The Impacts of the local oriented travel television show “Biyahe ni Drew” in promoting

the Philippine tourism to the selected Tourism Management Students of

Polytechnic University of the Philippines, Sta. Mesa Manila

By:

Aguas, Celine

Abaigar, Andrea

Barcela, Pauline

Corsino, Beatriz

Clemente, Patrick Von

Fajardo, Jhaymin Micah

Morales, Stephen Jehu

Wabina, Alessandra
 The Impacts of the local oriented travel television show “Biyahe ni Drew” in promoting

the Philippine tourism to the selected Tourism Management Students of

Polytechnic University of the Philippines, Sta. Mesa Manila

I. Background of the Study

“Biyahe ni Drew” is a Local Travel Television Show broadcasted by GMA Network. It showcases the

beauty of the places around the world, both internationally and locally. The host, Drew Arellano travels to

different destinations to promote tourism that even with limited budget everyone can travel both in

Philippines and abroad. The show received was recognized as the “Best Travel Oriented TV Show” at the

1st Philippine Tourism Industry Awards and the host was also recognized as the Best Travel Oriented TV

Show Host. They received a lot of awards and recognitions since the beginning of their show for its

contribution to Philippine Tourism. (Manila Standard, 2017)

Tourism in the Philippines plays an important role in the socio-economic growth to generate

investment, foreign exchange, and employment of the country. The Department of Tourism is the primary

government agency who handles the tourism in the Philippines (tourism.gov.ph, 2018). One of its attached

agencies is the Tourism Promotions Board which is responsible for marketing and promoting the Philippines

domestically and internationally as a major global destination. The agency has a lot of projects, programs,

and activities to promote the Philippines like the trips that they organized for different companies

internationally and domestically. (tpb.gov.ph, 2018)

There are many ways to promote the tourism in the Philippines and one of those is by media.

Watching television has a great impact in promoting different products because many businessmen market

their product by making commercials and use popular artists to promote their product. The television show,
“Biyahe ni Drew,” without knowing, this show helps in promoting the Philippine Tourism because of the

content of their program. The researchers want to conduct a research about the impacts of the television

show, “Biyahe ni Drew,” in promoting the Philippine tourism to the Tourism Management students.