Tourist Destination

Table of Contents

Introduction ..................................................................................................................................... 1

Task 1 .............................................................................................................................................. 1

A. Analysis of world’s leading destination compere with the Royal Borough of Greenwich
considering visitor profile ........................................................................................................... 1

B. Analyse above to determine tourism leading destination trends and predict future trends.... 4

Task 2 .............................................................................................................................................. 6

A. Identifying the cultural, social and physical features of Greenwich of appearing of the
worldwide tourist destination...................................................................................................... 6

B. Compare features of a tourist destination in a developing country and leading tourist

Destinations................................................................................................................................. 7

Task 3 .............................................................................................................................................. 8

A. Investigation of economic and political characteristic of Greenwich and Dubai .................. 8

B. Evaluating how characteristics of a tourist destination affect its appeal.............................. 10

Task 4 ............................................................................................................................................ 12

A. Issues for popularity of Royal Borough of Greenwich as tourism destination and compere
to Dubai. .................................................................................................................................... 12

B. Greenwich could sustain it appeal as a destination with an emphasis on Responsible to

tourism ...................................................................................................................................... 13

Conclusion .................................................................................................................................... 14

Reference(s) .................................................................................................................................. 15

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Introduction

Business related to Travel and tourism is known as the popular sector for todays. Man is the
curious animal and recreational seeker. From this concept various tourist sector has been
developed and men move one place to another place for seeking the pleasure. For this the travel
and tourism becomes an industry that support in the time of economic crisis. This assessment is
the based on Travel and tourism sector as well as Tourist destination means the place where a
person set as the visiting place. In this assessment I will try to expose tourist destinations of
tourism sector. Firstly I will show the effective approach the tourism and showed the data of its.
My tourist destination is Greenwich of UK and other is popular destination of Dubai. Then I will
analysis important features of tourism destination on selected destination. Then will discuss the
critical feature that is related to specific location as politics, economics, culture, and so on.
Finally I will discuss important issues that are related to develop or become popular to all world
people.

Task 1

A. Analysis of world’s leading destination compere with the Royal Borough of

Greenwich considering visitor profile

By creating favorable strategy, Tourism Destination becomes more popular to the world people
that can attractive to visit national visitor as well as foreign visitor. In Royal Borough of
Greenwich of UK have various attractive places that concentrate the visitors. The following part
of this assignment showed the tourist destinations of UK based on the income and number-

Number Place name Type Visitors Visitors in Amount of Entry

in UK (2013) (2014) Increasing Charge
1 Greenwich Public park 28.44 mi. 35.66 mi. 26% £17.50
Park
2 Cutty Sark British clipper 15 mi. 17.75 mi. 11.83% £16.50
ship

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3 The O2 Indoor venue of 1.2 mi. 1.25 mi. 10.8% £18.70
Arena Abbey Olympic
4 Emirates Air Cable car 7.80 mi. 8 mi. 10.2% £11.00
Line (cable
car)
5 Eltham Architectural 12.85 mi. 14.13 mi. 13.2% £20.00
Palace style
6 Charlton Building & 12.47 mi. 14.11 mi. 29.5% £7.40
House Architecture
7 Thames Barrier and other 10.23 mi. 13.25 mi. 32.8% DK
Barrier
8 Royal Royal Arsenal 9.74 mi. 12.94 mi. 18.9% DK
Arsenal gatehouse

Table: Most Payable Place in 2014, Source: Traveland Leisure (2015)

40
35
30
25
20
2013
15
10 2014
5
0
Greenwich Cutty Sark The O2 Emirates Air Eltham Charlton Thames Royal
Park Arena Line Palace House Barrier Arsenal
Abbey

Figure: Most Payable Place in 2013, Traveland Leisure (2015)

Dubai is the youngest city of tourism. It is situated in Middle East. The most visited tourist
destinations of Dubai are given below.

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 Rank Tourist place in Dubai Visitors (Million), 2014
1 Burj Khalifa 15 mi.
2 Dubai Museum 10.5 mi.
3 Bastakia (Old Dubai) 8.3 mi.
4 Sheikh Saeed Al-Maktoum House 8.3 mi.
5 Dubai Creek 4.8 mi.
6 Jumeirah Mosque 4.6 mi.
7 Deira Souks 3.6 mi.
8 Sheikh Zayed Road 3 mi.
9 Bastakia Mosque 2.7 mi.
10 Heritage and Diving Village 1.7 mi.

