Case Study: Zaful Fashion Clothing

Soure: www.prnewswire.com

Background
Zaful is a direct to buyer online store that offers fashionable clothing at wholesale
prices to its customers. Zaful’s spectacular rise in the online retail market has fashion
store decided to reveal the secrets behind their meteoric growth during a recent
business event.

The management of Zaful discussed how they ensure customer satisfaction, which is
the largest contribution to the continuous and broad spectrum growth of the online
fashion store. They said that meticulous quality assessment of each and every
product before they are shipped to their customers is a top priority to their team.
Through quality control analysis of each product is the first step.

We are quite aware of the demands of our geographically separated buyers. This is
why we have introduced a number of shipping options to them. Someone who can
wait for the product to reach his doorstep can choose postal mail service, whereas
buyers who have some sort of urgency can opt for express delivery options.

As we calculate the shipping costs and let our customers know about the total cost at
the time of checkout, they don’t need to worry about hidden charges. We also
monitor each and every shipment and we are trying to improve the speed of delivery
and lessen costs, said a senior manager at Zaful

Customer experience is of paramount importance to Zaful. So much so that the

cross border e-commerce company has introduced around the clock chat and phone
support to stay in touch with their buyers.

Customers who are not satisfied with product quality, or who are looking for any kind
of after sales support, have 30 days to return their products. We have policy to
address and resolve any such issue within two days. We also aim to introduce a VIP
chat service in the near future to help customers in a better manner, added the
senior manager.

Zaful belongs to Globalegrow and is a sister concern of Rosegal and Sammy Dress.
Like its cousins, the ecommerce store offers trrndy fashion apparels and
accessories. The ecommerce store is known for fast updating their products and
introducing user friendly features periodically.

Issues and Concerns

1. How they ensure the customer satisfaction?
2. How can you say that there is no hidden chargers when you purchase a
product?
3. The strategies to increase opportunities for sales

Point of View:
My point of view for Zaful is that to assure quality products like our fashion
clothing. To ensure that the items that you purchased from Zaful be securely
delivered to our customers.
Statement of the Problem
How Zaful online ensure the customer satisfaction and expand the market?

Objectives
1. To invest more in marketing and advertising through different avenue
media
2. To ensure quality product for customer satisfaction
3. To develop a new channel product

Areas of Consideration
1. Assess the Market
Zaful has been very clear about its target audience and brand image. A great deal
of research has gone into analyzing customer personalities and buying habits in the
e-commerce market. The Zaful is one stop online shop for today’s most daring,
exciting and edgy fashion apparel. There affordable collections are all about
redefining trends, design excellence and exceptional quality to satisfy the needs of
every aspiring fashionista. The original idea is to share the latest news and fashion
trend on women’s clothing with fashion forward, free thinking girls, and they offer
the fast fashion worldwide.

2. Set Objectives
Zaful augments products information with customer experiences, tips on outfit
matching, industry trends and tutorials. This type of practical information is far more
likely to be shared with others, engaging new shoppers and helping to develop
credibility as well as brand recognition. Customers satisfaction is our main
objectives.

3. Market the Brand

Zaful released its first ever official TV commercial on its Youtube channel, which will
also be displayed during the Zaful x Victor Wong SS19 show on 16th September.
The 49 second film raised the most asked question among 18 year olds “What do
you want?” to be famous? Rich? Or realize the dream you had when you were a
little girl? Zaful is playing a crucial role in every girl’s life and will lead them towards
maturing and the person they dream to be. In the video, Zaful is no longer just a
fashion brand, but a close companion who is deeply involved in daily life and relates
to the values of the younger generation.

4. Measure Result
No marketing planning process is complete without ecaluation or measuring the
outcomes of the marketing activities against the original objectives and targets. The
most way of measuring your product result is the profit you have. Customers who
always shop or buy your product shows that they are satisfied with your product.
The demand of the customer is very high. This result guides you to make some
innovation like creating another design different from the original design you made.
 Alternative Courses of Action
1. Zaful Fashion Clothing must conduct continuous assessment of our market,
setting objectives, decided marketing strategies and evaluation to achieve our aim
and objectives.
Advantages:

1. This will enable Zaful to analyze or review if the strategies they make are
achieve.

2. This will help the company to address their weaknesses and have an
opportunity to maintain good performance on our marketing activities.

3. This will help our company to assess not only on our marketing
performances but also to provide us hints or directions to address our poor
performance.

Disadvantages:

1. Setting strategies on addressing the weaknesses of our company’s

performance is an additional expenditures.

2. Poor monitoring and assessment will lead to company’s performance and

customer’s dissatisfaction as well.

2. Maintain existing business processes and marketing strategies and performances.

Advantages:

1. The company is updated as to the marketing status of his product.

2. It will not lead to customers confession as to not making changes on its

strategies action.

Disadvantages:

1. This leads to customers dissatisfaction because some customers looks for

new creative designs.

2. The company could not apply innovative strategies.

3. Redundancy of product design leads to customer’s longing for new

innovation and this might lead to not patronizing your product.
Plan of Action

1. In order to achieve the goals and objectives of Zaful, We make set of plans to do.
We have to make techniques on how to get the taste of our customers when it
comes to fashion clothing. We must plan on how to have big project and give
satisfaction to our customers. We must also be sure that have strategic plans and
work for it.
2. Zaful must ensure that the design that we make most be creative and fits to be
tests of our customers in all ages.
3. Zaful must conduct a continuous evaluation and offer discounts to our products.
We must also published advertisements of our products in print and social media.
4. Zaful must conduct statistical survey to be informed as to the respond or
comments of our customers on our product.