FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
TECHNOLOGY ENTREPRENEURSHIP
ENT600

BY
NOOR FAIZAH BT MOHD LAJIN
RESOURCE PERSON
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

CASE STUDY RUBRICS

Course Name: Technology Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT600 Student’s ID: Group:

Marks Weighted Marks

Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained (%)
0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Able to
Identification Able to slightly Able to identify Able to identify
Unable to identify identify and
of Main identify and and understand and understand
25 and understand understand A3
Issues understand the most of the all of the main
the issues in the some of the
Problems issues in the issues in case issues in the
case study issues in the
case study study case study
case study
Analysis of 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
the  Satisfactory  Good analysis  Excellent analysis of
Issues  Moderate analysis analysis of the of the issues. the issues.
 No analysis of issues
(SWOT & of the Issues  Key elements  Excellent
Consumer 25 the issues
 Key elements of  Key elements of of SWOT & presentation on key A3
Trend  No tools are SWOT & CTC
being employed SWOT & CTC are CTC are well elements of SWOT
Canvas are satisfactorily
SWOT & CTC moderately presented. & CTC
(CTC) Tools presented
presented

0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks

Little
Provide Adequate Relevant Well
suggestions and
suggestions No suggestions Suggestions and suggestions and documented
slightly
on 25 for solutions to appropriate appropriate and appropriate A3
appropriate
appropriate the issues in the solutions to solutions to the solutions to the
solutions to the
solutions case study the issues in issues in the issues in the
issues in the
the case study case study case study
case study
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Relate to Inadequate Adequate Significant Exceptional
No effort to
theories / 15 relate to theories
efforts to relate adaptation to adaptation to adaptation to A3
concepts to theories / theories / relate to theories relate to
/ concepts
concepts concepts / concepts theories / concepts
 Marks Weighted Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained (%)
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Routinely
Occasionally Usually contribute
Teamwork Rarely
Never contribute contribute contribute ideas, constructive
(Group 10 ideas and
contribute ideas
ideas, perform
A3
ideas and perform tasks,
Work) and perform
perform tasks perform tolerant and fair all tasks, high
tasks
tasks decision tolerance and
outstanding decision

Total: 100 /100

 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP WORK: NEW PRODUCT DEVELOPMENT RUBRICS

Course Name: Technology Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT600 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary Materials: Poor understanding Moderate understanding Satisfactory Good Excellent
 Cover & title page of the preliminary of the preliminary understanding of understanding of understanding of the
5 A3
 Executive summary materials. materials the preliminary the preliminary preliminary
 Table of contents materials. materials. materials.
Introduction 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
 Problem Poor for Moderate for Satisfactory for Good for Excellent for
statement/Issues introduction introduction introduction introduction introduction
 Objectives of report 10 A3
 Scope
 Methodology
 Limitations
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process: Research Poor in illustrating Moderate in illustrating Satisfactory in Good in in Excellent in
& Development 20 the R&D process the R&D process illustrating the illustrating the illustrating the R&D A3
R&D process R&D process process

0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks

NPD Process: Poor in Moderate in Satisfactory in Good in Excellent in
20 product/service product/service design product/service product/service product/service A3
Product /Service Design
design design design design
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process: Poor in illustrating Moderate in illustrating Satisfactory in Good in Excellent in
Concept Testing 20 the Concept Testing the Concept Testing illustrating the illustrating the illustrating the A3
Concept Testing Concept Testing Concept Testing

0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

NPD Process:
Build Prototype 10 Satisfactory Good Excellent A3
Poor prototyping Moderate prototyping
(2D/3D) prototyping prototyping prototyping
 Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
1 mark 2 marks 3 marks 4 marks 5 marks
NPD Process: Poor in Test Moderate in Test Satisfactory in Test Good in Test Excellent in Test
Test Marketing Marketing Marketing Marketing Marketing Marketing
5 A3

1 mark 2 marks 3 marks 4 marks 5 marks

Writing Style, The writing lacks Sentences were Sentences were Sentences were Sentences were
Spelling & Grammar 5 sentence variety and somewhat varied, and correctly correctly well written and
few grammatical some were inappropriate constructed constructed and expressed A3
errors with minimal well-articulated
grammatical errors
1 mark 2 marks 3 marks 4 marks 5 marks
Never contribute Rarely Occasionally Usually Routinely
ideas and contribute ideas contribute contribute ideas, contribute
Teamwork
(Group Work)
5 perform tasks and perform ideas and perform tasks, constructive ideas, A3
tasks perform tolerant and fair perform all tasks,
tasks decision high tolerance and
outstanding decision

