PEOPLE NO LONGER BELIEVE IN PERFECTION, PREFER HONESTY

SOCIAL RELATIONS HAVE GONE FROM BEING WHAT WE SAW TO BE WHAT WE IMAGINED, HAVE
LOST REALITY AND HAVE GAINED IN COMMENTS IN THE PHOTO. AGAINST THIS, A NEW SOCIAL
MOVEMENT IS EMERGING WHERE HONESTY PREVAILS. THE BOOM OF THE IDEAL INSTAGRAM
PHOTOS, OF EXCESSIVE IDEALIZATION, OF THE ABSURDITY OF SHOWING WHAT IS NOT SEEMS
TO HAVE THE DAYS COUNTED. A NEW SOCIAL AND ADVERTISING MOVEMENT IS EMERGING
WHERE HONESTY, THE AUTHENTICITY OF THE FACTS, WHETHER PLEASANT OR UNPLEASANT,
PREVAIL. SOCIETY BEGINS TO ACCEPT THE DIFFERENT REALITIES WE EXPERIENCE, REGARDLESS
OF THE EMOTIONAL VALENCE THEY GENERATE.
COMMUNICATION THROUGH TECHNOLOGICAL MEANS HAS PRODUCED CHANGES IN SOCIETY,
ESPECIALLY IN THE NEW GENERATIONS THAT LIVE ADAPTED TO THE NEW ENVIRONMENT. THE
TELEPHONE IS EVERY DAY A MORE FAITHFUL COMPANION IN TERMS OF COMPANY AND, BY
ABUSE, LESS IN INTEREST. THUS, WE CAN TALK ABOUT A WAY OF LIFE CONDITIONED BY THIS
DEVICE.
IN TODAY'S SOCIAL RELATIONS THERE IS A NEW COMPONENT, AN EXCEPTIONAL OR HARDLY
REAL PERFECTION, POSSIBLE THANKS TO VERY SPECIFIC CONDITIONS OR MANIPULATION. ON
THE OTHER HAND, IT SEEMS THAT ALL THE SITUATIONS THAT ARE POURED THROUGH SOCIAL
NETWORKS ARE POSITIVE AND ENRICHING, WHEN WE KNOW FROM OUR OWN EXPERIENCE
AND VICARIOUS THAT THAT CONTENT WE RECEIVE IS MANIPULATED, ALTERED IN THE SERVICE
OF PROMOTION AND / OR ADVERTISING.
THE NEW GENERATIONS IMITATE WHAT THEY SEE, JUST LIKE THE PREVIOUS ONES, HENCE THE
EXCESS OF TIME INVESTED IN WANTING TO SHOW AND APPEAR A STATE OF BLISS THAT IS
DIFFICULT TO ACHIEVE OR SUSTAIN. SOCIAL RELATIONS HAVE GONE FROM BEING WHAT WE
SAW TO BE WHAT WE IMAGINE, HAVE LOST REALITY AND GAINED IN DISTANCE AND
INTERMEDIARY. THE IMMEDIATE HAS WON THE GAME TO THE NEAR, EVEN THE PHYSICAL.
SOCIAL NETWORKS: DANGER WHEN WE EXPECT THEM TO BE MORE THAN THEY REALLY ARE
BRITISH WRITER MATT HAIG IN HIS LATEST WORK, NOTES ON A STRESSED PLANET, ADDRESSES
THE DANGERS OF THIS EXCESSIVELY HYPERCONNECTED MODERN WORLD. PART OF HIS
SHARPEST CRITICISMS ARE AIMED PRECISELY AT SOCIAL NETWORKS.
