DepEd). In keeping track of the Philippines’ status of literacy, FLEMMS categorized literacy

into two – basic and functional literacy. As stated in the FLEMMS report, “Basic or simple

literacy is the ability of a person to read and write with understanding a simple message in any

language.” On the other hand, “Functional literacy is a significantly higher level of literacy

which includes not only reading and writing but also numeracy skills.” Moreover, someone who

is deemed as functionally literate can at least read, write, compute and/or comprehend.

In 2013, 96.5 % of 74 million Filipinos, 10 years old and over were basically literate.

This percentage represents an improvement from the 95.6% recorded in 2008. As for the

functional literacy rate in the same year, among the 69 million population of 10 to 64 years old

who responded, 90.3% were functionally literate. However, while the current literacy rate is

considerably high, the remaining gap is a proof that there’s still work left to be done.

Data on functional literacy on socio-economic status by region shows that the functional

literacy rate was lower in the bottom 30% compared to the top 70% stratum. This means that the

functional literacy rate was lower in the bottom 30 percent of the total households in the wealth

distribution in each region. In region VII (Central Visayas), only 77.6% of the bottom 30%

2
stratum of the said region were functionally literate. This means that there’s still a relative

amount of people especially those in the bottom 30% stratum who aren’t functionally literate. In

accordance with this, to address such issue, the Department of Education (DepEd) formulated a

development plan called “Biyaheng Edukasyon: Raising Literate Children Program” which

predominantly aims to persuade parents to read to their children as young as three for early

literacy development.

Aware of how literacy provides a window to the world, the Department of Education

believes that we can make that a reality by investing in our children from birth or as early as

three years old in ways that support parents as they encourage language and literacy

development. This development plan promotes parent-child reading aloud as early as three years

of age. During her talk in a Tedx event published last 24th of July 2018, researcher Keisha

Siriboe stated that according to her research-based, evidence-proven resource, parent-child

reading aloud between the ages of 0 - 5 and even further is a powerful thing. The Centre for

Educational Neuroscience also indicated that most learning happens in the first three years from

birth; it is during these foundational years that the development of the brain's architecture begins.

As stated by Kashner, “The years between ages 3 and 5 are critical to reading growth.’ In

accordance with this, DepEd stands with Siriboe’s findings that parents reading to their children

as young as three not only promotes parent-child bonding but presents infinite opportunities for

developing language and emergent literacy skills as well. Thus, implementing the said

development plan is crucial.

Comprehensive to such findings, DepEd Dumaguete City Division will implement the

Biyaheng Edukasyon Development Plan within the city. The target audience for this plan are

those parents who are under the low socio-economic status and those parents who barely have

3
time to read to their children such as those who have jobs or those who are employed. The age of

the target audience ranges from 25-29 years old. An educational bus inclusive of learning

materials will travel around Dumaguete City and reach out to the target audience through house

to house and introduce to them the program which is Raising Literate Children. The organizers

of this plan will gather parents, educate them what early literacy development is all about and its

benefits, and teach them basic skills that will help for the early literacy development of their

children. Furthermore, discussions will be held inside the bus about 20 to 30 minutes and sample

learning materials will be given out as a start up. In this way, we will gain more connection with

our target audience.

Kincaid’s Convergence Model

Parents who are under the low-socio

economic status rarely give importance
to early literacy engagement with their
children mainly because of the ignorance
regarding its significance. In the same
manner, parents who are too busy with
their jobs barely give time to read to
their children due to the lack of time.
Thus, in a way delaying and/or hindering
the development of their child’s
language and emergent literacy skills
In a span of 5-6 months, the
Department of Education aims
to persuade parents to read to
their children as early as three
years old for early literacy
development by parents
recognizing the importance of
parent-child reading aloud as
early as three years old and
would therefore put it into
practice.

