LOOΠΔ 1/3 [Love & Evil]

LOOΠΔ is a K-pop group building its own view of the world.

Six members of LOOΠΔ, HeeJin, HyunJin, HaSeul, YeoJin, ViVi, and JinSoul, have been introduced,
and the unit of LOOΠΔ 1/3, composed of HeeJin, HyunJin, HaSeul, and ViVi has been announced to
the public so far.
LOOΠΔ 1/3 has released [Love&Live]. Filled with sense of youthful love, ‘Love&Live’ was an album
to express their palpitating emotions in the boundaries of contemporary K-pop girl group music of
2017. A month later, LOOΠΔ 1/3 releases [Love&Evil], a inverted version of the album [Love&Live].
As suggested by the word ‘Evil’, which is reversely-spelled word from ‘Live’, [Love&Evil], which was
planned beforehand during production, is filled with pain and worries in the process of love, in the
opposite characteristics of the prior record.
“Is love something sweet? Or is it something cruel?”

It might be a question too difficult for young girls to answer yet. The title track ‘Sonatine (알 수
없는 비밀)’ takes the encounters of love away towards the adolescence of the girls. While
‘Love&Live (지금, 좋아해)’ was a typical K-pop girl group track with lovely emotions, ‘Sonatine (알
수 없는 비밀)’ mesmerizes the audience with mystical melodies unexpected for a K-pop girl group.

The intro track ‘Love & Evil’ produced by SWEETCH materializes a girl who is lost alone in a dark
forest. With the piano played in Accelerando, the girl runs away deeper into the forest.
Four girls then gather to sing a ‘Sonatine’ to cast an arcane spell of love.

The album continues with a newly released track, ‘Rain 51db (비의 목소리 51db)’ which is an
homage to the first generation K-pop girl groups, S.E.S and Fin.K.L. It also shows their love towards
themselves, trying to revitalize the sentiments of the golden era. Like ViVi’s previous attempt in
‘Everyday I Love You’, LOOΠΔ 1/3 time-travels back to the 90’s, with the question of “what if
LOOΠΔ was created in the 90’s?”. They then raise their innocent and pure voices up as if ‘Rain 51db’
is the original soundtrack to an animation film with a storytelling, singing that they have “dreams
that they do not wake up from.”
HeeJin meets HyunJin, who goes to the same school in the same grade. HaSeul is a warm friend who
is like a mother to YeoJin. ViVi, an android who can’t speak Korean very well introduces JinSoul in
Hong Kong. Each member’s character is pronounced vividly.
Is story of love that 1/3 girls tell ‘Love&Live’ or ‘Love&Evil’?
A new member will be announced in May to build up a new view of the world. The girls of May,
June, and July will be of another unit.
The girls who are lost in the forest have gathered here. Can they save YeoJin?
LOOΠΔ [Kim Lip]
While HeeJin, HyunJin, HaSeul, YeoJin, and ViVi have released their solo singles each month to build
up the true form as LOOΠΔ, 'Love & Live' and 'Love & Evil' were the first real steps towards the
'Loonaverse', the alternate universe LOOΠΔ lives in. It isn't just a series of releases every month to
make a group in a year, but it is a story told by music introduced to the world, one after another, to
expand the Loonaverse.
As previously announced, the girl of May has arrived.
Kim Lip is a 19 year old girl who starts to draw a new circle, different from the one drawn by the
previous members.
While we traveled around the world going to places such as France, Japan, Iceland, England,
Taiwan, New Zealand, Hong Kong, and Busan to witness the LOOΠΔ episodes according to locations,
the new circle will evolve around three different colors. Kim Lip, representing the color red, will
gather two other girls to add to the palette of the circle.
As Kim Lip changes up the way the circle is drawn, the style of music they bring to the game moves
forward as well. The title track, 'Eclipse' is an urban R&B track produced by Daniel Obi Klein, the
producer of E-Sens' critically acclaimed album 'The Anecdote'. While LOOΠΔ 1/3 has asked
questions about love, the sweetness, the pain, the joy, the worries, and hidden emotions, Kim Lip
tells without any hesitation that "love just happens like it's destined to," in the lyrics.
"Even the moonlight feels like you," she says in the supporting track 'Twilight', singing through a
sleepless night towards the moon. Cha Cha Malone, the producer of AOMG wrote the song for Kim
Lip, adding a deeper tint to Kim Lip's color red.
Kim Lip is a fresh start for LOOΠΔ's expansion of their universe. A new unit will be formed along
with the girl of June and the girl of July to present a whole new color, different from LOOΠΔ 1/3.
The new unit and LOOΠΔ 1/3 will co-exist and unify in Loonaverse, and when other members
scattered around the world unite to create a bigger circle as a whole, the construction of the moon
LOOΠΔ has been dreaming about will be complete.
Can JinSoul, rescued from a basement in Hong Kong by the wishes of the fans, meet with the rest of
the LOOΠΔ?
Will YeoJin find her way towards the other members without wandering off somewhere else?
Who will Kim Lip meet to complete her circle of colors?
With the introduction of Kim Lip, LOOΠΔ eclipses.

