SCHIACCIATO COMPANY

Company Description
In this section, the business- “Schiacciato” is discussed to identify and described its
mission, vision, the owner leading in this business, structure of the business, the logo that illustrates
the meaning of the business and core values which describe what is our business offered all about.

Mission
To promote excellent quality at low price and develop innovation in food business. To
satisfy the customers by providing attractive products and to connect to our customers by meeting
their expectations.

Vision
To be the leading food company in the world. To inspire people to discover creativity and
meet the ever-changing needs of consumers.

Owners
The type of ownership of the business is Partnership. It is composed of two or more
persons that agree to contribute money and skilled of the business. The owners of the business are
Eunice Ann Bea, Dante Bellen, Claire Macaraeg, Jeverlyn Amante Marquez, Hannah Nicole
Pioquid and Tricia Lane Sarmiento. Each Partner shares the capital, profit and losses equally in
management of the business. They are all liable for debts of the partnership and they are contained
a written partnership agreement which is the “Article of Co-Partnership”.
Structure of the Business

Dante Bellen

Top Manager & Accountant

Hannah Nicole Pioquid Jeverlyn Amante Marquez

Production Manager Sales Representative

Claire Macaraeg Tricia Lane Sarmiento

Human Resource Professional Marketing Manager

Eunice Bea

Kitchen Manager

CORE VALUES OF THE COMPANY

S-ustainability C-reativity
C-are I-nsightful
H-umility A-daptive
I-ntegrity T-eamwork
A-ccountability O-penness
C-ommitment
Sustainability means that our decisions and actions are ethical, responsible and balanced,
helping to achieve environmental, economic and social well-being for current and future
generations. Then, care means conscientiously working for the well-being, safety and health of
people with empathy and affection. We also recognize that being humble will help us in life’s
journey to seek and apply knowledge. Integrity refers in doing the right thing will always make
sense for our patients and our business. Accountability means we are taking responsibility for the
content and process of decisions made, action taken and the resulting outcomes. Furthermore,
commitment refers to the people’s willingness in the business to devote their full energies and
talents to the successful completion of undertakings. Finding innovative solutions to clinical and
operational challenges paves the way to better health care express our creativity. Then, being
insightful beyond facts that we ask “why” to connect the dots to identify emerging patterns.
Adaptive means we manage risks and move forward by developing plans with options. Our
business personnel also believe that teamwork in way of energizing our efforts through working
together will yield greater results. Lastly, openness as well, wherein we give honest advice, make
tough calls with conviction stand by our decisions, admit if we get it wrong and challenge ourselves
to explore new ways of thinking.

MARKET DESCRIPTION
The target customers of Schiacciato are the students, faculty members as well as other
staffs of Pamantasan ng Cabuyao, Banay Banay, Cabuyao City, Laguna, ages 16 and above. They
are avid potato snackers who are willing to buy any potato product. For a day, it’s expected to have
a minimum of 100 customers.

STRENGTHS WEAKNESSES
 Adequate location for access of  Not yet that established since it’s
target customers new.
 The product itself is not seasonal.  Strong brand is not yet build as
 The product is affordable and sold well as customers' loyalty.
at reasonable price
 Offers different choices for the
customers especially in terms of
flavors and product quantity
(chocolate & cheese)

OPPORTUNITIES THREATS


Market business in a wide range of  Similar businesses and the loyal
strategies (photos or videos customers of other small business
uploaded in different social media  Competition Everywhere
accounts, )
 Almost all of the people nowadays,
loves to eat potato.
 One ofSTRATEGY
MARKETING the trendy foods today
(7Ps)
PRODUCT
 Products will be served on its best quality.
 The image of it to be used in marketing will be on its best quality in a way that the
product will look so presentable and delicious to eat.
PRICE
 Prices will be listed in a readable yet attractive list.
 Volume and unit selling was used. Although the product has its fixed price, customers
could get a discount if they buy in higher quantity (e. g 3 pcs for P20.00, P7.00 per
product).
PLACE
 Located near Pamantasan ng Cabuyao, Banay Banay, Cabuyao City, Laguna where can
easily be accessed by the target customers.
PROMOTION
 Marketing communications through the use of social media account (Facebook &
Instagram).
 Personal promotion with the use of print ads.
PROCESS
 Transparency of the food production to the customer.
 To process customer and business relationship, a community website will be created for
the suggestions, comments and feedbacks of the customers.
PEOPLE
 Friendly, presentable, flexible and responsible staffs.
 Each staff is committed to ensure customers' satisfaction
PHYSICAL EVIDENCE
 Neat and Clean Environment
 Attractive and on trend interior with comfortable and relaxing ambiance
PRODUCT AND SERVICE DESCRIPTION

PRODUCT DESCRIPTION
Schiacciato will offer mashed potato balls with fillings. The two fillings will be chocolate
and cheese. The mashed potato balls will be served for 20 pesos per 3 pieces and 7 pesos per piece.
This potato balls can also be customized in different shapes and fillings. As for chocolate fillings,
customer can choose whether it’s milk chocolate, dark chocolate, or white chocolate. Mashed
potato balls are deep fried and considered finger food. Currently, there are no other business which
sells a mashed potato balls with fillings that can be customize in Cabuyao. Our product will be
first ever here in Cabuyao.

Mashed Potato balls has…

 Rich Flavor because of seasonings.

 Pure Mashed Potato with fillings in the middle
 Smooth and Fluffy Consistency.
 Old-Fashioned Homemade Taste (made fresh every day.)