To be able to increase the literacy rate in

Dumaguete City

4
II. SWOT Analysis and Objectives
SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Dynamic Collaboration with
Early adopter’s
Personality of the other existing Limited Manpower
refusal to coordinate
workers programs
Experienced Hectic schedule of Commitment of
Time Management
workforce parents Workers
Excellent Poor Educate about Early
Communication Communication Literacy Weather Condition
Skills Skills of Laggards Development
Assessment of
Availability of Not tech- savvy Cognitive
Insufficient Budget
resources parents Development of
Children
Laggard’s
High Quality
Educational Multi-level teaching Social influences
Education
Attainment

Strengths

The strengths identified are as follows: the dynamic personality of the workers,

experienced workforce, excellent communication skills, availability of resources and high quality

education. Each worker chosen to lead this plan is trained to be dynamic. Having a dynamic

personality is advantageous because dynamic leaders possess a strong personality that means

they do not easily get shaken when conflicts arise. They have the capability to address these

problems, and find alternative solutions. If dynamic leaders are to lead an organization, rest

assured that the potential for this plan to progress is high. With a vision set by these dynamic

leaders, it will influence and move people towards the objective of what needs to be achieved.

Employees with years of work experience bring knowledge, creativity and innovation to

the plan. They have a better understanding and grasp of the nature of work that makes it easier

for them to adjust in every situation encountered. With that being said, they create a positive

environment to work on which allows the others to learn from them. Having a connection with

5
your audience is one of the keys to fully achieve this plan. An excellent communicator is a

person who knows how to listen, confident with what they’re saying, can empathize with people

especially those with low-socioeconomic status, conveys respect to their receiver and has a

flexible, open mind for every perspective. These qualities will help in building a deeper

connection with the audience. The resources to be utilized for this plan are all available. While

formulating this plan, the organizers made sure that learning materials, transportation and other

resources needed are easily accessible. Certain people just need to be tapped to fully put this plan

into action, and bring change to the community.

The Department of Education will be partnering with Silliman University which is one of

the leading universities in the Philippines for this plan. The said school is committed to the total

human development for the well-being of society and environment. Silliman University has been

producing outstanding individuals that have impacted the world greatly. This ensures that

Silliman University is an institution with high quality education. This is an assurance that the

basic skills the leaders will be teaching to the target audience are of high standard, and they are

not doing it solely for fun.

Weaknesses
The weaknesses distinguished while realizing this plan are as follows: early adopter’s

refusal to coordinate, hectic schedule of parents, poor communication skills of laggards, non

tech-savvy parents and laggard’s educational attainment. The possibility of the early adopter’s

refusal to coordinate with the planners for this program hinders the potential of the plan to

progress. Though certain measures can be taken to resolve this problem, it would take much time

for the planners to communicate with other universities and would lessen the span of time

allotted for this project. Since busy parents including those with low socioeconomic status are

6
the target audience for this plan, their hectic schedule is a weakness because they might not find

it relevant to participate and lend their time to hear about this program. If their focus is solely on

making money to feed their families then it would be hard for the planners to reach out to them.

The poor communication skills of the laggards is also a hindrance because the innovators might

find it difficult to build a connection with them. This will lead to a misunderstanding and failure

of the plan. Non-tech savvy parents are also a problem because online platforms will be utilized

to reach out especially to those who barely have time because of their hectic schedules. This will

prevent the planners to reach out as much people as they can. The laggard’s educational

attainment is identified as a weakness because this will slow down the progress of the plan. If

this is the case, certain workers for this program would have to educate these parents basic skills

such as reading and writing to pass it on to their children. Therefore, committed leaders and

volunteers who have the heart for the marginalized people are highly needed to make this plan

possible.

Opportunities
With the goal to persuade parents to read to their children as early as three years old for

early literacy development, collaborating with other existing programs with the same goal is seen

as opportunity because this will give the planners an idea on what aspect they should still

improve on to fully make this plan possible. On January 2013, The United States Agency for

International Development and the Philippines Department of Education collaborated to improve

childhood literacy in the Philippines through a program called Basa Pilipinas, or “Read

Philippines.” This program aims to enhance reading skills in English, Filipino and other mother

tongues for one million children in grades one to three. The Education Development Center

(EDC) supported this program by instilling the EDC’s Read Right Now literary approach at the

7
core of this program which provides clear and comprehensive strategies that effectively support

ministries of education, educators, and parents in these contexts as they develop skilled readers

and writers. This program have distributed 10 million books and teaching and learning materials

to schools in the target regions of the Philippines. This is an indication that the Department of

Education can ask for their help when it comes to the learning materials needed for this program.

