115 E-Commerce Subject Lines to

Boost Your Open Rate

Hi, there!

Thanks for checking out our resource on e-commerce subject lines. It’s
our hope you can use these subject lines to get higher opens and make
more money from your emails.

Enjoy!

115 E-Commerce Subject Lines to Boost Your Open Rate

1. Personalization Subject Lines (7)

● Chubbies: ​“Future Sam’s Favorite Trunks.”

● Chubbies: “ ​ we made new free gifts for you, Sam”
● Curioos:​ “John, is this the product you've been waiting
for?”
● Estée Lauder: ​“Rikke! Receive a Free Full-Size Advanced
Night Repair Eye, with your purchase.”
● kikki.K:​ “It's time to get too personal John”
● Saucey: ​“Dear John…”
● ThinkGeek: ​“You deserve a little something extra, John!”

2. Scarcity Subject Lines (9)

● ASICS Tiger: ​“Get it before it’s gone…”

● Bombas: ​“These Bombas Are Almost 100% Gone Forever”
● Brooklinen: ​“Say Goodbye”
● Death Wish Coffee Co: ​“Limited Edition: All New Death Wish
New Era”
 ● Estée Lauder: ​“Choose or Lose! Free Gift Worth up to $210,
with your purchase.”
● HomeAway: ​“Your dream vacation rental could be gone
tomorrow”
● ThinkGeek: ​“Missing out on this sale would be highly
illogical.”
● Crate & Barrel: ​“ENDS TODAY: 4 Pre-Thanksgiving sales
(gobble them up).”
● J. Crew Factory: ​“One more chance to get 35% off!”

3. Authority Subject Lines (3)

● ban.do: ​“warehouse sale. next weekend. be there.”

✨
● Huckberry: ​“The Rundown w/ Modern Family's Ty Burrell”
● Estée Lauder Online: ​“Give The Glow Shop New Limited
Edition Skincare Gifts”

4. Curiosity Subject Lines (11)

● Brooklinen: ​“Hmm... what's this?”

● Mack Weldon:​ “Looking for this?”
● AYR: ​“You win”
● Bonobos: ​“Too busy to read this email?”
● Chubbies: ​“STOP BUYING US”
● Estée Lauder:​ “Did you know?”

✨ ✨
● Kate Spade: ​“you have to see what's in this bag”
● Moo: ​“ Wanna see something special? ”

😷😢🌎
● ban.do: ​“good news inside”
● NOWH3R3: ​“Sick Sad World ”
● Shinesty: ​“we just killed pajamas”

5. Utility Subject Lines (7)

🎨
● ArtSnacks: ​“Here's what you'll learn in the next
WatercolorSnacks Box! ”
 ● Chairish: ​“Break These 5 Design Rules”
● HomeAway: ​“4 festivals to inspire your next trip”
● J.Crew FACTORY: ​“Need some style inspo? Check this
out…”

👠
● Muuto: ​“Gift Inspiration for the Holidays”
● Roccamore:​ “A shoelover's ultimate shoe care guide ”
● VIOLET GREY:​ “How To Prep Your Skin For Fall”

6. Number-Based Subject Lines (7)

● Birchbox: ​“FREE Limited Edition Box (a $129 Value!) to

Start the Fun”
● Chairish: ​“Just Added: 100+ Parisian Finds”
● Chubbies: ​“Free 222-day shipping”
● Kate Spade: ​“just $99 for this crossbody…”

📣
● Old Navy: ​“Thousands (yes! thousands!) of styles from $5”
● Hotels.com: ​“ 3 days only! Up to 50% off in our Flash
Sale”
● Birchbox Man: ​“This Week: 20% Off Exclusive Sets”

7. Social Proof Subject Lines (13)

● Casper: ​“Thinking of Casper? Here's What Others Are

Saying”
● Brooklinen: ​“‘really great!’ - our moms”
● Vinomofo:​ “Halliday said: ‘Your eyes will likely open agog -
this is special stuff.’”
● AYR: ​“The jean that everybody wants”
● Birchbox: ​“Customers Can’t Get Enough of Our "One for
All" Box”
● Brooklinen: ​“‘Totally Impressed.’”
● Crocs:​ “Meet some of the Crocs staff’s favorites, now 30%

💬
OFF!”
● Firebox: ​“Don't just take our word for it ”
● Glossier: ​“‘My favorite Glossier product of all time…’”
 ● Poo~Pourri: ​“‘Absolute must have!’”
● Snakehive: ​“Our 5* Reviews”
● VIOLET GREY: ​“‘My complexion feels like velvet!’”
● Warby Parker:​ “Look who’s Wearing Warby”

