Civic

Berlin • Bad Honnef/Bonn
YOUR INTERNATIONAL
CAREER STARTS IN GERMANY
Contents
03
Welcome to IUBH
03 Take your first steps towards a successful future
04 Things to know about IUBH
06
Why it‘s worth studying at IUBH
07 Best choice for your career
11 Small classes, personal contact
12 International focus
14 Teaching with real business value
18
16 Highest quality
Your new home in…

18 Bad Honnef
22 Berlin
24
IUBH Study Programmes
24 Bachelor´s Programmes
36 Preparation Pogrammes Bachelor
38 Master´s and MBA Programmes
78 Preparation Programmes Master
80
Good to know
80 Admission requirements
82 Admission process
83 FAQ about studying at IUBH
84 Our partners, memberships and sponsors
NEW https://blog.iubh.de/en
Check out our new IUBH blog and gain a deeper insight into IUBH!
Welcome to IUBH!
You just took the first step towards a our students with the skills they need to
successful future. Successful managers take on a successful role in business life
are characterised by a combination and realize their ideas for a sustainable
of specialist and practical knowledge. career.
Multilingualism, social skills and
international experience complete the We attach particular importance to the
profile. It is this combination of qualities quality of our teaching, the practical
that allows young people to mature relevance of our study programmes
into entrepreneurial personalities. and an atmosphere in which people
Personalities who are in a position not enjoy studying. We know that the
only to create something new in their decision to study is one of the most
own company and social environment, important decisions in your life and
but also to record and actively influence that you are laying the foundation
developments in their industry and in for your professional career. We
the overall economic environment. support you! The declared goal of our
professors, lecturers and employees is
IUBH has set itself the task of training to create the best possible conditions
the very decision-makers of tomorrow. for your studies, your development
Our mission and educational goals are and your career. We wish you the right
consistently aligned with the needs decision for your personal future –
of a global job market and those of and good luck with your studies!
young people who wish to work in an
international environment. We provide Your IUBH team
Welcome to IUBH 3
Facts & Figures
THIS IS IUBH
17
campus locations & more than
40 examination centres
founded in Europe
1998
>3,000business
cooperations
4
different
study models
more than from more than
20,000 students
110
countries more than
more than
80
bachelor´s, master´s and
MBA programmes
650
professors and
employees
4 Welcome to IUBH
*
IUBH: In service to the future international managers
The profile requirements of international managers have changed. We recognised this as the first private, state-recognised
university operating exclusively in the service sector. With our attractive Bachelor and Master‘s degrees we want to set new
standards for the new generation of management. Our programmes are characterised by the effective transfer of subject-
specific knowledge and soft skills in order to prepare our graduates for challenging management task. And we facilitate this
transfer by having English as the teaching language in our programmes on campus.
Studying at IUBH makes careers in a global environment possible.
Bremen (dual) Hamburg (dual)
Dortmund (dual)
Hanover (dual) Berlin
Essen (dual)*
Dusseldorf (dual)
Cologne (dual)*
Bad Honnef Erfurt (dual)
Frankfurt (dual)
Nuremberg (dual)
Mannheim (dual)
Stuttgart (dual)* Munich (dual)

Vienna (dual)
Bad Reichenhall (dual)
Welcome to IUBH 5
* Currently in the official accreditation and approval process. Starting in 2019.
GOOD REASONS TO
STUDY AT IUBH
01 Best career opportunities

Your right to work and live in Europe
Career Development Service
Free German lessons
Career Preparation Programme
02 Personal contact
Small classes and personal contact
Ideal infrastructure for an optimal learning experience
03 International focus
International diversity
The IUBH International Office: Your personal point of contact
Incoming international students
04 Teaching with real

business value
Many years of professional and management experience
Network of over 3,500 companies
05
6 Reasons to choose IUBH
Highest quality
Top scores in international orientation
Fully accredited
Top business school
01 Best career
opportunities
Your right to work and live in Europe Did you know?
The large corporate demand for globally-oriented executives and IUBH’s excellent
reputation in academia and industry gives IUBH graduates huge leverage for a
successful career. Make the most of your opportunities with studies at IUBH:
Management
experience
•• Earn more: University graduates earn around 380,000 euros more than people
without an academic degree throughout their professional career 80 %
•• Profit from Germany’s heavy demand for highly qualified professionals

•• Improve your credentials
•• Expand your network with international contacts Over 80% of our graduates have experience
in management after just two years.
Post-study work in Germany
International students who have successfully completed their studies in Germany
can have their residence permit extended by up to 18 months in Germany (if Promotion
graduated in Germany) for the purpose of looking for a job that corresponds to
their qualification. 90 %
If they find a suitable job within this period, they can choose whether they want
to apply for a German residence permit or an EU Blue Card (only if graduated in
Germany).
90% are promoted in the first three years
For graduates in Germany: EU Blue Card after graduation.
Skilled professionals are in very high demand, which creates enormous career
opportunities for you: Eager to attract immigrants to the country to offset a
shortage of skilled labour due to demographic changes, the German government Finding a job
has introduced the EU Blue Card. It is targeted at well-educated immigrants: It
grants the right to work and live in Germany*. 94 %
Thanks to the introduction of the EU Blue Card in Germany, the permanent

immigration of highly educated skilled employees is made very easy. EU Blue Card
holders are entitled to work in 25 Schengen countries and are eligible to apply for
permanent resident status in Germany. As early as two years after receiving your 94% find a job within the first six months of
German or EU Blue Card residence permit, you can apply for a permanent residence graduation.
permit – that is, a residence permit without a time limit.
Pay raise
10 %
Our graduates’ salaries increase on average

* subject to certain regulations of the EU. For more information:
by 10% per year after graduation (German
http://www.make-it-in-germany.com/en/for-qualified-professionals
average: 2.4%*).
Get ready for your career:
Career Development Services at IUBH
Our clear mission is to develop leaders who are ready to meet the challenges of the 21st
century and shape our society’s future. An important element in achieving this mission
is – next to our highly regarded degree programmes – our unique career development
service. It assists students from all over the world to reach their career goals in Germany.
It will help you increase your odds of finding work in Germany or the EU. We know that
employability after graduation is very important for you – which makes it equally important
for us.
1 2 3
Our key driver: Stand out in the job market: take Meet your potential employer at
your career success our free German language courses our Career Days Events
The goal of our career services is to From our completely free of charge A special event takes place every year in
provide you with the best possible semester track courses to very affordable autumn at the campus in Bad Honnef:
prerequisites for a successful start into intensive and fast track courses, taught our Career Days. Many IUBH students
an international career. How do we do during the weekends or during spring and graduates use this exclusive on
that? Have a look: and winter breaks, IUBH gives you all the campus opportunity to meet top poten-
options to master the German language tial employers from highly recognised
•• We help students choose the right while you complete your bachelor’s or companies in their industry, and to talk
path based on their academic and master’s degree. about internships or job opportunities.
professional background. There are also interview sessions and
•• We offer advice to mobilise Your benefits: assessment centres during the event.
professional and personal •• highly qualified language lecturers The positive attitude of our students
development for students. with extensive teaching experience and alumni, smooth organisation by the
•• We offer free German lessons. •• direct practice: Learning German in Career Office and the support provided
•• We support students with their Germany by our catering team have always left a
search for internships and with job •• small study groups positive impression on visitors in recent
placement issues, and we keep in •• continuous assessment of students‘ years. Some of our students and gradu-
touch with companies that work progress ates have received on-the-spot offers
in areas related to our degree •• faster progression by combining for an internship or a permanent posi-
programmes. tracks tion. Many others have made valuable
•• We offer job application training and •• business focus from level B1 onwards contacts for their future careers. See the
job interview coaching. •• C1/C2 courses for higher level video of our latest event on our YouTube
•• We examine application documents students Channel (youtube.com/IUBHGermany)!
and offer personal advice. •• semester track courses free of charge
•• We organise informational and (with mandatory attendance) Stay in touch with us after graduation:
networking events as well as •• very affordable intensive and fast The Career Office not only looks after our
company presentations on campus. track courses. current students but also our graduates.
We can answer any questions about the
IUBH alumni network and organise events
(including our Career Days and alumni
events). We also stay in touch with our
alumni through JOBTEASER. Graduates
can announce and view job advertise-
ments, track campus events and find out
about news on campus and at IUBH.

Sarah benefitted from the Career Office network: After graduating
from IUBH in Bad Honnef she found a challenging job at a manufacturer
of electric scooters, only 10 km away from her old university
Homeland China, at home in ccording to a study from the

A annual Career Days fair at the campus
Germany McKinsey consultancy firm and the in Bad Honnef – opportunities to
“There are lots of reasons to love Stifterverband, approximately 80% attend additional career fairs and meet
Germany,” says Sarah Chen. “For of foreign graduates have this goal. potential employers through course
example, its financial strength, Sarah benefited from the services excursions and field trips. IUBH has had
innovative power, first class offered at her university. “It was really contact with Sarah’s employer Kumpan
infrastructure, language, high standard fantastic how much support IUBH since the company was founded in
of living and friendly people.” The Career Office gave me. Without IUBH’s 2010. “As a middle sized company we
thirty-year-old Chinese woman came good network it would have been much increasingly need to position ourselves
to Germany to study - and then stayed. more difficult to get job interviews”, on the international market. Employees
She started at Kumpan Electric, a she says. The Director of Career Office with international backgrounds and
manufacturer of electric scooters at the campus in Bad Honnef gave international degrees are therefore a
near Bonn, as project manager and her contacts, advised her and, most great asset for us”, says Patrik Tykesson,
coordinator between the subsidiary importantly, motivated her. Managing Director of Kumpan. “It is a
in Shanghai and the head office in stroke of luck that right on our front
Remagen. After finishing her master’s Career Office helps with all matters doorstep we have suitable candidates
in international management at IUBH, related to starting a career from IUBH Bad Honnef.”
she could have found a good job in To give students the best possible
China but realised that her friends are support at the beginning of their career, Sarah reached her goal and is now
now scattered throughout the country. “It right from the start new IUBH students working professionally in Germany.
didn’t feel like home anymore. I thought: can take seminars and workshops What would she recommend to other
homeland China, at home in the world.” that deal with topics related to the foreign alumni who want to pursue a
German job market. Career Office helps career in Germany? “I am convinced that
Benefitting from the university‘s students and alumni to deal with all a good network is essential for survival
network to find a job matters related to starting a career. in the professional world. Ask your
Like Sarah, many foreign master’s The university is well networked with professors and contact career office at
degree graduates want to gain over 2,000 business partners and offers your university. And above all: Never
professional experience in Germany. students – in addition to their own lose faith in yourself!”
Reasons to choose IUBH 9

Unique and free of charge:
The IUBH Career Preparation Programme
Kick-start your career before your degree
In addition to our academic programmes, we offer a unique

and completely free of charge Career Preparation Programme
(CPP) to students who want to focus on preparing their
career and are ready to make an extra effort to enhance
their opportunities on the German job market. This practice
oriented and interactive programme is organised by the
career offices located on the campuses in both Bad Honnef Brunilda
and Berlin. Given the expertise and extensive experience of Hoxha
the Career Office, the programme prepares students for the Master IT Management
transition into the German labour market and their desired
job. Students attending this exclusive programme increase IUBH student and CPP participant Brunilda completed
their job opportunities in Germany considerably. her internship at Fresenius Kabi GmbH in the Global IT
Management. Read here about her experiences:
Facts & Figures
•• Language of instruction: English
•• Start & Duration: Spring and Autumn · One semester Brunilda, how did you find your internship?
•• Modes of Instruction: I found the offer from Fresenius on the internet. I
•• Mainly on campus realized the description of the position fits my profile, so
•• Workshops, networking, consultations I decided to apply.
•• In addition to the regular degree programme
The process went very quickly. Fresenius invited me for
Our services for our students an interview after one week. Before going there, I read
about the company, about what they are doing with
Career events their product, their company culture, strategy etc. After
1 Individual consultations and workshops on career completing the interview, I waited two weeks and then
planning, job interviews, business culture and more received a positive answer.
Networking How did the Career Preparation Programme help you?

2 A strong network is a crucial part of successful job I was confident enough at this interview thanks to
entry. IUBH offers various opportunities for building my participation in the CPP Programme. After doing
a professional network all the training at this program, I was more focused,
more motivated and had a better view of the German
Job vacancies market and how to approach it. I will recommend all
3 Students have access to the exclusive IUBH network IUBH students especially the ones who are at their last
by using JobTeaser, our Career Office Tool semester to take this programme and to take it seriously.

02 Small classes,
personal contact
Small classes and personal contact

You are not just a number with us. The quality of our teaching and
excellent educational outcomes are a top priority for us. That’s why
our professors and lecturers teach you in small groups and are there
for you personally to answer your questions. The advantages of studying
in small groups:
•• The impact of education within small groups is much larger than in
anonymous groups in large lecture halls.
•• The professors and lecturers know you personally and can respond specifically to
your questions and suggestions.
•• You don’t just listen passively in seminars, you participate actively in discussions and learn different points of view while
also improving your discussion and rhetoric skills.
Personal challenge? Personal advice!

Whether it‘s before, during or at the end of your studies: Our staff provides individual, professional advice on all your
questions about your studies and career. So, whether you are looking for advice on which degree programme is right for
you, where and how you can spend some time studying abroad, or what opportunities our Career Office offer: Just contact
our student advisory service.
Ideal infrastructure for an optimal learning experience

Students who want to focus diligently on their studies but also enjoy themselves shouldn’t have to spend their time in
crowded lecture halls or dusty libraries. Our locations offer you everything you need for your studies and your well-being:
modern seminar rooms, libraries, IT support, WIFI and, depending on the campus, various dining options. We also offer a
wide selection of associations and sports clubs so you can enjoy your free time as well as your studies together with your
fellow students.

03 International
focus
International diversity
All courses at IUBH are taught in English; the contents are tailored to international At IUBH students
work environments, and students and professors from over 110 nations meet and from more than 110
interact on campus. countries meet with
their German copunterparts,
The IUBH International Office: Your personal point of contact who themselves are often off on
The International Office is the first point of contact for all matters related to our travels, collecting experiences in
international partner university network. We assist IUBH students with their options foreign countries.
and requirements for studies abroad and are also closely involved in supporting
and welcoming international and exchange students. Digby Burges from Australia shows a
few things dear to him while s tudying
We maintain and manage the existing partnerships with our colleagues at abroad.
our international partner universities and are the first contact for educational
institutions abroad wishing to cooperate with IUBH. 1. I have been learning German
intensively for one and a half years.
Incoming international students It’s all quite international here, but in
Every semester IUBH welcomes in Bad Honnef and Berlin groups of international a bakery or pharmacy, it is better to
students from our partner universities around the world – both for the duration of be able to express yourself not only
a full study programme and for exchange semesters. Their presence on campus and in English. Also, I would like to stay
their contribution to the academic and social life here are an invaluable part of the in Germany after I finish my degree:
international atmosphere and learning environment at IUBH. I could well imagine spending a few
years working in Berlin.
The International Office staff, together with a team of student volunteers, strives
to make their arrival and stay in Germany as easy and comfortable as possible. 2. Everyone asks me how I ended up
We organise welcome and information sessions to facilitate our new students’ being a Bayer Leverkusen supporter.
transition to another culture and system of studying. It’s quite simple: that is the Bundesliga
club closest to Bad Honnef – and I’m
not a fan of only ever supporting the
favourites!
3. The Germans make coffee

completely differently to us: They
don’t like it so hot. I learned this
when I started working at the cafe on
campus. And there’s something else I
got to know about that I had no idea
existed: raw minced pork sandwiches.
4. This is connected to something I like

very much about my degree studies:

2
7
3
1 5
We often go and visit companies from It’s a typical Australian sandwich The crack in the display is from our
the industry. Since a study outing to spread, very salty. I simply can’t live trip to the Oktoberfest, I wasn’t paying
CargoLux, this model aeroplane has without it. attention for a moment.
been on my desk, reminding me of
what I learned there. 6. The boarding pass from one of my 7. I bought these lederhose for my
recent trips is still on my mobile. I’m Oktoberfest visit. You simply have to go
5. When friends come to visit me from always travelling around Germany with wearing traditional attire, it’s all part of
Australia, they always have to bring a friends – all over Europe, in fact. It’s the fun. And they were definitely worth
jar of Vegemite with them. all so close! In Australia it takes me buying: Next year there’ll be another
three hours just to get to the airport. Oktoberfest!

