BUSINESS PLANNING

MARKETING PLANS

A. Product to Sell

Ice Crème de Carota will offer its customers a freshly made delicious Ice Cream. The

composition of the product will be fresh from the market with the quality that consumers will

surely look for. The proposed business will give a new experience to taste the buds of the

consumers. For the Cebuano’s love for Ice cream, the business made the idea of putting some

twist on the Ice cream into a product that the Cebuanos can dig in. The product will be packed in

a sealed glass container to preserve the aroma and the quality. Ice Crème de Carota will make its

product affordable with its best quality. The business will serve the crowded place in Barangay

Guizo, Mandaue City to give them a relaxing break.

Ice Cream businesses have been growing in Cebu City. From foreign brands to home

made products of the locals, it is currently a hit in this area of the business industry.
 People love and enjoy eating Ice Cream on any darn day. People also heard about the

disadvantages on eating Ice Cream as well, but eating Ice Cream have some health benefits such

as; Source of Vitamins, Provides Energy, Source of Minerals, and Stimulates the Brain. Ice

Crème de Carota will have its product, truck layout, and market activities aligned on maximizing

sales of Ice Cream. It will offer its customers a satisfaction of a delicious break from people’s

cravings. On the other hand, the participation of the customers will be considered by the fact that

they can choose the kind of Ice Cream they want to buy and consume.

B. Justification of Market Viability

Ice Crème de Carota will be one of the people’s choice for best Ice Cream in town

particularly across Colegio de la Inmaculada Concepcion- (CIC) Mandaue located at A. Del

Rosario St. San Jose Guizo, Mandaue City, Cebu. The business offers a good and healthier Ice

Cream with affordable price for the valued customers. The market viability of the selected

product that offers healthy Ice Cream at an affordable price and it is strongly capitalizes on its

customer’s Ice Cream preference and value quality service which offers extraordinary Ice Cream

experience that perfectly made by the proponents.

C. Target Market

The target market will be the consumer from the different status of life including high,

middle and low class income such as employees or workers, ordinary small businessman,

parents, self-employed, and individuals. These will be directly offered to the people with

Barangay Guizo, Mandaue City where the students, teachers, employees, and other people of the

community are included. Consumers who are interested to try a new kind of flavor of an Ice

Cream experience and refrain from their busy life by spending quality time with one of the

comfort food which is the Ice Cream. Ice Crème de Carota will be a good choice to satisfy the

comsumer’s cravings of an Ice Cream, to eat freshly made and for a healthy lifestyle.

1. Area Coverage

The proposed business will be located in Barangay Guizo, Mandaue City particularly

across Colegio de la Inmaculada Concepcion- (CIC) Mandaue due to number of population who

visit in a day. Most of the CIC students came from well-off families, so basically they can surely

afford the product that the proponents have made. They are a lot of workplace in the

surroundings so there might be workers that wanted to have dessert after meal

2. Customers/ Consumers

The target market will be the consumer from the different status of life including high,

middle and low class income such as employees or workers, ordinary small businessman,

parents, self-employed, and individuals. These will be directly offered to the people with

Barangay Guizo, Mandaue City where the students, teachers, employees, and other people of the
community are included. Consumers who are interested to try a new kind of flavor of an Ice

Cream experience and refrain from their busy life by spending quality time with one of the

comfort food which is the Ice Cream. Ice Crème de Carota will be a good choice to satisfy the

comsumer’s cravings of an Ice Cream, to eat freshly made and for a healthy lifestyle.

C. Potential Demand

Self-
Unemployed
Employed
0%
18%

Employed
82%

The most significant factor why consumers re-buy products from a business outlet is

because of the experiences they get from their purchase. The 82% of the toatal potential demand

consist of employed professionals since they are capable of earning income and more proficient

in choosing and buying their wants and needs. Majority has stable jobs and has financial

responsibilities and they are well paid.

The self-employed have 18% of the potential demand due to their capability of making

their own bills and are competent.

D. Present Suppliers Competitors

In conducting a business, competitors are always present. Based from the survey

conducted by the proponents on the target location site which is in Barangay Guizo and Gaisano

Country Mall located at Guizo, Mandaue City and Camp Lapu-Lapu Rd, Apas, Cebu City, Cebu

respectively have lots of known competitors, trusted brands which are familiar to almost

everyone. Customers tend to buy what they recognize and it can be difficult to challenge a brand

that is well known. The proposed product "Carrot Ice Cream" is mostly made up of cream milk,

grated carrots, and vanilla extract. This will give an opportunity to the business to offer unique

and new to the customers with matching healthy ingredients and a high quality product that

offers a much more affordable price.