Beruflich Dokumente
Kultur Dokumente
Compendium
The company compendium is a collection of details of the company. This will aid the students in gaining
basic must-know knowledge about the company. All students are expected to go through this especially
when the company is on campus for any engagement. Please note that information pertaining to the
company and other aspects in this document is by no means exhaustive.
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ABOUT THE COMPANY
Puma SE, branded as Puma, is a German multinational company that designs and manufactures
athletic and casual footwear, apparel and accessories, which is headquartered
in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the
world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his
brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler
Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two
agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are
currently based in Herzogenaurach, Germany.
Puma has been a public company since 1986, listed at the Frankfurt Stock Exchange. French
luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%,
Kering's largest shareholder Artemis SA owns 29% of the share capital. Since 1 July 2013, the
company has been led by former football professional Bjørn Gulden (CEO).
As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products
in more than 120 countries.
Following the split from his brother, Rudolf Dassler originally registered the new-established
company as Ruda, but later changed the name to Puma. Puma's earliest logo consisted of a
square and beast jumping through a D, which was registered, along with the company's name, in
1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip"
which was introduced in 1958
Vision Statement
Puma’s corporate vision is “to be the most desirable and sustainable Sportlifestyle company in
the world.” This vision statement aligns with “PUMAVision,” which is the corporation’s main
thrust for its sustainability efforts. The following are the components of Puma’s corporate vision
statement:
1. Most desirable
2. Most sustainable
3. Sportlifestyle company
4. Worldwide strategic positioning
Mission Statement
Puma’s corporate mission is “to be the Fastest Sports Brand in the world.” This mission
statement is encapsulated in the company’s mantra, “Forever Faster,” which highlights the
strategic aim of being ahead of the competition in the sporting goods, apparel, and accessories
industry. In this regard, Puma’s corporate mission statement has the following main components:
1. Fastest
2. Sports brand
3. Worldwide market reach
Puma Sports
1. TEAMSPORT
No PUMA without football, no football without PUMA. With Italy, Arsenal FC and
Borussia Dortmund, we cooperate with some of the best teams in the world.
2. TRACK AND FIELD
PUMA fuses cutting edge technologies in both footwear and apparel, while bringing
style, attitude and swagger to the world of Track and field.
3. MOTORSPORT
PUMA’s journey on the race track started at the end of the last century. Together with
best in class motorsport brands such as Ferrari, Mercedes AMG Petronas, BMW and Red
Bull Racing, PUMA has created iconic products wit style and attitude.
4. GOLF
Ace the course with stylish, performance-ready golf apparel, footwear, accessories and
clubs with cutting-edge technology by COBRA PUMA GOLF. Our goal is to help golfers
"Look Better. Feel Better. Play Better." and enjoy the game with innovative gear.
5. BASKETBALL
When Walt Clyde Frazier entered the court, basketball became a lifestyle. And that's what we
continue to live with PUMA Basketball: Culture First. With our PUMA Basketball shoes, the
court turns into a stage for style, powered by high-performance gear.
2. KIDS
PUMA offers Shop by age option for kids.
COLLECTIONS
Football Lifestyle Motorsport Performance Virat Kohli
Manchester CLI BMW IGNITE Performance
City FC
AC Milan CELL Ferrari LQDCELL Sportstyle
BVB Hybrid Mercedes Kids
Future Salena Pirelli
Gomez
King Suede Red Bull
One
• Net income appointed to 83.3 million euro compared to 128.7 million euro in the
previous year.
• Sales rose in the financial year 2018 by 7.3% to 675.3 million euro.
• Consolidated net earnings for the year 2018 : 229.8 million euro
Prominent People
Linkedin Profile:
https://www.linkedin.com/in/abhishekganguly/?originalSubdomain=in
a) Luxury group Kering trims Puma stake with 500 million euro bond
French luxury group Kering moved to reduce its remaining stake in Puma on
Wednesday by issuing bonds that can be exchanged for shares in the German sportswear
brand.
g) Boxing great Mary Kom named brand ambassador of global sportswear company.
She is the new face of women’s training cateogary.
'Magnificent Mary', as she is popularly known as, will be PUMA India’s new
ambassador for the company’s women’s training category and shall represent the brand in
marketing campaigns in the country.
PUMA GLOBAL