AGRICULTURE

The National Agriculture Magazine

POLICIES | BUSINESS | RESEARCH | INDUSTRY

a content-driven magazine www.agriculturetoday.in

About Us
Indian Agriculture has been, and continues to be the cornerstone of the Indian economy for thousands of years. It has
played a crucial role in the gross economic growth of the nation and affects the standard of life for a major chunk of the
country's population. The role of the agricultural sector in boosting rural incomes and securing India's food and
nutritional needs cannot be underestimated. In today's date, this sector holds considerable potential of stimulating
growth. Over the years, Agriculture has become more than just a job, it has become a way of life for some. It has
become one of the fastest growing sectors of the nation with the rapidly changing scenario of modern technologies.

Agriculture Today, is one of India's leading agriculture magazines, that revolves around the latest news and the
analysis of pressing agricultural issues of national and international importance. The magazine analyses sectorial
concerns involving bio-technology, farm-mechanization, seeds, fertilizers, farm credit, crop protection, horticulture,
animal husbandry, food processing, agribusiness, research and extension, marketing, high-tech agriculture etc.

AGRICULTURE
The National Agriculture Magazine
 Effective and content-rich communication of information is of vital priority. A broaden
prospect on the advancement of new and innovative possibilities in the farm sector and its
related areas has become highly important, consequently, Agriculture Today magazine,
Vision helps in disseminating such information to the grassroots and to all such agencies,
institutes, organisations and stakeholders in the industry, abreast them with latest
developments in the field of agriculture and agribusiness.

Agriculture Today has continued to have a successful run over the years, due to its
rich content and its unique and visually appealing presentation of important
information. The magazine has evolved to become a highly meaningful and ideal
Mission platform for sharing comprehensive data on the market and industry, economic and
policy issues, scientific advances, new agri-input products, new technologies and
latest news and analysis on the developments in agriculture.

READERSHIP AND CIRCULATION:

With some of the best authors and visually engaging content, Agriculture Today extends a fresh approach to
agricultural publishing. Our target readers are policy makers, manufacturers, dealers, distributors of farm machinery,
government officials, industry, research & academic institutions, embassies, extension agencies, financial and rural
institutions, progressive farmers, agricultural experts and other stakeholders in agriculture sector.

Over the last 22 years, the magazine has addressed national issues and has also highlighted the problems related to
instability in monsoon, cropping pattern, conditions of agricultural labourers, use of poor quality of seeds, agricultural
marketing, comprehensive and inclusive policies backing farmers, agribusiness and rural development around the
globe. It has gained a readership base of over 30,000.

AGRICULTURE
The National Agriculture Magazine
Advertisement Tariff Card

Position Amount(India) Amount(International)

Ÿ Full Page (Color) Rs. 45,000/- $ 1, 500
Ÿ Cover Pages (Color) Rs. 60,000/- $ 2, 000
Ÿ Back Cover (Color) Rs. 75,000/- $ 3, 000
Ÿ Jacket Adv. Rs. 90,000/- $ 4, 000
Ÿ Center Spread Pullout Rs. 1,50,000/- $ 5, 000

Terms :
Ÿ For annual contract, a discount of 15% applicable.
Ÿ Pages in magazine : 56
Ÿ Size: 27.5 cm x 20 cm
Ÿ Payment 100% advance in favor of “Agriculture Today”, Payable at New Delhi.

AGRICULTURE
The National Agriculture Magazine
Initiatives
With an aim to widen the horizon of agricultural scope and its impact on different allied sectors such as crop
protection, horticulture, animal husbandry, food processing, agribusiness, bio-technology, farm-mechanisation,
seeds, fertilizers, farm credit etc., Agriculture Today Group is going to launch a set of new publications: Seed World,
AgTech World and AgChem World and few others based on Horticulture, Farm Mechanisation etc. in coming
months. The magazines will carry all the latest news and information based on different aspects of the use of
innovative technologies, newly manufactured pesticides and fungicides, and organic farm-based techniques either
developed by the companies/organisations or applied by all famers across the world. Bringing out special issues on
eighteen different Indian states is also an integrated plan.

Milestones:
Unleashing potential of agriculture is the main concern of the government. Currently, agriculture sector is facing
extensive challenges regarding food security and nutrition and thus, colossal investments either from public or
private sector is quintessential. Given the consequential challenges on climate change, trade barrier complications
for most consumer goods and dearth of cutting-edge technologies; it's important to bring forward the issues at the
forefront. Here, Agriculture Today magazine acts a vanguard in highlighting all the topical and contemporary
issues. The magazine analyses sectorial concerns involving bio-technology, farm-mechanisation, seeds, fertilizers,
farm credit, crop protection, horticulture, animal husbandry, food processing, agribusiness, research and extension,
marketing, high-tech agriculture etc. issues to tackle the key facets of agrarian set-up in India.

AGRICULTURE
The National Agriculture Magazine
Subscription

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AGRICULTURE
The National Agriculture Magazine
 Past Editions

AGRICULTURE
The National Agriculture Magazine
 In The Crowd of Farm Magazines,
Agriculture Today Stands Apart...

Corporate Office
Agriculture Today
306, Rohit House, Tolstoy Marg, New Delhi - 110001
Ph:. 011-23731129, 46569160, Fax:. 23731130
Mob.: +91 8376015845
E-mail: editor@agriculturetoday.in, business@agriculturetoday.in