Table: Most Visited Tourist place in Dubai, Source: Traveland Leisure (2015)

Tourist place in Dubai

Heritage and Diving Village
Bastakia Mosque
Sheikh Zayed Road
Deira Souks
Jumeirah Mosque
Dubai Creek 2014

Sheikh Saeed Al-Maktoum House

Bastakia (Old Dubai)
Dubai Museum
Burj Khalifa

0 2 4 6 8 10 12 14 16

Figure: Most Visited Tourist place in Dubai, Source: Traveland Leisure (2015)

The presented data on Greenwich of UK and Dubai clearly showed that the number of visitor is
more and more than Dubai. The increasing level of visitor has found in UK. Most of the people
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select their destination to Greenwich as their passing leisure. Here also we see that most of the
visitors have tendency to visit park, architectural site, venue, and so on. The most of the payable
sector is park.

The most visited place of the Greenwich is Greenwich Park where we found Queen House,
Royal Observatory, ancient chestnut trees, Park's extensive rose gardens, pedestrian, Statue, and
so on. Those pictures showed below-

Picture: Greenwich Park, 2015

B. Analyse above to determine tourism leading destination trends and predict

future trends

The international tourism sector concentrates to national and indigenous sector of tourism by
making design based on the national development policy and strategies. The above present data
is publisher in last year and there also published international data. The data of world tourism
industry, UK has lain on the top position of the highest tourism industry. World Bank exposes a
statistics of visitor in national and international visitor to this place. They showed that about
31.16 Million people are engaged in tourism nationally and internationally (World Bank, 2015).
The number of previous showed 29.28 million. The cost of the visitor spends USD 24.88 billion
by engaging tourism.

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 Figure: Tourist Arrivals (Million) Source: World Bank (2015)

Dubai is the Middle East country that developed their tourism sector as a new member of tourism
industry. As a youth member of tourism industry, the number of visitor is too low compere with
the UK. The number of visitor has been increased 7.5% where other country is not such
increasing level. Now a days Dubai is the city where visited a huge sum visitor every year
(World Bank, 2015). The main economic activities are related to Tourism industry in Dubai.
Cambodia is the country where the number of visitor becomes more than double within 2 years.
The rate of increasing is 140% that is really incredible. Most of the visitor of here is foreigner
(Science Direct, 2009).

Social media, internet, and advertisement played an important role to increase the level of visitor.
Social media makes the changing destiny to travel marketing. Now days the social media helps
to convey information to people by a mobile phone. With the help of mobile phone the visitor
can get information and assures the requirement of data with travelling. With the mobile phone
calling and SMS service the Authority takes the feedback from customer satisfaction with
comment and recommendation. Through mobile phone the solution of travelling related problem
can be solve. Advertising, promotional offer, and goodwill are the most influential term of

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tourism destination (Science Direct, 2009). The branding helps to traveller seeker people to
assure better and memorable tour.

In the future, the number of tourism will increased in every tourist destination. It is assumed that
the rate of visitor of UK will be increased in 4.5% and their rate of expenditure to this sector is
2.5% by considering the statistic. The expenditure will go £22.2 billion from 35.1 million visitors
(Gov UK, 2015). In Greenwich many games have been arranged in indoor venue like as
Olympic and other international games like 2012 that increased visitor dramatically. Subsequent
result the local people becomes benefited. The international and national visitor can develop this
sector.

Task 2

A. Identifying the cultural, social and physical features of Greenwich of

appearing of the worldwide tourist destination

There are various features that are impact on tourist destinations nationally and internationally.
Based on the feature, tourist destinations have been segregated. For example we can say that the
archeological site attacked the people who are in the earthquake zone. Natural Park offers us the
beauty of the landscape. Zoo is introduces the beast of the various forest and types. This task has
been deliberated in describing cultural, social and physical features of tourist destinations. The
discussion are given below-

Culture: Royal Observatory is the most common place for visitor which is situated in
Greenwich of UK that is beside of London city. It covered 74 hectares as the part of Greenwich
Park. The place is Popular for statue of General James Wolfe in the top of the hill. The other
cultural site is Charlton House that contains the culture of primitive time. It made with read
bricks and beautiful stone in 1607-12. It also contains the relic of World War 1 as the hospital.
This is relic of culture of Britain history. In Dubai the Burj Khalifa is the highest building of the
history that attacked the visitor and use as the hotel (Elsevier, 2014).

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Social: Not only cultural factor but also social factor impact on tourist destinations
internationally. Here nation, religion, race, and so on are the important factor as being social
factor of global tourism. For example we can say that Palestine has historical and secrete land of
religion. Indian sub contain is the example of strong culture of linguistic differences. In UK,
New Year Eve, Xmas and so on considered as the festival where Dubai’s festival is Eid ul Fitar,
Eid ul Azahar, Ramadan and so on religious festival (Elsevier, 2014).

