The main competitors of Parle Agro are:

PepsiCo: PepsiCo is an American beverage company that manufactures, markets and sells
food and beverage products worldwide.

As of January 26, 2012, 22 of PepsiCo's brands generated retail sales of more than $1 billion,
and the company's products were distributed across more than 200 countries, resulting in
annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food
and beverage business in the world. Within North America, PepsiCo is the largest food and
beverage business by net revenue. Ramon Laguarta has been the chief executive of PepsiCo
since 2018. The company's beverage distribution and bottling are conducted by PepsiCo as
well as by licensed bottlers in certain regions.

Dabur: Dabur India Ltd. is one of India’s leading FMCG Companies with Revenues of over
Rs 8,500 Crore & Market Capitalisation of over Rs 72,500 Crore. Building on a legacy of
quality and experience of over 135 years, Dabur is today India’s most trusted name and the
world’s largest Ayurvedic and Natural Health Care Company.

Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic
products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand
identities -- Dabur as the master brand for natural healthcare products, Vatika for premium
personal care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness
bleaches and skin care products.

Paper Boat: Paper Boat is a brand of traditional Indian beverages and foods produced and
marketed by Hector Beverages, which is headquartered in Bengaluru, India.

Paper Boat was launched by Hector Beverages in August 2013. The product consists of a range
of traditional, indigenous Indian drinks such as Aam Panna, Jaljeera and Aam Ras. The
company aims to preserve traditional recipes while using innovation to make the ethnic Indian
drinks accessible to an urban market.

Hector Beverages was founded in 2009 by Neeraj Kakkar, Neeraj Biyani, Suhas Misra and
James Nuttall. The company's first product was a protein drink called Frissia, following which
the energy drink brand, Tzinga was launched in 2011. As a brand based on age-old recipes and
memories, Paper Boat's marketing strategy revolves around nostalgia, childhood and
innocence. The brand name Paper Boat and the tag line, ‘Drinks and Memories’ is aimed at re-
connecting the consumers to their childhood. Paper Boat's beverages such as Aam Panna and
Jal Jeera are drinks that their consumers grew up drinking and carry a strong association with
their childhood. The brand's campaigns try to evoke those childhood memories and remind
their consumers of their innocence.

Maaza: is a Coca-Cola fruit drink brand from India and marketed in the Middle East, Africa,
Eastern Europe and Asia. Its most popular drink is its mango fruit drink. The Union Beverages
Factory, based in the UAE, began selling Maaza as a franchisee in the Middle East and Africa
in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza
International Co. LLC Dubai. Maaza was launched in 1976 in India and was acquired by Coca-
Cola India in 1993 from Parle Bisleri along with other brands such as Limca, Citra, Thums Up
and Gold Spot. Initially Coca-Cola had also launched Maaza with orange and pineapple fruit
drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-
Cola later re-launched these variants in the Indian market.

Maaza's mango drink competes with Pepsi's Slice brand of mango drink and Frooti,
manufactured by Parle Agro. While Frooti was sold in small cartons, Maaza and Slice were
initially sold in returnable bottles. However, all brands are also now available in small cartons
and large PET bottles.
Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice.
Maaza claims to contain mango pulp of the Alphonso variety, which is known as the "King of
Mangoes" in India.

References: https://www.owler.com/company/parleagro
https://en.wikipedia.org/wiki/Maaza

https://en.wikipedia.org/wiki/PepsiCo

SWOT Analysis:
STRENGTHS:
Novel USP of an “on the go” drink: Besides marketing mango as a juice, Frooti created magic
through its tetra pack packaging by making the drink accessible and easy to consume for
everyone.

Well-conceived imagery: From the very early days of its inception Frooti was always a result
of branding success. The name was conceived by the agency and was apt to the flavor of the
drink. The drink has always positioned as youthful and energetic and the advertisements were
way ahead of times even during the eighties with girls clad in miniskirts and hoola hoops. This
made the drink evoke the curiosity of the viewer
.
Packaging: Frooti owes its success as much to its packaging as its flavor and taste. It was the
first drink to be sold in tetra packs and people could carry it around easily and logistics during
distribution was also less challenging.

Association with Parle: India and Indians have always been closely associated with brand
Parle and all their products including their confectionery and juices have been widely accepted.
The fact that Frooti was associated with Parle gave it a very desi image in comparison to its
competitors Maaza and Slice.
WEAKNESSES:
Excessive focus on one flavor: While competitors have tried out variants of their mango-based
drinks like pineapple or lemon, Frooti has always been associated only with mango and the
only variant it has come up with is the Frooti Fizz which was not a huge success.
Failure to adhere to regulations: Frooti was dragged into a major scandal as food authorities
found that there was serious non-compliance in adherence to food safety standards. This
created a lot of negative media publicity for the brand.
Failed variants: Though Parle tried to introduce Frooti Fizz as a variant and tried brief stints
with pineapple all these were a major failure and thus the company had to depend solely on
Frooti and its sales. However, the sales started stagnating and the brand started losing its sheen.

OPPORTUNITIES:
Growing health concerns: With more and more information available over the Internet,
people are highly conscious of their health today. There is a huge campaign against aerated
drinks and many families have shifted completely from aerated drinks to fruit juices. This offers
a huge potential for drinks in the fruit juice category.

Hygiene Concerns: People are concerned about hygiene today as food and water-borne
diseases have become increasingly common. Thus, they prefer to get store-bought juices that
are packaged hygienically than juices that are freshly prepared since they are unsure about the
quality of water used. This is yet another opportunity for nectar-based fruit juices like Frooti.

Habitual behavior: With the increase in the number of retail outlets procurement of fruit juices
is no longer cumbersome. Thus, consuming fruit juices have become a common thing today
and many uses it along with breakfast as well as with between meals snacks. This habitual
behavior is something that juice makers can exploit.

THREATS:
Competition: The juice segment is one of the most competitive segments in the market today.
Right from aerated drinks to healthy juice options Frooti has no dearth of competition. Some
of its main competitors include Tropicana, Real, Maaza, and Slice.

https://www.marketing91.com/swot-analysis-frooti/
https://en.wikipedia.org/wiki/Frooti