04 Teaching with
real business value
Our corporate network Our professors and lecturers place great
importance on the close integration of
We work together with a network of over 3,500 companies, who support us theory and practice. After all, most of
in a variety of ways through grants, sponsorship, guest speakers, events, direct them have many years of professional
recruitment and more. The exchange between the two deepens and all sides profit and management experience on an
from the individual cooperation contract. The goal of these partnerships is to international level – and pass this
support interested students and graduates and to give them the best possible knowledge on, for example through:
chances and impressions.
1. Case studies, projects and internships
Enterprise is constantly expanding and is constantly looking for new 2. Field trips to renowned companies
team members in various countries. Everyone who joins our team
starts with our Management Trainee Programme. The purpose of the 3. Dialogue with recognised experts
programme is to get to know all facets of our business in order to take from the business community during
over a branch office after completing the programme, first as an assistant branch regular IUBH Business Talks. Here,
manager and then as branch manager. Accordingly, it is not only helpful if you top managers and experienced
are familiar with business administration from your study programme, but also a practitioners will speak on a topic
definite plus if you are familiar with customer service and sales. For us, the most of their choice. So far, IUBH has
important quality is that our employees have a passion for working with people welcomed big names such as Erich
and enjoy working with customers. In the application process we quickly see and Sixt (Sixt GmbH & Co Autovermietung
sense if a candidate has the necessary fire, and if they will be one, happy, and two, KG), Henry Hasselbarth (Emirates
successful. Airlines) and Jürgen Stackmann
(Skoda). Business Talks are a unique
We have been collaborating with IUBH for several years and have had positive opportunity for students of all
experience with graduates from the tourism and hotel management programme. disciplines to experience well-known
It is also worth taking a closer look at possible options with IUBH Dual Studies, managers up close.
because here we also want to find ways to expand our work together. Whenever
someone has a deeply rooted service mentality and enjoys working in a team and
with people, the basic qualification is already in place for us. We see
IUBH as a very valuable source of talent for our next generation
due to the practical relevance of their degree programmes
and how this characterises their students in terms of
their sense of commitment, sense of responsibility and
entrepreneurial spirit.”
Aline Mühe is Group HR Manager at Enterprise Rent-

A-Car. She is responsible for Talent Acquisition, Talent
Development and HR in North Rhine-Westphalia.

Get to know our professors
The professors and faculty of IUBH stand behind the excellent education of our students. Get to know some of them:
Prof. Dr. Susanne Böhlich Prof. Dr.-Ing. Ulrich Desel Prof. Dr. Willy Legrand Prof. Dr. Cansu Oral
Study Programme Department Head Professor Professor
Manager Intern. Marketing Aviation Management Hospitality-, Tourism- and Marketing Management
Management, Business Event Management
Administration and Economics
Susanne Böhlich teaches Ulrich Desel is teaching courses Willy Legrand combines Following her studies with a
courses in HR Strategy, on Ground Handling, Network undergraduate studies in focus on marketing at Leibniz
Leadership, International Planning, Introduction into Geography and Hospitality Universität Hannover, Cansu
Organisational Behavior Aviation Management, several Management followed by an Oral received her doctorate
and Corporate Governance. Aviation Projects and Airlines MBA with a specialisation from the University of St.
Prior to teaching at the IUBH, Business Models. Beside his in Corporate Environmental Gallen. Before joining IUBH, she
Susanne Böhlich worked for lectureship Dr. Desel is engaged Management. Prof. Legrand gained teaching experience
many years in international in several consultancy projects obtained his PhD from at bachelor´s and master´s
management. She has been in Germany and Europe mainly Manchester Metropolitan level. In addition to her highly
Director HR Marketing at dealing with traffic forecast, University, UK. He worked in sound business management
Deutsche Post DHL. Before, market analyses, route the hospitality industry in education, she has extensive
she was a Partner at Inhouse planning, airline business Canada and Germany before practical experience in
Consulting, the worldwide planning and ground- accepting a position at the international marketing. During
internal top management handling in cooperation IUBH. He currently holds her practical work as a project
consultancy of Deutsche Post with different customers like lectures on sustainable manager at Bayer CropScience,
DHL. She was responsible for Dornier Consulting, Flughafen hospitality development she gained valuable experience
projects in Europe, USA and Graz, Airport Partners, and management, hospitality in the implementation of
Asia. Formerly, she broadened Nigerian Aircraft Handling facilities management and international marketing
her international exposure at Ltd. and others. From his marketing at undergraduate strategies. During her work as
Clearstream International in days with GlobeGround and and graduate levels in a Business Developer at Giggo
Luxembourg and at McKinsey consultancy services he still Germany but also as a Ltd. and Too Good To Go in
& Company. Susanne Böhlich has good relationships with visiting professor at reputable London she developed the
obtained her doctorate the Deutsche Lufthansa AG, universities in Singapore, India, marketing strategy for both
degree in economics from the several ground-handling Dubai, France, Peru and the companies and tested the use
University of Cologne. She has companies like GlobeGround United States. Willy regularly of social media channels.
received intensive training Berlin and Menzies Aviation participates in the Cornell
from University of Bonn Ltd., aviation business in the Center for Hospitality Do you want to learn more
and The Wharton School, gulf area as well as airports in Research Sustainability about your future professors?
Philadelphia. Europe. Roundtables. Visit us at www.iubh.de/en/team

05
At IUBH we emphasise quality
Highest
quality
The quality of our programmes is important to us. That is why we have not only
introduced a number of internal quality assurance procedures, but also subject
ourselves to regular external accreditations and certifications.
CHE The CHE University Ranking is one of the best known rankings in
Germany. In regular intervals, the “Centre for Higher Education
UNIVERSITY and Development“ (CHE) rates universities according to their

different specialisations. In the current CHE Ranking IUBH
RANKING achieved outstanding results:

•• Top score in the category “Overall Study Conditions“
•• Top score in the category “International Orientation“
•• Top score in the category “Practical Orientation“
•• In direct comparison to the CHE Ranking 2014: Better ratings
for “academic feasibility” and “support from professors”
GERMAN All current study programmes of IUBH are accredited and

bear the seal of the German Accreditation Council. Among
ACCREDITATION other things, accreditation certifies that the curricula meet

academic standards, that the programmes are structured in
COUNCIL such a way as to meet all formal requirements and that the
necessary resources are available in the form of qualified staff
and sufficient equipment. They facilitate the international
recognition of educational qualifications in all 48 states of the
Bologna region. Five of our degree programmes were awarded
the FIBAA premium seal. This award certifies the extraordinary
quality of these programmes. It also makes the IUBH one of the
leading universities in Germany with five or more premium seals.
The German Council of Science and Humanities

GERMAN COUNCIL (Wissenschaftsrat) provides advice to the German Government
OF SCIENCE on the structure and development of higher education and

research. The council has granted us institutional accreditation
AND HUMANITIES for 10 years, the longest possible period. This is the best
evaluation the council can award, and signifies that we provide
services in teaching and research that meet established
academic and scientific standards.

TOP BUSINESS IUBH has been awarded the title “Top Business School” in the
Focus Money DEUTSCHLAND TEST of educational providers.
SCHOOL 2018 The award confirms the high level of student satisfaction
with our university’s services. A total of 116 providers from
eight categories were put to the test.
INNOVATION & The annual Innovation & Excellence Award, presented by

Corporate LiveWire, recognises businesses and firms who are
EXCELLENCE AWARD setting industry trends with creative products and innovative
ideas. In 2017 to 2019, IUBH won this award. Former winners of
the award include Uber, Riot Games, Microsoft and Airbnb.
HOTEL SCHOOLS The “Hotel Schools of Distinction“ is a global alliance of renowned

universities with specialisations in the field of hospitality
OF DISTINCTION management. It currently has ten membership institutions.

This includes the IUBH as a founding member. The IUBH is
the only Hotel School of Distinction in Germany.
IUBH is the only university in the world to offer online
SME examinations that can be taken anywhere, at any time, without

prior registration and with live supervision. For this innovation,
INITIATIVE the university was included in the top-best list of the IT-
Innovation Award for medium-sized German enterprises (SME).

Your campus
BAD HONNEF
Your new home on the Rhine river art and culture metropoles Cologne and and modern architecture, IUBH offers
A picturesque town with a vibrant Bonn for their renowned museums, safe, comfortable and amenity-rich on-
student community, Bad Honnef is festivals and great nightlife - or just campus living options with cutting edge
located in one of the most beautiful shop ‚til you drop. As an IUBH student teaching and residential facilities:
regions of North Rhine-Westphalia. you enjoy free public transportation
It offers amazing scenic and cultural (included in your Campus Card Ticket at •• modern, well-equipped seminar rooms
diversity, including Grafenwerth Island, a cost of approx. €120). •• demonstration kitchen
the romantic Siebengebirge and •• wine lab
the legendary Drachenfels hill and Study on a campus with flair •• internet across the entire campus
Drachenburg Castle. At the foot of the Built on the historical site of St. Anno •• modern library
Drachenfels, historic vineyards offer the Park, Bad Honnef offers a traditional style •• on-campus food facilities
perfect spot to relax after a day‘s hiking university campus. Against a backdrop of •• modern furnished apartments, single
and mountain biking or visit the nearby lovingly renovated historical buildings and shared
Study programmes in Bad Honnef

Bachelor Master Preparatory Programmes
•• (Int.) Aviation Management (B.A.) Master´s and MBA programmes in •• Bachelor Pathway Programme
•• Int. Event Management (B.A.) •• Aviation •• Bachelor Pre-Studies
•• (Int.) Hospitality Management (B.A.) •• Big Data Management •• Pre-Master
•• Int. Management (B.A.) •• Engineering •• Path2Master
•• Int. Marketing Management (B.A.) •• Finance & Accounting
•• Health Care
•• Hospitality
•• Human Resources
•• International Management
•• International Business
•• IT Management
•• Marketing
•• Transport & Logistics
18 Your new home in....

I think it‘s great to study in Bad Honnef, because
I can be at the university in a few minutes and
meet my buddies any time of the day without
travelling long distances. The city may be small,
but there is always something to see: From the Martini market
to the city festival and the Holi Festival – there is something
for everyone. The island Grafenwerth is a great
possibility to enjoy the Rhine as well as the
sun and to drink a beer with the boys in the
beer garden. Bad Honnef has everything
you need, and if there‘s something you
don‘t have, you can quickly get to Bonn
or Cologne.“
Max Schneider
Student campus Bad Honnef
Contact
IUBH University of Applied Sciences • Muelheimer Straße 38 • 53604 Bad Honnef,
Germany • Tel +49 2224.8279.661 • admission@iubh.de
our new home in.... 19

Cuisine on campus
Enjoy the options on campus in Bad Honnef – whether it’s a latte macchiato or
croissant between seminars, or a nice culinary break. As an international university we
always offer vegetarian and Halal dishes, so everyone can enjoy our culinary delights.
Canteen
Our modern canteen offers you daily choices from a wide range of healthy and
delicious dishes. The lunch menu includes 15 different dishes – from vegetables
or pasta to crisp salads and delicious desserts.
Dallmayr Café & Bar

Our Dallmayr Café is all about lifestyle and relaxation. Study and work in a relaxed
atmosphere and enjoy a variety of coffees, tramezzini, stuffed focaccia and more.
Charly’s Lounge
Our student bar Charly’s Lounge is also a special attraction. Students do more than
just relax with a cup of coffee here: They also celebrate Oktoberfest and Halloween
as well as the “End of Semester Bash” and privately organised parties. And if our
campus manager thinks the weather is good, we sometimes spontaneously grill
on the roof terrace...
Restaurant anno
Whether it’s for a business lunch or fine dining, a company or family celebration –
anno combines international culinary experiences with friendly and professional
service. On summer days, you can fully enjoy outdoor gastronomy in the middle of
the St. Anno Park with its old trees – and leave everyday life behind.
Student residences in Bad Honnef

Our students live in six modern blocks of flats – directly on the Bad Honnef
campus or just two minutes away:
•• campus study – friends and fellow students in your immediate vicinity
•• the library is just round the corner
•• privacy within your own four walls, but with friends next door
•• right in the centre of all campus events
•• Bad Honnef‘s town centre is within two minutes walking distance
•• internet access within your own room or apartment, as well as cable or satellite TV
Societies, sports and more

IUBH in Bad Honnef offers a huge variety of clubs, sports teams and societies for
you to join – a great way to relax, learn something new and make new friends. The
following is just a small selection of what‘s available:
•• IUBH Rugby Team •• IUBH Running Club
•• IUBH Basketball Team •• IUBH Soccer Team
•• IUBH Dancing Club •• IUBH Tennis Team
•• IUBH Volleyball Team •• Grape(S)ociety
•• IUBH Handball Team •• IUBH LEO Club
•• IUBH Kickboxing Club •• Chef Society
•• SOAP Students On Air Project

Student Services at IUBH
Incoming international students
IUBH´s International Office is the first on-campus contact for all non-German students
and provides a range of services to help international students adjust to living in
Germany and studying at IUBH. It forwards important information about the start of
the semester and key steps that need to be taken on arrival in Germany. It also co-
ordinates directly with other relevant IUBH departments providing student assistance,
such as the Student Office and the Accommodation Services. Staff at the International
Office are keenly aware of the challenges surrounding international student mobility,
potential visa-related hurdles and culture shock issues. Their aim is ensuring that all
international students feel welcome at IUBH from the very word go.
Studying at IUBH has
Language & intercultural communication been one of the best
English is our predominant medium of instruction with additional courses like experiences of both my
„Academic Writing“ and „Business English“ designed to enrich your learning and academic and social life.
enhance language skills. To further underpin our international focus, students can The curriculum enables
choose to incorporate further languages, depending on their study programme. close collaboration with faculty staff,
Our international students may also take German. So for three semesters, IUBH most of whom are also practitioners in
students can choose to learn a new language or improve existing language skills renowned international companies, thus
within the framework of their study programme. offering excellent insights into current
business practices, as well as access to
Your career in focus recent case studies. This close interaction
What makes people successful? What contributes to extraordinary careers? and personal support combined with
Research has impressively shown, that a good and practically oriented education is excellent learning materials creates
the prerequisite for success. However, other factors also come into play before an intensive and
a successful career can begin: after graduation it is not solely about having productive learning
excellent knowledge, but also about presenting yourself as indispensable environment."
for your future employer. IUBH career services help you to develop this
skill: we offer special workshops that give you an optimal preparation Mahtab
for the current job market situation. In order to offset a shortage of Yasdansharif
skilled labour, German companies increasingly recruit highly qualified from Iran
international employees – ideal circumstances for your career start. Alumni at IUBH
Our workshops increase your chances by, for example, improving your Bad Honnef
interview and negotiation skills so that you can present yourself as the
sought-after expert you already are.
Your new home in.... 21