LOOΠΔ [JinSoul]
LOOΠΔ is a k-pop group building its own unique universe.
The story of LOOΠΔ started with its first girl, HeeJin. Then HyunJin, a close friend and a schoolmate
of HeeJin, joined LOOΠΔ.
HaSeul, who always seems to cause rain wherever she goes, and the youngest member YeoJin, who
hops around everywhere like a noisy frog joined along.
An android from Hong Kong, ViVi was introduced to complete LOOΠΔ's first milestone, LOOΠΔ 1/3.
As they pass through the endless forest created with 'Love&Live' and 'Love&Evil', LOOΠΔ's
universe kept on expanding.
Each girl meets another girl like building 'blocks' stacking, and the encounters of each girl creates
new synergies to bear 'berries'.
The structure built by these young innocent girls eclipsed with Kim Lip's appearance to show a
different side of what they had built.
Now, the introduction of a new girl draws a even bigger circle now.
JinSoul is the girl of this month.
JinSoul had caught the eyes of the fans first with ViVi's help during their encounter in Hong Kong.
She finally joins LOOΠΔ with her new single, 'Singing in the Rain'.
Dressed in a blue school uniform, she brings a future bass track, 'Singing in the Rain' to show her
colors to the fullest. The track fires up speakers with its accelerating tempo like a pulsating heart in
excitement.
The title of the supporting track 'Love Letter' performed by JinSoul and Kim Lip sounds like a ballad
number, but it actually is a track full of groove, created from the clash of the two girls with their
unique and distinct styles.
Now with its progress just over half way, the universe of LOOΠΔ strengthens more and more to
show its real potential. Kim Lip, JinSoul, and the next girl to come will form a new unit to add colors
very different from what LOOΠΔ 1/3 has brought.
As it was mentioned in LOOΠΔ TV, about 50 trainees are training hard under the name of
'LOOΠΔTIOΠ' as candidates for the last four slots in the third unit of LOOΠΔ, which will expand the
universe with its whole new spectrum once again.

LOOΠΔ [Choerry]
LOOΠΔ is a k-pop girl group building its own universe.
Each member of the group is introduced with a single of her own. The universe of LOOΠΔ is
expanded by combination of the new member with previously introduced members.
After the announcement of a new unit with Kim Lip eclipsing, LOOΠΔ’s colors deepened with
JinSoul singing in the rain. The circle gets completed now with the introduction of Choerry.
Choerry’s title track ‘Love Cherry Motion’ is a funky pop dance tune blasting through hot summer,
demonstrating Choerry’s juicy charm. The love spell ‘Love Cherry Motion’ is produced with the
opposing qualities of refreshingly explosive chorus and ethnic break beats to create its own sense
of style in finesse.
The music video was shot in Jeju Island to capture the visual attraction of the summer. HaSeul, the
leader of LOOΠΔ 1/3 and YeoJin, the youngest member of LOOΠΔ joined forces to help out in the
process. The surprise combination of Kim Lip and JinSoul during the beat break lets the audiences
to take a little peek at the new unit for the fans to look forward to.
The supporting track ‘Puzzle’ is a duet by JinSoul and Choerry, produced by Daniel Obi Klein who
also produced Kim Lip’s ‘Eclipse’. JinSoul’s vocal flair and Choerry’s beautiful harmonies become
the pieces of the ‘Puzzle’ being put together.
Busting through from the release of HeeJin’s ‘ViViD’ up to Choerry’s ‘Love Cherry Motion’ without a
break, LOOΠΔ will spend the month of August to rest. Kim Lip’s color red, JinSoul’s color blue, and
Choerry’s color purple will combine for a new unit’s album to be released in September.

