Guide to writing a brochure/guide

Introduction
A brochure or guide in French is known as la brochure/ le guide de recommendations.
These names are interchangeable in IB French and the text types will have the same
characteristics. The main purpose of a leaflet, brochure or pamphlet is generally to
give the target audience advice about something or making them aware of a specific
issue; and asking for help in or to act in a certain way. A guide can often be found
under the form of a leaflet. Although, you will not be able to fold your exam paper on
the day of the exam, you can still make it look like a folding leaflet by dividing your
page into two or three columns.
I’m sure that everyone here has seen a brochure before- if you have not, go to the
reception and look at the ones for our school. That being said, my main advice is to:
 Understand the KEY FEATURES
 Look at a few examples
 Do one or two practice essays
 Use just a bit of fancy language

and……. you’ll be gucci!

Key Features
 Always has a creative title..
 Subtitles may be used to divide into distinct columns, sections, parts or
paragraph.
 Must be structured and have link words.
 Use examples and/or facts to prove what you are saying.
 High proportion of adjectives and adverbs
 Be consistent in your use of register of language. You may use “vous” or
“nous”.
 Engage your audience by asking questions, to help them think (basically use
rhetorical questions).

Samples (please find attached)

I don’t know about you guys, but I really dislike work that doesn’t have examples.
These examples are a little messed up on the first page (not sure why) but
hopefully you can still see the general structure.
Practice questions
You should definitely NOT attempt theses question in your free time. I tried to look at
some past exams but the most common text types seemed to be emails, articles, letters
and essays and I wasn’t getting anywhere. Instead, I got these examples from different
IB guides/sites- so they are legit.
 Write a guide to give advice to new IB students on how to organize their
schedule.
 You have a summer job in the tourist office. Write a brochure for visitors to
your region describing the main attractions.

BON CHANCE, MES AMIES!

I can’t take all the credit
http://wp.lps.org/wwest/files/2015/04/Les-textes.pdf
https://sites.google.com/a/salem.k12.va.us/frau-mme-rice/french-3-
assignments/documents/french-ib
http://ibfrenchatwis.yolasite.com/paper-2.php