Your campus
BERLIN
Study in Europe’s most exciting city hop from some of the most important the campus. And if you decide to learn
Study at the very heart of Europe and landmarks of Berlin. Why not use outside the campus building, Berlin
experience Berlin‘s rich and vibrant your study breaks for a quick walk to has an abundant offering of canteens,
lifestyle. This dynamic and future-oriented the architecturally unique museum cafeterias, student coffee bars and
city is set to become Europe‘s leading start- island „Museumsinsel“, the historical libraries open to IUBH students. IUBH
up hub and is already a top location for „Nikolaiviertel“, or to „Alexanderplatz“ campus provides the perfect environment
entrepreneurs. Host to people from more with its Shopping Malls and numerous for your learning experience:
than 186 countries, Berlin is a powerhouse bars and restaurants. You can also take
of networking and collaboration with a it easy and relax directly by the „Spree“, •• modern, well-equipped seminar
wealth of opportunities and resources just peacefully flowing right in front of the rooms & facilities
waiting to be tapped into. IUBH campus, or on „Fisher Island“. •• Wi-Fi available across the entire campus
Historic from the outside, utterly state- •• access to many libraries around the city
IUBH capital campus of-the-art from the inside: our Campus •• access to all dining facilities
Located directly in the centre of Berlin, on Rolandufer offers modern lecture provided by the Berlin Student
the IUBH Berlin Campus is just a short facilities and free Wi-Fi throughout Association (“Studentenwerk”)
Study programmes in Berlin

Bachelor Master Preparatory Programmes
•• International Management Master´s and MBA programmes in •• Bachelor Pathway Programme
•• Aviation •• Pre-Master
•• Big Data Management •• Path2Master
•• Finance & Accounting
•• Health Care
•• Hospitality
•• Human Resources
•• International Management
•• International Business
•• IT Management
•• Leadership & Management
•• Marketing

Living and studying in Berlin has completely
lacked any dullness. Although life is organized
and structured here, the culture of this cosmo-
politan capital shines through the daily grind
with non-stop fascinating and diverse happenings all around
the city. Moreover, IUBH graces its students with a welcoming
and international atmosphere, making it a truly
exciting challenge to learn from experienced
professors. Berlin‘s vibrancy reigns, and
together with IUBH satisfies any students‘
curiosities.
Amy Anchipolovsky
Student campus Berlin
Contact
IUBH University of Applied Sciences • Rolandufer 13 • 10179 Berlin, Germany •
Tel +49 030.9653.5025 • admission-berlin@iubh.de
our new home in.... 23

Bachelor´s, Master´s & MBA
OUR STUDY
PROGRAMMES
24 Study programmes at IUBH

BACHELOR´S & PREPARATORY PROGRAMMES MASTER´S, MBA & PREPARATORY PROGRAMMES
26 International Management 38 Aviation

28 Aviation Management 42 Big Data Management
30 Hospitality Management 45 Engineering
32 International Event Management 48 Finance & Accounting
34 Marketing Management 52 Human Resources
36 Bachelor Preparatory Courses 55 Health Care
58 Hospitality
62 IT Management
66 Marketing
70 Transport & Logistics
74 Leadership & Management
76 Master of Business Administration
78 Master Preparatory Courses
Study programmes at IUBH 25

Bachelor (B.A.)
INTERNATIONAL
MANAGEMENT
Start your international career with our Bachelor in International Management.
Marketing, sales and public relations, accounting, finance and controlling or HR –
you can specialise and later work in these areas. We impart you with broad-based
knowledge for a career in a wide variety of sectors and roles:
•• You examine the principles and challenges of international marketing, human

resources and accounting.
•• You gain in-depth economic knowledge, including micro and macroeconomics,
statistics and accounting.
•• You work on additional qualifications, such as international project management
and change management.
Degree Campus
Bachelor of Arts (B.A.) Bad Honnef, Berlin
Majors
•• Data Analytics •• Digital Marketing
•• Human Ressource Management •• Accounting & Finance
Intake and duration

•• Intake Bad Honnef: March & September
•• Intake Berlin: April & October
•• Duration: 6 semester
Study abroad
•• 1 semester (optional, performance-related)
•• 1 semester internship (in Germany or abroad)
Questions? Please contact us:

Bad Honnef: +49 2224.8279.661 Berlin: +49 30.9653.5025
info@iubh.de www.iubh.de/en
Your study programme

Majors Curriculum (180 ECTS)
Accounting & Finance
This major is designed for students who want to work in the Semester
treasury or control position at an internationally operating
firm or who strive for a career as a Chief Financial Officer
(CFO). It provides knowledge and skills in the areas of
Business Statistics
Principles of Organisation and
1 5 ECTS
5 ECTS
management accounting, financial accounting and financial HR Management
management. Principles of Service Marketing and 5 ECTS
Management
Digital Marketing Financial Accounting 5 ECTS
To account for recent advancements in the area of marketing, Digital Future Commerce 5 ECTS
students will become acquainted with selected contemporary Compulsory Elective Module 5 ECTS
issues of marketing management in this course. Foreign Language I
Human Resource Management 2

This course is designed for students who want to work in Business Mathematics 5 ECTS
the HR department of an internationally operating firm. Management and Cost Accounting 5 ECTS
The module provides knowledge and skills in the areas of Digital Business Models 5 ECTS
compensation as well as training and development at an Organizational Behaviour & 5 ECTS
intermediate level. Intercultural Communication
Microeconomics 5 ECTS
Data Analytics Compulsory Elective Module 5 ECTS
This major is designed for students who wants to know Foreign Language II
everything about Internet of things as a driver for need of
Big Data technologies or relevant Business Intelligence data. 3
Upon successful completion of the module, students are Macroeconomics 5 ECTS
able to distinguish between data and information, and to Principles of Research and 5 ECTS
explain their meaning in terms of decision-making. Academic Writing
Compulsory Elective Module 5 ECTS
Foreign Language III
Financial Management 5 ECTS
Career prospects Management Accounting and Control 5 ECTS
Business and Marketing Research 5 ECTS
As an International Manager, you are the
navigator of the company in an increasingly global world, 4
and an important link for the functional communication Elective 15 ECTS
between business and society. At the IUBH, we offer a tailor- Advanced Research and 5 ECTS
made concept which prepares you in the best possible way Academic Writing
for the global challenges which modern management brings SAP Training 5 ECTS
with it. At this moment in time, where we have a chronic lack Career Development 5 ECTS
of managerial staff, your career prospects are very bright
indeed.” 5
Applied Industry Project 5 ECTS
Prof. Dr. Michaela Seybold Entrepreneurship and 5 ECTS
Department Head of Busi- New Venture Management
ness Administration and Design Thinking 5 ECTS
Change Management 5 ECTS
Internship (optional abroad) 10 ECTS
Internship (optional abroad) 20 ECTS

Bachelor Thesis & Colloquium 10 ECTS
Your study programme

Bachelor (B.A.)
AVIATION
MANAGEMENT
Bringing customers and goods to their destination in the shortest, safest and most
convenient way. As a graduate of the Aviation Management programme, you work for
traditional airlines such as Lufthansa and Air France-KLM, for low-budget airlines
such as Eurowings, as well as for handling companies, aircraft manufacturers and
maintenance companies. Our innovative programme gives you everything you
need in the dynamic world of airport and airline business and qualifies you for
an international career. Our professors and lecturers attach great importance to
the close integration of theory and practice. Most of them have themselves gained
many years of specialist and management experience on an international level –
and would like to share it. They do this for example through case studies, projects
and field trips to renowned companies.
Degree Campus
Bachelor of Arts (B.A.) Bad Honnef
Electives
•• Airline Marketing •• Current Issues in Aviation
•• Airport Marketing •• Financial Management Airlines
•• Airport Sales & E-Commerce •• Financial Management Airports
•• Safety Management
Intake and duration

•• Intake: March & September
•• Aviation Management (180 ECTS): 6 semesters
•• International Aviation Management (210 ECTS): 7 semesters
Study abroad
•• Intern. Aviation Management (B.A.): 1 semester at one of our partner universities

Electives Curriculum (180 & 210 ECTS)
Airline Marketing Aviation Management Intern. Aviation Management
This elective allows students to apply (180 ECTS) 1 (210 ECTS)
marketing concepts to the airline industry. Quantitative Methods, part 1 Quantitative Methods, part 1
semester
Accounting, part 1 Accounting, part 1
Airport Marketing Aviation Policy, part 1 Aviation Policy, part 1
The course gives a special focus to Integrated Service Management Integrated Service Management
competitive analysis as well as market Aviation System Aviation System
segmentation.
2
Airline Sales and e-Commerce Quantitative Methods, part 2 Quantitative Methods, part 2
The elective focuses on airline sales Accounting, part 2 Accounting, part 2
& distribution and the impact of the Aviation Policy, part 2 Aviation Policy, part 2
changing means of IT-support on the Applied Academic Research I Applied Academic Research I
relevant players (Airlines, IT Service Airport Management Airport Management
providers, Intermediaries, Customers). Aviation Intellignce Aviation Intellignce
Cargo Management, part 1 Cargo Management, part 1
Safety Management & Human
Factors in Aviation Business 3
During this course we will take a closer look Cargo Management, part 2 Cargo Management, part 2
into regulatory requirements, industry best Business Communication Business Communication
practice and aircraft accident analysis. Financial Management Financial Management
Economics Economics
Current Issues in Aviation Airline Management Airline Management
Students will prepare research papers
to individual topics (issues) of their 4
choice and present their papers during Internship Internship
seminar sessions.
5
Financial Management Airlines or Legal Aspects of Business Legal Aspects of Business
Financial Management Airports Applied Academic Research II Applied Academic Research II
This courses aim at understanding Advanced Aviation Management Advanced Aviation Management
the financial manager‘s role within an Aviation Capacity Management Aviation Capacity Management
airline/airport management team. Electives (choose 3 out of 5): Electives (choose 3 out of 5) (sem 5+6):
Airline Marketing • Airport Marketing • Airline Marketing • Airport Marketing •
Airline Sales and e-Commerce • Airline Sales and e-Commerce •
Career prospects Safety Management and Human Safety Management and Human
Factors in Aviation Busines • Factors in Aviation Busines •
Without aviation, our eco- Current Issues in Aviation Current Issues in Aviation
nomy, international trade
and globalisation would 6
all be unable to function. Special Aviation Topics Special Aviation Topics
What’s more, all forecasts for the aviation Aviation Accounting & Finance Aviation Accounting & Finance
industry indicate that this will remain the (choose 1 out of 2): (choose 1 out of 2):
case in the decades to come. We prepare Financial Management Airlines • Financial Management Airlines •
our students for a career in this exciting Financial Management Airports Financial Management Airports
industry by covering all areas of aviation: Controlling Airlines and Airports Controlling Airlines and Airports
from airlines to airports, air traffic control, Aviation Project III Aviation Project III
ground handling, marketing and Bachelor Thesis & Colloquium Bachelor Thesis & Colloquium
financing, to cargo, and so on.”
7
Prof. Dr.-Ing. Ulrich Desel Semester Abroad
Department Head of
Aviation Management

Bachelor (B.A.)
HOSPITALITY
MANAGEMENT
The focus of “hospitality” is always on the guest and the associated services. The
„hospitality industry“ as an economic sector includes the classic hotels but also
adjacent industries such as cruise lines, real estate developers or online intermediaries
and service providers such as hospitality consulting or IT service providers. That means
hospitality management covers a very wide field with countless, often cross-industry
opportunities. We prepare you for this challenging environment in the Hospitality
Management programme with extensive knowledge – both from the hospitality industry as
well as from the general management. After graduation you will be in demand worldwide,
for example in the hotel industry, in holiday resorts and clubs, but also at congress and
trade fair organisers, management consultancies and specialised hotel service providers.
In our 210-ECTS-variant you spend your 5th and 6th semester at an international partner
university of the IUBH abroad. You have the opportunity to do an additional Bachelor
degree there so that you have a double Bachelor degree after graduation, which will give
you even more opportunities to start a successful international career.
Degree(s) Campus
Majors
•• Destination Management •• Sustainable Tourism, Hospitality &
•• Human Resource Management Events
•• Integrated Hospitality Management •• Spa and Wellness Management
•• Marketing •• Sales & Distribution
Intake and duration

•• Hospitality Management (180 ECTS): 6 semesters
•• International Hospitality Management (210 ECTS): 7 semesters incl. dual degree
Study abroad
•• Hospitality Management (B.A.): 1 semester (optional, performance-related)
•• Intern. Hospitality Management (B.A.): 1 year at one of our partner universities

Majors Curriculum (180 & 210 ECTS)
Destination Management Hospitality Management International Hospitality
Students will learn to analyse the tourism (180 ECTS) 1 Management (210 ECTS)
status-quo of destinations and be able to Quantitative Methods, part 1 Quantitative Methods, part 1
semester
formulate tailor-made strategies that can Integrated Service Management Integrated Service Management
improve the measured situation. Accounting, part 1 Accounting, part 1
Applied Academic Research I Applied Academic Research I
Human Resource Management Foreign Language I Foreign Language I
The major provides skills in the areas of rec- Practical Training, part 1 Practical Training, part 1
ruitment, hiring, training and development as
well as compensation at an intermediate level. 2
Quantitative Methods, part 2 Quantitative Methods, part 2
Integrated Hospitality Management Accounting, part 2 Accounting, part 2
This major ensures that students have the Practical Training, part 2 Practical Training, part 2
opportunity to explore and discuss cutting Room Division Management Room Division Management
edge topics shaping the hospitality industry Foreign Language II Foreign Language II
from food trends to general management. Business Communication Business Communication
Marketing 3
To account for recent advancements in the Kitchen & Restaurant Management Kitchen & Restaurant Management
area of marketing, students will become Economics Economics
acquainted with selected contemporary issues Financial Management Financial Management
of marketing management in this major. Organisation Organisation
Foreign Language III Foreign Language III
Sales & Distribution
Students will be enabled to analyse the 4
different distribution systems in travel and Internship Internship
tourism and to recognize and interpret
changes of distribution over the past years. 5
Business & Marketing Research You spend your 5th & 6th
Spa & Wellness Management Applied Academic Research II semester abroad at an
This major places emphasis on an Hospitality Sales and eCommerce international partner
understanding of the development, Major (choose 1 out of 6): university of IUBH:
management and marketing of health Integrated Hospitality Management • International Management +
and wellness hospitality and tourism. Sustainable Tourism, Hospitality Marketing
& Events • Spa and Wellness International Hospitality
Sustainable Tourism, Management • Sales & 3 Free Electives (offered by partner
Hospitality & Events Distribution • Marketing • university)
The major provides knowledge about the Human Resource Management
necessity to adopt a management approach including
balancing the needs of economic profit with 6 dual degree!
social equity, and environmental stewardship. Operations Analysis
Legal Aspects of Hospitality
Hotel Development and
Career prospects Facilities Management
Consumer Behaviour
Contrary to what you may assume, the Bachelor Thesis & Colloquium
hospitality industry comprises not only the
hotel industry, but also areas of consultancy,
7
hotel development and specialised Applied Academic Research II
hospitality services. Accordingly, our Operations Analysis
graduates have a very diverse array of career Legal Aspects in Hospitality
opportunities - from the hospitality sector Consumer Behaviour
as well as overarching management skills Bachelor Thesis & Colloquium
that will allow them to become leaders in
the sector and drive the necessary changes
to face the future challenges in hospitality.
Bachelor (B.A.)
INTERNATIONAL
EVENT MANAGEMENT
Events are a huge global business with many well-paid jobs. Graduates with
creativity and the desire to organise things have great opportunities here.
With a strong international orientation, the International Event Management
programme prepares you for a career in the international event, trade fair and
media industry. Potential employers include event and PR agencies, corporate
marketing departments, international exhibition and conference organisers,
associations, and cultural and sporting events. Our professors and lecturers attach
great importance to the close integration of theory and practice. Most of them
have themselves gained many years of specialist and management experience
on an international level – and would like to share it. They do this for example
through case studies, projects and field trips to renowned companies.
Degree Campus
Majors
•• Event Design •• Destination Management
•• Sustainable Tourism, Hospitality & •• Marketing
Events •• Human Resource Management
•• Sales & Distribution
Intake and duration

