Purposive Communication

Globalization Phenomenon

Communication in Globalization

Impact of Globalization in Communication

Local and Global Communication in Multicultural Setting

Intercultural Communication

BSMA 2B – GROUP 3

Larissa Jamero

Melvette Leocario

Sophia Ellaine Y. Lopez

Marivic Mallorca

Jomelyn Mendoza

Niña Virginia Navarro

Cariza Naomi Obuyes

Alyzza Pallesco

Mary Ann Pastrana

Professor Julie Ann Consunji

GLOBALZATION PHENOMENON

Globalization
Globalization
 Principally, it's an economic concept - the integration of
markets, trade and investments with few barriers to slow the By Alex Gray (World Economic Forum,
flow of products and services between nations. 2017)
 There is also a cultural element, as ideas and traditions are  In simple terms, globalization is the
traded and assimilated. process by which people and goods
 Globalization is an intermittent process. Its impact may differ move easily across borders.
from time to time, but it always brings the economic,
political, social and cultural aspects of society to the global
level.
 The implications of globalization are perceivable to all. The global opening of markets promotes a free circulation
of goods and money, as well as other world-wide services. Many individuals, enterprises and states stand to gain
from this process. They will enjoy global offers of goods, services, capital and manpower, and ultimately, a
higher standard of living.

EXAMPLE OF GLOBALIZATION

 The first Starbucks outlet opened its doors in 1971 in the city of Seattle. Today it has 15,000 stores in 50
countries.
 The company was purchasing 247 million kilograms of unroasted coffee from 29 countries.
 Through its stores and purchases, it provided jobs and income for hundreds of thousands of people all over the
world.

WHAT’S BAD ABOUT GLOBALIZATON?

 While some areas have flourished, others have floundered as jobs and commerce move elsewhere. Steel
companies in the UK, for example, once thrived, providing work for hundreds of thousands of people. But when
China began producing cheaper steel steel plants in the UK closed down and thousands of jobs were lost.

EXAMPLE: Silk for Spices

One example is the Silk Road, when trade spread rapidly between China and Europe via an overland route. Merchants
carried goods for trade back and forth, trading silk as well as gems and spices and, of course, coffee.

In fact, the habit of drinking coffee in a social setting originates from a Turkish custom, an example of how globalization
can spread culture across borders.

COMMUNICATION IN GLOBALIZATION
Communication
 Global communication is directly affected by the process of globalization, and At its root, global
helps to increase business opportunities, remove cultural barriers and develop communication can be
a global village. Both globalization and global communication have changed defined just as any
the environmental, cultural, political and economic elements of the world. communication can: a
 When it comes to communicating globally, it is usually in the encoding and message is sent from one
decoding that problems occur. As with any communication, ensuring that the person or group to
message is received as it was intended is the responsibility of the sender. another anywhere in the
world.
IMPACT OF GLABALIZATION IN COMMUNICATION

1. Virtual Interactions

Globalization has introduced virtual communication and collaboration as a major part of workplace dynamics. Modern
entrepreneurs need to understand the strengths and limitations of different communications media, and how to use each
medium to maximum effect. For example, communicating via email to distant team members requires a certain etiquette
and nuance not necessarily required in face-to-face interactions. Holding virtual meetings requires a similar change in
approach, and people who are unaccustomed to communicating in groups in virtual settings can find themselves lost,
confused or unable to share their input. When choosing a communication skills training program, look for courses that
address the challenges of virtual interactions.

2. Cultural Awareness in Speech

The need for cultural awareness is a major impact of globalization on the required skillset of effective communicators,
resulting in the evolution of communication skills development programs. Modern entrepreneurs and employees need the
ability to catch subtle nuances of people's manner of speech when communicating across cultures. Even when two people
are speaking the same language, cultural differences can affect vocabulary, colloquial expressions, voice tone and taboo
topics. In Japanese business culture, for example, it can be considered rude to ask personal questions in an initial business
meeting. In the U.S., on the other hand, asking personal questions and sharing personal information can display warmth
and openness. American and Japanese businesspeople who understand this about each other can communicate in ways
that resonate more effectively with each other.