HE CHOSE TO DISENGAGE BECAUSE THEY GENERATED ANXIETY AND REQUIRED HIS ATTENTION
PRACTICALLY 24 HOURS. “I HAVE SPENT A LOT OF TIME ON TWITTER, FACEBOOK AND
INSTAGRAM AND HAVE COME TO THE CONCLUSION THAT THEY ARE NOT GOOD AT ALL. THEY
ARE NOT GOOD FOR OUR POLICIES OR FOR OUR PSYCHOLOGY. ”
ALTHOUGH IT INCLUDES ALL THE NETS IN THE SAME BAG, ITS WARNING DARTS DO NOT THROW
THEM EQUALLY. WITH TWITTER, FOR EXAMPLE, HE TENSED AND PISSED OFF WITH SOME EASE.
ON INSTAGRAM, ON THE OTHER HAND, HIS LIFE ACQUIRED ANOTHER MEANING, AND NOT
VERY POSITIVE: “IT MADE ME FEEL THAT I WAS INFERIOR, EVEN WITH THE VERSIONS I
PUBLISHED OF MYSELF”.
"SOCIAL NETWORKS ARE LIKE A BAR AT THREE IN THE MORNING WHEN YOUR FRIENDS HAVE
ALREADY GONE HOME."
-MATT HAIG-
PERFECTION TIRES, HONESTY RELEASES
INTEGRITY IS TELLING THE TRUTH TO OURSELVES, HONESTY TELLING THE TRUTH TO OTHER
PEOPLE. IF WE ARE HONEST AND HONEST, WE WILL RECOGNIZE THAT IN OUR SOCIAL
NETWORKS THERE IS AN EXCESS OF SOCIAL DESIRABILITY THAT FEEDS ON A PERFECTION THAT
BINDS AND DECEIVES US.
FRED ALLEN SAID THAT ADVERTISING IS 85 PERCENT CONFUSION AND 15 PERCENT
COMMISSION. NOW THAT 100% CAN BE FOUND IN EACH SOCIAL NETWORK, WITH THE
SUPPOSED INFLUENCERS THAT ARE NOTHING MORE THAN MASKED BRANDS.
IT IS NORMAL TO WANT TO REPRODUCE ON A VISUAL AND AESTHETIC LEVEL WHAT IS SHOWN
TO US CONTINUOUSLY, BUT THE PROBLEM COMES WHEN WE PRIORITIZE OUR BRAND'S
INTEREST IN HONESTY. SOCIAL NETWORKS ARE DANGEROUS WHEN THEY TRANSFORM INTO
THAT FINGER THAT BLURS THE LIMITS.
MAHATMA GANDHI SAID THAT BELIEVING IN SOMETHING AND NOT LIVING IT IS DISHONEST.
THE SAME HAPPENS, IN AN INVERTED WAY, WITH THE SOCIAL NETWORKS AND THE ABSOLUTE
AND UNATTAINABLE PERFECTION THAT THEY PROJECT. THE SAME HAPPENS WHEN WE ARE
TEMPTED TO MANIPULATE THE STORY OF WHAT ACTUALLY HAPPENED TO GAIN DIGITAL
APPROVAL. WHEN WE FINALLY BIAS, HIDE OR ADD, PUSHING HONESTY AWAY ...
ALSO, DEEP DOWN, WE CAN SUSPECT THE MANIPULATION OR LIE OF OTHERS, WHILE WE WANT
TO THINK THAT WHAT THEY SHOW OR NARRATE HAPPENED; IF SO, SOMEHOW THE TESTIMONY
IS THE PROOF THAT IT IS POSSIBLE.
FACED WITH THIS, HOPE IS BEING BORN. NOW, IT SEEMS THAT THE ADVERTISING MOVEMENT
BEGINS TO REVERSE, NOT BECAUSE THE INTERNET AND ADVERTISING DO NOT GO HAND IN
HAND, BUT BECAUSE WHAT IT STARTS TO SELL IS THE MOST RAW AND INSURMOUNTABLE
HONESTY.
"TWITTER IS A GOOD PLACE TO TELL THE WORLD WHAT YOU ARE THINKING BEFORE YOU HAVE
HAD A CHANCE TO THINK ABOUT IT."
-CHRIS PIRILLO-