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CHAPTER 1
each other. Competitions would always occur once you enter the business world.
Competition requires your business to be more efficient so that your company will be
In China according to, Parmjit and Dhaliwal (2012) spotted the growing trend of
Chinese buffets around the world and at the same time the customers demand that is
continuously increasing. So, they decided to improve the design, quality and freshness
of their buffet food so that it met a la carte standards. As the economy gets tougher, the
people have less disposable income and become very cautious about where their
money is spent.
In Metro Manila, a researcher had a great review about Chef Robert Spakowski
of Tapella that is located in Metro Manila. This business has its flows when it comes to
their service and quality of the food. Chef Spakowski remains firm on his standards
when preparing a food. He said that working or traveling aborad could help you discover
more knowledge and ideas about the different cuisines that you can made. (Simisim,
2015)
In Davao, Davao Foodie Online Food and Restaurant Review (2015) conducts a
research about Rekado Davao. Rekado is not a classy but instead it is a pocket friendly
restaurant. It has a lot of facilities that you can embrace such as spacious dining area
and long tables that can accommodate larger group of people. They also have these
A business should have a marketing status for it to become more aware of their
status. It must be also evaluated so that they will become aware on their strategies in
sustaining the life of their business. This study could also be able to help any pioneering
business right now. No business should put away this kind of responsibility in their
business. A business can either grow or die depending on how efficient the strategies
The findings of this study will help the businessman or entrepreneur to increase
the rate of their knowledge on how to deal with their competitors and how to adequately
gain profit in their company. This will help the businessman to be more effective on their
field and to help their business succeed. Thus, the company that applied the effective
strategies in building their business will be much more compelling. And by these
actions, the business itself will continue to grow in the following years. Thus, a new
theory on how to effectively deal with your business strategies and business
The purpose of this study is to determine, inform, identify the effect of marketing
marketing strategies that a restaurant used in business and how it helps to improve the
and the customer preference in terms of price, quality and service. In addition, this study
also inform and helps businesses to improve and create an effective marketing
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strategies to deal with different competitors. Lastly, this study also identify the different
The main objective of this research is to determine the effect of the different
1.1. Advertisement
1.2. Product
1.3. Location
1.1. Communication
1.2. Personal
1.3. Professional
3.1. Price
3.2. Quality
3.3. Service
Theoretical Framework
restaurant businesses stands out despite of having various big-time competitors. The
1960' states that to evaluate the strengths, weaknesses, opportunities, and threats that
objective for the project and then identify the internal and external factors that will have
understand that we must consider the capabilities, marketing strategies and finances of
the business. This theory has been applied to any marketing strategy relates to
study since strengths in SWOT Analysis represents a restaurant business edge in the
sense that their business remains stan0d out against to their business competitors.
address those opportunities and consider what course of action should be taken to
mitigate any threats. It is equally important that boards remain engaged in the process
of delivering their chosen strategy over a prolonged period of time. Senior management
must ensure they stay informed and remain open to new ideas to further the company’s
brand.
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multinational giant, an effective marketing strategy can serve as a crucial road map for
the entire business. Marketing should be more customers oriented which is covered a
lot of things related to the customers such as advertising, pricing, promoting and many
discipline and governance to ensure they are being implemented effectively and
Conceptual Framework
Mohammad Abdullah Saif (2015) that marketing strategies has been a focus of
while the customer preference may also be affected by the marketing strategies
Advertisement Price
Product Quality
Place Service
Employee performance
Communication
Personal
Professional
effects to the customers, to discover more knowledge and ideas about the different
cuisine that made up in restaurant of Davao City. And how to handle a big business
when it comes to a company and marketing and to manage the different types of a
restaurants here in Davao City. And to know the strategies of an employees and if it is
period.
What the procurable of our study is to enhance our knowledge and skills and to
Since the study is only focusing in restaurants at Davao City, the researchers are
setting a limit to what extent the study can reach. The researcher conducts survey to the
said place in order to identify and know why the business stand stronger as well as the
researchers choose the said place for the convenience and accessibility of the
researchers and respondents. The management and staff from City Proper of Davao
City who are the employees of restaurant business were purposively selected to answer
the given structured questionnaire. The study delimited itself to the selected
Definition of Terms
Part of the objective for this study was to clarify the definition of terms in
feasibility quantitative research and adopt a common terminology. The terms used by
the researchers should give the definitions for the future researcher and understand by
the readers.
There are a lot of strategies and action plan that an entrepreneur or business
man will do in order to maintain and achieve their company's goal and objective.
Businessman do these kinds of actions to stand out in the business world. All
businesses face competition. Even if they are the only restaurant in town they also
compete with cinemas, bars and other businesses where their customers will spend
their money. Their competitor could be a new business offering a substitute or similar
product that makes their own redundant. Competition is not just another business that
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might take money away from them. It can be another product or service that's being
developed and which they ought to be selling or looking to license before somebody
The researchers reviewed some studies that relates the researchers study.
There are studies in some other places in the world are so much the same with the
conducted study of the researchers. It shows the relativity of our following variables.
Restaurant.