LOOΠΔ / ODD EYE CIRCLE [Mix&Match].

The girls' stories get deeper and deeper.
The story that began with HeeJin's 'ViViD' created a group named '3', composed of HeeJin, HyunJin,
and HaSeul. Yeojin added '/' while ViVi added '1' to complete LOOΠΔ 1/3. Kim Lip with 'Eclipse',
JinSoul with Singing in the Rain', and Choerry with 'Love Cherry Motion' gathered to create a new
group, 'ODD EYE CIRCLE' to start a new story.
Plenty of imageries and metaphors are in LOOΠΔ's music, lyrics, albums, and music videos for fans
search for like puzzle pieces to complete. For instance, the word 'ODD' in ODD EYE CIRCLE is used
as its original definition, but is also an image of three moons together.
ODD EYE CIRCLE's musical story told by three odd girls have just started.
[Mix&Match]
01 ODD
The intro track to express ODD EYE CIRCLE’s identity. Girls who have released solo singles each
have gathered to sing under the name ‘ODD EYE CIRCLE’. They say that we’re all ODD as people.
02 Girl Front
The title track of ODD EYE CIRCLE.
While LOOΠΔ 1/3 has drawn the picture of girls in a crush, ODD EYE CIRCLE sings, "Love is not to
be waited for, it is something I look for.”
This song depicts new standards of girls saying that they would ask the boys out first, and
expressing their love with dignity. The track is structured in the way that Kim Lip’s ‘Eclipse’,
JinSoul’s ‘Singing in the Rain’, and Choerry’s ‘Love Cherry Motion’ mix & match to show how three
moons (ODD) gathered to form a new team. The music video was shot in Los Angeles, and the
group's links to LOOΠΔ 1/3 are hidden in the video like puzzle pieces for the fans to find. Another
girl yet to be introduced revolves around ODD EYE CIRCLE.
03 LOONATIC
The international title track which will be released in English for the fans outside of Korea. The
track is in the styles of dream pop which has almost never been done in Korea to satisfy both
international and local fans. Listeners would feel as if they are in a roller-coaster ride for a lot of
work has been put into making the sound.
04 Chaotic
A track that emphasizes ODD EYE CIRCLE's vocalist techniques. The song was initially chosen to be
the title track for BlockBerryCreative's 8x8x8, but it was changed to showcase ODD EYE CIRCLE's
technical vocal skills. Thus, you can feel ODD EYE CIRCLE's unique charm as they can express their
music to be 'manish'.
05 Starlight
Fans who like LOOΠΔ 1/3 might be surprised with ODD EYE CIRCLE as their music is in the
complete opposite style. While LOOΠΔ 1/3 has focused to create sounds of cliche images of young
girls, ODD EYE CIRCLE is creating their music in the original shapes of a girl-crush in the form of a
pop-tune. They’ve put stories among girls, more important than stories about boys, into this track,
Starlight. Story told under the starlight endlessly until the morning comes.
Having started with the idea of solos gathering to make a unit, and units gathering to create a whole
world, LOOΠΔ can finally show its big picture via the introduction of ODD EYE CIRCLE. The girls will
continue working as solos, units, and as a whole. LOOΠΔ concert, which is being prepared, will be
the stage for twelve solo artists, three teams, and one whole complete group in a splendid set-up for
everyone to be amused.

LOOΠΔ / ODD EYE CIRCLE [Max&Match]

LOOΠΔ started with the system where each member of the group has an own character as a solo
artist, who will gather up to form a unit, which will also bond to become one whole team. The story
of the development is built within the organic relationship among any members or units.
LOOΠΔ / ODD EYE CIRCLE consists of three extraordinary girls to complete three moons (ODD).
[Max&Match], a repackage album following the release of [Mix&Match], is an expression of the will
to surpass the limits of ODD EYE CIRCLE once again.
The intro track of [Max&Match], "ADD", is a new take on the music from the teaser video clip for
ODD EYE CIRCLE, "Reveal". It starts with a dreary ambience, which beats were then added. The title
track "Sweet Crazy Love" is a prequel to the birth of ODD EYE CIRCLE, depicting the identity of ODD
EYE CIRCLE. With the spell cast by the sweet but zealous girls at the beginning of the song by saying
'Hey Boy', the music is already complete. "Sweet Crazy Love" is a track which exquisitely
incorporates the chord work of an R&B song with the danceability of a pop tune to add charisma to
sweetness.
Another dream pop track following "LOONATIC" is a newly released "Uncover", showing off the
confidence in the music production aspect of LOOΠΔ. Dream pop, a genre known to be extremely
difficult to be expressed in the context of k-pop, has once again been flawlessly produced in the
color of ODD EYE CIRCLE to add to the masterfulness of the album.
"ODD Front" is a remix track of "Girl Front", with interesting ideas added to give the fans a different
and fun way to enjoy the track. The English version of "LOONATIC", which was recently released via
streaming sites, is exclusively included in the limited edition version of the album as the hidden
track.
Expanding its universe with the units from LOOΠΔ 1/3 to LOOΠΔ / ODD EYE CIRCLE, LOOΠΔ only
has four more members to go to complete the zodiac signs.

LOOΠΔ [Yves]
Moving on through LOOΠΔ 1/3 and LOOΠΔ / ODD EYE CIRCLE, LOOΠΔ has taken roots into its
unique Loonaverse.
Each member gathered to form a unit which became not just a collaboration, but a complete group
with distinct musical style.
LOOΠΔ 1/3 sang about the thrill of first love and the sorrow of heartbreak. LOOΠΔ / ODD EYE
CIRCLE took the fans by surprise with their odd view of the world.
In the process, LOOΠΔ / ODD EYE CIRCLE has placed themselves among the names in the iTunes
charts worldwide, and in the Billboard top world albums chart, mix and matching to write their
own organic story.
Now, LOOΠΔ takes another step with the introduction of Yves to start building its last four-member
squad.
Yves asks a question in Eden. “Is it really a bad thing to disobey God?” If someone has already
decided our fate, wouldn’t it be a better life to stand up and against that fate?
Even if it’s not something grand such as God or fate, Yves sings that she will not surrender herself to
any walls or glass ceilings she may have to face.
The title track “new” is a song where Yves declares that she will be herself no matter what kind of
hardships, pain, and frustration faces her. It is the first track released in the genre of Soultronica in
Korea, with Yves’ confident voice laid on top of bold beats to prove LOOΠΔ’s new concept and
quality.
The music video for “new” was directed by DigiPedi. He captures fatal images of Yves, who takes a
bite of the apple on purpose to be exiled to the earth.
The supporting track “D-1” is a French-pop style track with trivial emotions and stories of a girl told
in a classy way.
Just as ‘Love & Live’, ‘Love & Evil’, ‘Mix & Match’, and ‘Max & Match’ have, LOOΠΔ shuffles and
swaps words to toughen its Mobius strip to become one.

LOOΠΔ [Chuu]
LOOΠΔ’s each member with her own distinctive character encounters each other to build up the
universe. The first member HeeJin started off by meeting HyunJin, which then led to introduction of
HaSeul to make three. While the youngest member, YeoJin, and ViVi from Hong Kong join, LOOΠΔ
1/3 was complete. [Love&Live], an album full with emotions of first crush, gets reversed to create
[Love&Evil], an album with pain of first break-up to wrap up the first chapter of LOOΠΔ 1/3’s
career.
LOOΠΔ creates another circle with LOOΠΔ / ODD EYE CIRCLE with girls who prefer to take charge
in a relationship, KimLip, JinSoul, and Choerry. They mix and match through [Mix&Match] to the
maximum level of [Max&Match], while LOOΠΔ developed the depth of their music, visuals, and
storytelling to the next level.
We all wonder who the last member is going to be. The start of the new unit took off with Yves, and
now the tenth member of LOOΠΔ, Chuu, reveals herself to bring a new wind into the universe of
LOOΠΔ.
The new single lets the fans take a peek into what JiWoo, who has already been a popular trainee
among fans, had to go through to become ‘Chuu’, and her desire to be loved by Yves, who also has
said in her lyrics, “my heart that wants to be like you gets colored, filled with you.”
The titled track “Heart Attack” does not interpret the feelings of being in love in a serious way, but
with Chuu’s own adorable emoticon-like ways. The music video has references to historical and
fictional figures such as the artist Rene Magritte, Hans Christian Andersen’s short story “The Little
Match Girl”, and John Appleby’s novel “Aphrodite Means Death”.
The supporting track “Girl’s Talk” is a duet by Chuu and Yves, a rendition of a daily dialogue
between two girls. Sweet but sometimes secretive, the precious chats between the girls get
reinterpreted to become a song. G-High of Monotree, who has produced HeeJin’s “ViViD” and
LOOΠΔ / ODD EYE CIRCLE’s “Uncover”, crafts the track to perfection to prove the quality
When four girls who denied the garden of Eden gathers, the party begins.

LOOΠΔ [Go Won]

Each member releasing her own singles with distinct character to create their own universe,
LOOΠΔ started with the introduction of HeeJin in October, 2016. With the debut of each additional
member, and with formation of units under the name of LOOΠΔ, they grew along with their fandom
all around the globe.
‘LOOΠΔ 1/3’, composed of HeeJin, HyunJin, HaSeul and ViVi, put together stories of innocence and
excitement in the first crush of the girls in their music. Kim Lip, JinSoul, and Choerry formed
‘LOOΠΔ / ODD EYE CIRCLE’ and take charge in their love.
Each unit pursuing their music as independent groups, ‘LOOΠΔ’ realized their idea of becoming one
big group with many colors, and now, the eleventh member Go Won appears where Yves and Chuu
have met after denying the Garden of Eden.
Go Won’s titled track ‘One&Only’ is about self-love.
Even when it feels like the existence of oneself seems irrelevant in the world and may feel very little
among others, Go Won sings, “it’s not a coincidence that I’ve met myself” and emphasizes how she
met herself, ‘one and only’, is precious.
The version of the ‘One&Only’ distributed online has been mixed in 3-D to stimulate stereognostic
perception of the listeners when listened on either earphones or headphones. The CD version of the
track will be the ‘original mix’ version as a perk for fans who purchase the CD.
‘See Saw’ the supporting track which is a duet of Chuu and Go Won, defies the typical grammar of
the k-pop genre to expand the boundaries of music with the uniqueness of LOOΠΔ. Chuu’s
refreshing voice along with Go Won’s adolescent voice create the dynamic balance like riding a see-
saw.
Yves, Chuu and Go Won will soon meet the last piece of the puzzle to create their own universe of
girls who escaped the Garden of Eden.

LOOΠΔ [Olivia Hye]

