CUSTOMERS’ BEHAVIOR TOWARDS ONLINE SHOPPING

IN A UNIVERSITY

A Thesis
Presented to the Faculty of the
College of Business and Accountancy
University of Cebu – Main Campus
Sanciangko St., Cebu City

In Partial Fulfillment of the Requirements

BA 7B (Research and Feasibility Study 2)

By

Group 3

12:30 - 1:30 PM MWF

October 2019
 RESEARCHERS

Acaso, Josie Jane M.

Bacus, Diana Marie A.

Cabanes, Ravie R.

Duhig, Eithel C.

Senining, Jade C.

Vasay, Christ Dalle L.

Jonathan O. Etcuban, Ph. D.

Research Adviser
 APPROVAL SHEET

This undergraduate thesis entitled, Customers’ Behavior Towards Online Shopping in a

University, prepared and submitted by Christ Dalle Vasay, Ravie Cabanes, Diana Marie

Bacus, Josie Jane Acaso, Eithel Duhig, and Jade Senining, in fulfillment of the

requirements of BA7B (Research and Feasibility Study 2).

PANEL OF EXAMINERS

Charito Bonghanoy, CPA, Ph. D.

Chairman

Edna B. Cameron, Ed. D. Julieta A. Fabio, MBA

Member / Censor Member

Jonathan O. Etcuban, Ph. D.

Adviser

Mary Ann G. Salazar, MSBA

Research Coordinator, College of Business and Accountancy
 ACKNOWLEDGMENT

The researchers would like to extend their greatest gratitude to the following

persons for their valuable insights that help in the completion of this research study:

First, the Lord Almighty Father, who blessed us with wisdom, knowledge,

strength, and confidence to come up with this study.

Ms. Ma. Rosalina A. Besario, for the approval of conducting our survey within

the CBA department.

Dr. Jonathan O. Etcuban, Adviser, for sharing his support and knowledge

throughout the conduct study.

Dr. Edna B. Cameron, for sparing her time to censor the paper.

Dr. Charito Bonghanoy, Chairman, for the improvement and evaluation of our

data that helped us lead to a constructive and comprehensive study.

Ms. Julieta A. Fabio, for sharing her expertise in research work and giving

suggestions toward the enhancement and success of the study.

Mrs. Mary Ann G. Salazar, Research Coordinator, for supporting and guiding

us all the way.

The respondents, who faithfully gave their answers to the questionnaires; and

To our families, for financial support, boosting our morale, words of

encouragements, and all the people for all the support.

The Researchers
 TABLE OF CONTENTS

Title Page

Researchers

Approval Sheet

Acknowledgment

Table of Contents

Chapter 1 : THE PROBLEM AND ITS SCOPE

INTRODUCTION

Rationale 1

Theoretical Background 2

THE PROBLEM

Statement of the Problem 11

Statement of Hypothesis 12

Significance of the Study 12

RESEARCH METHODOLOGY

Research Design 14

Research Environment 15

Research Respondents 15

Research Instrument 15
 Research Procedures 16

Gathering of Data

Treatment of Data

DEFINITION OF TERMS 17

CHAPTER 2: PRESENTATION, ANALYSIS, AND

INTERPRETATION OF DATA

Profile of the Respondents 18

Respondents’ Love to Order 19

Statuses of Online Shopping 20

Test of Significant Relationship 34

CHAPTER 3: SUMMARY OF FINDINGS, CONCLUSION,

AND RECOMMENDATIONS

Findings 36

Conclusion 38

Recommendations 39

REFERENCES 40
APPENDICES

A Transmittal Letter

B Survey Questionnaire

C Location Map

D Statistical Results Using a Minitab Software

for Teaching

E Statistical Results Using a Minitab Software

for Non-Teaching

F Statistical Results Using a Minitab Software

for Students

G Statistical Results Using a Minitab Software

for Consolidated

CURRICULUM VITAE