1.

Name

2. Age

3. Occupation

4. Annual Family Income

 Below 5 lakh
 5-10 lakh
 10-15 lakh
 Above 20 lakh

5. Number of Members in the Family

6. Type of Residence
 Rented
 Ownership
 Apartment
 Own Building
 Bungalow

7. Number of Rooms

8. Residence Consists of
 Living room
 Kitchen
 Bathroom
 Balcony
 Garage
 Gym
 Others

9. How often do you Renovate or Decorate your Residence

 Annually
 Once in 2 years
 Once in 5 years
 After more than 5 years
10. On what occasions do you renovate your house
 Festivals
 New year
 Marriage
 New House Purchase
 Repair
 Others

11. Approximate Expense that occurs

 Below 10 thousand
 10-20 thousand
 20-30 thousand
 30-40 thousand
 More than 40 thousand

12. Whom do you go for suggestions regarding the product/brand?

a. Dealers
b. Painters
c. Advertisements
d. Friends and Relatives

13. What kind of paint do you prefer for the interiors of the house?
 Wallpaper
 Emulsion
 Enamel
 Distemper
 Metal Gloss
 Wood Finishes

14. Which brand of paints do you use for the interiors?

 Asian Paints
 Berger Paints
 Nerolac Paints
 Dulux Paints
 Shalimar Paints
 Indigo Paints
 Others

15. What problems do you face from the present brands of paints?
 High price
 Low Accessibility
  Bad Quality
 Low Shelf Life
 Wet Walls

16. What is the level of satisfaction from the present brand that you use?
 Highly Dissatisfied
 Dissatisfied
 Average
 Satisfied
 Highly Satisfied

17. Will you change the brand in future?

18. Rate the below mentioned attributes while deciding the Brand.
Attributes Preference
Price
Accessibility
Brand Recall Value
Foul odour
Durability
Shelf Life
Drying time
Texture Quality
Variety
Washability
Consistency
Gloss
Packaging

19. Are you aware of the schemes provided to the painters by the companies for sellout of the
products?
a. Yes
b. No

20. Do you visit the website of the company?

a. Yes
b. No
c. Sometimes

21. Are you aware of the health benefits of the certain products?
a. Yes
 b. No

22. Would you shift to organic paints and energy saving paints at premium cost?
a. Yes
b. No
c. Not sure