Total: 100 /100

 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP PRESENTATION RUBRICS

(INDIVIDUAL ASSESSMENT)
Course Name: Technology Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT600 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Obtained
Allocated
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The Introduction is Introduction is
Very interesting
not interesting, The Introduction is less appropriately
Introduction 15 Interesting introduction, introduction, A3
audiences are not interesting and addressed interesting,
addressed audience well addressed audience
addressed and poor the audiences addressed the
well
presentation audiences
5 marks 10 marks 15 marks 20 marks 25 marks
Information and
Information and
Information and Information and examples are
Information and examples are
examples are examples are less appropriately organized
examples are lacking or appropriately
lacking or not well than adequate for systematically,
not well chosen for the organized
chosen for the topic. assignment. accurately, relevantly
Content 25 topic. Less complete and systematically, A3
Not systematic Slightly complete and completely.
systematic organization accurately,
organization and and systematic However the content is
and incomplete. relevantly and
incomplete. organization. just adequate for
Minimum summary is completely. Clear
The summary is not Average summary assignment. A summary
provided. summary is
provided. is provided. is provided.
provided.
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The student is able The student is able to The student is able The student is able to The student is able
Defence ability 15 to answer questions, answer questions, but not to answer answer questions well to answer questions A3
not prepared, and prepared and confidence questions, but with and slightly confidence very well and
confident at all. a little preparation and well prepared. slightly confidently.
 and confidence Very well prepared
Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Obtained
Allocated
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The student is not The student is fluent and The student is The student t is fluent The student is fluent
fluent and voice is voice is slightly not slightly not fluent and voice is slightly and voice is easy to
Fluency and
15 not clear. clear. and voice is quite easier to be heard be heard clearly. A3
Clarity
difficult to be clearly.
heard clearly.

0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

Visual are
adequate, but do
 Very little or poor
not inspire Visual aids are well
use of visual  Very little or poor use Visual aids are well
engagement with used and the student
Effective materials. of visual materials. usage and student is
10 the material and is able to make the A3
Audio Visual  The student However the student is able to make the
the student is able presentation more
unable to do able to make interesting presentation interesting
to make the interesting and
interesting presentation. and meaningful
presentation meaningful
presentation.
interesting.

0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

The student is The student makes The student makes The student is unable to The student makes
unable to use body minimum body language an acceptable body use body language minimum body
language (appearance, eye contact language (appearance, eye language
(appearance, eye and gestures) towards the (appearance, eye contact, gestures) (appearance, eye
Nonverbal contact, gestures) audience but happens contact and towards the audience. contact and gestures)
10 A3
communication towards the only a few times in a gestures) may towards the audience
audience. short period of time. focus on only one but happens only a
member of the few times in a short
audience or a period of time.
select few
members.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
The student gets
many of the things The student starts the
done. Time is presentation slightly The student is able
The student never The student gets only a
Time appropriately used, before scheduled. Time to start and complete
10 gets things done on few things done within A3
Management but may run is appropriately used, the presentation
time and time is not the time frame and time
slightly over or but may run slightly within the time
appropriately used. is not appropriately used.
under allocated over or under allocated frame.
time. time.

Total: 100 /100

 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

Project Paper (BLUEPRINT) Rubrics

Course Name: Technology Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT600 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent
Criteria C P A Marks
Allocated
Obtained (%)
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Preliminary Materials:
 Cover & title page Satisfactory
Poor understanding understanding Good understanding Excellent
 Cover letter 10 Moderate understand on
on the preliminary on the on the preliminary understanding on the A3
 Executive summary the preliminary materials
materials. preliminary materials. preliminary materials.
 Table of contents materials.
Main Body of the Blueprint:: 0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks
 The Industry & The
company
 Product/Service  The main  The main body of
 The main body of
Description body of the the Blueprint is  The main body of
 Technology Description the  The main body of the
Blueprint is highly the Blueprint is
 Market Analysis & Blueprint is Blueprint is
satisfactorily satisfactorily excellently
50 poorly presented. moderately presented. A3
Strategies presented. presented. presented.
 Manufacturing &
 Many key  Few key elements are
Operations  Fairly  Good in  Key elements are
elements are not highlighted
 Management Team highlight key highlighting key excellently
highlighted
 Financial Estimation elements elements highlighted.
 Project Milestones
 Appendices
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Satisfactory Excellent
Conclusion 15 Unclear conclusion Moderate conclusion on Good conclusion A3
conclusion on conclusion on the
on the Blueprint the Blueprint on the Blueprint
the Blueprint Blueprint
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Sentences were
Writing Style, Spelling & The writing lacks Sentences were
somewhat varied, and Sentences were Sentences were
Grammar 15 sentence variety and correctly A3
some were inappropriate correctly well written and
few grammatical constructed and
with minimal constructed expressed
errors well-articulated
grammatical errors
 Weighted
Marks Poor Moderate Satisfactory Good Excellent
Criteria C P A Marks
Allocated
Obtained (%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Never contribute Rarely Occasionally Usually Routinely contribute
Teamwork ideas and contribute ideas contribute contribute ideas, constructive ideas,
(Group Work)
10 and perform perform all tasks, high A3
perform tasks ideas and perform tasks,
tasks perform tolerant and fair tolerance and
tasks decision outstanding decision

Total: 100 /100