Daily Trade Fair

Effectiveness Report
29TH INDUSTRIAL INDIA TRADE FAIR, 24TH DECEMBER, 2016

BLASH -The Trade Club of IIFT

INDIAN INSTITUTE OF FOREIGN TRADE | KOLKATA
 Daily Trade Fair Effectiveness Report on 29th Industrial India Trade Fair
24th December, 2016

Introduction
The aim of this report is to try and gauge the effectiveness of the trade fair after interacting with the
various stakeholders, conducting surveys and to come up with suggestions that may increase the
effectiveness of the trade fair.

11 students from the Indian Institute of Foreign Trade(Kolkata) visited the Trade Fair today. There
were five areas of interest – Hall 1, Hall 2, Hall 3, Hall 4 and the exhibits under the open air.

Students interacted with both potential buyers as well as stall owners and conducted surveys based
on separate questionnaires (refer Appendix) for both buyers and sellers. The data has been collated
and represented in the form of graphs in the following section. Further, additional comments and
observations have been recorded and based on the same a final consolidated report containing
recommendations will be prepared.

Results
Stall Owners

Adequacy of Exhibit Information Packet

23%

54%
23%

No Somewhat Yes

More than half the stall owners felt that the exhibit information provided was adequate.

If you feel the information packet was inadequate, what additional materials should be included?

 Information guide including details of all Persons of Contacts (amenities and administration)
should have been provided to all the stall owners
 Stall Layout Map having detailed site plan of all the stalls
 Please rate our level of satisfaction on the following parameters:

Very
Parameters Very dissatisfied Dissatisfied Neutral Satisfied Satisfied
Location 0.0% 3.9% 11.5% 61.5% 23.1%
On-site setup & assistance 7.7% 11.5% 15.4% 46.2% 19.2%
Security 0.0% 7.7% 15.4% 57.7% 19.2%
Exhibit hall access 0.0% 3.9% 15.4% 65.4% 15.4%
Organization/coordination of fair 0.0% 7.7% 15.4% 69.2% 7.7%

As can be seen from the table above, most stall owners are satisfied with the 5 parameters listed.

If you are not satisfied with any of the factors mentioned above, please specify the reason.

 Amenities like Drinking water and toilet facilities were not available readily for the stall
owners
 On site setup and assistance (lighting, desks and dustbins) was not provided as promised

Do you feel there were a sufficient number of potential

customers within the trade show for you to accomplish your
goals?

4%
23%
23%

50%

Not even close No Neutral Yes More than enough

Since it’s just the start of the trade fair, most stall owners were noncommittal about this query and
chose to answer neutrally.

If not enough potential customers, what do you think is the reason?

 No proper segregation and clustering of stalls as per industry type and segment
 Clash with Mega Trade Fair during the same time
 Lack of awareness about the IITF
 Subdued market conditions due to factors like demonetization and weak global demand.
 How likely are you to recommend this trade fair to others?

Very likely 3.9%

Likely 57.7%

Neutral 30.7%

Not likely 7.7%

Not at all likely 0.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Most stall owners felt that despite the low number of enquiries received today, they are likely to
recommend the trade fair to others as they expect sales and enquiries to pick up over the next few
days of the trade fair.

Moreover, stall owners received on an average 15 inquiries while the revenues differed for different
stalls. Stall owners conceded that these numbers are expected to rise as the trade fair progresses.

What suggestions do you have to improve the effectiveness of IITF? (From stall owners)

 Proper segregation and clustering of stalls as per industry type and segment
 Technical seminars relating to recent trends in trade and upcoming technologies in the
industry
Visitors Feedback
Most of the visitors were regular visitors in the trade fair and visit every year. Some visitors become
aware about the event from newspapers and other sources like internet etc.

INFORMATION ABOUT THE EVENT

Other
17%

Direct mailing
0%

Newspapers
16%

Participate every
Year
67%

Most of the visitors said that the preliminary information about the event does not describe it
properly. More information about the companies participating in different sectors can help the
visitors to find the desired products.

Preliminary information describes the event properly

17%

83%

No somewhat Yes
Most of the visitors find the length of the trade fair to be just about right. A few of them wanted a
bigger period so as to have better interactions with the industry.

Length of the Trade Fair

Too long
Too short 0%
17%

Just about right

83%
Too long Just about right Too short

The most valuable part according to the visitors’ is

 International companies participating in the fair
 Industry interactions in the fair helping Buyers and sellers to meet and build a partnership
 New products and technologies displayed in the fair which is not available in the market
 Opportunities for MSME sector to showcase their products and find potential customers

The least valuable part according to the visitors’ is

 Even though there were large number of stalls but majority of these were vacant
 Less participation from major players from different industries
 Less participation from electronics, manufacturing and hardware industry

From the survey, we find out that majority of the visitors agreed that the fair was worth their time
and money. Some of them were neutral about the fair while a few did not find it as per their
expectations.

Reason specified by visitors who did not find the fair as per their expectations are-

 Lesser number of big companies participating in the Fair

 As sector-wise division is not done, consumers find it difficult to locate stalls and hence
lesser number of inquiries are generated
 How likely are you to recommend this trade fair to others?
16
14
12
10
8
6
4
2
0
Not at all Not Really Neutral Yes Very much so

Suggestions for the improvements suggested by the visitors are

 More Marketing to make people aware about the event

 Stall map and information desk to easily locate the stalls for the respective products and
companies
 Stalls should have been segmented according to industry and engineering products,
garments etc., such that the customers can easily locate the products and companies
they are looking for
 Increase in the number of electronic and automated machines in the fair. Latest
technologies that are available and diversity of international industrial products