Physical: Beaches, mountains, rivers and parks have special power to come closer the visitor in
world wide. UK tourism especially Greenwich has park, sport venue, rive, dam and so on that are
the emphasis on the Physical beaches of tourism. Thames Barrier, Royal Arsenal, Eltham Palace
are the most popular place of Greenwich. Hotel, motel, Transportation, communication and
safety is the most important factor of global tourism sectors. Those are the physical factors to
attract tourist. Island Gardens, London Borough of Tower Hamlets and so on are the example of
tourist sector (Elsevier, 2014).

B. Compare features of a tourist destination in a developing country and

leading tourist Destinations.

Generally Tourist visits the well decorated and attractive tourism destinations. The main
responsibility to take initiative is to national or international authority. To decorate the tourism
destinations, authorities should consider the influenced factors of tourism. Social and cultural
factor has close connection to each other. So the authority has to concentrate to these issues.
Considering this the destination has to be modified.

If we analysis the tourist destination of India then we will notice the factors of social & cultural
things combination. There is no need to have a huge sum element to develop the features of the
factor. For understand better we can put example of Taj Mahal as designing tourism destination.
Taj Mahal symbolized the cultural factor of love and action to partner besides the physical
feature. The Taj Mahal is not representing the single issues rather than a great massage to the
visitor with total culture especially social & linguistic differentiation. For example “Athithi Devo
Vhava” is consider Foreigners as guests of God (Custom Writings, 2011).

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To develop the feature of tourism destinations, we should follow the technique that mention
above. So we can say that tourism destinations are designed and setting up with the feature of
cultural, social and physical factors. For example- Designing of Greenwich tourism destination,
the local authority has to consider the physical development as well as social and cultural
development. Here the suggestion comes for considering the available materials and resource.
Hotel, motel, communication, transportation and so on are the example of physical factor that
have to provide with low costing. The main caused of Dubai become rapid popularized for those
facilities for visitor. Burj Khalifa is the highest building in the world that is a hotel with adjacent
of Sea. From here the natural beauty can be seen clearly (Custom Writings, 2011).

Task 3

A. Investigation of economic and political characteristic of Greenwich and

Dubai

Economics Characteristic: NEC Corporation (2015) said that the condition of Royal Borough
of Greenwich in London engaged with data analysis the public as well as commercial services
for indigenous people for following the rules of Greenwich Smart City Strategy. Greenwich
developed the digital economy system in the borough that is including the new smart city
technologies and proper assistance to economic, social and physical element of the Greenwich
for better place to the visitor as well as the tourism industry. The innovation will help the
borough to take challenges for large amount of population and visitors with the best demands for
services. The GDP of UK is $2.4 trillion that may be gone to 1.8% rising level. Where per capital
earn or income is $37,307. The number of unemployment population is only 2.6% and the
amount of FDI is $37.1 billion. This contains a message for UK positively as the begging of
2025, the amount of tourism industry will be gone £257 billion (Elsevier, 2014).

The economy was stated with oil industry that is dealing with petroleum and natural gas but over
time this image ash been changed for developing the tourism business or industry. They build the
world famous hotel, motel and developing the real estate. Port Jebel Ali was established in 1970s
which the biggest harbor is made manually that is the greatest in the world. Dubai also develops

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their IT and finance industry. Dubai International Financial Centre (DIFC) is the example of new
IT and finance industry. In 1985 and is Emirates Airline was founded still state-owned. Dubai
has International Airport that carried over 28 million passengers in 2006 but 24 million one year
ago (NEC Corporation, 2015). The amount of Dubai’s GDP is 24,866.00 USD that is growing at
6.5%. The per capital income is $40,973. The rate of unemployed is so low and FDI low is
28.6bn. This contains a message for UK positively as the begging of 2025, the amount of tourism
industry will be gone £450 billion (Elsevier, 2014).

Political Characteristic: Greenwich London Borough Council is the nearby power for the Royal
Borough of Greenwich in Greater London, England. It is a London district chamber, one of 32 in
the United Kingdom capital of London. Greenwich is partitioned into 17 wards, each choosing
three councilors. The board was made by the London Government Act 1963 and supplanted two
neighborhood powers: Greenwich Metropolitan Borough Council and Woolwich Metropolitan
Borough Council. In 2014, Labor-run council denied to help the making the memorial to Lee
Rigby, who was murder with Islamists occurred. The local authority becomes criticized when he
was killed. Government bureau going to an away day quickly after the homicide, along these
lines missing a visit by the Prime Minister. Taking after a battle which saw 25,000 individuals
sign an appeal in backing of the commemoration the board dropped its resistance to the tribute
(International Travel Tours, 2015).