3. Cultural Awareness in Body Language

Awareness of cultural differences in body language can be just as important as the nuances of speech. Modern training
programs teach students to understand acceptable speaking distances, conflict styles, eye contact and posture in different
cultures, accepting that the physical expressions of their own culture are not universally accepted. Look for training
programs that address these differences to prepare you for face-to-face meetings with foreign suppliers, customers or team
members.

4. Time Differences

The advent of global collaboration introduces another new dynamic to communication skills -- the need to communicate
and share information with people across several time zones. When people collaborate with others on the other side of the
globe, their counterparts are usually at home asleep while they themselves are at work. Today's communication skills
development programs should address the nuances of overcoming this challenge by teaching people to understand the
information needs of their colleagues, according to the communication styles of different countries or cultures. Being able
to effectively share information between shifts can make or break the productivity of a geographically dispersed team,
making this an important issue for many companies.
LOCAL AND GLOBAL COMMUNICATION IN MULTICUTURAL SETTING

Global Communication

 Global Communication is the development and sharing of information, through verbal and non-verbal messages,
in international settings and contexts.

EXAMPLE:

 One of the most common forms of global communication is an email. A person in one country types a message
and clicks the send button. The message is then encoded into packets which are sent across the internet to the
recipient. In another country, the receiver logs in and decodes the message by opening the email, and retrieves the
message.
 When someone from another country reads your company's web page, this too is an example of global
communication. The message is written and encoded in HTML, uploaded to a server, which is then accessed
across the internet and decoded by a web browser – and perhaps a translation plugin – before the recipient reads
it.

Local Communication

 Local communication is being able to communicate with the members of your local area. It can either be in your
local language (mother tongue), or a common language that you speak within your town.

INTERCULTURAL COMMUNICATION

 Is a symbolic, interpretive, transactional, contextual

' Inter-' is a prefix
that means 'between' and
cultural from culture, so
intercultural communication
is the communication
between cultures.
 Process in which people from different cultures create shared meanings.
 Effects on communication behavior when different cultures interact together
 Intercultural Communication-is the verbal and nonverbal interaction between
people from different cultural backgrounds. Sometimes, this is used to describe a
single person trying to interact in a foreign environment but more often, it is a two-
way street, where people from both cultures are trying to improve their
communication.

COMMUNICATING ACROSS CULTURES

By Carol Kinsey Goman (2011)

 Worldwide business organization have discovered that intercultural communication is a subject of importance –
not just because of increase globalization. But also because their domestic workforce is growing more and more
diverse, ethnically and culturally.
 We are all individuals, and no two people belonging to the same culture are guaranteed to respond in exactly the
same way.
 HIGH CONTEXT VS. LOW CONTEXT

-Mediterranean, Slav. Central European,

Most Germanic and English-speaking
Latin American, African, Arab, Asian,
countries
American Indian

Leave much of the message unspecified, to

be understood through context nonverbal Expect messages to be explicit and
cues, and between the lines interpretation of specific
what is actually said by contrast.

SEQUENTIAL VS SYNCHRONIC

North American, English

South America, Southern Europe, and Asia
German, Swedish, and Dutch

The flow of time is viewed as a sort of circle,

Business people give full
attention to one agenda item after another, view
time synchronically, as a constant flow to be
experienced in the moment, and as a force that
cannot be contained or controlled.
with the past, present, and future as
interrelated. This viewpoint influences how
organization in those cultures approach
deadlines, strategic thinking investments,
developing talent from within and the concept
of long-term planning

AFFECTIVE VS NEUTRAL

Readily showing emotions, people show their

feelings plainly by laughing, smiling,
More careful to monitor the amount of emotion
grimacing, scowling, and sometimes crying,
they display
shouting, or walking out of the room

Japan, Indonesia, the UK, Norway and the

Netherlands and most accepted in France, the
U.S, and Singapore

When it comes to communication, what's proper and correct in one culture may be ineffective or even offensive in
another. In reality, no culture is right or wrong, better or worse just different. In today's global business community there
is no single best approach to communicating with one another. The key to cross-cultural success is to develop an
understanding of, and a deep respect for the differences.