GROUP 4

Social Enterprises
in the Philippines
Habi
 Habi Footwear's story begins in 2012, in an urban poor
community in Quezon City. Janine Mikaella Chiong, the
company's president and co-founder was on an
immersion trip and had spent considerable time with the
mothers of the community.

Company Profile
Habi promotes responsible fashion, Pinoy pride and social
involvement through 100% Filipino-made, environment-
friendly lifestyle accessories. Since 2011, its wide range of
products competes in the ethical fashion and lifestyle
industry under Sosyal Revolution, Inc., managed by three
social entrepreneurs, Janine Chiong, Paola Savillo, and
Bernadee Uy.
Company Profile
 Social Entrepreneurs
President and CEO and Head of Sales & Marketing for
Habi Footwear. Prior to reestablishing Habi after
university, she briefly worked as a Marketing
Assistant in GlaxoSmithKline Philippines, and in her
time in university was President of Musmos, a sector-
based organization that works with empowering the
urban poor youth.

Janine Mikaella Chiong

 Social Entrepreneurs
Her love for our less fortunate brothers and sisters was
what led her to pursue the Social Entrepreneurship
track for her business thesis, which led to her journey
with Habi Footwear. She holds a Bachelor of Science in
Management from the Ateneo de Manila University,
and besides Habi is into financial investments through
insurance, stocks, and foreign currency. Outside of
work, she likes traveling, cooking and baking, writing,
photography, biking, and yoga.

Janine Mikaella Chiong

 Social Entrepreneurs
Heads Finance and Community Development for Habi
Footwear. Like Nin, Berns was heavily involved in
social development since her school days, having
served as Executive Vice-President of Alay ni Ignacio
(ANI), which offers academic and leadership programs
to deserving public high school students with the aim
of enabling access to higher education and developing
grassroots leaders. After university, she took on a full-
time job at Accenture Philippines, consulting for
organizations such as ABS-CBN and Gawad Kalinga.

Bernadee Uy
 Social Entrepreneurs
She also worked as Social Enterprise Manager at the
British Council of Manila and took a part-time teaching
post at her alma mater, the Ateneo de Manila
University (which also conferred on her a Bachelor of
Science in Management). At present, she is part of the
team that handles sales operations and program
management in PayMaya, the digital financial unit of
Smart Communications. Berns enjoys writing,
traveling, scuba diving and reading.

Bernadee Uy
 Social Entrepreneurs
Heads Product Development for Habi Footwear - an
apt position given that during Habi’s thesis days, it was
she who had had the idea of turning woven cloth into
shoes. Creativity is Paola’s strong suit, which also
reflects in her interest in digital marketing - her first
job was as a marketing officer at SM’s malls division,
where she was also a powerful force in the digital
development of its Shopmag; currently, she is
Associate Marketing Manager at Plains & Prints.

Maria Paulina Savillo

 Social Entrepreneurs
Her other talents and passions were also evident in her
university days, when she headed the choir of her
home organization, the Ateneo MACA (Management
in Applied Chemistry Association - hence her Bachelor
of Science in said course), and also represented the
country for World Youth Day 2008 on behalf of Opus
Dei, where she is also an active member to this day.
Besides digital marketing and designing, she also likes
exercising and staying fit.

Maria Paulina Savillo

 Vision
As a social enterprise, Habi does not only aim for business growth, it
also contributes positive social impact through three ways:

It provides livelihood It helps reduce It promotes a change in

opportunities to the solid waste in the lifestyle through
mothers in the environment by using responsible fashion,
communities, and upcycled scrap cloth in upholding a statement
further expands their its products. that is both socially aware
hard and soft skills and environmentally
through trainings. concerned.
 Mission

In the near future, Habi Footwear wishes to expand to

other fashion apparel and products that utilize authentic
Filipino woven materials, continuing to walk its way to a
happy future.
 Products
Footwear

Corporate Gift Suggestions

Gift Sets
Process
Advocafe
 A non-profit social enterprise that
supports the cause and efforts of the IPs
for a sustainable living and is owned by
the non-government organization (NGO)
Ilawan Center for Volunteerism and
Leadership, with Abadiano as its
president.

