Online Shopping

Q1.Do you shop online?

Yes

No

Q2.Which do you prefer, shopping online or in stores?

Online shopping

Shopping in stores

Q3.How often do you shop online?

Extremely often

Moderately often

Slightly Often

Not at all

Q4.How much do you typically spend on online shopping per month?

£0-100

£101-200

£201-300

£301-400

£401-500

£500+

Q5.What types of products do you usually buy online?

*For the Respondent - The different possible answer choices are presented in random order.
Books/Magazines

Food

Computer Software

Makeup

Music, CDs

Videos/DVDS

Games/ Video games

Home electronics

Travel (Hotels, holidays etc.)

Clothing

Tickets (Movies, concerts, theatres etc.)

Services (legal, insurance etc.)

Other, please specify:

Q6.What are the top 5 clothing items your purchase online?
*For the Respondent - The different possible answer choices are presented in random order.
Jeans

Shoes

T-Shirts

Polo Shirts

Dress

Accessories (Belts, watches, bags, etc.)

Suits

Jackets/Coats

Swimwear

Sportswear

Lingerie

Nightwear

Skirts

Shorts

Leggings/Trousers

Underwear

I purchase clothes in-store exclusively

Q7.Which online websites do you usually use?

Amazon

Ebay

ASOS

AliExpress

Topshop

Debenhams

Miss Guided

Boohoo

Dorethy Perkins

Selfridges

Harrods

Next
Etsy
 Argos

John Lewis

PC World

JD Sports

Footlocker

Guess

Other, please specify:

Q8.Please tell us if you agree or disagree with each of the following statements
Strongly Strongly
Disagree Agree
Disagree Agree

Online shopping is convenient to shop

Online shopping has a wider variety

Online shopping has cheaper goods

Online shopping saves time and energy

Online shopping delivers your goods to your home without the need for
travel
Online shopping can be done from the comfort of your own
home/anywhere

Q9.What are the disadvantages of online shopping? Please tell us if you agree or disagree with each of the
following statements
Strongly Strongly
Disagree Agree
Disagree Agree

Security concerns surrounding payment by credit card over the Internet

Not being able to physically inspect the goods before purchase

Goods getting damaged during transport

Goods not arriving in time or at all

Concerns over what information retailers are storing about customers, e.g.
buying habits
Q10.Do you have any major concerns when shopping online? If so, please tell us what they are?

Q11.How comfortable are you with shopping online?

Extremely comfortable

Quite comfortable
Moderately comfortable

Not at all comfortable

Q12.How comfortable are you about your personal information being kept confidential when buying products
online?

Extremely comfortable

Quite comfortable

Moderately comfortable

Not at all comfortable

Q13.Do you have to fill in card details every time you shop online or does it do it automatically
Yes - I set all sites to remember my payment details

Yes - I set most sites to remember my payment details

Yes - I set some sites to remember my payment details (but not most)

Yes - but I have only one site set to remember my payment details

No - no sites are set to remember my payment details

Q14.Are you confident that your payment information is kept secure?

Extremely confident

Quite confident

Moderately confident

Not at all confident

Q15.Do privacy concerns stop you from online shopping?

Yes
 No

Sometimes

Q16.Which payment method do you usually use when purchasing products online?
PayPal

Credit Card

Debit card

Other, please specify: