Option 1

Choose a topic from the list of topics given below. Do indepth study and submit a term
paper/practitioner paper/executive summary format report & present to the class.

 The rise of online advertising companies

 Digital marketing and customer awareness
 Various analytical studies on the Search Engine Optimization strategies.
 Analytical study of the Search engine marketing strategy
 The impact of Social media marketing on customer satisfaction and brand building
 Digital marketing or Traditional marketing?
 The rise of e-commerce and the online shopping generation
 Detailed research and study of the competitor analysis tools
 A research study on influencer marketing and its impact on the upcoming generation
 The expansion of the mobile app industry using digital marketing
 Changing behavioral patterns and buying habits of the customers
 The impact of content optimization and keyword research on SEO in recent times
 Digital marketing for the healthcare industry
 Digital marketing for the automobile industry
 Impact of digital marketing on a small-scale industry
 A detailed analysis of Facebook marketing and its impact on consumer buying behavior
 Digital marketing impact on the hospitality industry
 The future scope of Digital Marketing
 Evolution of the business models in accordance with the heavy digitalization
 Governance of the Digital ways of marketing
 Online marketing – boon or bane to the society
 Artificial intelligence and its impact on digital marketing
 Impact of Voice search technology on digital marketing strategies
 The emerging field of digital marketing and its strategies
 A detailed analysis of Affiliate marketing
 Content marketing for the future
 A futuristic take on digital marketing
 Research-based study on the various search engines and their dynamically changing
algorithms
 Defining the relationship between Crawlers and SEO
 Security and privacy concerns of the proliferating world of online marketing
 Impact of digital marketing on the job markets of India

Option 2:
Device/Adjust Digital Marketing Plan/Strategy of chosen company.
- Do a situation analysis (go to https://sostac.org/to understand more)
- Define ‘SMART’ communication objectives for the Digital Marketing Plan
- Suggest Various Channels & Tactics that can be used
- Control measures you can use
- Make a presentation to the class
 Provide a comparison of what the company is doing now and what you suggest for them.