Company Profile
 Benjamin Abadiano, A young
Filipino man who discovered the
world of indigenous peoples and
committed himself to improving
their lives through education that
emphasize literacy, livelihood and
leadership skills that uphold their
cultural values and traditions.

Social Entrepreneur
Vision
A social enterprise that combines
high quality business with a strong
sense of social responsibility.

Mission
To provide an avenue for the IPs
livelihood.
Advocafe addresses the educational and
basic needs of Indigenous Peoples since
they are the disadvantaged in the
society.

Social Problems Addressed by Advocafe

 Advocafe gets its supplies from
the communities of katutubos and
lumads, produces and serves its
goods in their coffee shop.
The income that they earn will
Business Model
directly go to their partner and
beneficiary the Pamulaan Center
of Indigenous People's Education.
 Arabica-Robusta coffee,
chocolate cacao, turmeric
granules, salabat tea,
calamansi juice, gumamela
concentration, banana chips,
carrot cakes, other organic
Products pastries, and herbal tea
Akaba
 Our company is built around the principle of
“bayanihan.” Simply put, our success and growth
go hand-in-hand with the improvement of the
lives of our weavers. Our commitment towards
our social impact is geared for sustainable
change through long-term engagements.

Company Profile
Bridging cultural heritage with urban sensibilities
is done by understanding the values and
experiences shared by our weavers and
customers. Together, we weave a story of hard
work and resilience, and create a product
that truly represents what it is to be Filipino.

Company Profile
 Vision
AKABA Ltd. Design Co. is envisioned to
be at the forefront in the movement to
create global Filipino brands that do not
leave the poor behind. Joining us in
achieving this vision is GKonomics, a
social enterprise development
platform of Gawad Kalinga, and HABI:
The Philippine Textile Council.
 Mission
Our company was founded in 2014 to provide
an avenue for designers and local artisans to
collaborate in the creation of timeless, high
quality and high value travel bags. Each piece
is designed to highlight the beauty and
practical use of handwoven textiles, and the
Filipino values of dedicated craftsmanship
and hard work. Beyond the local market, our
goal is to showcase the best of the Philippines
to the rest of the world.
Social Problems Addressed by Akaba
Akaba answers two main social problems
here in the Philippines: The
preservation of indigenous Philippine
culture and fair trade amongst employed
artisans. Akaba hopes to empower
Philippine innovation and promote the
craftsmanship of local artisans by
bringing local textiles, fabrics, and
design into the contemporary market.
Business Model
AKABA’s business model/policy is simple: if the
material exists locally, they will get it locally.
They have decided to source all their leather
from small, subsistence farmers in the
Philippines instead. For them, the essence of
their business is to promote Filipino innovation,
and encouraging the local economy is a priority.
AKABA works with the artisans from their
partner communities to hand make the bags
using traditional weaving techniques.
Products Bags
Karabella
 Karabella, from the term "Caraballa" (female carabao), is a social enterprise
with the GK Enchanted Farm that offers fresh and real dairy products for
everyone. They proudly use 100% fresh carabao milk, alongside the best
natural ingredients sourced from other social entrepreneurs and local
farmers—helping them have sustainable incomes. They are in the business of
providing REAL dairy to Filipinos. Their products are authentic, with no
alternative substances that may be harmful to one’s health. They are
committed to working towards the betterment of the lives of our dairy
farmers. They believe in giving real dairy nourishment for all, helping create
shared prosperity for all.

Company Profile
 Social Entrepreneur
She is a corporate-woman-turned-social-
entrepreneur who partners with farmers
in the Gawad Kalinga Enchanted Farm
(GKEF) and the nearby community to
create dairy products from carabao milk.
Her past experience in the corporate
world left her questioning her personal
role in society. She knew she had to do
something to help address social
problems.

Erika Valerie Ng Wong

 Social Entrepreneur
That was also when she discovered the
Social Business Summit in GKEF, which
talked about how a new breed of
businesses called social enterprises.
Through GKEF, she thought of making
dairy products out of carabao’s milk since
she discovered that the carabao’s milk has
richer nutrients compared to cow’s milk.

Erika Valerie Ng Wong

 Social Entrepreneur
With the help of local farmers who are
familiar with the carabao’s milk, she
wanted to use it as the main ingredient of
her business with a vision of being the
supplier and processor of carabao milk.
From there, she eventually created a
full line of dairy products.

Erika Valerie Ng Wong

Vision
We aim to be the preferred supplier and
processor of carabao milk products in order to
support our carabao local farmers and
communities. Our dream is to be able to
provide real dairy nutrition to every Filipino
household through our products.
Mission
Our three-fold mission is:
(1) to create wealth for Filipino farmers,
(2) to grow the Philippine dairy industry, and 
(3) to provide real dairy nutrition for Filipino
families.
 *We are HONEST. Everyone
involved in the business (our
team, suppliers, customers and
clients) must observe integrity
and honesty in both personal
and professional setting.
Core Values
 We commit to QUALITY and
SAFETY. We are certain that
our products meet the
expected quality and safety
standards.
Core Values
 We are EQUITABLE. It is
ensured that every partner
receives the right
compensation/fair market
price. We are here to help and
we want to give everyone a
Core Values chance.
 We RESPECT PERSONAL
TIME AND FAMILY TIME. 
Hence, we observe flexible
work time with our
communities.
Core Values
 We KEEP IT SIMPLE.

Core Values
 We are FUN! We eat fun for
breakfast, lunch and dinner!

Core Values
 Advocacies
Our advocacies include:
Providing real dairy nourishment for all by creating
real dairy products without using substitutes

Help create shared prosperity for all by working with

carabao farmers and communities

Share the joy and happiness to all

 Ice Cream Flavors:
Leche Flan
Peanut Butter
Turon with Langka
Tablea Chocolate
Products
Salted Egg Caramel
Ube Halaya
Roasted White Chocolate Cashew
 Milk Flavors:
Original
Tablea Chocolate
Products
Peanut Butter
Ice Cream Milkshake Flavors:
Peanut Butter
Tablea Chocolate Products
Turon with Langka
Ube Halaya
 Benitez
Collection
 Company Profile
It is a social enterprise that produces
eco-friendly handmade beaded jewelry.
They are made of papier mache from
recycled and used newspaper, magazines,
cardboard and plastic that were found in
garbage dump or donated to them.
 Benitez Collection was founded by
Ramona Benitez McClelland, mother
of the founder of Bambike and
Bambowtie.

Social Entrepreneur
 Vision

Our vision is to provide employment to

the less priviledged villages in the
philippines as well as preserving our
culture and arts.
 Mission
Benitez collection allows the community to
earn a sustainable livelihood working from
home, so they can better care for the in need.
They also aim to help to reach to the poor and
to give innovative approach to the alleviating
poverty.
 Business Model
Benitez collection produces a business
model that provides revenue and
employment to women from less
fortunate places,

Products
Eco friendly handmade beaded jewelry
made of paper mache and recycled
newspapers
Echostore
 Established in 2008 by three
forward-looking women who
wanted a place for all the eco-
friendly and natural products
Company Profile one looks for to sustan a
lifestyle that cares for the
environment.
 Social Entrepreneurs
ECHOstore has 3 Filipina behind it called the
ECHOtrio. Retail veterans Reena Francisco and Chit
Juan who founded a coffee chain 20 years ago and saw
it to grow about 70 outlets here and abroad, founded
this novel idea of a social enterprise. The third
partner, Jeannie Javelosa, is a culture specialist who
has worked with National Commission for Culture and
the Arts (NCCA) and is now connected with the
Yuchengco Museum as director and curator.
 Mission

Their mission is supported by a 3-

prong philosophy: To nurture and
sustain the Self, Community and
Environment.
 ECHOstore is an integrating-bridging-
collaborative-brand-company that parallels
it’s growth alongside development efforts of
its ECHOsi (sustainable initiatives)
Foundation. They work with marginalized
groups, government, NGOs and private
sector to support livelihood through market
access; thereby breaking the cycle of
poverty and supporting the environment
through sustainable cycle of development
and production.

Social Problems Addressed by Echostore

 Business Model
It is a retail and cultural experience that
answers the need of the ECHOsi Foundation
to take the products to the market.
Community groups are assisted through
organizations and NGOs, bridging the gap
between creation and distribution. The
provincial branches help a lot in securing
products from nearby resources.
 Organic & Natural Food

Eco-friendly Body Care

Products

Products or Services Home Cleaning Solutions

Fashion Accessories

Artisanal Products