•• Duration: 6 semesters
Study abroad

Event Design Intern. Event Management
This module addresses a need of the event (and marketing) Quantitative Methods, part 1 1 3 ECTS
industry for personnel able to combine creativity with technical Integrated Service Management 10 ECTS
semester
and managerial understanding. Accounting, part 1 5 ECTS
Applied Academic Research I 5 ECTS
Destination Management Event Management Basics 7 ECTS
The students will develop an understanding of the core concepts
of destination management, to analyse the tourism related 2
status-quo, and be able to formulate tailor-made strategies that Quantitative Methods, part 2 7 ECTS
can improve the measured situation. Accounting, part 2 5 ECTS
Business Communication 5 ECTS
Human Resource Management Business Events 10 ECTS
This elective is designed for students who want to work in the Leisure Events, part 1 3 ECTS
HR department of an internationally operating firm. The module
provides knowledge and skills in the areas of compensation as 3
well as training and development at an intermediate level. Leisure Events, part 2 3 ECTS
Economics 10 ECTS
Marketing Legal Aspects of Business 5 ECTS
To account for recent advancements in the area of marketing, Financial Management 5 ECTS
students will become acquainted with selected contemporary Organizational Events 7 ECTS
issues of marketing management in this major.
4
Sales & Distribution Internship 30 ECTS
Students will be enabled to analyse the different distribution
systems in travel and tourism and to realize and interpret 5
changes of distribution over the past years. Major (choose 1 out of 6): 15 ECTS
Event Design • Destination Manage-
Sustainable Tourism, Hospitality & Events ment • HR Management • Marketing •
Students will learn to convince peers and stakeholders of the Sales & Distribution • Sustainable
necessity to adopt a management approach balancing the Tourism, Hospitality & Event
needs of economic profit with social equity, and environmental + Business & Marketing Research 10 ECTS
stewardship. + Media and Events, part 1 10 ECTS
+ Advanced Event Studies, part 1 10 ECTS
OR
Career prospects International Studies: 30 ECTS
one semester abroad at one of our
Event managers are responsible for the complete partner universities
management and coordination, and thus for the
success, of an event. In doing so, they deal with, in 6
addition to the smooth timing, the budget, the se- Media and Events, part 2 5 ECTS
curity requirements, the care for the guests, the advertising, as Applied Academic Research II 5 ECTS
well as all logistical measures. At IUBH, our focus is very clear- Advanced Event Studies, part 2 10 ECTS
ly based on the international aspect of the course. It is our aim Bachelor Thesis & Colloquium 10 ECTS
to provide our budding managers with professional basic and
advanced knowledge in the field of event management,
in addition to the basics of business administrati-
on. Career prospects are currently very good: va-
rious associations in the events and trade fair
economy are seeing stable to increasing rates
of growth in the events industry. Accordingly,
young executives are in demand.”
Dipl.-Oec. Dieter Jäger

Course Director for International Event
Management
Bachelor (B.A.)
INTERNATIONAL
MARKETING MANAGEMENT
Whether in an agency, in a consulting company, in the marketing department of
a corporation or directly at an internet service provider – creative and strategic
specialists in marketing are in demand everywhere. So you can potentially be
employed at almost any company, both national and international. This steadily
growing industry offers great career prospects, especially in the digital sector.
Our professors and lecturers attach great importance to the close integration
of theory and practice. Most of them have themselves gained many years of
specialist and management experience on an international level – and would like
to share it. They do this for example through case studies, projects and field trips
to renowned companies.
Degree Campus
Majors
•• Online Marketing
•• Communication
•• Sales
Intake and duration

•• Duration: 6 semesters
Study abroad
•• 1 semester internship (in Germany or abroad)

Communication International
This major provides students with specialist know-how and Marketing Management 1
prepares them for a first management role in the field of Quantitative Methods, part 1 5 ECTS
semester
integrated marketing communications. Integrated Service Management 5 ECTS
Service Project Management 5 ECTS
Online Marketing Applied Academic Research I 5 ECTS
In this major students discuss the possibilities of different Organisation, part 1 5 ECTS
online business models and how to build up an individual Accounting, part 1 5 ECTS
online marketing concept and strategy.
2
Sales Quantitative Methods, part 2 5 ECTS
This major provides students with specialist know-how and Organisation, part 2 5 ECTS
prepares them for a first management role in the field of Accounting, part 2 5 ECTS
sales. Consumer Psychology and 5 ECTS
Behaviour
Financial Management 5 ECTS
Business Communication 5 ECTS
Career prospects 3
In the field of international marketing, managers Marketing 15 ECTS
develop and coordinate product portfolios Economics 10 ECTS
in an intercultural context. They are able to Legal Aspects of Business 5 ECTS
fulfil customer requirements from any cultural
background in that they develop products and services which 4
are calculated according to their exact demands. In this way, Internship 30 ECTS
they firstly ensure a high level of satisfaction among their
customers and, secondly, generate high profits for companies 5
and organisations at the same time. At the IUBH, our students Major (choose 1 out of 3): 15 ECTS
have the opportunity to study in an environment which is Online Marketing •
genuinely international in nature; they experience every day Communication • Sales
for themselves how diverse cultural backgrounds influence + Business & Marketing Research 5 ECTS
each form of consumer behaviour. The career opportunities + Marketing Controlling 5 ECTS
are almost infinite: whether it’s, for example, in the field of + Customer Relationship Marketing 5 ECTS
technology, sports, music, foodstuffs, tourism or transport – a OR
vast abundance of opportunities are open to our graduates.” International Studies: 30 ECTS
one semester abroad at one of
Prof. Dr. Francisco Tigre Moura our partner universities
Course Director for International
Marketing Management 6
Applied Academic Research II 5 ECTS
Entrepreneurship & New Venture 5 ECTS
Management
Strategic Marketing Management 5 ECTS
International Marketing 5 ECTS
Project
Bachelor Thesis & Colloquium 10 ECTS

Bachelor
PREPARATORY
COURSES
Bachelor Pathway Programme
Studying at the IUBH both supports and challenges you. The success of students
and graduates highly depends upon communication skills in academic and
business English.
You still need to catch up on a few topics? Don’t worry! We have created a special
pathway programme to equip you with the necessary skills. The programme
contents are taught by experienced IUBH lecturers, offering students direct
access to all campus facilities and resources, such as a library, student networking
structures, leisure facilities and much more. Next to attending classes each day
you will also benefit from self-learning tools. This gives you the opportunity to
reflect on what you have learnt, and to apply your newly acquired skills. To help
you achieve this, you will have access to a virtual learning environment where you
can find all study materials. Fast track for strong performers is available: Complete
the programme in one semester and save 50% of the tuition fee. In this case, half
of the fees will be credited to the subsequent bachelor´s programme.
Campus
•• Bad Honnef
•• Berlin
Duration
•• 2 semesters
•• full-time
Intake
•• Bad Honnef: March, September
•• Berlin: April, October

Course contents of our bachelor preparatory courses
Bachelor Pathway Programme Bachelor Pre-Studies Programme
Academic Strategies for Success Orientation Academic

skills Economics Study Skills skills
Business Mathematics IELTS Preparation Language &

Basics Mathematics Remedial German Culture Culture
(field trips and lectures)
Language & German History & Culture German A1
Culture English Grammar and Vocabulary
English Writing
Business English
Past-Present-Future
IELTS Preparation
Start
bachelor´s
programme
Bachelor Pre-Studies
You already applied for one of our bachelor’s programmes, but need a bit more
time to clarify your visa matters? Don’t worry! With our 3 months pre-studies
programme we ensure you the best possible start at IUBH.
If you have successfully applied but cannot start on time with your bachelor’s
programme, you choose our pre-studies programme for a smooth transition in-
to your studies. During this time, you live on campus and get acquainted with all
the facilities, such as IUBH’s well equipped library, the globally oriented cam-
pus, your fellow students as well as the surroundings of Bad Honnef. At the
same time, you will have an intensive training, which is designed to give
you the best possible start into your global career. Upon completion, your
progression into all our bachelor’s and pathway programmes is guaranteed!
Our IUBH Preparatory Programmes deliver a holistic and thorough

preparation for our international students. We have developed a
tailor-made programme to ensure their success at IUBH and their
full integration into student life, campus activities and local networks. I
personally endorse the quality of our Preparatory Programmes!”
Anke Jatzen Lecturer at IUBH

Campus
Bad Honnef
Duration
•• 3 months
•• full-time
Intake
•• May
•• November

Master´s & MBA degrees in
AVIATION
The aviation industry is forecasting further increases in passenger numbers for
the coming years. As a result, graduates with a degree in Aviation Management
will land great positions in interesting aviation professions – especially at the
management level. In our Aviation Management Master’s degree programmes, you
have the opportunity to combine your existing knowledge with sector-specific know-
how. You learn about the main drivers of airline profitability – network planning
and revenue management –, acquire knowledge of environmental issues such as
noise and emissions, deepen your knowledge of airline and airport financing and
discuss current issues from different perspectives.
Find the best programme for your needs and career goals - at IUBH we offer three
different master´s programmes specialising in Aviation:
•• M.A. International Aviation Management
•• M.A. International Management with Major in Aviation
•• MBA International Business with Major in Aviation
Career prospects
We prepare our students for a career in an exciting industry by covering
all areas of air travel from airlines, airports, air traffic control and ground
handling to marketing, financing, cargo and so on. Our graduates generally
start their careers as a qualified member of a team and then move on
from the position of team leader to middle management – such as at an airline, airport,
handling or consulting firm. In these positions, for example, they expand the airline’s
network, set fares or conduct competitor analyses. The career opportunities look
very good, as the demand for air transport services is increasing alongside the
booming economy. Many graduates already have an employment contract when
they complete their last exam. However, worldwide readiness to work in a global
industry is a must, in addition to an unconditional ability to work as part of a team.”
Prof. Dr.-Ing. Ulrich Desel

Aviation Management

M.A. INTERNATIONAL AVIATION MANAGEMENT
60 ECTS-programme (1 year)
Strategic Service Management
1 Within our two-semester Master
5 ECTS programmes you focus on subject-
Strategic Product Planning
semester
5 ECTS specific skills and receive your
Aviation Policy 5 ECTS Master’s degree after just one year.
Aviation Simulation Game 5 ECTS
Aviation Seminar 5 ECTS Degree
Controlling Airlines and Airports 5 ECTS •• Master of Arts (M.A.)
•• 60 ECTS
2
Master Thesis 30 ECTS Intake

Campus
•• Bad Honnef
•• Berlin
M.A. INTERNATIONAL MANAGEMENT • MAJOR AVIATION

120 ECTS-programme (2 years) 1 When you major in Aviation in our
Methodology 7 ECTS International Management master`s
semester
Service Management 8 ECTS programme, you will both deepen

Business Ethics & Corporate Gov. 5 ECTS your professional skills and your
International Economic Policy 5 ECTS knowledge in the area of General
Foreign Language A 5 ECTS Management.

2
Foreign Language B 5 ECTS
Electives (choose 4 out of 6): 20 ECTS
Int. Organisational Behaviour •
Advanced Int. HR Management
• Int. Management Accounting &
Control • Int. Marketing • Int.
Financial Accounting • Int.
Financial Management
Leadership & Negotiations 5 ECTS
3
International Studies Abroad OR 30 ECTS
Major Aviation: Degree
Aviation Policy • Aviation Seminar 25 ECTS •• Master of Arts (M.A.)
• Aviation Simulation Game • •• 120 ECTS
Controlling Airlines and Airports •
Strategic Product Planning Intake
+ Strategic Service Management 5 ECTS •• Bad Honnef: March, September
4
Master Thesis 30 ECTS Campus
•• Bad Honnef
•• Berlin

MBA • MAJOR AVIATION
Do you already have professional 90 ECTS (1.5 years) 1
experience and now want to expand Leadership 5 ECTS
your management skills, so you can Innovation and Entrepreneurship 5 ECTS
reach the next level in your career? Then International Marketing 5 ECTS
our MBA is the right choice for you. The Performance Measurement and 5 ECTS
programme qualifies you in the areas Management
of business administration, corporate Corporate Finance 5 ECTS
management, marketing, finance and Managerial Economics 5 ECTS
leadership for demanding activities in
middle to upper management in many 2
industries and specialist areas. And its Strategic Management 5 ECTS
international orientation makes you fit Change Management 5 ECTS
for the global job market. Major Aviation: 20 ECTS
Strategic Product Planning
Aviation Policy
Aviation Simulation Game
Aviation Seminar
Degree Controlling Airlines and Airports
•• Master of Business Administration
•• 90 ECTS 3
Managing in a Global Economy 5 ECTS
Intake Capstone Project 25 ECTS

Campus
•• Bad Honnef
•• Berlin
Why choose an MBA at IUBH
Ultimately, the global of economic connections within the business. The career
access to labour and prospects are excellent: as shown by taking just a quick
material resources as glance at the relevant job portals, companies today expect
enabled by the internet work experience, intercultural skills, specialist knowledge
still requires the ability to assess chances and leadership skills. These are all qualities provided by our
and risks, and to make well-informed, graduates.”
economically-sensible decisions.
International Business attempts to refine Prof. Dr. Malte Martensen
the sense of responsibility which is MBA International Business
necessary for businesses and society.
Graduates of our course take on tasks in

middle- and upper management, from
project management to founding their
own businesses. Based on their initial
professional experiences in the most
varied of areas, they have developed
expectations of themselves and of
their work which include responsibility
for employees and an understanding

“I get excited like a little kid every time I fly solo”
At IUBH, students in the aviation management programme can opt
to earn their Airline Transport Pilot License (ATPL) while studying.
Twenty-one year old Anton is pursuing Day at IUBH: I could get answers to my me deeply, and it still does”, recalls
this goal, establishing a strong second questions here. That is what ultimately led Anton. In the meantime however, flying
foothold in aviation. His passion for me to study at IUBH,” recalls Anton. The is much more: With each of the almost
flying began in his childhood: having fact that IUBH provides an opportunity 140 hours of flying time, of which he has
been raised next door to the Munich to combine the degree programme with already flown over 80 hours as “Pilot in
Airport he watched airplanes taking off training to become a pilot was the last Command” when no flight instructor is
and landing when he was in primary detail that totally convinced him. Anton is on board, flying is getting more and more
school. When he was eight years old, now in his 5th semester and is expected fun. It is incredibly exciting to be able to
he flew for the first time with his father to complete his Airline Transport Pilot determine how high you fly, how fast,
from Munich to Hamburg. “At that time I License (ATPL) parallel to his Bachelor’s and in which direction. He sometimes
was allowed to have a quick look around degree next year. dreams for days about a beautiful
the cockpit after the flight. I found that sunset he saw from the cockpit. “I get
so fascinating and knew that someday Time management and motivation lead excited like a little kid every time I have
I wanted to fly a plane myself,” says the to the “absolute dream” the chance to fly solo. For me, it is my
aviation management student. Skills that are helpful for this double absolute dream”, he explains.
workload, and for studying in general, are
How much does it cost to fuel up for a motivation, the ability to comprehend A future in the air or on the ground?
flight to New York? information quickly, a capacity for spatial And where does Anton want to work
Even as a kid, he had many questions. thinking, a solid basic understanding of later? “Lufthansa CEO Carsten Spohr
How does an airline earn money? How mathematics and physics, the ability to is my inspiration: in addition to his
do you organise a flight plan? Why do concentrate for long periods and very executive function he is also Capitan
the prices of tickets change so quickly? good English skills. “Before starting of the Airbus A230. I also would like to
How much does it cost to fuel up for a my pilot training programme my dream work half my time flying and the rest in
flight to New York? “At the end of high of flying was to see the world from a management role. However, if one day
school I listened to a presentation given above. The idea of experiencing and I had to make a choice between the two,
by an aviation professor at Open Campus connecting different cultures fascinated I definitely want to fly!”