Multi-level teaching is where one lesson is taught to an entire group while meeting the

individual needs of each person. Multi-level teaching will be used to achieve literacy in both the

parents and the children. If the laggard’s educational attainment does not satisfy the needs of

their child, then literacy on parents should also be given attention to achieve literacy on the their

children. This will give an understanding on the parents on what early literacy development is.

However, the initiators for the discussion will respond depending on the needs of the parents or

what needs improvement. Through the multi-level teaching method which is intended for the

parents with different status, DepEd will also have the opportunity to assess the cognitive

development of their children. In this way, they will know how to respond to the parents.

Aside from educating them about early literacy development, all parents will be taught

how to manage their time effectively to have more time to respond to the needs of their children

as they grow. As mentioned by Leon Ho (2018), the founder and CEO of Lifehack on his article

The Importance of Time Management: 8 Ways It Skyrockets Your Success, “Excellent time

management allows you to create a healthy balance in your workflow and home life.” By

teaching how to manage their time to the parents, opportunities like spending more time with

their child is made possible.

8
Threats

The threats identified are as follows: limited manpower, commitment of workers, weather

condition, insufficient budget and social influences. Manpower plays a vital role in achieving the

goals for this program. If the people who will work on this project are limited, there is a tendency

that the designation of tasks will be heavier and this will negatively affect not just the well-being

of the workers, but also the overall development of the plan. This poses a threat because the

program might not be able to progress or may end up being a failure. If the program chooses to

continue despite having limited manpower, the commitment of the workers is at risk and will be

tested. John Folklore (2014) said that the top causes for uncommitted workers are as follows:

poor leadership, work lacks meaning and purpose, career and job opportunities, amount of

workload is unreasonable, unfair treatment, inefficiency or ineffectiveness of the organization. If

workers decide to quit in the middle of putting the plan into action, the reasons mentioned above

might be the reasons why. If this happens, the plan will probably experience a backlash if the

problem will not be resolved immediately.

Since an educational bus is the main highlight for this program, the weather condition is

one of the factors that poses a threat. This will cause a delay to the plans intended for a specific

time or day. If the budget is insufficient for the overall expenses of this program, this program

wouldn’t be a success. From the advertisement itself to the learning materials and transportation

for this program, a big amount of money is needed. Lastly, social influences is also a threat for

this program because it will affect the decision-making of the target audience. The laggards

mainly focus on finding a living and feeding their families. Education is the least priority

especially to those living in rural or squatter areas. Most of the time, parents let their children

work at an early age out of poverty. This reality is hard to defy because these laggards may deem

9
this program as something insignificant for they will not generate any money from this. All the

threats mentioned above will greatly affect the progress of the plan.

Objectives
The main goal of this development plan is to persuade parents to read to their children as

early as three years old for early literacy development by parents recognizing the importance of

parent-child reading aloud as early as three years old. In a span of 5-6 months, 25% of the target

audiences are expected to have behavioral change. If this happens, parents especially those who

are under the low-socio economic status and those who are too busy with their jobs and barely

give time to read to their children would recognize the importance of parent-child reading aloud

as early as three years old and would therefore put it into practice.

10
III. Audience Segmentation

Early Late
Majority Majority
Early Laggards
20.30% 41.12%
Adopters 27.92%
Innovators 7.61%
3.05%

Department of Silliman Parents who Busy Parents with low-

Education University are also parents socioeconomic
teachers status

In the graph shown above, the Department of Education which comprises 3.05% of the

whole population, are the certain individuals who will be conducting a campaign plan to

motivate parents to read to their young children (even as young as three years old).

