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APRIL 2014 77360/PMD2K

Time : Three hours Maximum : 75 marks

PART A — (10 × 1 = 10 marks)

Answer any TEN questions.

All questions carry equal marks.

Write short notes on the following.

1. Consumer markets.
2. Local market.
3. Merchandising.
4. E-marketing.
5. Business-to-consumer (B2C) marketing.
6. Product Research.
7. Consumer Behaviour.
8. Learning.
9. Shopping goods.
10. Product policy.
11. Sampling.
12. Sales meeting.
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PART B — (5 × 5 = 25 marks)
Answer any FIVE questions.
All questions carry equal marks.
13. Describe the essentials of modern marketing
concept.
14. What is marketing environment? Explain its main
dimensions.
15. What is marketing process? What are the major
processes involved in it?
16. What do you mean by buying motives? Explain
the importance of studying consumer behaviour in
marketing.
17. Describe the characteristics of a good package.
18. Describe the various functions of the Labelling.
19. Explain the objectives of sales promotion.
PART C — (4 × 10 = 40 marks)
Answer Q.No. 20 compulsory and answer any THREE
Questions from Q. No : 21 to 24
All questions carry equal marks.

20. “Marketing is the creation and delivery of

standard of living”. In the light of the statement,
explain the importance of marketing.

21. Discuss the internal and external factors

influencing marketing mix.
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22. “Market segmentation and product positioning are

the bases for marketing planning and strategy” .
Discuss.

23. “The product policy of a firm is one of the most

important aspects of a business firm, because it
directly determine the success of a firm both in the
long and short run”–Discuss.

24. Discuss the nature and importance of personal

selling.
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