Beruflich Dokumente
Kultur Dokumente
India
A subsidiary of Suzuki- a Japanese automobile and motorbike manufacturer, Maruti Suzuki India
Limited is an Indian automobile manufacturer. It is the most well-known and well-recognised
automobile manufacturer in India. This Indian automobile company is popularly known as Maruti,
which used to be called Maruti Udyog Limited at the time of its inception. Maruti Udyog Limited
was founded by the Government of India in 1981, only to merge with the Japanese automobile
company Suzuki in October 1982. The first manufacturing factory of Maruti was established in
Gurgaon, Haryana, in the same year. Mr. R.C. Bhargava is the chairman of the company and Mr.
Kenichi Ayukawa is the CEO and Managing Director.
Maruti Suzuki India Ltd. has its manufacturing facilities at two locations in India. The Gurgaon
facility comprises three plants with the annual capacity of manufacturing about 3,50,000 vehicles;
however, it is enabled to manufacture close to 9,00,000 units annually; the credit goes to the
productivity advancements. Around 2,40,000 K-Series engines are also produced at the Gurgaon
facility annually. Maruti 800, WagonR, Alto, Estilo, Gypsy, Omni, Eeco, Ritz and Ertiga are
manufactured at the Gurgaon facility.
Inaugurated in 2007, the Maruti Suzuki India Ltd. Manesar facility is spread over an area of
around 600 acres. The Manesar facility was initially capable of manufacturing 1,00,000 units a
year; however, later, in October 2008, the productivity increased to 3,00,000 vehicles annually.
The production capacity of the Manesar facility eventually increased to 8,00,000 vehicles. Maruti
Suzuki Celerio, A-Star, Ritz, Swift, SX4 and Swift Dzire are manufactured at the Manesar facility.
Maruti Suzuki India is planning to set up its third manufacturing facility in Ahmedabad, Gujarat,
soon over an area of 600 acres.
Strengths
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of
Maruti Suzuki. Strengths are:
1. Maruti Suzuki is the largest passenger car company in India, accounting for around
45% market share
2. Over 12,000 people are employed with Maruti
3. Good advertising, product portfolio, self-competing brands
4. Largest distribution network of dealers and after sales service centres
5. Strong brand value and strong presence in the second hand car market
6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti
driving schools
7. Over 700,000 units sold in India annually including 50,000 exports
8. Maruti Suzuki launched NEXA showrooms to cater to its premium cars market
9. The company has been recognized by several awards in the automobile segment in
India
Weaknesse
Here are the weaknesses in the Maruti Suzuki SWOT Analysis:
1. Inability to penetrate into the international market
2. Employee management, strikes, worker wage problems have affected Maruti's brand
image in the past
Opportunities
Following are the Opportunities in Maruti Suzuki SWOT Analysis:
1. Developing hybrid cars and fuel efficient cars for the future can be an opportunity
for Maruti Suzuki
2. Maruti can target tapping emerging markets across the world and building a global
brand
3. Fast growing automobile market and increased purchasing power
Threats
The threats in the SWOT Analysis of Maruti Suzuki are as mentioned:
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands and cheaper brands can
hurt Maruti Suzuki's business
4. Substitute modes of public transport like buses, metro trains etc
Due to increase tax, the company had to increase the product price and it needs
effective labour law
E commerce
Terrorism
Conclusion: The political factor plays a vital role in the success of the organization.
The political factor are the external issues which affect the growth of the
organization. Factors like new government taxing and terrorism will have a drastic
effect on growth of the organization.
Economical Factors
Oil Price
Due to constant change in the currency exchange rates, tax rates and the duty rates
keeps changing.
Economy
High interest and inflation rates will have a negative impact on organization growth
Conclusion: High economic growth may increase the buying power of the people,
but the ever increasing oil price will have an impact on the export and import of
product along with problems caused by varying currency exchange rate.
Social Factors
Population
Brand value
Increase in tourism.
Good opportunity for marketing and for the business to boom
Conclusion: Huge population and ongoing Cricket world cup provides an excellent
opportunity for business development and having a brand value is an added
advantage.
Technological Factors
Technology
It will be easy for vendors, customers etc to buy and to make payments
Modernisation
Emergence of Indian automobile market as a major hub for auto manufacturing and
research
Environmental Factors
Pollution
Waste Management
Legal Factors
International Trade
Company imports and exports products from different countries and also does
business in many countries
Government laws
The company has to follow different rules in different countries to run business
Deregulation/ Privatisation
It’s an added advantage as it will give more growth opportunities on economic and
technological front