Next part of the graph which comprises 7.61% is the early adopters: University of

Silliman. Silliman University is a private research university in the city of Dumaguete, Negros

Oriental. As a university who is concerned with the well-being of the society, Silliman

University fits best for this group. The innovators would seek to lobby with the university first
Early Laggards
Adopters 8.97%
because it is expected that this school (including the staff and faculty) will be the first to test the
12 %
innovator’s campaign plan as a mean of identifying and calculating its effectiveness before

introducing the formulated plan to other schools.

11
 The third division of the graph which is for the early majority: parents who are also

teachers which is 20.30% of the graph. This will be the sizable segment of the population to

adopt the certain campaign plan. The scope is limited to the parent teachers teaching within the

Dumaguete City. This sizable group will provide the innovators with sufficient feedback to be

recorded.

Busy parents will be treated as the late majority which covers 41.12% of the graph. This

segment will be considered as the main target for the said campaign plan. Busy parents tend to

find more trouble in managing their time especially with their jobs and time for their children

With the innovator’s campaign aiming to target busy parents and their child’s crucial stages in

learning, this population would be fit for the said category.

Last would be the laggards, in this case the laggards are the parents with low

socioeconomic status which is 27.92% of the graph. Parents with low socioeconomic status are

not fully aware of what early literacy development is because they are more focused on feeding

their families to survive which may have a significant effect on the child’s crucial early literacy

stage.

12
IV. Media Strategies

Early literacy is a continuous developmental process that enhances a child’s cognitive

development. It begins prior to formal instruction in reading and prepares the children in real-life

settings for real life purposes. This is why raising awareness about how early literacy

development could affect the behavior of a child positively is significant. To raise awareness

about this program, certain media strategies are to be applied to reach out to the audiences which

are segmented into four categories: the early adopters, early majority, late majority and the

laggards.

For the early adopters group which is Silliman University, direct mailing and print media

will be used to encourage them in collaborating with us. Direct mail advertising is known to be

one of the most effective ways to reach out to people because it lets you communicate one-on-

one with your target audience; print media creates credibility of the program and gives an

impression that we are serious with this plan. Encompassing a wide variety of advertisement

materials, a letter for direct mailing and a brochure for print media will be the main

advertisement tools that will be utilized to communicate with the early adopters. After the

proposal is approved by the authorities, a letter will be sent to the university through mail to

inform them about our interest in collaborating with them to make this program possible. To

further discuss about the program with the university, brochures will be given out personally that

will serve as a guide for them wherein they will know more and grasp a better understanding

about the program and how it would help the community in Dumaguete City.

For the early majority group which are the parents who are also teachers, advertisement

of the program will be done through social media and print media. Brochures will be given out to

them because it is convenient to bring and it offers a simple and tangible way to receive

13
information. Since teachers are now becoming more exposed with technology, and are trained to

be digitally literate, the use of social media is appropriate for this group. Dissemination of

information about the program will be done by creating a Facebook page, Twitter and Instagram

accounts wherein they could easily access and send any concerns regarding the program.

The target audience which are the busy parents comprises the late majority. Social media,

digital media and broadcast media are the strategies to be applied in advertising to this group. To

be specific, news programs will be used for the broadcast media because it is a powerful tool in

holding the audience and makes you witness important events in real time. News programs are

helpful in informing the people in a quick but precised manner. Through that, we won’t take

much time from the parents. For digital media, we will be sending them an email online and

attached to it is a short video about the program. This will not only help us advertise the

program, but also ask them regarding their available time. Since the range of age for our target

audience is from 20 years old to mid-30s, using social media as a tool to advertise is much of an

advantage because as busy as they are, they would take some of their time to check on their

social media accounts. Thus, we will be creating a Facebook page, Twitter and Instagram

accounts to disseminate information about the mentioned program. These strategies are efficient

to busy parents since that's the most convenient way for them to catch up on updates without us

taking much of their time.