SERVICE DESCRIPTION
An important component of our business is not just our products, but our service. The
following are other important service elements that we will offer to our customers:

 Ideas to help our customers increase sales through adding variety of fillings, creative
promotions, advertising, and much more.
 Custom designed marketing material such as printed banners, promotional posters, suggestion
box, etc.
 Updating a weekly or monthly post featuring the latest added fillings, new industry
equipment, breaking trade news, promotional ideas, new creative recipes, and upcoming
events.
 Samples of the latest product or additional fillings release sale to advertise and promote to the
end consumer.
 Routine equipment maintenance and training.

COMPETITIVE EDGE

KEY COMPETITIVE STRENGTHS

No other seller in the market here in Cabuyao offers a variety of fillings to their customers
and has a customization option in order to satisfy the customers with their order. We are better
positioned than our main competitors to take advantage of the increasing demands of potato dishes
because we focus exclusively on quality distribution, satisfacton and customer service.

KEY COMPETITIVE WEAKNESSES

Our primary weakness is that we are a new business competing largely against established
business. To significantly build sales, we must not just find new customers - we must take
customers away from existing business. However, by offering a variety of fillings and
customization option, new groundbreaking products to the market, and focusing on quality
products and service, we feel will can quickly establish accounts and build strong relationships.

SALES LITERATURE

Sales literature to be distributed to both current and potential customers will include fliers,
as well as other print media such as print advertisements. Schiacciato will also use social media
to promote the product and post updates. The management team are also skilled in graphic design
and desktop publishing, and has quality design and printing equipment to publish professional
pieces at a low cost and edit pictures to advertise the product in Social media.
SOURCING

Schiacciato will purchase potatoes directly from wholesalers, as well as for the fillings.
This eliminates the broker or "middle man," this allows us to operate on a 25-30% profit margin,
while providing our customers with competitive prices.

TECHNOLOGY

Schiacciato will use social media platform to promote the mashed potato balls with fillings.
Using social media, it is easier to spread and promote the product to attract potential customers. It
is accessible by everyone and can immediately attract the attention of people.

FUTURE PRODUCTS AND SERVICES

Within the first year of business, Schiacciato intends to add stalls on other location and
accomplish at least 3 stalls/ branches. The management team will also add variety of fillings to
the mashed potato balls and not just chocolate and cheese. The management will also upgrade
some of their equipment and enhance the editing of graphics for social media posts.

STAFFING DESCRIPTION

Our management is expected to use resources wisely, operate profitably, pay debts, and
abide by laws and regulations. Our management philosophy is based on team work, responsibility,
and mutual respect. People who work at Schiacciato would want to be part of our team because
we operate in an environment that encourages creativity, diversity, growth, and performance.
Dante Bellen will be the Top Manager and Accountant, Hannah Pioquid is the Production
Manager, Claire Macaraeg is the Human Resource Professional, Jeverlyn Amante Marquez is the
Sales Representative, Tricia Lane Sarmiento is the Marketing Manager and Eunice Ann Bea is the
Kitchen Manager.
MANAGEMENT SUMMARY

The Schiacciato will be owned and operated by its founders, initially working with a small
employee base that will cover sales and delivery. Management and personnel plans are covered in
more detail in the topics to follow. Dante Bellen has a strong entrepreneurial spirit and he is
prepared to invest a great deal of time and effort over the coming years to make Schiacciato a
successful business venture. Mr. Bellen shall act as the top manager, with the other owners acting
as managers and professionals. They shall be responsible for hiring and supervising part time help
that will be hired as needed, throughout the year. Additional assistance is acquired on a part-time
basis and/or through the use of consultants, specifically in legal matters. The owners has close
family connections with many consultants who can advise the business. Owners will graduate from
the Pamantasan ng Cabuyao with a Bachelors of Science in Accountancy. They will have a
concentration in Entrepreneurial Business.

ORGANIZATIONAL STRUCTURE

The Schiacciato will be managed by the founders, whose individual areas of expertise
cover many of the functional aspects of the business.

NAME POSITION DESCRIPTION

DIRECTOR AND Ensuring the company's strategic objectives

DANTE J. BELLEN JR. ACCOUNTANT and plans which have been set are being met.
Analyzing and monitoring the progress of its
employees and financial progress towards
achieving the objectives and targets set.

HANNAH NICOLE PRODUCTION

PIOQUID MANAGER Ensure that manufacturing processes run
reliably and efficiently. Responsibilities of the
 job include the planning and
organizing production schedules. Also,
estimating, negotiating and agreeing budgets
and timescales with clients and managers.

Focused mainly on the practical application

and management of an organization’s
TRICIA LANE MARKETING marketing operations. the marketing manager
SARMIENTO MANAGER is in charge of the organization's entire
marketing activities and therefore handles
formulating, directing and coordinating
marketing activities

SALES Designing and implementing a

JEVERLYN AMANTE strategic sales plan that expands company's
MARQUEZ MANAGER AND
customer base and ensure its strong presence.
REPRESANTIVE
keep the revenue engine running through as
sales representative

Responsible for the overall operations for the

KITCHEN back of house and kitchen area of a
EUNICE ANN BEA restaurant. Kitchen managers hire staff,
MANAGER
purchase food and stock, and make sure
everyone is trained on proper food
preparation and kitchen safety techniques.

HUMAN Leading their organizations in areas such as

CLAIRE MACARAEG RESOURCE organization development, strategic
PROFESSIONAL utilization of employees to
serve business goals, and talent management
and development.
OPERATIONAL DESCRIPTION

EQUIPMENTS
QUANTITY PURCHASED PRICE
/SUPPLIES

FRYING PAN 1 UNIT P1,500

STOVE 1 UNIT P2,200

TONGS 1 UNIT P290

GAS TANK 1 UNIT P646

BALLPEN 1 PACK P70

NOTEBOOK 2 UNIT P30

BOWL 3 UNIT P1,000

2 PACKS P50
PAPER PLATE/TRAY

SAUCE DISPENSER 1 LARGE 800ML P55