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Forms of market
Market refers to a mechanism or an arrangement that facilitates contact between
the buyers and sellers for the sale and purchase of goods and services.
Market structure:
A market structure refers to number of firms operating in the industry, nature of
competition between them and the nature of the product.
Perfect competition:
Refers to a market situation in which there are large number of buyers and sellers.
The sellers sell homogenous product at a single uniform price which is set by the
market.
Main features:
1. Large number of buyers and sellers
2. Homogeneity of the product ( homogenous goods)
3. Free entry and exit of firms.
4. Perfect knowledge about market and technology
5. Perfect mobility
6. Absence of transport cost.
7. Firm is the price taker and industry is the price maker.
8. Each firm faces perfectly elastic demand curve.
9. Absence of selling costs: selling costs are the costs incurred by a firm to
promote its sale. A firm under perfect completion faces a horizontal straight
line demand curve as it can sell whatever amount it wishes to sell at the
existing price. Therefore, the selling costs on advertisements, sales
promotion etc. is not required.
Industry firm
Price Market Market Price Qty.sold TR (Rs) AR(Rs) MR(Rs)
per unit demand supply per unit (Rs)
2 100 20 6 20
4 80 40 6 21
6 60 60 6 22
8 40 80 6 23
10 20 100 6 24
The equilibrium price of the industry is determined with the forces of demand and
supply at price of Rs 6 per unit. The firm can sell any amount of the commodity at
this price. This means with sale of every additional unit of the commodity, additional
revenue (MR) and AR will be equal to price. Therefore price =AR=MR, and firm’s
demand curve is perfectly elastic demand curve. Since AR = price, therefore, AR
curve is also known as price line
The equilibrium price determined in the industry has to be accepted by each firm in
that industry and it can sell as many units of the commodity it wants at that price.
Market equilibrium:
Equilibrium literally means the state of balance or rest with no tendency to change.
Market equilibrium:
1. It is defined as a situation in the market when quantity supplied is equal to
quantity supplied at a given price.
2. It is the situation of zero excess supply and zero excess demand.
3. The price of the commodity at which its quantity demanded is equal to its
quantity supplied is called the equilibrium price.
4. The quantity which is demanded and supplied at the equilibrium price is
called the equilibrium quantity.
Price mechanism:
The decisions of consumers in the market are expressed through market demand
and the decisions of the producers are expressed through market supply. The
decisions of producers and consumers are co-ordinated by the interaction of market
demand and market supply. This is known as price mechanism.
What happens when demand and supply curves do not intersect each other?
Such industries where demand and supply curves do not intersect are called non-
viable industry. This situation may arise when there are prospective consumers and
producers of a commodity but still it is not produced because the price at which
producers are ready to produce is so high that the consumers are not willing to buy
even a single unit of the commodity.
Graphically it means that supply and demand curves of that commodity so not
intersect each other at any positive quantity as shown in the diagram.
The demand curve lies below supply curve which indicates tha there is no demand
for the product of suppliers because the price is too high for the consumers
Eg. Manufacturing of commercial aircrafts, machinery for setting up metro lines etc.
Effect of shifts in demand curve and supply curve on the equilibrium price.
Shift in demand or supply means increase or decrease in demand or supply at a given
price. These shifts occur due to change in factors other than price.
1. Change in demand only => shifting of demand curve only
2. Change in supply only => shifting of supply curve only.
3. Simultaneous change in demand and supply => shifting of both the demand
and supply curves.
Effect on equilibrium price and Qty. Effect on equilibrium price and Qty.
Questions:
1. Explain the effect of increase (rightward shift of demand curve) in demand on
equilibrium price.
2. Explain the effect of rightward shift of demand and supply curves on
equilibrium without any change in the equilibrium price.
4. State any three causes of leftward shift of demand curve. (similarly of supply
curve).
5. State any three causes of rightward shift of demand curve. (similarly of
supply curve).
6. How does an increase in income affect demand curve for
a. Normal good
b. Inferior good
Ans: normal good => positive income effect, show increase in demand
and its effect on equilibrium price.
