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Listening
2019
A look at how recorded
music is enjoyed around
the world
Contents
54%
“The rich music “This year’s “Music
library and Top 10 paints purchasing
convenience a diverse habits vary
are cited as picture of across age
top reasons for say they love or are music listening.” groups.”
using streaming fanatical about music.
services.”
ethodology &
P04 M P08 Music streaming P10 Device usage across P12 A global picture P14 The world’s P16 Music purchasing
Introduction is popular across age groups is varied of music lovers favourite genres around the world
usic listening in 2019
P06 M the world
23% 25.6hrs
“Across the “Social media “Home-grown
world, radio plays a big part talent amongst
remains an in engagement favourite
important part with music.” genres.”
of people’s stream rip music from Time spent listening
illegal sites. to music each week
listening in Mexico.
experience.”
“This report paints a vibrant The report also highlights that the availability of
music through unlicensed methods, or copyright
picture of a world enjoying infringement, remains a real threat to the music
the widespread availability of ecosystem. Practices such as stream ripping are
still prevalent and return nothing to those who
rich and varied music. Record create and invest in music – jeopardising the
companies work every day to health of the music ecosystem.
P05
IFPI MUSIC LISTENING 2019
Streaming music popular globally Time spent listening to music each week is up
89% 18 hrs
More than 2.6 hrs daily
That is the
equivalent of
listening to
52
Music listening
listen to music through More than the 17.8-hour average in 2018 three minute
tracks
on-demand streaming
54%
There is a surge when it comes to older age
groups using music streaming services
54%
Copyright infringement remains a threat
23%
Across the world, more music is being
listened to in increasingly varied ways.
Based on research conducted by of 35-64s
IFPI in 2019 across 19 leading music used a music
markets this report provides an insight streaming
into music listening habits. service in the
past month
89%
Global 16-24 25-34 35-44 45-54 55-64
4 hrs
Time spent listening to
music through audio
streaming each week
listened to music
64% 83% 75% 64% 53% 44%
64%
through audio
streaming services (+7) (+5) (+6) (+9) (+8) (+9)
in the last month
the world
52%
used paid streaming
in last month (highest
of all age brackets)
3.5 hrs
Time spent listening listen to music.”
to music via video
streaming each week
On-demand video streaming
47%
video share of
on-demand
In 2019, engagement with on-demand streaming is high streaming
77%
consumption
across both paid and free services and all age groups. globally
Smart Other
Portable speaker
6%
across age groups Bluetooth
3%
speaker
Smartphone
Hi-Fi or
turntable 4% 27%
8% Other
mobile device
Device usage
Radio
4%
29% Computer
/ laptop
19%
is varied
27%
Global share of
Global music listening on
20%
a smartphone
US UK
Germany Sweden
68%
of 16-24-year olds chose a
P11
IFPI MUSIC LISTENING 2019
A profile of music lovers Music is loved globally
70%
In the car
64%
Relaxing at
51%
Cooking or
‘Music lovers’ is defined as those that identified as ‘Music Fanatics’ or ‘Music Lovers’. home cleaning P13
IFPI MUSIC LISTENING 2019
Top 10 favourite genres globally Local music genres embraced by fans
#02 | Rock
45%
Dutch
favourite genres
language
18%
16% Sung poetry
58%
#03 | Oldies Latin pop
40%
65%
Variétés
33%
Disco Polo
POLAND 69%
K-Pop
57%
Regional Françaises
25%
Mexican
#04 | Hip-hop/Rap
Pop / Rock
MEXICO
Français K-Trot
FRANCE
The world’s
SOUTH KOREA
#07 | K-Pop
When asked ‘What music do you typically listen to?’
#08 | Metal
Hip-hop and rap popular with young fans globally
#09 | R&B
4x
16-24s are more than four
times as likely to choose
hip-hop or rap as their
favourite genre as any
#10 | Classical other age group
1 in 5
In South Africa (27%), Russia
This year’s Top 10 paints a diverse picture of (23%), Poland (24%) and
Germany (21%) more than
music listening, with local genres performing one in five 16-24s say hip-hop /
well in numerous countries. rap is their favourite genre
26%
In France, over a quarter
(26%) of 16-24s say that
French-language urban
music or hip-hop / rap is their
favourite genre of music P15
IFPI MUSIC LISTENING 2019
Music purchasing habits vary across age groups
Paid to Buy any music on Buy any music
download music CD or DVD on vinyl
25%
15%
10%
purchasing
5%
0%
16-24 25-34 35-44 45-54 55-64
44%
34%
30%
27%
26% 26% 26%
25% 25%
24%
23% 23% 23%
20%
19%
18% 18%
A snapshot of engagement with physical 15%
14%
formats and digital downloads globally.