Lastly, for our Laggards group which are parents with low socioeconomic status, we will

advertise through print and broadcast media. Specifically news and radio programs will be used

for the broadcast media for reaching out to the laggards. Most of the parents with low

socioeconomic status have little or no access to social media at all. They aren’t that exposed to

the modern technology and stick with the traditional ones. This is why advertising to them

14
through news and radio programs would be efficient and effective since these types of

advertisements have been known to most of the people. For the print media, flyers and

newspapers highlighting the program will be given out to them. A physical copy is important

because it can gain more connection to the audience and it is assured that the information is

received by the audience. These flyers and newspapers will be written according to the dominant

language in that area which is Bisaya. This is to reach out to them effectively, and not give them

a hard time understanding the context.

15
The planners have provided a sample poster (Figure 1) and created a Facebook page (Figure 2)

for the advertisement of Biyaheng Edukasyon: Raising Literate Children Program.

Figure 1. Poster
16
Figure 2. Facebook Page

17
 Methods in realizing plan:
V. Conclusions 1. Early adopters (Silliman
University)
Print media
• Brochure

Direct mailing
• Letter
2. Early majority (Parent
teachers)
Social Media
• Facebook
Department of Education
• Instagram
• Twitter
Behavioral Change of Print media
Target Groups • Brochures
3. Late majority (Busy parents)
100 Digital media
80 • E-mail

60 Broadcast media
To persuade parents to • News programs
40
read to their children as
Social media
20 early as three years old
• Facebook
Before After for early literacy • Twitter
development by parents • Instagram
Early Adopter Early Majority
recognizing the 4. Laggards (Parents with low-
Late Majority Laggards
importance of parent- socioeconomic status)
child reading aloud as Print media
early as three years old. • Newspapers
• Flyers
Broadcast media
• News programs
• Radio broadcast

Solution to barriers
1. DepEd will strive to get more
Barriers
volunteers to help them carry out
1. Limited Manpower
the development plan and tap
other schools to participate in the 2. Poor communication
implementation of the program. skills of Laggards
2. DepEd will appeal and reach out 3. Shortage of Funds
to the government by proposing
a budget proposal for the Barriers of the
program and will also look for Developmental Project
sponsors willing to finance the Limited
Manpower
program. 31.25% 23.75%

3. Communicate with them through Poor

Communication
Skills of Laggards
their mother-tongue and avoid Shortage of Funds
the use of complex and technical 45%

terms while speaking with them

to achieve mutual understanding.

18
 The innovators used the Cuyno’s model of communication to conclude the development

plan. A graph was created to show the behavioral change of the target groups which are the early

majority, late majority and the laggards. The innovators aim to persuade parents to read to their

children as early as three years old for early literacy development by parents recognizing the

importance of parent-child reading aloud as early as three years old. In terms of persuading the

parents, the innovators have formulated methods in realizing the plan to reach out to them. The

development group also recognized the barriers of the plan and its solutions.

Behavioral Change of Target Groups

Before the implementation, the graph shows that 67% of Early Adopters, 63% of Early

Majority, 71% of Late Majority and 29% of Laggards have recognized the importance of parent-

child reading aloud as early as three years old. After the implementation of the plan, there has

been an average increase of parents recognizing the significance of early literacy development

and putting it into practice. For the Early Adopters, there is an increase of 20%, 17% for the

Early Majority, 15% for the Late Majority, and 25% for the Laggards.

Methods of Realizing Plan

For the promotion and advertisement of this development plan, certain media strategies

are to be applied namely print media, direct mailing, digital media, social media and broadcast

media. For the Early Adopter, brochures and letters will be used. For the Early majority, a

Facebook page, social media accounts such as Twitter and Instagram and brochures will be used.

For the Late Majority, emails, news programs, a Facebook page, Twitter and Instagram accounts

will be used. Lastly, for the Laggards, news and radio programs, brochures and flyers will be

used.

19
Barriers

The barriers identified by DepEd that would delay or possibly hinder the success of the

proposed development plan are the limited manpower, the poor communication skills of the

laggards and the possible shortage of funds/budget. The first barrier which is limited manpower

gained the lowest percentage among the three barriers amounting to 23.75% because although

DepEd is able to hire workers and ask for volunteers, there is a possibility that these workers will

decide to quit in the middle of the implementation. The second barrier identified which is

shortage of funds has a percentage of 31.25% because a big amount of money is needed for the

overall expenses of the project. Lastly, the poor communication skill of the laggards gained the

highest percentage amounting to 45% because most laggards are still illiterate.