BIG DATA
MANAGEMENT
Be it in a bricks and mortar retailer or an online shop, in the finance sector or
aviation, the travel industry or telecommunications; data affects business success
in almost every sector. The large amount of unstructured data collected needs to
not only be stored, but also analysed and effectively used. As a big data manager, it
is your responsibility to generate as much strategic use out of the data as possible.
You will also coordinate corresponding projects, and act as the contact person
between senior management, data engineers, and data analysts. You understand
the principals of information management, as well as artificial intelligence, and
have a feel for new technologies and their applications in a business environment.
You are also able to process data to suit the company strategy by understanding
your management’s needs. Lastly, you will use your expertise to critically analyse
current advancements in the industry, differentiate between short-lived trends
and realistic solutions, and present the best suggestions to senior management.
different master´s programmes specialising in Big Data Management:
•• M.A. Big Data Management
•• M.A. International Management with Major in Big Data Management
•• MBA International Business with Major in Big Data Management
Career prospects
Large and fast-growing companies are investing substantially in the implementation
of data management systems and structures. As a result, qualified experts in the
area have plenty of opportunities. Project managers specialising in the area of big
data have excellent career opportunities in almost all forward-looking sectors,
especially in the IT, media, and digital sectors, in the automotive and finance
industries, as well as in marketing and sales. Your role as the responsible big data
project manager is an important connector between management and technical
support. You prepare tailored solutions for your company based on customer,
market, and/or competitor information, and always have an eye on the latest
developments, for example within the area of artificial intelligence.

M.A. BIG DATA MANAGEMENT
60 ECTS (year) 1 Within our two-semester Master
Strategic Service Management 5 ECTS programmes you focus on subject-
semester
Big Data and the Business 5 ECTS specific skills and receive your
Environment Master’s degree after just one year.
Data Science 5 ECTS
Data Utilization 5 ECTS
Application Scenarios and 5 ECTS Degree
Case Studies •• Master of Arts (M.A.)*
Analytical Software and 5 ECTS •• 60 ECTS
Frameworks
Intake
2 •• March
Master Thesis 30 ECTS •• September

Campus
•• Bad Honnef
M.A. INT. MANAGEMENT • BIG DATA MANAGEMENT

120 ECTS-programme (2 years)
Methodology
1 When you major in Big Data
7 ECTS Management in our International
Service Management 8 ECTS Management master´s programme,
semester
Business Ethics & Corporate Gov. 5 ECTS you will both deepen your
International Economic Policy 5 ECTS professional skills and your
Foreign Language 5 ECTS knowledge in the area of General
Management.
2
Foreign Language 5 ECTS
3
International Studies Abroad OR 30 ECTS Degree
Major Big Data Management: 25 ECTS •• Master of Arts (M.A.)
Big Data & the Business Environment •• 120 ECTS
• Data Science • Data Utilization -
Application Scenarios & Case Studies Intake
• Analytical Software & Frameworks •• March
+ Strategic Service Management 5 ECTS •• September
4
Campus
Master Thesis 30 ECTS •• Bad Honnef

MBA • BIG DATA MANAGEMENT
reach the next level in your career? International Marketing 5 ECTS
Then our MBA is the right choice for Perform. Measurement & Management 5 ECTS
you. Corporate Finance 5 ECTS
Managerial Economics 5 ECTS

2
Strategic Management 5 ECTS
Degree Major Big Data Management: 20 ECTS
•• Master of Business Administration Big Data & the Business Environment
•• 90 ECTS • Data Science • Data Utilisation •
Application Scenarios & Case Studies
Intake • Analytical Software and Frameworks
•• Berlin: October (2019), April (2020) 3
Campus Capstone Project 25 ECTS
•• Bad Honnef
•• Berlin

ENGINEERING
Management skills combined with production engineering expertise are crucial for
tomorrow‘s executives. Our Master‘s degree in Engineering Project Management
optimally prepares you for an international career at the interface between
management and technology. During your studies at IUBH, you acquire key skills in
product development and gain insights into various current topics in engineering
management. You will also enjoy excellent career prospects after graduating: You
organise engineering teams according to the current organisational and project
context. You are responsible for budgeting as well as evaluating various types of
quality management standards. You are in demand wherever comprehensive and
interdisciplinary knowledge in technology and management is needed.
different master´s programmes specialising in Engineering:
•• M.A. International Engineering Project Management
•• MBA International Business with Major in Engineering Project Management
Career prospects
Just like German engineers themselves, German study programmes in engineering
also enjoy a great reputation worldwide. After completing your studies, you
will be able to assume management responsibility in goods and service
production companies. Engineering Project Managers work at the interface
between top management and engineering. They are responsible for the
business coordination of projects and lead teams in the technical field.
Qualified specialists, who have both technical know-how and

management skills, are very much in demand on the global
market. We pave the way for our students to pursue a career in an
international and technology driven environment.”
Prof. Dr. Peter Thuy

Rector IUBH

M.A. ENGINEERING PROJECT MANAGEMENT
Within our two-semester master´s
programme you focus on subject-
1 5 ECTS
Internet of Things
semester
specific skills and receive your Master’s 5 ECTS
degree after just one year. Product Development 5 ECTS
Manufactoring Methods 5 ECTS
Degree Industry 4.0
•• Master of Arts (M.A.)* Design Thinking 5 ECTS
•• 60 ECTS Current Issues in Engineering 5 ECTS
Management
Intake
•• March 2
•• September Master Thesis 30 ECTS

Campus
Bad Honnef
MBA • MAJOR ENGINEERING PROJECT MANAGEMENT

90 ECTS (1.5 years)
Do you already have professional
experience and now want to expand Leadership
1 5 ECTS
semester
middle to upper management in many
industries and specialist areas. And its Strategic Management
2
5 ECTS
for the global job market. Major Engineering 20 ECTS
Project Management:
Internet of Things
Product Development
Degree Manufactoring Methods Industry 4.0
•• Master of Business Administration* Design Thinking
•• 90 ECTS Current Issues in Engineering
Management
Intake
•• September (2019) 3
•• March (2020) Managing in a Global Economy 5 ECTS
Capstone Project 25 ECTS
C
ampus
Bad Honnef
46
*currently in the official accreditation and approval process
FINANCE &
ACCOUNTING
Which projects are worth investing in? What is the actual value of a company? What
instruments are available to measure the value of a company and assess financial
markets? How can one ensure an optimal balance between the competing goals
of liquidity, safety, yield, and growth?
Our Finance & Accounting Master‘s degree programmes offer answers to these
and other complex questions on the topic of financing and investing. Upon
completion of your programme, you will have a deep understanding of the capital
structures of a corporation and have an awareness of important considerations
when investing and undertaking necessary financing.
different master´s programmes specializing in Finance & Accounting:
•• M.A. International Finance & Accounting Management
•• M.A. International Management with Major in Finance & Accounting
•• MBA International Business with Major in Finance & Accounting
Why specialise in Finance & Accounting

The financial department is one of the most important components of
organisational management, and we have seen how financial institutions
have experienced various crises across the globe. I wanted to study in the
field of finances because I want to support companies and organisations
in their fiscal planning. At IUBH, I have the chance to specialise in Finance and
Accounting. I also consider it a great advantage that the course is so practical;
that I learn how to apply my knowledge. I am currently in the last semester of my
course of studies and am very optimistic about finding a job which corresponds
to my skills and competences.”
Moheb Quadernia
Student Finance & Accounting

M.A. INTERNATIONAL FINANCE & ACCOUNTING
1 Within our two-semester master´s
Advanced Corporate Finance
semester
Investment Analysis & 5 ECTS Master’s degree after just one year.
Portfolio Management
Advanced Management 5 ECTS Degree
Accounting & Control •• Master of Arts (M.A.)
Current Issues in Finance 5 ECTS •• 60 ECTS
Current Issues in Accounting 5 ECTS
Intake
2 •• Bad Honnef: March, September
Master Thesis 30 ECTS •• Berlin: April, October

Campus
•• Bad Honnef
•• Berlin
M.A. INT. MANAGEMENT • MAJOR FINANCE & ACCOUNTING

120 ECTS-programme (2 years) 1 When you major in Finance &
Methodology 7 ECTS Accounting in our International
semester

Foreign Language A 5 ECTS knowledge in the area of General
Management.
2
3
Major Finance & Accounting: 25 ECTS Degree
Advanced Corporate Finance • •• Master of Arts (M.A.)
Advanced Management Accounting •• 120 ECTS
& Control • Current Issues in
Accounting • Current Issues in Intake
Finance • Investment Analysis & •• Bad Honnef: March, September
Portfolio Management •• Berlin: April, October
+ Strategic Service Management 5 ECTS
4 Campus
•• Bad Honnef
Master Thesis 30 ECTS •• Berlin

MBA • MAJOR FINANCE & ACCOUNTING
for the global job market. Major Finance & Accounting: 20 ECTS
Advanced Corporate Finance
Investment Analysis & Portfolio
Management
Advanced Management
Degree Accounting & Control
•• Master of Business Administration Current Issues in Finance
•• 90 ECTS Current Issues in Accounting
Intake 3
•• Bad Honnef: March, September Managing in a Global Economy 5 ECTS
•• Berlin: April, October Capstone Project 25 ECTS

Campus
•• Bad Honnef
•• Berlin

“More than pushing numbers: New tasks for controllers“
Thomas Röhm, professor for controlling at IUBH, provides insight about a
profession that involves far more than just counting beans.
Number crunchers, sticklers, innovation controller, he/she needs a high affinity for an organisation. Results are usually
killers: the list of clichés about controllers is numbers and the professional competence only internally available – to senior
long. But what does a controller really do? to develop, analyse and interpret management and executives.
performance indicators. In other words, the
IUBH: Controllers count beans. This classic tools. To meet the new challenges, IUBH: There are many educational
stereotype about your profession is persistent. a controller requires more social- possibilities – what makes the degree
Thomas Röhm: It used to be like that. The communicative skills. This could mean, for programme in controlling at IUBH special?
main task of controllers did actually focus example, managing the implementation of Röhm: The curriculum of the degree
on checking and controlling numbers. a production site relocation and actively programme is designed so that both the
Controllers were quasi-internal auditors, supporting management in negotiating classic as well as the newer requirements
hence the proverbial name bean with employees about staff reductions at for controllers are taken into account.
counters. In the meantime, things look their headquarters. In addition to performance-based
very different: nowadays in addition to controlling, strategic management,
the classical tasks, a controller acts more IUBH: So what are the most important organisational development and digital
as an internal consultant to management. characteristics of a successful controller? business models are an important part
Röhm: A comprehensive overview of the of the programme. Since controllers need
IUBH: Why do companies need controllers? company and its business model, its value a solid understanding of controlling tools
Röhm: They are responsible for and positioning in the market, and an and, if possible, experience in practical
measuring the profitability of the entire overview of the competition and societal application and implementation, the
company using performance indicator context as a whole. One also must be able dual studies master’s programme in
systems. Based on this, they must to identify and analyse the most important controlling at IUBH offers a decisive
identify risks, weaknesses and potential factors and levers for corporate success advantage: students can put their
for improvement in the company. They into practical action. A controller always newly acquired knowledge directly into
also need to recognise opportunities has to keep an eye on the big picture. practice. Especially in the first years of
to develop and evaluate solutions, employment, this can be a decisive plus
including alternatives, and often work IUBH: Accounting also has to do with when competing on the labour market.
in cooperation with other departments. numbers – what is the difference?
They are also involved when it comes Röhm: Accounting is primarily responsible IUBH: What is the current job market?
to implementation: they record and for recording the financial flows of the Röhm: They have very good prospects for an
evaluate the progress and success of company to external parties, for example interesting and challenging job, especially
the implementation process, and when to customers, suppliers, the government, if they already have some practical
necessary, propose adaptive measures. banks as well as employees. Results are professional experience. Nowadays, in
aimed at external parties, especially addition to large corporations, midsized
IUBH: What skills do controllers need? financial authorities. A controller analyses companies are reporting a need and are
Röhm: To fulfil the classic tasks of a economic viability and the success of looking for qualified personnel.

