European Journal of Marketing

Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)
David Carson,
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David Carson, (1990) "Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative
Approach)", European Journal of Marketing, Vol. 24 Issue: 11, pp.8-51, https://doi.org/10.1108/03090569010006056
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