PRESUPUESTO DE MARKETING

Año 2019
Semestre I II
Diseño estructura App $ 5,000,000 -
Construcción App $ 10,000,000 $ 10,000,000
Piezas gráficas y diseño de Copys (Agencia) $ 6,000,000 $ 6,000,000
Pautas Facebook y otras redes sociales $ 7,200,000 $ 7,920,000
Pasarela de pago $ 78,888,900 $ 94,666,500
Material impreso $ 600,000 -
Mantenimiento o inclusiones nuevas en la App - $ 2,100,000
Pago Tienda (Ref iTunes) $ 245,000 $ 257,250
Total de gatos en marketing $ 107,933,900 $ 120,943,750
Porcentaje de ventas por medio de la App (Ventas 0% 10%
correspondientes a la linea Hill's)
Vental semestrales $ 2,280,000,000 $ 2,736,000,000
Margén de contribución Ventas 15% 30%

Margén de contribución= Ventas - Costes variables

UESTO DE MARKETING
2020 2021
I II I II
- - - -

$ 6,200,000 $ 6,200,000 $ 6,500,000 $ 6,500,000

$ 8,712,000 $ 9,583,200 $ 10,541,520 $ 11,595,672
$ 12,175,200,900 $ 13,392,720,900 $ 17,399,250,900 $ 20,009,138,400
$ 660,000 - $ 726,000 -
$ 500,000 $ 500,000 $ 650,000 $ 650,000
$ 270,113 $ 283,618 $ 297,799 $ 312,689
$ 12,191,543,013 $ 13,409,287,718 $ 17,417,966,219 $ 20,028,196,761

20% 35% 45% 60%

$ 3,420,000,000 $ 3,762,000,000 $ 4,702,500,000 $ 5,407,875,000

35% 40% 50% 60%
2736000000 684000000
 MES

VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO BLANDO PERROS 370 grms
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO CONCENTRADO PERROS 2 Kgrs
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO CONCENTRADO PERROS 8 Kgrs
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO CONCENTRADO PERROS 15 Kgrs
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO BLANDO GATOS 150 grms
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO CONCENTRADO GATOS 2 Kgrs
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO CONCENTRADO GATOS 4-6 Kgrs
%
DESVIACION
VENTAS
OBJETIVO
PRODUCTO HILLS ALIMENTO CONCENTRADO GATOS 8 Kgrs
%
DESVIACION
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