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Ws 20

NOVEMBER 2014 77360/PMD2K

Time : Three hours Maximum : 75 marks

PART A — (10  1 = 10 marks)

Answer any TEN questions.


Write short notes on the following

1. Business Markets.

2. National Market.

3. Distribution.

4. Digitalization.

5. Consumer-to-Consumer (C2C) Marketing.

6. Corporate Responsibility Research.

7. Perception.

8. Consumer Goods.

9. Speciality Goods.

10. Product Planning.

11. Couponing.

12. Sales force Contests.


Ws 20

PART B — (5  5 = 25 marks)

Answer any FIVE questions.

13. Describe the evolution of marketing concept.

14. What is marketing system? Explain the


interaction between marketing system and
marketing environment.

15. What do you mean by marketing process? Describe


them briefly.

16. Explain various types of buying behaviour.

17. Explain the objectives of packaging.

18. Describe the various merits and demerits of


labelling.

19. Enumerate the causes for the increase in sales


promotional activities.
PART C — (4 × 10 = 40 marks)
Answer Q.No.20 Compulsory and answer any THREE
questions from Q.No. 21 to 24.

20. Explain the role of marketing as an instrument of


economic development in a developing country like
India.

21. Discuss the impact of changes in economic and


technological environment on the marketing mix.
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Ws 20

22. Discuss the significance of market segmentation.


What are the requirements of effective
segmentation?

23. Discuss the scope of product planning and


development.

24. Explain the different methods of controlling


salesman.

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