Inferior good=> negative income effect, demand curve will shift
leftwards, show the effect.
7. How do a cost saving technological progress and increase in input price affect
the market price and the quantity exchanged?
Ans. effect of technological progress on supply curve
Effect of increase in input cost (cost of production)
It leads to more supply and short demand. It is generally fixed for agricultural
products like food grains, sugar etc. to safeguard the interests of producers (farmers)
diagram
Since it leads to a situation of excess supply, the government may purchase large
amount of excess supply at its fixed price to protect the interest of farmers.
Minimum wage legislation: like fixation of minimum price of an agricultural crop,
government fixes minimum wage of labourers by law at a level higher than what the
free market forces of demand and supply would determine it the aim is to help the
labourers and provide them social security since their bargaining power id quite
weak.
Control price: also called (ceiling price): when government fixes price of a product at
a level lower than equilibrium price, the price is called control price. It is the
maximum price that can be charged for a commodity. This is done so that necessities
become available to common people at affordable price.
Since control price is lower than equilibrium price, it leads to excess demand and
short supply situation.
Diagram: see above
The implication of price control is that it leads to:
a. Rationing: it is a system of distributing essential goods in limited
quantities at control prices. This is done through Fair price shops.
Govt. establishes system of PDS as a tool to help the consumers
especially vulnerable sections of society through these shops which
sell goods at control prices.
b. Black market: control price leads to the emergence of black-market in
which the commodity is sold at a price higher than the government
fixed price because there emerges a situation of excess demand due
to rationing and control price which attracts suppliers to sell at higher
prices illegally.
c. Dual marketing: to avoid the situation of black market, government
sometimes introduces the system of having two prices for the same
commodity at the same time. Accordingly a certain quantity of the
commodity is supplied to consumers at a fixed price through fair price
shops and at the same time it is made available in the open market at
a price determined by the free forces of demand and supply
Microeconomics by Charu Saxena 965011166 9810215533
10
CAUSES of monopoly:
3) Forming a cartel:
Sometimes individual firms while retaining their identities, unite into a group and
coordinate their output s and pricing policy in such a way as to reap the benefits
of monopoly. Such formation is called a cartel. Thus cartel is a business
combination under which firms coordinate their output and pricing policy to reap
benefits on monopoly. E.g., OPEC
competitive is the behaviour of the firms. On the other hand, the less
competitive the market structure, the more competitive is the behaviour of
firms towards each other. Pure monopoly is the most visible exception.
Merits of monopoly:
1. Formation of monopoly leads to more efficiency thereby lowering the cost of
production.
2. Patent rights encourage discovery and invention of new product and
technique.
3. Public monopolies like Railways protect the rights and interests of the public
and save them from exploitation.
4. Overproduction and resultant crises are avoided because a monopolist, being
the sole producer, is in a position to produce the exact quantity of its product
which will be demanded.
5. A monopolist need not spend large sums of money on wasteful and
competitive advertisement and publicity.
6. He avoids duplication of staff and equipment which means lower prices and
consumer benefits.
Demerits of monopoly:
Microeconomics by Charu Saxena 965011166 9810215533
13
Monopolistic competition
1) Refers to a market situation in which there are many firms which sell closely
related but differentiated products.
2) Large number of small sellers selling differentiated but close substitutes.
Features
a) A large number of firms:
The number of firms selling similar product is fairly large but not very large as in
perfect competition, each supplying a small percentage of total supply of the
product. As a result, firms are in a position to influence marginally the price of
their product due to brand name. eg. Toothpastes=> colgate, pepsodent, etc.
b) Product differentiation:
Most important feature of MC. It means that buyers of a product
differentiate between the same products produced by different firms.
Differentiated products are closely related but not identical or homogeneous.
Each frim produces a unique brand of the same product which can be
differentiated from brands of other firms. Differentiation of the products can
be on the basis of brand name, shape, colour, quality, quantity, type of
service and workmanship. Eg: toilet soaps like lux, liril, hamam,etc. belong to
this category. Thus, each firm enjoys the monopoly power over brand of its
product and has some control over price.