8. Urgency Subject Lines (11)

● Vinomofo: ​“300 minutes of free shipping - starts now! ⚡”

● AYR:​ “Ending in 10...9...8…”
● Bonobos: ​“Don’t wait, extra 50% off sale items is almost
kaput.”
● Brooklinen:​ “Party's Almost Over”
● Crate and Barrel: ​“Don’t snooze. Bedroom furniture sale
ends tomorrow.”
● Crocs: ​“Dun-dun-dun… Buy one, get one 60% OFF ends
today!”
● Firebox: ​“We don't want to stress you out, but…”
● Happy Socks: ​“Blink and you'll miss it”
● Herman Miller:​ “The design is timeless, but the sale isn’t.”
● Levi's: ​“You almost missed out…”
● Old Navy: ​“WARNING: may experience FOMO if you
*don't* click this deal”

9. Reciprocity Subject Lines (7)

● J.Crew Factory:​ “It’s about time we treated YOU. Open for

🎁
more…”
● kikki.K: ​“Gifts for everyone on your list ”
● Birchbox Man: ​“Score a FREE Winter Essentials Bundle
When You Join”
● Doggyloot: ​“Free Bag of Treats!”
● Old Navy: ​“Code inside! You made the cut for 30% OFF
EVERYTHING --->”
● Wool and the Gang: ​“Free Worldwide Shipping Starts NOW”
 ● Design Within Reach: ​“Weekend’s almost over. So is free
shipping.”

10. Salient Subject Lines (7)

● Chairish: ​“Fulk Yeah!”

💫
● Chubbies: “ ​ ReVeRsIBLe jAcKeTs”

💫
● Old Navy: ​“ AAAAAALLLL JEANS, DRESSES & TEES

💩
ARE ON SALE! ”
● Poo~Pourri: ​“How do astronauts in space?”

⏰
● Design within Reach: ​“Guest room = best room”
● Happy Socks: ​“There’s still time to save! ”
● Chubbies: ​“iiiiiiiiiiittttttsssssss
haaaaaappppeeeeennnniiiiinnnggggg”

11. Liking Subject Lines (13)

● Chubbies:​ “missed bitcoin? don't miss this…”

● AYR: ​“Softwear Update”
● Chairish: ​“Scalamandre all day”
● Estée Lauder:​ “All About That Base: It’s Glow Time”
● Fab: ​“Generation Yaaaaaaas.”
● Huckberry: ​“007’s Sunglasses”
● Misfit: ​“It's Strapapalooza!”
● One Kings Lane: ​“Luxe living, Aspen style”
● SSENSE: ​“Fêteing with Palomo Spain”
● The Kewl Shop:​ “** LBD **”
● ThinkGeek:​ “You are one with the Star Wars Sale, and the

🎃
Star Wars Sale is with you.”
● Red Rooster Coffee: ​“Treat yo self! Sale ends tonight. ”
● One King Lane: ​“F.J. Kashanian rugs (including new and
oversize styles)”

12. Exclusivity Subject Lines (9)

 ● Blue Apron: ​“You can’t get these tomatoes anywhere else!
Save $50”
● Bombas: ​“Limited Edition Socks Designed By A Gold
Medal Snowboarder”

🤫
● Chairish: ​“Early Access: GRANTED”
● Firebox:​ “Mother's Day gifts you can only get from us ”
● Happy Socks: ​“Just for you: Happy Socks x Wiz Khalifa”
● Hotels.com: ​“You qualify for up to 50% off”
● Joybird Furniture: ​“★ VIP Invite Only ★ Early access to the
Memorial Day Sale”
● kikki.K: ​“Member Exclusive!”
● Levi’s: ​“Just for email subscribers…”

13. Greed Subject Lines (11)

🍭
● Chairish: ​“this is too sweet to pass up ”
● Crate and Barrel: ​“We don't want you to miss this offer (it's
just too good).”
● Crocs: ​“The more you buy, the more you save — but not for
long!”
● Crocs: ​“Don't settle for one when you can have BOTH.”
● Daniel Wellington: ​“Introducing your latest object of
desire!”
● Herman Miller: ​“You’re gonna want to see this Sale”
● J.Crew FACTORY: ​“You deserve THIS cashmere sweater
(it’s $78!)”
● kikki.K:​ “One for me and one for…me”
● Levi’s: ​“An offer you can't miss…”
● Misfit: ​“It's Splurge Day! Treat yo'self with an extra 50%
off!”
● RIFLE PAPER Co.:​ “You can never have too many…”