HUMAN
RESOURCES
Human Resource Management plays a pivotal role in the successful operation
of companies and multinationals around the globe. Knowing how to effectively
manage human resources on an international stage is therefore becoming an
increasingly important skill. Our master‘s degree programmes will help you
gain expertise in strategic management, employee relations and engagements,
resourcing and management development and corporate HRM with an
understanding of how business is conducted in the global arena. Successful IUBH
postgraduates with people skills and the ability to operate in a global context
will be highly sought after in the international HRM sector, as well as in general
management and the specialised services sector.
different master´s programmes specialising in Human Resources:
•• M.A. International Human Resource Management
•• M.A. International Management with Major in Human Resource Management
•• MBA International Business with Major in Human Resource Management
Career prospects
Nowadays, finding the right employees is a decisive factor in the success
of a company. The HR Manager plays an important role in this. They
bring together the interests of the company and of its employees, and
tackle various issues, for example, the areas where there is a lack of staff,
the existing opportunities for growth, and where new, appropriate employees
can be found to ensure the long-term success of the company. The tasks of
the personnel manager don’t end with the employment of a new member of
staff. They are responsible for the supervision and continued development of
the employee, ensuring, for example, that they receive a suitable onboarding,
and carry out ongoing performance reviews with them. In addition to specialist
knowledge, people who wish to work in this branch need to bring with them a
pronounced psychological and social intuition and good people skills.”
Prof. Dr. Susanne Böhlich

Human Resource Management

M.A. INTERNATIONAL HR MANAGEMENT
1 Within our two-semester Master`s
Comparative HR Management
semester
Research Methods for International 5 ECTS Master’s degree after just one year.
and Comparative HR Management
Int. Assessment Centers in 5 ECTS Degree
Selection & Training •• Master of Arts (M.A.)
Current Issues in Int. HR Management 5 ECTS •• 60 ECTS
Int. HR Strategy 5 ECTS
Intake

Campus
•• Bad Honnef
•• Berlin
M.A. INT. MANAGEMENT • MAJOR INT. HR MANAGEMENT

120 ECTS-programme (2 years) 1 When you major in International
Methodology 7 ECTS Human Resource Management in
semester
Service Management 8 ECTS our International Management

Business Ethics & Corporate Gov. 5 ECTS Master´s programme, you will both
International Economic Policy 5 ECTS deepen your professional skills
Foreign Language 5 ECTS and your knowledge in the area of
General Management.
2
Adv. Intern. Human Resource Manage-
ment • Intern. Financial Accounting
• Intern. Financial Management •
Intern. Management Accounting&
Control • Intern.Marketing • Intern.
Organisational Behaviour
3
Major Int. HR Management: 25 ECTS •• Master of Arts (M.A.)
Comparative HR Management • •• 60 ECTS
Current Issues in Int. HR Management
• Int. Assessment Centers in Intake
Selection & Training • Int. HR •• Bad Honnef: March, September
Strategy • Research Methods for Int. •• Berlin: April, October
and Comparative HR Management
+ Strategic Service Management 5 ECTS Campus
4 •• Bad Honnef
•• Berlin
Master Thesis 30 ECTS

MBA • MAJOR HUMAN RESOURCE MANAGEMENT
for the global job market. Major HR Management: 20 ECTS
Research Methods for International and
International Assessment Centers in
Degree Selection & Training
•• Master of Business Administration Current Issues in International
•• 90 ECTS HR Management
International HR Strategy
Intake
•• Bad Honnef: March, September 3
•• Berlin: April, October Managing in a Global Economy 5 ECTS
(optional also in semester 2)
Campus Capstone Project 25 ECTS
•• Bad Honnef
•• Berlin

HEALTH CARE
Whether it is in hospitals, outpatient care, medical tourism or health or long-term
care insurance: Doctors, nurses and the entire healthcare sector are becoming
increasingly international. Our master’s degree programmes provide you with the
necessary leadership skills to start or boost your management career in the German
and European healthcare sector. During your studies, you deal with the complex
relationships between business activities and the resulting ethical and social
consequences. After graduating, you will be able to successfully fill leadership
positions in healthcare companies such as hospitals and nursing homes, as well
as consulting firms and medical and pharmaceutical manufacturing companies.
different master´s programmes specialising in Health Care:
•• M.A. International Health Care Management
•• M.A. International Management with Major in Health Care Management
•• MBA International Business with Major in Health Care Management
Career prospects
Preserving the health of a population doesn’t just have an
economic perspective. Connected to this is a comprehensive
health market with great potential for the development of
high-tech products, innovative remedies, as well as new
methods of treatment and businesses in the field of health services and
the insurance sector. For a manager in the field of health care, it is not just
the health of people which you need to focus on, but also the economic
health of the business. There is a growing demand for junior staff which
bring with them not only knowledge of the particularities of the health
economy, but also a deep understanding of business activity under economic
pressures. As a result, the career prospects here are exceptional.”
Prof. Dr. Mümtaz Köksal

Health Care Management

M.A. INTERNATIONAL HEALTH CARE MANAGEMENT
Within our two-semester master´s 60 ECTS-programme (1 year) 1
programmes you focus on subject- Strategic Service Management 5 ECTS
Clinical Supply Chain Management
semester
specific skills and receive your 5 ECTS
Master’s degree after just one year. Clinical Governance & Risk 5 ECTS
International Health Care Systems 5 ECTS
Degree Evidence Based Medicine 5 ECTS
•• Master of Arts (M.A.) Strategic Hospital Management 5 ECTS
•• 60 ECTS
2
Intake Master Thesis 30 ECTS

Campus
•• Bad Honnef
•• Berlin
M.A. INT. MANAGEMENT • MAJOR HEALTH CARE MANAGEMENT

When you major in Health Care 120 ECTS-programme (2 years) 1
Management in our International Methodology 7 ECTS
semester
Management master´s programme, Service Management 8 ECTS
you will both deepen your Business Ethics & Corporate Gov. 5 ECTS
professional skills and your International Economic Policy 5 ECTS
knowledge in the area of General Foreign Language 5 ECTS
Management.
2
3
Degree International Studies Abroad OR 30 ECTS
•• Master of Arts (M.A.) Major Health Care Management: 25 ECTS
•• 120 ECTS International Health Care Systems
Intake Clinical Governance and Risk
•• Bad Honnef: March, September Evidence Based Medicine
•• Berlin: April, October Strategic Hospital Management
Campus
•• Bad Honnef
4
•• Berlin Master Thesis 30 ECTS

MBA • MAJOR HEALTH CARE MANAGEMENT
90 ECTS (1.5 years) 1 Do you already have professional
Leadership 5 ECTS experience and now want to expand
semester
Innovation and Entrepreneurship 5 ECTS your management skills, so you can
International Marketing 5 ECTS reach the next level in your career? Then
Performance Measurement and 5 ECTS our MBA is the right choice for you. The
Management programme qualifies you in the areas
Corporate Finance 5 ECTS of business administration, corporate
Managerial Economics 5 ECTS management, marketing, finance and
2 middle to upper management in many
Strategic Management 5 ECTS industries and specialist areas. And its
Change Management 5 ECTS international orientation makes you fit
Major Health Care Management: 20 ECTS for the global job market.
International Health Care Systems
Clinical Governance and Risk
Evidence Based Medicine Degree
Strategic Hospital Management •• Master of Business Administration
•• 90 ECTS
3
Managing in a Global Economy 5 ECTS Intake
Capstone Project •• Bad Honnef: March, September
25 ECTS

Campus
•• Bad Honnef
•• Berlin

Why specialise in Health Care

As a doctor, I can improve skilled workers is expected in the coming years. Thanks to
the lives of individuals. As IUBH‘s strong contacts in the business sector, as a graduate
a Health Care Manager, I I have good career opportunities with leading health care
can positively influence companies - not only in Germany, but worldwide.“
the lives of many people. Later on
I can work not only in hospitals, but Dr. Monika Suryavanshi
also in pharmaceutical companies or Alumni International Health Care
consulting firms. Management
I chose IUBH because of its excellent

reputation. Graduates are prepared
to face the challenging demands of
work. I estimate my career prospects
to be very promising, seeing as the
health care industry is developing
rapidly and a fast-growing demand for

HOSPITALITY
The global hospitality industry is very diverse. With experts predicting the creation
of 70 million jobs in this dynamic and fast-growing sector over the next decade,
successful graduates with this specialisation are extremely employable. Successful
IUBH graduates will be in high demand in the areas of catering, conference and events
management, the tourism and leisure sector, the entertainment sector and facilities
management and food service management. Our master‘s degree programmes will
help you gain an international perspective on one of the fastest growing global
industries and enable you to develop entrepreneurial, operational and strategic
management skills that can be implemented in the global hospitality arena.
We offer three different master´s programmes specialising in Hospitality:

•• M.A. International Hospitality
•• M.A. International Management with Major in Hospitality
•• MBA International Business with Major in Hospitality
Career prospects
The hospitality industry is an important job creator and economic factor:
one in every ten jobs worldwide is based in tourism. BUT, there are genuinely
few ‘Hospitality Managers’. More accurately, this term sums up all leading and
managerial positions within the hospitality industry. This is first divided into
the hotel and catering industries; secondly into companies which combine hospitality
with other sectors, such as, for example, the cruise industry, or the conference and
health industries; and thirdly, into those service providers who offer services for the
industry, in fields such as technology, consulting or e-commerce. In accordance with
this diversity, the career prospects of our graduates are very positive, as the growing
demand also increases the demand for qualified young talent. Our graduates are
working successfully across the globe, many of them in managerial positions, in all
three areas. At IUBH, we impart knowledge for all disciplines of business relevance, and
expand on these through high-quality guest lecturers from the business, current
case studies, consulting projects, excursions, and practical exercises.”
Prof. Dr. Willy Legrand

Hospitality, Tourism and Event Management

M.A. INTERNATIONAL HOSPITALITY MANAGEMENT
5 ECTS programmes you focus on sub-
Hospitality Management Seminar
semester
5 ECTS ject-specific skills and receive your
Pricing & Distribution Management 5 ECTS Master’s degree after just one year.
Hospitality Project Planning 5 ECTS
and Development Degree
Food and Beverage Management 5 ECTS •• Master of Arts (M.A.)
Strategic Hospitality and 5 ECTS •• 60 ECTS
Tourism Marketing
Intake

Campus
•• Bad Honnef
•• Berlin
M.A. INTERNATIONAL MANAGEMENT • MAJOR HOSPITALITY

120 ECTS-programme (2 years) 1 When you major in Hospitality in our
Methodology 7 ECTS International Management master´s
semester
Service Management 8 ECTS programme, you will both deepen

Business Ethics & Corporate Gov. 5 ECTS your professional skills and your
International Economic Policy 5 ECTS knowledge in the area of General
Foreign Language 5 ECTS Management.

2
3
Major Hospitality: 25 ECTS •• Master of Arts (M.A.)
Hospitality Management Seminar • •• 120 ECTS
Pricing & Distribution Management
• Hospitality Project Planning & Intake
Development • Food & Beverage •• Bad Honnef: March, September
Management • Strategic •• Berlin: April, October
Hospitality & Tourism Marketing
4 •• Bad Honnef
•• Berlin

MBA • MAJOR HOSPITALITY
for the global job market. Major Hospitality: 20 ECTS
Hospitality Management Seminar
Pricing and Distribution Management
Hospitality Project Planning &
Development
Degree Food and Beverage Management
•• Master of Business Administration Strategic Hospitality & Tourism Marketing
•• 90 ECTS
3
Intake Managing in a Global Economy 5 ECTS
•• Bad Honnef: March, September Capstone Project 25 ECTS

Campus
•• Bad Honnef
•• Berlin

“It was by pure chance, but to this day absolutely the right step for me!”
IUBH graduate Milena Schmidt about her career in Hospitality Travel Technology
Milena Schmidt is a freelance consultant customers’ software is properly installed field of start-ups and travel technology.
and supports software start-ups and then functioning in the hotels. This is It was by pure chance, but to this day
in the hotel industry with product more than just technical tasks. I also gi- absolutely the right step for me!
implementation and further development ve training courses and am quasi-custo-
on the international market. After her mer support and the contact person for IUBH: Do you miss the tourism industry?
degree at IUBH, Milena first worked in the the hotels. I pass on the feedback I get Schmidt: To be honest, I don’t miss it at
European office of a Silicon Valley start- from the hotels about the software di- all. I quickly realised that the technical
up before starting her own business. rectly to the start-up so they can develop aspects of the hotel industry are far
their product further. I also help them to more exciting for me than say the
IUBH: Milena, you studied tourism ma- ensure that their software is internatio- business of tour operators or destination
nagement at IUBH in Bad Honnef. Yet nally compatible. Finally yet important- management. I am still very involved with
now, you are not working at a classic ho- ly, I support the international sales team, the hotel industry, just on the other side,
tel or travel agency. What are you doing? above all as a technical contact person. working with technology providers.
Milena Schmidt: What I am doing does As you can see, I have a great variety of
not reflect a traditional career in tourism. tasks and this is exactly what I like about IUBH: Is travel a part of your work routine?
Since 2010 I have been working in Hospita- the job: every day is different. I learn and Schmidt: Yes, and that is important to
lity Travel Technology and even started my experience a lot of new things and, in the me. A business trip always means getting
own business two years ago. I now repre- long term, help to shape the companies to know your customer better. In a group
sent international start-ups who offer soft- themselves. when you sit together at the table, one
ware solutions to hotels, for example a re- is often more productive. In the recent
venue-management-system or solutions IUBH: What gave you the idea of working years, I have been on business trips to
for personalising booking processes. I cur- in the technical services sector? almost every continent. In many cultures,
rently work for companies based in the Schmidt: While studying, I did an for example India or Asia, face-to-face
USA and I serve their clients – namely ho- internship that gave me initial insights meetings and building up a personal
tels – that are located outside of the USA. about technical issues and I found it relationship are key to long-term
fascinating. In the end, however, I found successful collaborations. I also often fly
IUBH: What are my first job via XING. My future employer to the USA to meet with my employer.
your respon- contacted me on this platform because a
sibilities? start-up company, for which he worked IUBH: What are your professional plans?
Schmidt: as a consultant, was looking for someone Schmidt: I definitely plan to stay in
I am res- for the Spanish speaking market for their this area of work because there is a lot
ponsib- European office. After an intriguing lunch going on in this industry and it never
le for ma- and a chance to get to know each other, gets boring. I also enjoy my work. It not
king su- I applied for the job and was offered the only has a lot of variety but I also work
re that my position. This is how I ended up in the together with great people.

IT MANAGEMENT
Information is the most important capital for businesses. But who decides what
information is valuable? How do you get the best out of this information? And which
technology can be useful? These are the questions answered by the IT Management
specialists. In our IT Management degree programmes, you will learn about the
development and management of IT infrastructures, international project management
concepts and the implementation of IT services for internal stakeholders and clients.
You will also learn the basics of software engineering and investigate topics such as
IT compliance, data protection and information security. In addition to expert know-
how, you will deepen your knowledge in the area of general management.
At IUBH we offer three different master´s programmes specialising in IT Management:

•• M.A. IT Management
•• M.A. International Management with Major in IT Management
•• MBA International Business with Major in IT Management
Career prospects
As an IT Manager, it is your job to ensure that the best possible use is made
of the data, information and knowledge of a company. You represent the
interface between company management and information technology,
and lay the foundations for risk assessment and information security.
You manage development projects across departments, processes and technologies,
and cooperate with partner businesses, companies or governmental organisations.
IT Managers are among the most sought-after specialist staff in industry, in the
public sector, and in governmental organisations. Areas of application include
information management in start-ups, to small- and medium-sized companies,
to the computer centres of corporate groups and institutions which operate
on a global scale. At the IUBH, we optimally prepare you for this in a practice-
oriented manner: a high measure of personal interaction, work in project
groups, continuous supervision, and the readiness to integrate your pre-existing
knowledge and experiences form the basis for your career in this interdisciplinary
and challenging environment.”
Dr. Markus C. Hemmer

IT Management
M.A. IT MANAGEMENT
IT Project Management
semester
IT Service Management 5 ECTS Master’s degree after just one year.
IT Governance and Compliance 5 ECTS
IT Architecture Management 5 ECTS Degree
Software Engineering - Basics and 5 ECTS •• Master of Arts (M.A.)
Principles •• 60 ECTS
2 Intake
Master Thesis 30 ECTS •• Bad Honnef: March, September
•• Berlin: April (2020), October (2019)

Campus
•• Bad Honnef
•• Berlin
M.A. INT. MANAGEMENT • MAJOR IT MANAGEMENT

120 ECTS-programme (2 years) 1 When you major in IT Management
Methodology 7 ECTS in our International Management
semester
Service Management 8 ECTS master´s programme, you will both

Business Ethics & Corporate Gov. 5 ECTS deepen your professional skills
International Economic Policy 5 ECTS and your knowledge in the area of
Foreign Language 5 ECTS General Management.