Since the debut of HeeJin in October 2016, LOOΠΔ has finally announced its twelfth member Olivia
Hye to complete its line-up.
With the largest scale and the longest period of debut promotion in the K-pop history, LOOΠΔ has
been building its own universe carefully to build credibility in the quality of music and the trust in
the team among fans.
LOOΠΔ 1/3 has gone around the world to unite the girls, and released 'Love&Live' and 'Love&Evil'
to show the process of transformation to explain the universe of LOOΠΔ for the first time. LOOΠΔ /
ODD EYE CIRCLE gathered three odd girls to complete a big circle with colors as the central idea.
Last four girls are remaining. Starting with Yves, Chuu and Go Won talk about their ego. The ego is
seen as a girl who admires someone, or envies another. Sometimes, it starts from self-loathing or
disappointment in oneself.
However, they come to a realization that self-awareness is not decided upon or created by
somebody else, but build by oneself by starting to love oneself. With novelty, excitement, and
uniqueness. Although it may seem selfish, the process of completing one's ego with loving oneself is
captured in the story.
Olivia Hye's titled track 'Egoist’ starts with calm melodies to eventually encounter provocative
beats to take a step towards loving oneself instead of someone else. Pop melodies mix with EDM
beats to build up until a dramatic fall at the beat drop, which then is brought to salvation by
JinSoul's rap.
Also, the music video features Olivia Hye's dynamic movements, along with hidden cuts around the
narratives of LOOΠΔ.
Go Won and Olivia Hye's duet 'Rosy' captures the pretty but edgy unpredictable emotions of
modern girls who are nice but chic, kind but naughty, or interested but not enough to go out with
someone.
After the introduction of its twelfth member Olivia Hye, LOOΠΔ will spend April as the preparation
period until the new unit will be unveiled in May. There will also be an event in May with a whole
new concept announced for the fans.

LOOΠΔ/yyxy [beauty&thebeat]
Each one of the members have their unique identity as a solo artist, and the solo artists gather to
form a unit.
When the units finally gather, they create a world.
LOOΠΔ 1/3 sang the excitement and expectations of the first love through ‘Love&Live’.
LOOΠΔ/ODD EYE CIRCLE sang that love is not about waiting, but about stepping forward and
taking action through ‘Mix&Match’.
Finally, LOOΠΔ/yyxy sings about the love of youth so shiny to seem luminous, through
‘beauty&thebeat’.
They decide to be truthful to their emotions in the moment, free of worries about what may come
tomorrow.
Yves, Chuu, Go Won, and Olivia Hye, the members of LOOΠΔ/yyxy, have talked about their own self-
awareness and ego in their solo releases.
The ego takes them to admire or even be jealous of someone else, like many girls in their age do.
Sometimes the story derives from self-hatred or disappointment.
However, they all come to a realization that ego isn’t decided or made by someone else, but is
complete by loving oneself.
dal segno
The definition of ‘dal segno’ the title of the intro track is ‘return to segno’.
The time of youth, which goes around and around in the same loop without their own intentions
seemed like ‘dal segno’.
In the loop, they find the light that lets them discover their own ego.
love4eva (feat. Grimes)
E-TRIBE, the maestro of dance music known for producing SNSD’s ‘Gee’, and an upcoming
production team ‘BADD’ have collaborated to produce the track where the members of
LOOΠΔ/yyxy completed “love4eva” with their various voice colors and expressive emotions.
Sudden encounter of a crush. They sing that it is not just a process to get the person to love you
back, but their emotion itself is what is lovable and precious.
Also, the news that one of the hippest artists in the world, Grimes, will be featuring in the track have
raised a fervor in the pop scene around the globe.
The beats lay on the start of the girls with blessing and grace by Grimes, the creator of her own
musical universe.
The music video was shot exclusively in Budapest, Hungary with LOOΠΔ’s video director Digipedi.
The director captures LOOΠΔ/yyxy’s process of completing their ego,
which may be a ‘new’ ‘heart attack’ which is ‘one&only’ and ‘egoist’ in their own each way.
frozen
“frozen” aurally mesmerizes the audiences with oriental story-telling on top of a westernized beats.
The melodies of the verse start in the spring passes through summer, where it reaches the chorus
and hits you like winter, until flowers bloom again.
one way
“one way” actually is a track that has been kept aside for a long time
to be used in a concept album titled ‘LOOΠΔ the Ballad’.
‘LOOΠΔ the Ballad’ which will be released in May 2019, is an album composed of ballad songs
with the best melodies among many common ballad numbers.
“one way” is a sneak preview for what is to come, through the emotional expressions in the voices
of LOOΠΔ/yyxy.
Yves opens with a dry voice as if she is standing alone in the silent desert,
Chuu fills up the space with her voice full of moisture. Go Won’s crunchy voice
and Olivia Hye’s voice with the duality of day and night, gather to complete one music.
rendezvous 18.6y
18.6 years is the sidereal period of the moon.
The coincidence of the girls becoming LOOΠΔ 1/3, YeoJin, LOOΠΔ/ODD EYE CIRCLE, and lastly
LOOΠΔ/yyxy. And one fate.
Meeting with fans who have recognized LOOΠΔ from even before the debut.
Endless things such as these that can only be described as ‘rendezvous’
That is how rendezvous 18.6y becomes meaningful.

