Student name /ID: Mega Zhafarina Purwono

Class: YP-C, MBA MM 5003 Class 23/9 – 6/11/2019

Date: 27/09/2019

Product
Interviewees Key points learned
purchased/considered
Erwan Camera (Speciality, Erwan who knows about technology, easy to find
Susila, 24 Photography what he needs just looked from website, social
years old, equipment) media and youtube review. He purchase to buy a
man, camera from his own decision because he has
entrepreneur experience about many camera that he tried before
in different brand and many friend who has
experience in photography influence him.
Because of his hobbies to travelling, he know what
specification that he needs. Not to long for he
decided to buy around 1 until 7 days. So, the key
factor that he decided to buy the product is a
budgeting, specification requirement, product
availability and the price if they hold a discount or
promos.
Yoan Baby Milk Product. She is now became a mother, so she know what she
Sofyana, 24 (Grocery product) needs for her baby. Baby Milk Product, we can find
years old, in many grocery. Before she buy, the information
women, that she needs are check the halal and review
housewife product because it is important. Milk product is a
continue product so more people know about it but
near person, husband and her friend influence
her to buy. Internet is the biggest factor that she can
find information. The key factor that she decided to
buy is the composition, price and review from
other person. So, around 1 hour she decided to
buy the product by his own decision.
Nenden Rice Cooker My mom a few days decided to buy a new rice
Suprapti, 48 (Shopping Product) cooker because the old rice cooker is broken. To
years old, find a new product she found the information from
women, PNS internet and looked for a cheaper price. The
quality and have a sophisticated technology are
her key factors to decide. Around 1-3 days he
decided to buy because she want to find a cheaper
price but in good quality and brand. Review
from internet and her husband influence her to
buy the product. But because she didn’t more time
to buy in a store so she decided to bought in
shopping online from find a good reviewer.