Global AR AU BR CA DE ES FR IT JP KO MX NL NZ PL RU SW UK US
Any music purchased in the last month (CDs, vinyl, downloads) P17
IFPI MUSIC LISTENING 2019
Devices used to listen to music on the radio
Radio listening
51%
use a smartphone
45%
use a standalone radio
10%
use a smart speaker
or voice-activated
speaker
Poland 9 hrs
5.4hrs
Germany 8.3 hrs
Radio listening includes broadcast radio (live or catch-up) and internet radio
stations or services. It does not include the “radio” function on dedicated
music streaming services. P19
IFPI MUSIC LISTENING 2019
Access to music through copyright infringement
27%
38%
of 16-24s
23%
34%
music
62%
Using unlicensed sources to listen to or download of those accessing content
by unlicensed means would
music, otherwise known as copyright infringement, choose on-demand streaming
remains a threat to the music ecosystem. to find and listen to music if
copyright infringement was
no longer an option
P21
IFPI MUSIC LISTENING 2019
Time spent listening to music each week
17.7 hrs
China
#01 | Pop
Device usage in past three months
#02 | Oldies
96%
#03 | C-Pop
Country focus
#04 |
Soundtracks
use smartphones to #05 |
Folk
listen to music
#06 |
Classical / Opera
#07 |
Rock
74%
use social media sites or
Listening activities
apps to listen to music or
#08 | Dance / Electronic watch music videos
62%
Relaxing
44%
In the
car Opera
with music. *Any social media sites or apps used to listen
to music or watch music videos in the last day
24%
At
Karaoke
P23
IFPI MUSIC LISTENING 2019
Time spent listening to music each week
19.1 hrs
India
97%
(Kishore, Rafi etc.)
Country focus
#03 |
Other regional music
(e.g. Telugu, Tamil,
use smartphones to Marathi, Bhojpuri)
listen to music
#04 |
Punjabi
#05 |
Pop
62%
use social media sites or
Listening activities apps to listen to music or
#06 |
Hip-Hop / Rap watch music videos
75%
Relaxing
Local music
at home #07 |
Oldies
dominates #08 | Devotional /
favourite genres.
62%
In the
car
Spiritual Music
*Any social media sites or apps used to listen
to music or watch music videos in the last day
#09 |
Indian Classical Music
– Hindustani
45%
At a party
#10 |
Soundtracks
P25
IFPI MUSIC LISTENING 2019
Time spent listening to music each week
25.6 hrs
Mexico
#01 |
Rock
Device usage in past three months
#02 |
Pop
95%
#03 |
Latin pop
Country focus
#04 |
Regional Mexican
of consumers use #05 |
Oldies
smartphones to listen
to music.
#06 |
Dance / Electronic
#07 |
Latin
56%
use social media sites or
Listening activities apps to listen to music or
#08 | Reggaeton watch music videos
52%
On my
45%
Exercising
/ at the
aspects of their lives. gym
*Any social media sites or apps used to listen
to music or watch music videos in the last day
44%
At bars or
clubs
P27
IFPI MUSIC LISTENING 2019
Time spent listening to music each week
13.9 hrs
South Korea
Favourite genre
#01 | K-Pop
Device usage in past three months
#02 |
Pop
90% 43%
#03 |
K-Trot
Country focus
#04 |
Classical / Opera
use smartphones of total music #05 |
R&B
to listen to music listening time is
on a smartphone
#06 |
Soundtracks
#07 | Rock
Listening activities
#08 | Dance / Electronic
62%
Relaxing
Home-grown
at home
#09 |
Christian / Gospel
talent amongst #10 |
Hip-Hop / Rap
favourite genres.
52%
In the
car
36%
On my
commute
to work
or school
/ college P29
About IFPI