[MV] 이달의 소녀 (LOOΠΔ) "favOriTe"

LOOΠΔ was designed to be at its maximum potential when LOOΠΔ 1/3, LOOΠΔ / ODD EYE CIRCLE,
LOOΠΔ / yyxy, and YeoJin combine.
At its maximum power for the first time, LOOΠΔ's lead single 'favOriTe' declares the signature
sound of LOOΠΔ at its complete form.

LOOΠΔ [+ +]
‘+ +’ represents the ‘plus plus’ effect LOOΠΔ 1/3, ODD EYE CIRCLE, yyxy, and YeoJin gather to
create.
LOOΠΔ was born in its own universe with three uniquely structured teams. In other words, it was
not designed as a group diving up into three units, but three teams were built to create one
universe.
LOOΠΔ 1/3 is a combination of girls present on planet earth. These girls portray the most realistic
and practical sceneries that can easily be found on the streets or in school. HeeJin, HyunJin, HaSeul
and ViVi start their stories in France, Japan, Iceland, and Hong Kong to become unified as one.
LOOΠΔ / ODD EYE CIRCLE places itself in between the earth and the cosmos. The beginning of ODD
EYE CIRCLE was by looking at three moons (ODD). Mutative, or varietal, girls gather to form the
ODD EYE CIRCLE, and show themselves by taking control in love relationships instead of waiting
passively.
LOOΠΔ / yyxy was also known as ‘Edenism’ as it was placed beyond the earth of 1/3 and the middle
earth of ODD EYE CIRCLE, in the place where we call ‘utopia’. But, the girls of Eden decide to deny
the rules of Eden to venture off on a forbidden quest to find their identities. The emotions of each
girls, faith, hope, love, and anger gather to form a being named yyxy.
As the title suggests, the first track ‘+ +’ is a mash-up of the intro tracks of the albums by LOOΠΔ
1/3, ODD EYE CIRCLE, and yyxy.
The titled track ‘Hi High’ is a song in the genre of Hi Energy, emitting positive energy that the
gathering of the twelve members create. The desire to play hard-to-get is portrayed in the lyrics
through the characters of each member. HeeJin says, “I don’t want to pass my love on to you so
easily,” while HyunJin says, “because I’m that pretty girl,” and Choerry says, “I’m not playing hard-
to-get but boys will be boys, watch out, watch out,” telling what is on their minds candidly. The high
BPM like a high-speed sprint along with melodies pouring down, and splendid track arrangements
forces the listeners to hold their breath and focus on the music.
The official music video of ‘Hi High’, directed by the visual director Digipedi, narrates how LOOΠΔ
1/3 meets ODD EYE CIRCLE, and how these girls unite with yyxy to soar to the sky, with countless
visual symbolisms hidden in the scenes.
The lead-off single ‘favOriTe’ is the iconic signature sound of LOOΠΔ, completed with beats and
synth stabs that previous girl-groups have never tried before.

‘열기 (9)’, is a track that proves a point that even without aggressive tempo, the temperature of the
music can become heated up by the fervor of the girls. Along with it, a track with commercial sound
that grabs you like love at first sight, ‘Perfect Love’, and a musical suggestion for you to become
brave through the luxury of imagination that everyone cherishes in a corner of their hearts, ‘Stylish’
complete [+ +], the first album of LOOΠΔ with musical elements of LOOΠΔ 1/3, ODD EYE CIRCLE,
and yyxy.
LOOΠΔ, building LOONAverse with belief and certainty, finally gathers all twelve members and
stands on their first stepping stone.

