Notes of Functional English II BBA 2nd Semester Class No.

1-4

“The man who can think and does not know how to express what he thinks, is at the same level
who as the person cannot think.”
Communication
Process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals,
writing, or behavior.
Types of Communication
Verbal communication is the use of auditory language to exchange information with other
people. It includes sounds, words, or speaking. The tone, volume, and pitch of one's voice can all
contribute to effective verbal communication.
 Oral Communication is the oldest means of communication, which is most commonly
used as a medium for the exchange of information. It involves gathering or
disseminating information through spoken words.
 Written Communication, on the other hand, is a formal means of communication,
wherein message is carefully drafted and formulated in written form. It is kept as a
source of reference or legal record. In this article, we’ve presented all the important
differences between oral and written communication in tabular form.
Non-verbal communication is communication between people through non-verbal or visual cues.
This includes gestures, facial expressions, body movement, timing, touch, and anything else that
communicates without speaking.
Introduction to Oral Communication
Oral communication implies communication through mouth. It includes individuals conversing
with each other, be it direct conversation or telephonic conversation. Speeches, presentations,
discussions are all forms of oral communication. Oral communication is generally recommended
when the communication matter is of temporary kind or where a direct interaction is required. Face
to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to
build a rapport and trust.
Forms of Oral Communication
 Face to Face Conversation
 Telephonic Conversation
 Lectures
 Speech
 Group discussion
 Social gatherings
 Interview
 Conference & Meeting

Importance of Oral Communication

 Immediate feedback
 Better relationships
 Time saving
 Effective tool of persuasion
 Effective tool of group communication
 Economical
 Allows to measure effectiveness immediately
 It’s the only way out during an emergency
Notes of Functional English II BBA 2nd Semester Class No. 1-4

Barriers of Oral Communication

1. PHYSICAL AND PHYSIOLOGICAL BARRIERS
These include distance, background noise, poor or malfunctioning equipment, bad hearing, poor
eyesight, speech impediments.
2. EMOTIONAL AND CULTURAL NOISE
Emotions (anger, fear, sadness) and attitudes (having to be right all the time, believing oneself to
be superior or inferior to others) affect objectivity, as do the stereotypical assumptions that people
make about each other based on cultural background.
3. LANGUAGE
Speaking different languages, having strong accents, using slang or jargon can frustrate
communication and negotiation efforts.
4. NOTHING OR LITTLE IN COMMON
Examples, stories and anecdotes can help get a point across, except when the audience cannot
relate to any of these because they don’t share a common experience with the speaker.
5. LACK OF EYE CONTACT
Not making eye contact is a sure way of raising doubt in listeners and losing their attention and
making them feel suspicious of you, not to mention invisible.
6. INFORMATION OVERLOAD AND LACK OF FOCUS
Too much information can confuse your audience and even make them wonder if you’re
overwhelming them with details to avoid telling them something else they would rather know.
7. NOT BEING PREPARED, LACK OF CREDIBILITY
If you’re not prepared, if you lack the facts, if you rely on your Power Point presentation too much,
your listeners will notice and feel let down, even disrespected–and they won’t believe you.
8. TALKING TOO MUCH
When you talk, you’re not listening, and you need to listen to the people you’re attempting to
persuade.
9. TRYING TOO HARD, SEEMING DESPERATE
When you try too hard to persuade someone, you may seem desperate, and desperation smells like
manipulation and turns people off before you can utter your next desperate word.
10. LACK OF ENTHUSIASM
If you don’t believe in your position, product, service, or whatever you’re trying to sell, they won’t
believe in it either.
Notes of Functional English II BBA 2nd Semester Class No. 1-4

Oral Communication in Business

Communication is the most essential component in business. Without oral communication,
companies cannot interact with their customers. Internally, confusion will arise which result slow
productivity/yield.
Applications of O.C in business
Used in different forms, such as
 Corporate Communication: A set of activities involved in managing all internal and
external communication. Aimed at creating a favorable point of view among stakeholders
on which the company depends.
o Internal Communication
o Customer Services
o Technical Knowledge
o Communicating Ideas
o Efficiency and productivity
 Interviews: An interview is planned conversation • Have a specific purpose • Involving
two or more people
 Meetings: Two or more people sit together to discuss one or more topics. Meetings may
be
o Face to Face
o Virtual
 Conferences: Aformal meeting of people with a shared interest • Typically one that takes
place over several days. Conferences may be
o Face to face
o Virtual ( Video Conference , Tele conference
Notes of Functional English II BBA 2nd Semester Class No. 1-4

Comparison Chart

BASIS FOR WRITTEN

ORAL COMMUNICATION
COMMUNICATION COMMUNICATION

Meaning Exchange of ideas, information Interchange of message, opinions

and message through spoken and information in written or
words is Oral Communication. printed form is Written
Communication.

What is it? Communication with the help of Communication with the help of
words of mouth. text.

Literacy Not required at all. Necessary for communication.

Transmission of message Speedy Slow

Proof No record of communication is Proper records of communication

there. are present.

Feedback Immediate feedback can be Feedback takes time.

given

Revision before Not possible Possible

delivering the message?

Receipt of nonverbal Yes No

cues

Probability of Very high Quite less

misunderstanding