The main aim of PD is to create an impression in the minds of consumers that
its product is not only different but also superior to that of other firms
c) Free entry and exit of firms:
Microeconomics by Charu Saxena 965011166 9810215533
14
New firms can enter the market if found profitable. Similarly inefficient firms
already operating in the market are free to quit the market if they incur
losses. Because of this feature that like PC, monopolistic competition also
gives rise to normal profit.no firm receives abnormal profit in the long run
because then new firms can emerge and old ones can expand output and
adjust supply with changing demand. This means P=LAC.
{ profit maximising condition is MR=MC or LMC in the long run
MR=LMC and P=LAC}
d) Selling costs: are the expenses which are incurred for promoting sales or for
inducing customers to buy a good of particular brand. These include the cost
of advertising through newspapers, T.V and radio, free sampling, show-
windows, salaries of salesmen and costs on other sale promotional activities.
These costs are also called advertisement costs and they are incurred to to
increase the demand for a product or to persuade buyers to buy the product
of a firm in preference to others. They are said to be incurred to alter the
demand curve.
Selling costs are incurred in Monopolistic competition and oligopoly and in
no other market condition.
e) Demand curve:
The demand curve or AR curve is downward sloping because the firm can sell
more only by lowering the price of its products. Demand curve faced by the
firm here is more elastic(due to availability of substitutes) as compared to
that in monopoly.
Here P>MC
At equilibrium< MC=MR, in imperfect market situation AR>MR because more
can be sold only by lowering the price
AR>MC or P>MC
Why MR<AR ? because here firm fixes the price itself.
It can sell more only by reducing its price with the
result that with the sale of every additional unit, both
AR and MR fall but the fall in MR > fall in AR. Its reason
is that whereas fall in MR is limited to one unit, the
falling AR gets divided among all the units. Consequently
MR becomes < AR.
OLIGOPOLY
Oligopoly is a market situation in which an industry has only a few firms (or few large firms
producing most of its output) mutually dependent for taking decisions about price and
output. The two features of this definition
– few firms and
- interdependence between firms .
TYPES
If in an oligopoly market, the firms produce homogeneous products, it is called perfect
oligopoly.
If the firms produce differentiated products, it is called imperfect oligopoly.
If in an oligopoly market, the firms compete with each other, it is called a non-collusive, or
non-cooperative, oligopoly. If the firms cooperate with each other in determining price or
output or both, it is called collusive oligopoly, or cooperative oligopoly.
When there are only two firms producing a product, it is called duopoly. It is a special case
of oligopoly.
FEATURES
Firms try to avoid price competition for the fear of price war. They use other methods like ad
Suppose there exists a village situated sufficiently far away from other villages. In this
village, there is exactly one well from which water is available. All residents are completely
dependent for their water requirements on this well. The well is owned by one person who
is able to prevent others from drawing water from it except through purchase of water. The
person who purchases the water has to draw the water out of the well.
The profit received by the firm equals the revenue received by the firm minus the cost
incurred, that is, Profit = TR – TC. Since in this case TC is zero, profit is maximum when TR is
maximum. This, as we have seen earlier, occurs when output is of 10 units. This is also the
level when MR equals zero. The amount of profit is given by the length of the vertical line
segment from ‘a’ to the horizontal axis. The price at which this output will be sold is the
price that the consumers as a whole are willing to pay. This is given by the market demand
curve D. At output level of 10 units, the price is Rs 5. Since the market demand curve is the
AR curve for the monopolist firm, Rs 5 is the average revenue received by the firm. The total
revenue is given by the product of AR and the quantity sold, ie Rs 5 × 10 units = Rs 50. This is
depicted by the area of the shaded rectangle.
in equilibrium is given by the point where marginal revenue is zero. In contrast, perfect
competition would supply an equilibrium quantity given by the point where average revenue
is zero.
• Positive short run profit to a monopoly firm continues in the long run.
MARKET
Market is a mechanism by which buyer and seller interact to determine price and quanitity
of a good or service.
Features of Market
1) Commodity 2) Buyers & Sellers 3) Communications 4)
Place or Area
Q 1) Define a market?
