0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
69 Ansichten2 Seiten
This document is a model examination for a Business Administration class on Services Marketing. It contains 3 sections. Section A has 10 multiple choice questions worth 2 marks each. Section B has 5 short answer questions worth 5 marks each. Section C has 3 long answer questions worth 10 marks each, from which students must answer any 3. The exam covers key concepts in services marketing like defining services, goods and service design, as well as the 7Ps of the services marketing mix, service capacity planning, pricing decisions, and the role of service marketing.
This document is a model examination for a Business Administration class on Services Marketing. It contains 3 sections. Section A has 10 multiple choice questions worth 2 marks each. Section B has 5 short answer questions worth 5 marks each. Section C has 3 long answer questions worth 10 marks each, from which students must answer any 3. The exam covers key concepts in services marketing like defining services, goods and service design, as well as the 7Ps of the services marketing mix, service capacity planning, pricing decisions, and the role of service marketing.
This document is a model examination for a Business Administration class on Services Marketing. It contains 3 sections. Section A has 10 multiple choice questions worth 2 marks each. Section B has 5 short answer questions worth 5 marks each. Section C has 3 long answer questions worth 10 marks each, from which students must answer any 3. The exam covers key concepts in services marketing like defining services, goods and service design, as well as the 7Ps of the services marketing mix, service capacity planning, pricing decisions, and the role of service marketing.
SRI SARADA NIKETAN COLLEGE OF SCIENCE FOR WOMEN, KARUR – 05.
MODEL EXAMINATION (CIA – III) April – 2019
Department : Business Administration Time : 3 hours Class : III BBA Maximum : 75 Marks Subject : Services Marketing Date : 22/10/19-FN Subject Code : 16MBEBB1 Day : Tuesday SECTION – A (10×2 = 20 Marks) Answer ALL the questions 1. Define Services. 2. What is meant by the goods? 3. What is services design? 4. Define target market. 5. What is service capacity planning? 6. What is Physical evidence 7. Mention any two factors affecting pricing decisions. 8. List the 7P’s of service marketing mix elements. 9. Mention any two importance of place in services 10. Who is a service personnel? SECTION – B (2×5 = 10 Marks) Answer ALL the questions 11. (a) Explain the difference between Goods and Services. (OR) (b) Explain the role of service marketing in the economy. 12. (a) Explain the service marketing system. (OR) (b) How can analyse the opportunities for service marketing. 13. (a) Explain the types of service capacity planning (OR) (b) What are the constraints in managing services capacity? 14. (a) What are the objectives of Pricing? (OR) (b) Explain the various concept of service product. 15. (a) Explain the objectives of service promotion. (OR) (b) Explain the strategies for banking service advertisement. SECTION – C (3×10 = 30 Marks) Answer any THREE questions 16. Explain the classification of services. 17. Discuss the factors affecting pricing decissions. 18. Explain the marketing mix of hospitals. 19. Describe the marketing management process for services. 20. Briefly explain the types of service capacity planning. ___________________________________________________________________________ Number of Students: 7