Solution to Barriers

To address the problem regarding the shortage of manpower, DepEd will strive to get

more volunteers to help them carry out the development plan and tap other schools to participate

in the implementation of the program. As for the existing issue regarding the laggards' poor

communication skills, the said organization will be the one to adjust and will communicate with

them through their mother-tongue and will avoid to use complex and technical terms while

speaking with them. Lastly, DepEd acknowledges the possibility of having financial issues in

implementing the plan that's why to avoid such potential problem, DepEd will appeal and reach

out to the government by proposing a budget proposal for the program and will also look for

sponsors willing to finance the program.

20
References

Bersales, L. G. (2013). Final report: functional literacy, education and mass media survey.
Retrieved from
https://psa.gov.ph/sites/default/files/2013%20FLEMMS%20Final%20Report.pdf

Folkman J., (2014, November 28). The 9 Top Causes for Uncommitted Employees and How to
Turn Them Around. USA: Forbes Media LLC. Retrieved from
https://www.google.com.ph/amp/s/www.forbes.com/sites/joefolkman/2014/11/28/the-9-
top-causes-for-uncommitted-employees-and-how-to-turn-them-around/amp/

Siriboe, K. (2018, July 24). Why we all need to start reading aloud to our kids. Retrieved from
https://www.youtube.com/watch?v=VsAtwkHRorY

Kashner, Z. (n.d.) Raise a reader: a parent guide to reading for ages 3-5. Retrieved from
https://www.scholastic.com/parents/books-and-reading/books-and-reading-guides/raise-
reader-parent-guide-to-reading-ages-3-5.html

Lee R., (2016, November 16). Basa Pilipinas: Childhood Literacy in the Philippines. Retrieved
from https://borgenproject.org/childhood-literacy-in-the-philippines/

Most learning happens in the first 3 years. (n.d.) Centre for Educational Neuroscience. Retrieved
from http://www.educationalneuroscience.org.uk/resources/neuromyth-or-
neurofact/most-learning-happens-in-the-first-3-years/

Understandings of literacy. (2006). Education for All Global Monitoring Report. Retrieved from
http://www.unesco.org/education/GMR2006/full/chapt6_eng.pdf

UNICEF. (2017). Annual results report. Retrieved from

https://www.unicef.org/publicpartnerships/files/2017_UNICEF_ARR_Education_ADVA
NCE_COPY.pdf
 Media and Information Literacy
S.Y. 2019 – 2020

Project Plan

Designated Study: A Developmental Plan for Biyaheng Edukasyon: Raising Literate Children Program
Time and Resources Matrix
Work Goal Project Milestone(s) Responsibility (Members)
1 To discuss among ourselves our Come up with suggestions and All members will suggest and strategize
overall development plan. strategies in making the plan
2 To identify the objectives of the Research about early literacy All members- research about early literacy
development plan and complete the development and its condition development.
rationale in Philippines, Asia and the
world All members- write with the rationale
3 Identify the target audience and Discuss among ourselves the Dumanjug- write the SWOT analysis
SWOT analysis. target audience and analyze the
strengths, weaknesses, All members help in discussing and
opportunities and threats of the identifying the target audience
development plan
4 Complete and Identify the ‘audience Use the diffusion model upon Aranas – make the sample poster.
segmentation’ and media strategies’ formulating the statistical
parts of the plan graph concerning the audience Tan & Mansueto – make a Facebook page
groups and formulate strategies for promotion and write the audience
in advertising the program segmentation

Calumpang & Aranas – write the media

5 Finalize and complete the conclusion
strategies
Make the conclusion, edit the Añosa & Dumanjug – make the
whole output and finalize conclusion
everything
Dumanjug- edit the whole output

Group Members: Francess Añosa, Ceelin Aranas, Jose Rafael Calumpang, Charlene Dumanjug, Mark Mansueto, Alexis Tan