2
3
Major IT Managemnt: 25 ECTS Degree
IT Architecture Management •• Master of Arts (M.A.)
IT Governance and Compliance •• 120 ECTS
IT Service Management Intake
Software Engineering - Basics •• Bad Honnef: March, September
and Principles •• Berlin: April, October
4 Campus
•• Bad Honnef
Master Thesis 30 ECTS •• Berlin

MBA • MAJOR IT MANAGEMENT
for the global job market. Major IT Management: 20 ECTS
IT Service Management
IT Governance and Compliance
IT Architecture Management
Degree Software Engineering - Basics and
•• Master of Business Administration Principles
•• 90 ECTS
3

Campus
•• Bad Honnef
•• Berlin

Business IT specialists – the best of both worlds?
IUBH student Igor tries to dispel stereotypes in the IT industry
Wild rumours and stereotypes circulate light, we also lack the desired tanned specialists actually have twice as many
about many professions and degree complexion. social contacts as everyone else. While
programmes. IUBH student Igor, our business administration students and
insider from the IT degree programmes Stereotype 2: Business IT specialists? computer science students usually are
at IUBH, dispels the clichés once and for Those are the ones who did not have friends with classmates from the same
all in a humorous fashion: what it takes to become a proper field, the business IT specialist’s circle
computer scientist. of friends comes from both groups.
Stereotype 1: Greetings This also makes them an endangered
from a geek: business IT Here business IT specialists are species: during their career, they
specialists are nerds – athletes! They manage the balance often choose one of the groups and
frail and pale between customers (who have no clue become managers or programmers. Do
about IT) and IT scientists (who have no we need to place “genuine” business
Yes, it’s true. While our fellow students clue about business). You can imagine IT specialists with their best of both
have to lug around heavy books, our it like trying to carry a motorcycle into worlds on the list of endangered
tool is a lot lighter: a tablet. Over the the basement or trying to park in a species?
semesters as we manage our way with lorry parking lot – difficult. Basically,
our iPad, our bodies and biceps do business IT specialists are interpreters
diminish over time. And yes, being and speak two languages: IT and
that there are now over 4,000 emojis business.
it’s also not necessary to train facial
muscles. What’s the point? In six Stereotype 3: The computer is my best
different ways and colours, I can express friend: Social contacts? Forget it.
that I am sitting on the privy right now.
Unfortunately, since the tablet’s screen Such a sweeping statement is not
lighting does not contain ultraviolet accurate. As hybrids, business IT

MARKETING
With the marketing industry steadily growing, especially in the digital sector, marketing
specialists with an understanding of today‘s fast-paced, multi-channel marketing
landscape are in demand. With the programmes‘ global focus, successful IUBH
graduates are experienced in cross-cultural awareness and have the skills required to
work in an international environment. Combined with their leadership skills, they are
in high demand in marketing management for multinational and global organisations.
You will gain a comprehensive understanding of key international considerations, such
as global brand management, consumer behaviour across cultures and sales and
pricing. You will also gain expertise in the areas of international business, marketing
strategies and have a deep understanding of how modern global organisations operate.
different master´s programmes specialising in Marketing:
•• M.A. International Marketing Management
•• M.A. International Management with Major in International Marketing
•• MBA International Business with Major in International Marketing
Career prospects
A broad scope of duties awaits a future Marketing Manager. Classically, the
entry into the career occurs via product management or sales, but the tasks
evolve in a very dynamic way. In the age of digitalisation, analytical skills
are becoming increasingly important, as illustrated by the fields of big data
and by the challenges in online marketing. Due to the dynamism in this professional
field, we at the IUBH are focused on enabling the students to be able to handle the
constantly-increasing flow of information, to recognise structures, and to critically
question concepts. IUBH provides an education which is heavily practice-oriented,
so that our graduates are immediately ready for work, and so that they know
what to expect in their future career. Their career prospects are good because,
thanks to digitalisation, many new fields are opening up in marketing in which
young executives can very quickly make a name for themselves as ‘digital natives’.“
Prof. Dr. Claudia Bornemeyer

Prorector IUBH

M.A. INTERNATIONAL MARKETING MANAGEMENT
Global Brand Management
semester
International Consumer Behaviour 5 ECTS Master’s degree after just one year.
Applied Marketing Research 5 ECTS
Current Issues in International 5 ECTS Degree
Marketing •• Master of Arts (M.A.)
Sales and Pricing 5 ECTS •• 60 ECTS
2 Intake
Master Thesis 30 ECTS •• Bad Honnef: March, September

Campus
•• Bad Honnef
•• Berlin
M.A. INTERNATIONAL MANAGEMENT •

MAJOR INTERNATIONAL MARKETING
120 ECTS-programme (2 years) 1 When you major in International
Methodology 7 ECTS Marketing in our International
semester

Foreign Language A 5 ECTS knowledge in the area of General
Management.
2
3
Major Int. Marketing Manage- 25 ECTS •• Master of Arts (M.A.)
ment: •• 120 ECTS
Applied Marketing Research
Current Issues in Int. Marketing Intake
Global Brand Management •• Bad Honnef: March, September
International Consumer Behaviour •• Berlin: April, October
Sales and Pricing
4 •• Bad Honnef
•• Berlin

MBA • MAJOR INTERNATIONAL MARKETING
Do you already have professional 90 ECTS-programme (1.5 years) 1
for the global job market. Major Int. Marketing: 20 ECTS
Global Brand Management
International Consumer Baviour
Applied Marketing Research
Current Issues in
Degree International Marketing
•• Master of Business Administration Sales an Pricing
•• 90 ECTS
3

Campus
•• Bad Honnef
•• Berlin

IUBH alumna Andrea Wiedemann is responsible for sales and
marketing at the Hyatt on the Bund luxury hotel in Shanghai
Not a boring office job! That is why in Tianjin, she moved to the sales markets and is very challenging for the
Andrea Wiedemann, who says she department and was then in Beijing operations of, for example the front
is adventurous, opted for the hotel for eighteen months before coming to desk, housekeeping and F&B.” One has
industry. Today, her job is more varied the Hyatt on the Bund in Shanghai as to be open minded for a country where
than ever as she is now Director of Sales sales manager. First, she was promoted processes work differently and people
and Marketing at the Hyatt on the Bund to Associate Director of Sales and then think differently.
luxury hotel in Shanghai. And she has given full responsibility for sales and
a qualification that distinguishes her marketing. The 5-star hotel has 620 Be ready to adapt
from many other Germans: she speaks rooms (including 48 suites) and 1900 “I have learned to not make comparisons
fluent Mandarin. “I started learning the square metres of meeting space. The with my homeland,” says Wiedemann.
language during my studies at IUBH 33-story building is located just three She considers it a plus that she went
in Bad Honnef”, says Wiedemann. “My kilometres from the city centre and overseas “very early”. “At 30, you may
parents encouraged me. At the time, overlooks the city skyline and river. not travel anymore.” However, you
they said China is the land of the future. must be willing to adapt. For example,
And they were right! I went to Raffles in Wiedemann finds the growth of the customer events in the evening and on
Peking for my first internship and right hotel industry in Shanghai and Chinese weekends do not count as overtime.
after graduation went to China for Hyatt.” appreciation for luxury hotels “very But Wiedemann looks at the overall
interesting”: The Chinese now have package and would encourage others to
The 34 year old was born and raised in more disposable income and spend do the same. So, you did everything the
Munich. “The plan was to stay in China more money for overnight stays in 5-star right way? “Almost,” says Wiedemann.
for two years and then go to Mexico. “I hotels. This is a recent development in She herself opted to study right after
have now been in China for ten years. the last two to three years. According finishing high school. “I now advise
That´s Hyatt’s fault,” she says with a wink to her experience, the Chinese also act young people who are starting their
of the eye. very spontaneously and book and pay career to do a training programme
with their mobile phones. “It therefore before studying. Hotel work is very
Career opportunities happens that on one day we receive practical. The experience one gets from
After her first position as restaurant 60 to 120 reservations for the very a training programme is helpful.”
manager at the Hyatt Regency Jin City same day. This is unthinkable in other

TRANSPORT &
LOGISTICS
When it comes to transport from point A to B, it is becoming more and more
important in our globalised world to recognise and solve strategic and logistical
problems. With its international focus, this master’s degree programme examines
current trends and provides insights into new approaches to passenger and
freight transport. You learn to master practical challenges and are prepared for a
future in the transport and logistics industry. As experts in logistics planning and
management, successful IUBH graduates are in high demand as logistics managers,
supply chain analysts, traffic planners and operations managers in various areas
such as logistics services at federal, local and public transport authorities.
Find the best programme for your needs and career goals - at IUBH we offer four
different master´s programmes specialising in Transport & Logistics:
•• M.A. Transport & Logistics Management (120, 90 and 60 ECTS)
•• M.A. International Management with Major in Logistics & Transport
•• MBA International Business with Major in Logistics & Transport
Career prospects
The graduates of this course of study can work as highly-qualified
specialists in the operational or strategic field, for example as project
managers with initial management tasks in project teams both national
and international. The course provides them with all knowledge
necessary for coping with the operational demands of the international transport
and logistics sector, so that they will also be able to take on management tasks
themselves in the medium term. The transport and logistics industry is taking on
a key role through the continuing progression of globalisation and the resulting
increase in the transfer of goods. Correspondingly, there is an increased demand
for academically-educated staff for management tasks in this field worldwide.”
Prof. Dr. Karsten Leibold

Prorector IUBH

M.A. TRANSPORT & L0GISTICS MANAGEMENT
90 ECTS-programme (1.5 years)
Fundamentals of Transport Man.
1 The focus in the 3-semester
10 ECTS Transport & Logistics Management
Business Ethics & Corporate
semester
5 ECTS programme is on in-depth
Governance knowledge of the transport and
Transport Economics 10 ECTS logistics industry.
Transport & Logistics Marketing 5 ECTS
2
Transportation Intelligence 10 ECTS Degree
Advanced T&L Management 5 ECTS •• Master of Arts (M.A.)
Transportation & Logistics Seminar 10 ECTS •• 90 ECTS
Current Trends and Issues in Intake
Aviation • Current Trends and •• March
Issues in Ground Transport • •• September
Effective Decision Making
3 Campus
Bad Honnef
M.A. TRANSPORT & L0GISTICS MANAGEMENT

120 ECTS-programme (2 years) 1 In the 4-semester version of the
Methodology 7 ECTS Transport & Logistics Management
semester
Service Management 8 ECTS programme, you deepen your

Business Ethics & Corporate 5 ECTS knowledge in the field of general
Governance management in addition to gaining
International Marketing 5 ECTS technical skills.
Leadership & Negotiation 5 ECTS
2
Fundamentals of Transport 5 ECTS

Management
Infrastructure Management 5 ECTS
Transport Economics 10 ECTS
Transport & Logistics Marketing 10 ECTS
3
Transportation Intelligence 10 ECTS Degree
Advanced T&L Management 5 ECTS •• Master of Arts (M.A.)
Transportation & Logistics Seminar 10 ECTS •• 120 ECTS
Current Trends and Issues in Intake
Aviation • Current Trends and •• March
Issues in Ground Transport • •• September
Effective Decision Making
Campus
4 •• Bad Honnef

M.A. TRANSPORT & LOGISTICS MANAGEMENT
Degree 60 ECTS-programme (1 year) 1
•• Master of Arts Strategic Service Management 5 ECTS
semester
•• 60 ECTS Fundamentals of Transport 10 ECTS
Management
Intake Infrastructure Management 5 ECTS
•• March Transport Economics 10 ECTS
•• September

2
Campus Master Thesis 30 ECTS
Bad Honnef
M.A. INT. MANAGEMENT • MAJOR LOGISTICS & TRANSPORT

When you major in Logistics & Trans- 120 ECTS-programme (2 years) 1
port in our International Management Methodology 5 ECTS
master´s programme, you will both Service Management 5 ECTS
deepen your professional skills and Business Ethics & Corporate 5 ECTS
your knowledge in the area of General Governance
Management. International Economic Policy 5 ECTS
2
Advanced International
Human Resource Management
International Financial Management
International Management
Accounting & Control
International Marketing
International Organisational Behaviour
3
Major Logistics & Transport: 25 ECTS
Degree Transport Business - Modes &
•• Master of Arts Models Ground Transport
•• 120 ECTS Transport Business - Modes &
Models Aviation & Sea
Intake Infrastructure Management
•• March Transport Policy
•• September Sustainable Transportation
Campus
Bad Honnef
4
72
Study programmes at IUBH
MBA • MAJOR LOGISTICS & TRANSPORT
90 ECTS-programme (1.5 years) 1 Do you already have professional
Leadership 5 ECTS experience and now want to expand
Innovation and Entrepreneurship 5 ECTS your management skills, so you can
International Marketing 5 ECTS reach the next level in your career?
Performance Measurement and 5 ECTS Then our MBA is the right choice for
Management you. The programme qualifies you in
Corporate Finance 5 ECTS the areas of business administration,
Managerial Economics 5 ECTS corporate management, marketing,
finance and leadership for
2 demanding activities in middle
Strategic Management 5 ECTS to upper management in many
Change Management 5 ECTS industries and specialist areas. And
Major Logistics & Transport: 20 ECTS its international orientation makes
Transport Business - Modes & you fit for the global job market.
Models Ground Transport
Transport Business - Modes &
Models Aviation & Sea Degree
Infrastructure Management •• Master of Business Administration
Transport Policy •• 90 ECTS
Sustainable Transportation
Intake
3 •• March
Managing in a Global Economy 5 ECTS •• September
Capstone Project 25 ECTS
Campus
Bad Honnef

Master´s programme in
LEADERSHIP &
MANAGEMENT
Professionals with leadership and management skills must be able to adapt
their businesses to rapid changes and, as managers on an international scale,
ensure the further development of their workforce. This includes encouraging
successful teamwork, evaluation of targets, implementation of measures and the
development of processes for the many duties that await you in this exciting
environment.
Our international Master´s programme is the perfect catalyst for a successful

career as a manager. Graduates from our Leadership & Management course go
on to take middle and upper management positions from project or department
management to founding their own companies.
Career prospects
In today’s global business world, which is becoming increasingly more
complex, skills in leadership and management have become essential
and decisive for the success of a company. As a result, professional
managers with management skills and leadership competences, and
who can also adapt a company to cope with rapid changes, are people who are in
high demand. Our graduates have very good career prospects on the international
job market. Their tasks include implementing their own visions, goals and values
within a team through professional, strategic measures, as well as optimising
the workflow and communication within the business itself. Furthermore, they
also always keep an eye on intercultural issues as regards recruiting, and are
responsible for the further development of the staff.”
Prof. Dr. Holger Sommerfeldt

Leadership & Management

M.A. LEADERSHIP & MANAGEMENT
Leadership
5 ECTS programme you focus on subject-
Strategic Management
semester
Performance Measurement 5 ECTS master’s degree after just one year.
Innovation and Entrepreneurship 5 ECTS
2 Degree
Electives (choose 1 out of 3): 5 ECTS •• Master of Arts (M.A.)
Business German •• 60 ECTS
Managerial Economics
Negotiation Intake
Seminar Current Issues in 5 ECTS •• April
Leadership & Management •• October
Campus
•• Berlin
Electives
Business German Managerial Economics Negotiation
After successfully completing this In this major, you learn about the This major is based on empirical insights
major, you will be proficient in German economic frameworks and principles from various academic disciplines
as a foreign language in a business underlying markets, national where the issue of negotiation and
context. The German language economies and strategic decisions. techniques for leading discussions is a
examinations correspond to levels You learn to analyse an economic subject of research: Social psychology,
A1 to B2 of the Common European environment and draw appropriate behavioural economics, law and general
Framework of Reference for Languages conclusions from a management management. You learn the basic
(CEFRL). perspective. approaches of negotiation and apply
your theoretical knowledge to practical
examples drawn from real life work
situations.