Q 2) Name two different forms of market ?
Q 3) Give one example of perfect competitive market ?
Q 4) Name any two forms of imperfectly competitive market ?
Perfect Competition
Perfect competition is defined as a market structure in which individual form cannot
influence the prevailing market price of the product on its own.
Q 1) Define Perfect Competition ?
Q 2) What is perfect markets and what are its conditions ?
Q 3) What are the necessary conditions for perfect competition to prevail in the market ?
Q 4) IN which market forms the products are homogeneous ?
Q 5) Explain the term homogenous ?
Q 6) Explain a feature of large number of buyers and sellers in perfect competitive
market
Q 7) industry is price maker and firm is price taker. Explain ?
Q 8) How is the supply curve of a firm determined under perfect competition ?
Q 9) Explain the nature of AR/MR/D/P curves under perfect competition?
Q 10) Explain the free entry and free exit feature of the perfect competition ?
Q 11) What is the implication of perfect knowledge in perfect competitive market ?
Q 12) What is the implication of perfect mobility of factors of production ?
Q 13) What is the shape of demand curve under perfect competitive market ?
Q 14) Can a firm under perfect competition incur losses. Explain ?
Q 15) Prove that under perfect competitive market in the long run, the price of the
commodity is equal to LAC and LMC and price cannot be higher or lower than the minimum
average cost and all the firms would be earning zero abnormal profits or normal profits.
Q 16) Compare perfect competition with monopolistic competition ?
Q 17) Compare perfect competition with monopoly?
MONOPOLY
Q 1) Define monopoly ?
Q 2) How many firms are three in a monopoly market ?
Q 3) Explain the condition in a monopoly in the market ?
Q 4) What are patent right ?
Q 5) What is patent life ?
Equilibrium Price
Q1. Give the meaning of equilibrium Price .Or Define equilibrium price.
Q2.How is equilibrium price determined under perfect competition?
Q3. Who determines price under perfect competition?
Q4. Give the meaning of excess demand for a product.
Q5. Give the meaning of excess supply for a product.
Q6. Define market equilibrium.
1 mark:
1. What do you call a market in which monopoly and competition both exist?
2. In which market form, there is no need of selling costs?
3. In which market form the goods are sold at uniform price?
4. In which market form are the product homogeneous?
5. In which market form are the average and marginal revenue of a firm always equal?
6. In which market form are there no close substitutes of the product?
7. In which market form is there product differentiation?
8. In which market form there are restrictions on the entry of new firms?
9. Under which market form, a firm is a price maker?
10. What is that market called wherein there are only two sellers?
3- 4 marks:
11. Identify the market forms for the two sellers of goods X and Y, given the following
information. Give reasons for your answer
Output sold in units Price of X (Rs) Price of Y (Rs)
100 10 10
150 9 10
200 8 10
12. What is the value of the MR when the demand curve is elastic?
Ans: MR is positive when demand curve is elastic (eD>1)
13. Will the monopolist firm continue to produce in the short run if a loss is incurred at
the best short run level or output?
Ans: No the monopolist will stop production in the long run if he incurs loss in the
short run.
14. At what level of price do the firms in a perfectly competitive market supply when
free entry and exit is allowed in the market? How is equilibrium quantity determined
in such a market?
Ans: In long run, free entry and exit of firm takes place. Equilibrium price will be
where Price= Minimum AC and corresponding to this equilibrium quantity is
determined.
15. How is the equilibrium number of firms determined in a market where entry and
exit is permitted?
Ans: let X= Equilibrium quantity
XF= supply of each firm
So , the formula for calculating equilibrium number of firms (N) is
N=X/XF
16. Compare the effect of shift in demand curve on the equilibrium when the number of
firms in the market is fixed with the situation when entry and exit is permitted?
Ans: when number or firms in the market is fixed:
Increase in demand will raise both equilibrium price and quantity
When entry and exit of firms in the market is permitted:
New firms will be attracted by super normal profits arising due to excess demand
caused by increase in demand. It will result in fall in price till it becomes equal to
minimum AC. Therefore equilibrium price remains unchanged.