LOOΠΔ [X X]
Coincidence meets coincidence in LOOΠΔ to make each other’s fate.
HeeJin and HyunJin are real-life friends while HaSeul is like the mother of the team. YeoJin is the
youngest sister of all. The team expanded its cells by family-like relationships. The only foreign
member and an android ViVi gets introduced to become LOOΠΔ 1/3.
ODD EYE CIRCLE was born at the opposite end. With the story of three moons gathering to form a
full circle, Kim Lip, JinSoul, and Choerry decide to stand at the frontlines to save the world, under
their slogan ‘Girl Front.’
Born in Eden the utopian land, LOOΠΔ / yyxy chooses to embrace the forbidden and leaves to find
their own selves. Yves, the leader of yyxy, had “faith” in being born again with the song ‘new’. Chuu
keeps her “hopes" up with her yearning towards Yves. Go Won “loves” her unique self. Olivia Hye
shows “anger” towards the taboos of Eden. When all of their emotions gather, a Neoanthropinae
genes of yyxy manifests.
All of the units meet with YeoJin to add to the addition, resulting in their first EP [+ +] to announce
the start of LOOΠΔ. At the ‘First full Moon of the LOOΠΔ new Year,’ LOOΠΔ starts their two-two-
dimensional fusion with [X X].
The intro track ‘X X’ foreshadows that the album is completed at the opposite side of where [+ +] is.
The title track ‘Butterfly’ contains LOOΠΔ’s irreplaceable unique concepts. Mixing softness with
dynamics, the track takes LOOΠΔ to another level with new beats and drops never heard in K-pop
before, along with electronic sounds and melody.
Shot in Iceland, Paris, and Hong Kong, the teasers of [X X] started on first of January to unravel the
stories behind the universe of LOOΠΔ. Under the slogan of ‘For All LOOΠΔs Around the World,’ it
spread worldwide, to all LOOΠΔs of the world.
LOOΠΔ causes a Butterfly effect through music for the listeners to gain courage, find oneself, and
raise one’s voice. Anyone under influence, is another LOOΠΔ.
LOOΠΔ’s visual director DIGIPEDI toured around 5 countries from 5 continents for LOOΠΔ’s
Butterfly effects to capture the freedom and courage of girl worldwide in the music video of
‘Butterfly.’
‘Satellite’ starts calmly, but as music flows and orbits, the layers stack to double the listeners’
excitement. ‘Curiosity’ is a dream-pop number that draws you in with its mysterious aesthetics.
‘Colors’ has the LOOΠΔ universe dissolved into the track, desiring for each other’s colors and dye
each other to become love portrayed with a drop beat. ‘Where you at’ was a previously prepared
track along with ‘one way’ of yyxy in LOOΠΔ the Ballad album. It is a pop-ballad song with melodies
so powerful that the members of LOOΠΔ memorized the whole song with just one listen.
Additionally, in the limited edition of LOOΠΔ [X X] CD’s, the very first hints to the next album are
hidden in two bonus tracks, to arouse more curiosity and anticipation.
LOOΠΔ collides fate into destiny to create coincidence.
Choerry, the link between two moons.
The whispering of the blue moon
The fiery red story told by the red moon
You know, It’s me, Yves
You know, it’s me, Chuu, No. 1 in LOOΠΔ
Have you been waiting? So have I.
You know, I’m egoistic
faith hope love anger
plusplus
You who have been waiting for me, the real you
The moment when we hold our hands + +
1, 44, 72, 104, 195, 231, 265, 297, 420, 450, 483, 542 The times full of anticipation and hope,
sometimes full of tears and love. Now towards the 684 days of LOOΠΔ, Hi High
A folded paper moon; a mirage with wings; it’s start with a small flap; feels like I’m being born
again; breath-taking time; everything around me is blue; fly like a butterfly; inside my heart a
hurricane; wings wings; gaze that fills me up; you are the dejavu that wakes me up; dreams may
come true