MBA
MASTER OF BUSINESS
ADMINISTRATION
This programme offers business and non-business graduates, such as engineers,
natural sciences and humanities graduates, the opportunity to extend their
managerial skills and focuses on updating and increasing your general managerial
knowledge. If you decide on the 90 ECTS programme, you can choose between a
number of attractive specialisations.
According to experts, MBA graduates increase their salary expectations by 30%

through documented leadership skills, general knowledge of modern business
management and a personal global network. Successful MBA graduates will be
presented with countless career opportunities and can expect to enjoy a senior
position in a wide range of roles, such as regional marketing manager, international
business developer, marketing strategy manager or project manager.
Career prospects
Ultimately, the global access to labour and material resources as
enabled by the Internet still requires the ability to assess chances and
risks, and to make well-informed, economically-sensible decisions.
International Business attempts to refine the sense of responsibility
which is necessary for businesses and society. Graduates of our course take on
tasks in middle- and upper management, from project management to founding
their own businesses. Based on their initial professional experiences in the
most varied of areas, they have developed expectations of themselves and of
their work which include responsibility for employees and an understanding
of economic connections within the business. The career prospects are
excellent: as shown by taking just a quick glance at the relevant job portals,
companies today expect work experience, intercultural skills, specialist
knowledge and leadership skills. These are all qualities provided by our
graduates.”
Prof. Dr. Malte Martensen

MBA

MBA MASTER OF BUSINESS ADMINISTRATION
Leadership
1 Within our two-semester programme
5 ECTS you focus on general business skills
Innovation and Entrepreneurship
semester
5 ECTS and receive your master’s degree
International Marketing 5 ECTS after just one year. Its international
Performance Measurement and 5 ECTS orientation makes you fit for the
Management global job market.
Corporate Finance 5 ECTS
Managerial Economics 5 ECTS Degree
•• Master of Business Administration
2 •• 60 ECTS
Change Management 5 ECTS Intake
Managing in a Global Economy 5 ECTS •• Bad Honnef: March, September
Capstone Project 15 ECTS •• Berlin: April, October

Campus
•• Bad Honnef
•• Berlin
MBA MASTER OF BUSINESS ADMINISTRATION

90 ECTS-programme (1.5 years)
Leadership
1 Our three-semester programme
5 ECTS qualifies you in the areas of
Innovation and Entrepreneurship 5 ECTS business administration, corporate
semester
International Marketing 5 ECTS management, marketing, finance

Performance Measurement and 5 ECTS and leadership for demanding
Management activities in middle to upper
Corporate Finance 5 ECTS management in many industries
Managerial Economics 5 ECTS and specialist areas. And its
international orientation makes
2 you fit for the global job market.
Major (choose 1 out of 10): 20 ECTS
Aviation
Big Data Management
Engineering Management
Finance & Accounting
Health Care Management
Hospitality Degree
International HR Management •• Master of Business Administration
International Marketing •• 90 ECTS
IT Management
Logistics & Transport Intake
3 •• Berlin: April, October
(optional in semester 2) Campus (depending on the majors)
Capstone Project 25 ECTS •• Bad Honnef
•• Berlin

Master
PREPARATORY
COURSES
Pre-Master
You already applied for one of our master’s programmes, but need a bit more time
to clarify your visa matters? Don’t worry! With our 3 months pre-studies programme
we ensure you the best possible start at IUBH.
How does it work?

If you have successfully applied but cannot start directly with your master’s
programme, you use our pre-master programme for a smooth transition into your
studies. During this programme, you live on campus and get acquainted with all
the facilities, such as IUBH’s world class library, the globally oriented campus,
your fellow students as well as the surroundings of Bad Honnef or Berlin. At the
same time, you will have an intensive training, which is designed to give you the
best possible start into your global career. Upon completion, your progression
into all our master’s programmes is guaranteed!
Campus
•• Bad Honnef
•• Berlin
Duration
•• 3 months
•• full-time
Intake
•• Bad Honnef: May, November
•• Berlin: June, December

Course contents of our master preparatory courses
Pre-Master Programme Path2Master Programme
Academic Orientation Academic standards & procedures Academic

skills Study skills Professional development skills
Language & German culture Marketing strategy & planning Business

Culture (field trips and lectures) Service operations & organisation Basics
German A 1.1 Financial accounting
IELTS Preparation Financial management
Principles of HR management
Methods of statistics
German Language &

Intercultural communication Culture
Start
Start
master´s
bachelor´s
programme
programme
Path2Master
Do you have a university degree in a non-business subject, and would like to pursue a
career in management? Or would you like to complete a 60 ECTS master’s programme,
but don’t fulfil all of the requirements? Our Path2Master programme prepares non-
business graduates for a business master and provides you with an extra 30 ECTS.
You focus on classic business administration content. This semester provides you with
the ideal preparation for the business content in the subsequent semesters of your
master’s programme. You can also become acquainted with your later specialisations.
After one semester of intensive training in classical business administration, your
progression into all our master’s programmes is guaranteed!
I decided on IUBH because I could begin my course via the

Path2Master programme, without having previously done a
Bachelor’s in the same area. I estimate my future prospects at
being very good, as I will certainly benefit from my language skills,
and because I not only learn a lot as part of my normal studies, but can also
further myself independently through extracurricular activities.”
Khrystyna Iurkova
Master’s in International Hospitality Management Student
Campus
•• Bad Honnef
•• Berlin
Duration
•• 1 semester
•• full-time
Intake

Getting ready
STUDYING AT IUBH
Admission requirements
Studying at IUBH will promote and challenge you. Find out here what is expected of you
in order to become a part of our university.
PREPARATORY Bachelor Pathway Programme

•• High School Diploma and Transcript of Records with final scores of at least 50% of
PROGRAMMES the total possible

•• Academic IELTS of 5.0/ TOEFL IBT 64 points/ PTE 46 (36 in each component)
Path2Master Programme
•• Bachelor’s degree (3 years – 180 ECTS)
•• Min. grade point average of 3.0 according to the German grading system in your
Bachelor’s degree
•• Academic IELTS 6.0/TOEFL IBT 80 points/ PTE 56 points/Cambridge Advanced
or Proficiency
•• High School Diploma and Transcript of Records with final scores of 75% of
BACHELOR´S the total possible (IB Diploma, American Diploma, SAT, ACT and A-levels are
PROGRAMMES accepted)
•• Proof of English Proficiency: Academic IELTS 6.0/ TOEFL IBT 80 points/PTE 56
points/Cambridge Advanced or Proficiency. If you do not have an IELTS score
or other proof of English proficiency, you can apply for a language exemption
by filling-in our Waiver Application Form when at least one of the following
points applies:
•• English is your native language
•• You graduated from an English speaking school/university
•• You have an English medium International Baccalaureate Diploma (IB)
•• The official language in your country is English
•• Entry test if required
•• Admission Interview - conducted online or on-campus
80 Studying at IUBH
MASTER´S Master’s Programmes · 2 semesters (60 ECTS)
•• Bachelor’s degree and transcript of records (4 years – 240 ECTS) I Min. grade
PROGRAMMES point average of 3.0 according to the German grading system in your Bachelor/
Business degree
or Proficiency
Master’s Programmes · 4 semesters (120 ECTS)

•• Bachelor’s degree and transcript of records (3 years – 180 ECTS) I Min. grade
point average of 3.0 according to the German grading system in your Bachelor/
Business degree
or Proficiency
MBA · 2 semesters (60 ECTS)

•• Bachelor’s degree and transcript of records (210 ECTS) I Min. grade point average
of 3.0 according to the German grading system in your Bachelor’s degree
•• Min. 2 years of practical work experience in management related field
•• Academic IELTS 6.0/TOEFL IBT 80 points/ PTE 56 points/Cambridge Advanced or
Proficiency
MBA · 3 semesters (90 ECTS)

•• Bachelor’s degree and transcript of records (3 years – 180 ECTS)
•• Min. grade point average of 3.0 according to the German grading system in your
Bachelor’s degree
•• Academic IELTS 6.0/TOEFL IBT 80 points/PTE 56 points/Cambridge Advanced
or Proficiency
Master Leadership & Management · 2 semesters (60 ECTS)

•• Bachelor’s degree and transcript of records (240 ECTS) or Bachelor’s degree
(210 /180 ECTS) + aptitude test (TASC)
•• Academic IELTS 6.0/TOEFL IBT 80 points/PTE 56 points/Cambridge Advanced
or Proficiency
Studying at IUBH 81
Admission process
Have you chosen a degree programme? Apply now! We will take you through the admission process step-by-step, and look
forward to getting to know you better.
EU & EEA 1. Upload you application at www.iubh.de/onb

2. Conduct Admission Interview
APPLICANTS 3. Receive letter of admission & tuition contract
4. Send back signed tuition contract
5. Start your studies at IUBH
NON-EU 1. Upload your application at www.iubh.de/onb

2. Conduct the admission interview
APPLICANTS 3. Receive the offer letter
4. Make deposit and open blocked account
5. Receive the letter of admission & tuition contract
6. Receive your visa and start your studies
After you submit your online application, we will check if you fulfil the entry requirements and will contact you within two
weeks. Please be sure to send with your application all of the documents listed below:
•• CV
REQUIRED ••
••
Letter of Motivation
Passport Copy
DOCUMENTS •• Academic Diplomas and Transcript of Records
•• Proof of English Proficiency (IELTS/TOEFL/PTE/Cambridge A or P)
•• Proof of work experience (if any)
Any questions left?

Contact our admission department and start your application!
Bad Honnef: Tel +49 2224.8279.661 • admission@iubh.de
Berlin: Tel +49 030.9653.5025 • admission-berlin@iubh.de
www.iubh.de/en
82 Studying at IUBH
FAQ
Frequently asked questions about IUBH
CARE Graduation Module handbook

As registered IUBH student you will find Graduation is the successful completion The module handbook provides a
all important documents (curricula, of a course of study at a university, detailed description of all modules
module handbooks etc.) about your college, or school, for which you receive offered by the University. You can find
studies in our online system CARE. a degree. From this point on you will your module handbooks online in
You can also see your grades here and hold the title Bachelor or Master. CARE.
find important information in the news
area. Module myCampus
For each stage of your programme, you Some courses at IUBH are offered
ECTS will take a range of modules. A module as online modules. Study materials
ECTS (European Credit Transfer System) normally involves a specific set of and tests of these modules are
is an important element of the Bologna classes on some topic, and a specific set made available to you via the web-
process, meant to help international of accompanying assignments for you based learning platform myCampus.
students make the most of their study to complete. Each module has its own In addition to study scripts for the
abroad experience. The ECTS credit code and title and each module will respective course, myCampus also
system makes degree programmes and have a formal Module Descriptor, setting provides additional learning material,
student performance more transparent out details of the module (including e.g. vodcasts and podcasts. The platform
and comparable all across European teaching methods, assessment, etc.). also supports communication between
Union countries. ECTS replaced or students and lecturers, provides
complemented the different local Curriculum functions of collaborative work and an
(national) standards within Europe. The term curriculum refers to the evaluation tool for course contents and
Thanks to the ECTS credit system, lessons and academic content taught in tutors.
students from EU-countries can go a specific course or programme. In the
abroad and study a degree that will curriculum you can see which modules
be universally accepted all throughout and exams take place in which semester.
the European Union. By completing a You can find your curriculum online in
course, seminar, module etc., you get CARE.
awarded ECTS-credit points. Every ECTS
credit point represents the amount
of workload you accomplished in that
period of time.
Studying at IUBH 83
IUBH regularly receives top grades in university rankings (selection):
Our partners, memberships and sponsors (selection):
Imprint
IUBH University of Applied Sciences
Mülheimer Straße 38 • 53604 Bad Honnef • Germany
info@iubh.de • www.iubh.de/en
In legal matters relating to higher education the Ministry of Culture and Science of North Rhine-Westphalia is responsible for
IUBH University of Applied Sciences at all study locations. Sponsor of IUBH is Career Partner GmbH, München.
Visit us:
IUBH University of Applied Sciences
Bad Honnef: Tel +49 2224.8279.661 • admission@iubh.de
Berlin: Tel +49 030.9653.5025 • admission-berlin@iubh.de
www.iubh.de/en

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Berlin • Bad Honnef/Bonn

Your new home in…

more than from more than

IUBH: In service to the future international managers

Studying at IUBH makes careers in a global environment possible.

Bremen (dual) Hamburg (dual)

Bad Honnef Erfurt (dual)

Stuttgart (dual)* Munich (dual)

Bad Reichenhall (dual)

01 Best career opportunities

04 Teaching with real

•• Profit from Germany’s heavy demand for highly qualified professionals

Thanks to the introduction of the EU Blue Card in Germany, the permanent

Our graduates’ salaries increase on average

8 Reasons to choose IUBH

Homeland China, at home in ­ ccording to a study from the

Reasons to choose IUBH 9

In addition to our academic programmes, we offer a unique

Networking How did the Career Preparation Programme help you?

10 Reasons to choose IUBH

Small classes and personal contact

Personal challenge? Personal advice!

Ideal infrastructure for an optimal learning experience

Reasons to choose IUBH 11

3. The Germans make coffee

4. This is connected to something I like

12 Reasons to choose IUBH

Reasons to choose IUBH 13

Aline Mühe is Group HR Manager at Enterprise Rent-

14 Reasons to choose IUBH

Reasons to choose IUBH 15

UNIVERSITY and Development“ (CHE) rates universities according to their

RANKING achieved outstanding results:

GERMAN All current study programmes of IUBH are accredited and

ACCREDITATION other things, accreditation certifies that the curricula meet

The German Council of Science and Humanities

OF SCIENCE on the structure and development of higher education and

16 Reasons to choose IUBH

INNOVATION & The annual Innovation & Excellence Award, presented by

HOTEL SCHOOLS The “Hotel Schools of Distinction“ is a global alliance of renowned

OF DISTINCTION management. It currently has ten membership institutions.

IUBH is the only university in the world to offer online

SME examinations that can be taken anywhere, at any time, without

Reasons to choose IUBH 17

Study programmes in Bad Honnef

18 Your new home in....

our new home in.... 19

Dallmayr Café & Bar

Student residences in Bad Honnef

Societies, sports and more

20 Your new home in....

Your new home in.... 21

Study programmes in Berlin

22 Your new home in....

our new home in.... 23

24 Study programmes at IUBH

26 International Management 38 Aviation

Study programmes at IUBH 25

•• You examine the principles and challenges of international marketing, human

Intake and duration

Questions? Please contact us:

Your study programme

Human Resource Management 2

Internship (optional abroad) 20 ECTS

Homeland China, at home in ccording to a study from the

Our IUBH Preparatory Programmes deliver a holistic and thorough