Dubai Government operates the theme of constitution in monarchy system and the official name
is taking to under United Arab Emirate. It is situated the Middle East at the southern part. The
UAE takes 7 emirates portions few prerogative over law in 1971. The power of veto only
bearded Dubai and Abu Dhabi in Dubai Government (Local Government, 2013). For example,
the new organization of Dubai has taken 'Clean India' wander which exhibits constructive
outcome all in all national tourism territory.

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B. Evaluating how characteristics of a tourist destination affect its appeal

There are several Characteristics that are impacted on tourism destination in several facts and
result. To complete this section I have to compare the characteristic of the tourist destination
affect its appeal for UK and Dubai

Cultural Characteristic: Here cultural tourism character means the form of tourism site based
on culture. The main important things of here are cultural environment that is the indicator of
Historical sings or historical relic. It also includes the norms& value of local population,
lifestyle, tradition, language, arts, customs of population, and so on. A tourist may know more
from visiting museums, exhibitions and galleries. World Tourism Organization defines and
discusses the definition of cultural impact on tourism destination. Heritage tourism, art tourism,
Contemporary cultural tourism are the concept of it. Greenwich Park and city has the types of
tourism but in low level. In Greenwich, the statues, building and like this is the symbol of the
cultural tourist destination. Royal Borough of Greenwich has not followed of cannot proper
valuation to cultural site. Most of the things become destroyed due to not proper caring. It effects
on tourism business. People, who are culturally motivated, cannot feel easier to stay or move
here. So it impact on tourism business.

Society can refer to a country, region or specific location and to that group of people who
collectively live in a location. Social features refer to the social characteristic that impact on
tourism. Populace weights, fatality child mortality, future, relocation is the element of social
element. It impacts on tourism destination. In UK Christian is 59%, Muslim 4%, Hindu 2% and
rest in other religion. The language of Dubai is Arabic but UK is English. The culture of dress of
Dubai is wearing long dress where UK takes short (Elsevier, 2014). It also impact on tourism
industry in Greenwich. For example the present situation of Iraq and IS are important to social
characteristic. The non-Muslim feels terrible to visit there also feeling inferior. That is why
Society impacts on society and culture.

Physical characteristic: It means the things or objects that has power to attract to tourism.
Greenwich has many more Physical features that bring people to as the part of tourism. This is

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impact for tourist. Physical resources of the countryside such as hills, rivers and lakes are not
available in the Royal Borough of Greenwich. Physical characteristic of Greenwich can be
impacted on tourism business. If the Physical characteristic had more the tourist comes more. It
impact on Greenwich. The Physical seeker people came less than as before.

Economic Characteristics: Economic growth is directly related to select visitor destination. If

the general national economy is in impact condition, then the adjacent and also worldwide
voyagers' interest gets the opportunity to be less requesting for the country. For example, heaps
of endeavors are required for infrastructural change of the country's vacationer destinations and
with extraordinary national financial conditions the assembly of the country inspires prepared to
place assets into such region (NEC Corporation, 2015). The GDP of UK is $2.4 trillion that may
be gone to 1.8% rising level. Where per capital earn or income is $37,307. The number of
unemployment population is only 2.6% and the amount of FDI is $37.1 billion. This contains a
message for UK positively as the begging of 2025, the amount of tourism industry will be gone
£257 billion (Elsevier, 2014). Various economic policy of government is the main objective of
Economic Characteristics. When the government wants to earn additional income from national
and international tourism, it impacts on tourism business. Most of the people give priority to the
Economic condition. So economy or finance character has a large amount of affection to tourist
(BBC, 2014).

Political Characteristics: The political elements that impact the tourism claim are the sorts of
government, use of tourism as political gadgets et cetera. Different separate and multilateral
understandings between lawmaking bodies of unmistakable countries impact the general
improvement in the tourism fragment. Again political strength of the UK has contributed towards
the improvement of the tourism piece of the country (Local Government, 2013). It is also
important to talk about the political condition of user. Strike, political instability, government
policy are the example of tourist destination. If the local authority does not concentrate to this
issue, it will be negative for tourism sector.

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Task 4

A. Issues for popularity of Royal Borough of Greenwich as tourism destination

and compere to Dubai.

There are several issues that make the popular to the world people as tour destination. Among of
them three are mention as per instruction.