For many years, people start to curious on what makes the old lasting business
stand stronger for all of these years despite of having a lot of big-time competitors. This
controversy has been dominated discussions to the entrepreneurs not only here in
Davao but also in the world. This can specifically help them to understand and to have
the idea on how to make their business lasts longer. The La Degustation in Czech
Republic is one of the old restaurants in the world it is run by OldřichSahajdák. It was
selected as the best restaurant in the Czech Republic because aside from its seven-
course tasting menus their amenities are also good and their staff is accommodating. In
the Philippines, the New Toho Food Center is the oldest restaurant in Manila. According
to one of New Toho’s owners, Kathleen Wong, the restaurant’s secret to longevity is
their food’s consistency. People who have eaten in Toho are guaranteed the same taste
even after decades. (Go C.,2014). Having a long-lasting business depends on the
helps a company to achieve its goals. According to Logan D., (2017) Performance
issues.
Employee Preference
Ajzen (1985) maintains that TPB can effectively interpret and predict intention or
behavior. Ajzen hypothesized that three predictive variables: attitude, subjective norms,
and perceived behavioral control will mutually affect each other. Intention is affected by
different levels of attitude, subjective norms, and perceived behavioral control. In other
words, TPB consideration dimensions do not only involve individual internal factors, but
also external affecting factors. When measuring the concept, Ajzen (1991) believes that
multiplied by the individual’s evaluation of these results. Subjective norms are formed by
an individual’s conviction stemming from behavior that the individual thinks he/she
should not be engaged in, based on an important reference subject multiplied by the
control is formed by an individual’s belief in the control he/she has over possessed
Customer Satisfaction
According to Click (2015) only 50% of many businesses can reach the first 5
years and one-third make it past the 10-year mark. Standing out among the competitors
is one of the critical to the company’s success. One strategy to make the business
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practice. In addition, click stated the ten ways to stand out from the competition such as
deliver extraordinary service, address customer pain points, do business differently than
your competitors, focus on a narrow niche, create a powerful offer or guarantee, create
quirky and weird and surprise and delight your customers. There are many ways that a
company stand out; deliver extreme value, give something valuable away for free,
This proves that even a small kind of business must have the qualities above and
comprises of strong marketing strategy in order to see the growth in the company. For
satisfying customer needs along with lowering and containing costs. Managers
understand that the benefits of early competition can work to create conditions that will
heighten its effect. Smart managers of young businesses will bear in mind the
effect on efficiency and survival. Burke A. & Hussels S., (2013) Furthermore, according
to Edwards T., (2013) there are 5 simple ways to stand out among the business
competitors. First, create evangelists, this will help you to gain customers within your
demographic. Second expand your network. Third, Pursue an awesome personal life.
Fourth, Be a problem solver. And lastly, Own your value. A variety of research shows
that today’s customers place a priority on receiving great service. A 2011 report
published by American express revealed that 3 out of 5 customers were willing to give
up a former favorite brand in order to have a better service experience (Citi G., n.d.).
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Thus, customer loyalty is one of the competitive advantages in the business. The above
affirmation can also be proven by the statement of Forleo M “Caring is the most
In summary, having a lot of competitors is not the main problem. According to the
directly related to the possession of key assets and skills. Therefore, an analysis of
strong performers should reveal the causes behind such a successful and long-lasting
company. This analysis, is given to prove that the business man, entrepreneur or the
young people who want to enter the business world need to establish this competitive
advantage clearly so that they can understand on how to achieve and what they are
CHAPTER 2
Research Design
groups of people which is to be used to explain the particular phenomenon. This help to
Lohrey J., 2018 expound that evaluating the performance of a certain company is
a must because, it provides an objective method for testing the efficiency and
effectiveness of a business strategies. It also helps to outline their strategic plans for
for a problem that has not been studied more clearly, demand priorities, generates
numeric and unchanging data and detailed, convergent reasoning rather than divergent
Research Participants
customers. The questionnaire was administered to these respondents because they are
the ones who are knowledgeable to answer the problem in the present study. They
were asked to rate each statement in the questionnaire and supply the other information
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needed. Among the 10 respondents there were 4 staffs 4 customers and 2 persons in
the management who participated in the survey. The age of the respondents ranges
Data Sources
Data Collection
It should be noted further that during the actual data gathering, the researchers
properly instructed the respondents by separately in the proper way of answering the
questionnaire in such a way that the goals of the study would be met. During the
conduct of the study, they answered the structured questionnaire, and any clarifications
and doubts must be answered directly to promote data correctness and truthfulness.
Ethical guidelines in the conduct of research were ensured such as informed consent
and confidentiality.
Data Analysis
understand the big picture - by separating the data of the participants like gathering all
the similarities and differences that will be recognized the problem. According to Waters
strategy, to allow the method of analysis to follow the nature of the data itself which may
As much as possible, this analysis will figure out how doeas the marketing
strategies affect into the performance of the said business. The data that was gathered
were systematically right and evaluated. In addition, data should also be concluded and
be drawn in order to identify the specific problem and answer. To form a result, this
should be concluded by the researcher that will analyze the findings and establish if any
valuable new information has been uncovered. The conclusions from this kind of
research may have the development of a new hypothesis for further studies.
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REFERENCE
Lohrey, J. (2018). Importance of Strategic Evaluation. Retrieved on July 23, 2018 from
https://yourbusiness.azcentral.com/importance-strategic-evaluation-25658.html?
https://scholarshipfellow.com/explanatory-research-definition-types-comparison-
advantages-disadvantages/