17. A shift in demand curve has a larger effect on price and smaller effect on quantity
when the number of firms is fixed compared to the situation when free entry and
exit is permitted. Explain.
Ans:
When number of firms is fixed
Shift in demand curve (i.e. , increase) has
an effect on price (OP to OP1) and quantity
(OQ to OQ1)
18. From the schedule provided below calculate the total revenue, demand curve and
the price elasticity of demand:
qty 1 2 3 4 5 6 7 8 9
MR 10 6 2 2 2 0 0 0 -5
19. Comment on the shape of the MR curve in case the TR curve is a (i) positively sloped
straight line (ii) horizontal line.
Ans: (i) MR is falling but positive when TR is positively sloped straight line. Rising TR
implies that quantity demanded rises in greater proportion to fall in price.
(ii) MR is zero, when TR is horizontal line.
20. Explain why the demand curve facing a firm under monopolistic competition is
negatively sloped?
21. What is the reason for the long run equilibrium of a firm in monopolistic competition
to be associated with zero profit?
Ans: it is because of possibility of free entry and exit of the firms. In case of super
normal profits, new firms will enter and in case of losses, firms will leave the market.
Therefore, zero abnormal profits (i.e., only normal profits) exist in the long run.
22. The market demand curve for a commodity and the total cost for a monopoly firm
producing the commodity is given by the schedules below. Use the information to
calculate the following:
Qty 0 1 2 3 4 5 6 7 8
Price 52 44 37 31 26 22 19 16 13
TC 10 60 90 100 102 105 109 115 125
a. The MR and MC schedules.
b. The quantities for which MR=MC.
c. The equilibrium quantity of output and the equilibrium price of the
commodity.
d. TR, TC and total profit in equilibrium.
23. List the three different ways in which oligopoly firm may behave.
Ans: oligopoly firm may (i) co- operate with each other and formally have a contract
of their policies. (ii) co-operate with each other but have informal understanding
and (iii) not cooperate with each other.
24. What is meant by prices being rigid? How can oligopoly behaviour lead to such an
outcome?
Ans: rigid prices implies that there will be no frequent change in the price of the
commodity even when there is change in cost or demand. Following oligopoly
behaviour leads to such an outcome:
a. Firms fear the reactions of the rival firms towards change in price.
b. Cost of informing the customers, advertisement/ pricelists etc. discourages
the firms to change the price .
c. Small changes in demand and cost sometimes may not induce the firms to
change the price because sufficient profit margin may already be included in
it.
27. What is the implication of product differentiation for the price charged by the
producers in the market?
Ans: PD does not mean that there is necessarily real difference in the products of
different firms. Quite often the differences are imaginary. For example, pepsi, coca
cola and thums up are similar but differentiated products. Its implication for the
price charged by the producers in the market is that a seller can influence the price
of his product depending upon the degree of consumer’s preference for his product
and the extent of competition from close substitutes of the product. He can,
therefore charge a slightly higher price for his product without losing his customers.
to afford. If the government comes forward to help those seeking apartments on rent
by imposing control on rent, what impact will it have on the market for apartments
26. What happens when demand and supply curves do not intersect with each other?
Ans: it is the case of non -viable industry. Explain with diagram
27. For a non- viable industry, where does the supply curve lie relative to the demand curve?
Ans: it lies above demand curve.
28. Name three forms of imperfect competition.
29. What does free entry and exit of firms in an industry imply?
Ans: it implies that the abnormal profit is driven to 0.
31. When will an increase in demand imply an increase in price but no change in quantity
supplied?
Ans: when supply of the product is perfectly inelastic.
32. how will equilibrium price and quantity of a commodity be affected in the following
situations? Use diagram
1. When its supply decreases and its demand is perfectly elastic
2. When demand increases or decreases without a change in supply.
3. When there is increase in supply
4. When both demand and supply curves shift to the right
5. When there is no change in the equilibrium price even if demand and supply
increases.
33.Identify the market form for two sellers of goods X and Y from the following table. Give
reasons
Output sold (unit) price of X Rs price of Y (Rs)
150 15 25
200 14 25
300 12 25