Culture: Firstly I mention the social and cultural element of Greenwich that is composed of
various think related to life style, food, behavior, customer, value, and so on. Best for Cheese is
known to all for the shop of Cheeseboard that produces Cheese. The Cheeseboard stocks a range
of over 100 cheeses from the UK and Western Europe. This Cheeseboard has been made
manually. So it is and tradition. Royal Greenwich International arranged Early Music Festival
and Exhibition. Ever year this festive has been arranged in three days. Here more than 100 global
exhibitors, concerts and orchestral performances, competitions, recitals and workshops have
been showed. This is the example of cultural issues of Greenwich. On the other hand Dubai is
the most beautiful country also has distinct culture and tradition. It is difficult to find a person
who visited to Dubai but not grasp on Emirati cuisine. This food reflected the region will be
unlike any food. Dubai is not short of great eateries. Dubai is more religious country so by
saying feasible it organized the three major occasion of religion that is Ramadan, Eid Al Fitr and
Eid Al Adha. Prople are waited for those feasible (Londonist, 2013).

Physical factor: Second issue is Economics which is important for tourist appear. The economic
factor and the activities of government influence the tourism. The present unemployment rate is
2.6% but the rate become so lower in coming days with the help of tourism. Eltham Palace and
Gardens is known as the Best Historic Site in Greenwich which has the playground, moated
castle, Great Hall that is decorated by gardens & art deco manor house. Wealthy philanthropists
and horticulturalists the Courtaulds with the classical features attacked the tourist. So it is
affected the tourist as the tourism place. On the other hand Dubai has many physical factors that
influence the tourism. Burj Khalipha and the Plum Island is the most popular. Every year a huge
sum people went there for visiting but is is not much more popular as the destination of

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Greenwich. Sheikh Mohammed Centre for Cultural is a wonderful place in Dubai as the tourist
destination (Londonist, 2013).

Social media: it is also most important factor. Social media open Greenwich tourism attraction
to the world people. With the help of travel agency of other country as well as national agency
concentrated to the Greenwich. Today most of the visitor use social media for finding tourist
destination. Facebook, YouTube, twitter etc help to find the place and advertisement of different
types of agency the tourist become influenced. So, Social media is impacted on the popularity of
Royal Borough of Greenwich as well as Dubai (Londonist, 2013).

B. Greenwich could sustain it appeal as a destination with an emphasis on

Responsible to tourism

Tourism is the source of national growth as an important factor. In the time of making policy and
strategies in the tourism, the tourist is considerable from the responsibility as the flatter of the
tourist destination. The development program is also considerable to the area of tourism. From
2010 the tourism sector is faster grow by taking different kind of project. The marginal return
will be more than £257 billion to the UK national economy in the end of 2025. It is assumed. At
present there are more than 3 billion people engage with it. The tourism of UK has gained 6% for
international and 3% from national demand. In the recent year Tourism gives 9.9% to the total
GDP of UK. This is the picture of UK tourism (GDRC, 2002).

It is the burning question about Royal Borough Greenwich about the appeal of Destination of
tourism. To be destination of tourism as well as the responsibility of tourism it follows those key
points-

 The destination has to be minimized the negative impact on economically,

environmentally and socially (GDRC, 2002).
 The economic benefits have to be assured for local people as well as the area of Royal
Borough Greenwich’s community and developed community based tourism industry.
 Local people have to be rescued as possible so that the lifestyle would be change.

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  The conversation has to be positive about nature and culture to run up with world's
diversity.
 The local people have to engage for guide of tourist so that the tourist becomes impressed
to connect with local people. It transfers local cultural, social and environmental issues.
 The access of physically challenged people has to be assured.
 Culturally sensitive, engenders respect between tourists and hosts, and builds local pride
and confidence.

Those initiatives can be the familiar concept related to effective thinking on Royal Borough
Greenwich’s sustainability of tourist destination (GDRC, 2002). Natural resource utilization,
unfair, infrastructural advancement and so forth would be the concentration to include.

Conclusion

In concluding remark we can say that tourism destination it the most important in tourism
business which to help to GDP growth. It is also considered the tools of eradicating economic
crisis. The tourist area has to be developed nationally by taking different development project.
Royal Borough Greenwich has different tourist place which would be destination if proper
utilization has been procedure.

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Reference(s)

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Local Government (2013). Greenwich – managing World Heritage status effectively - See more
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Londonist (2013). Top Things To Do In The Royal Borough Of Greenwich. [ONLINE] Available
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NEC (2015). NEC to work with Royal Borough of Greenwich for smart city solutions. [ONLINE]
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24 Nov 2015].

Science Direct (2009). Development of Social Media Strategies in Tourism Destination.

[ONLINE] Available at: http://www.sciencedirect.com/science/article/pii/S1877042815012719.
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Traveland Leisure (2015). World’s Most-Visited Tourist Attractions. [ONLINE] Available at:
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