Marketing Goals

Build brand awareness

 Grow market share
 Launch new products or services
 Target new customers
 Enter new markets internationally or locally
 Improve stakeholder relations
 Enhance customer relationships
 Improve internal communications
 Increase profit by 50% within the first 12 months
Marketing Objectives
 To increase the number of enquiries from our marketing communications
activities by 15% by the end of the year
 Decrease expenses by 10%
 Build brand awareness
 Grow market share
 Launch new products or services
 Target new customers
 Enter new markets internationally or locally
 Improve stakeholder relations
 Enhance customer relationships
 Improve internal communications
 Increase profit

Marketing Strategy
Our marketing strategy will focus heavily on sales promotion, Per-Loved
Apparel positioning in the market and customer service with loyalty and
retention in sales.

 The marketing budget will not exceed 5% of our gross annual sales.
 Our promotions will always stay in tune with our company objectives and
mission statement.
 Obtaining increased customer satisfaction, as shown by the growth of
customer testimonials
  Obtaining increased customer input into sourcing, as shown by the
growth of member participation in advisory groups.

Marketing Tactic
 Establishing a thorough Web resource, as shown by the number of links to
other sites
 Establishing a useful email newsletter, as shown by the number of subscribers
mplementation Summary
Based on extensive research conducted on women's shopping behaviors as well
as De Kliek's own research among Los Angeles women, the following marketing
strategies will be employed:

Develop strong relationships with customers by utilizing Style Assessment and

offering services to help each woman determine the right clothes for her.

Provide educational materials and programs that enable customers greater

decision-making confidence.

Build awareness of brand and services to exemplify strong store reputation.

Provide customers with a sense of access to "inside information" and harness

the power of a woman's personal network by leveraging marketing collateral
designed for sharing and encouraging referrals.

Utilize personal referrals and stylists to build traffic