EMPOWERMENT TECHNOLOGIES

MULTIMEDIA IN ICT

MEDIA
-plural form of medium
-the collective communication outlets or tools that are used to store and deliver information or data.

MULTIMEDIA

- Defined as the computer controlled integration of multiple forms of media that include text, graphics,
audio, video, etc.

CHARACTERISTIC OF MULTIMEDIA
- the use of more than one kind of medium to deliver content and functionality

ONLINE ENVIRONMENT
- Being online means being virtually connected to the WWW that offers a vast environment of
information at your fingertips.

- Being connected means that you can communicate with all that it offers.

ONLINE: IMMERSING ON THE INTERNET

WHAT IS INTERNET?
– a worldwide network of computers.
- one of the most powerful communication tools.
- It has the flexibility on the transfer of data
The technologies used in an online environment have also evolved from WEB 1.0 to 3.0
WEB 1.0
The first implementation of the web represents the Web 1.0,which, according to Berners-Lee,
could be considered the
“read-only web.”

EXAMPLE:
Shopping cart applications fall under the category of Web 1.0
In other words, the early web allowed us to search for information and just read it.

WEB 2.0
- “wildly read-write web”
- A collection of applications and technologies that make it easier for people to find information and
users be able to interact/connect with one another or contribute content.

3 Ideas:
1. Application Platform
2. Democratization of the Web
3. Distributing Information

1. Using the web as Application Platform

- provides a service rather than a product.

2. Democratization of the Web

- refers to the way people access and contribute
to the internet.

3. Distributing Information
- Users will receive updates from any application

WEB 3.0
- “the wildly write-read web”
- Also known as Semantic Web.
- The next fundamental change is how websites are created and more importantly, how people
interact with them.

Approaches
Social bookmarking
Virtual Games
Convergent Tech
Assistive

FEATURES OF THE WEB

E-ASE OF USE: The web can be immediately used by anyone already familiar with a computer
window. The only special features are LINKS, which are as natural and intuitive to use as pressing a
button.

U-NIVERSAL ACCESS: The open design of the web makes it easy to build web browsers for a wide
range of devices.

S-EARCH CAPABILITIES: The development of search sites greatly multiplied the power and
usefulness of the web by providing the capability to effectively search the content of millions of web
pages in seconds.

MUTIMEDIA IN ACTION

ANALOG
- save sounds, pictures, and texts in non-electronic forms
- traditional types of media
- controlled by physical mechanism that can be in an infinite number of continuous process

DIGITAL
- transmit the information recorded in the waves into more flexible format
- D4 advantage:
“Digital data does not degrade”
- use binary code and Boolean logic to store and process information
- binary, a system of ones and zeroes that are combined to make hundreds of characters

USES OF MULTIMEDIA
EDUTAINMENT
- created by merging the concept of education and with entertainment
- to entertain the user while being unaware that he or she is actually learning in the process

BUSINESS COMMUNICATION
-enhanced by multimedia
- multimedia multiplies the degree of effectiveness in promoting a product or service at the
same time adds a hint of entertainment.

ENTERTAINMENT
- multimedia developers use sound, animation, and graphics of multimedia to create games
that can be realistic in setting and engaging for the audience.

PUBLIC ACCESS OF INFORMATION

- the availability of multimedia applications allowed public access to information either online or
offline.

TYPES OF MULTIMEDIA

LINEAR MULTIMEDIA
- presents information and active content without any navigation control for the viewer
- the users sit back and watch the presentation.
- “Passive Media”

NONLINEAR MULTIMEDIA
- presents information requiring user interactivity to control progress as used with a computer game
or used in self-paced computer-based training.
- a.k.a. “hypermedia content”

ONLINE MEDIA
- used in applications available with internet connectivity while offline multimedia is an application
presented and used even without internet.

HYBRID MEDIA
- combines features of online and offline applications
- the strategic use of traditional and new media to communicate your message in a more effective
way
INTERACTIVE MULTIMEDIA
- means to interact with these media typically with a computer keyboard, mouse, touch screen, on-
screen buttons, and text entry allowing a user to make decisions as to what takes place next.

HYPERMEDIA
- non-linear type of multimedia used in online multimedia presentations, is the hyperlinks embedded
in visual media.

IMMERSIVE MULTIMEDIA

- Virtual Reality
- a technology that replicates an
environment, real or imagined
- allows user interaction
- artificially create sensory
experience

TRENDS IN MULTIMEDIA

CONNECTIVITY AND MULTIMEDIA

- set to the idea of online connectivity and multimedia use.
INTERACTIVE PUBLIC SPACES
REAL-TIME CONTENT PRODUCTION
WEARABLE TECHNOLOGY AND 3-D PRINTING

WEB 4.0
- “ ultra intelligent electronic agent”
- also known as symbiotic web
- the goal of the symbiotic web is interaction between humans and machines in symbiosis
- web 4.0 will interact with users in the same way that humans communicate with each other
- the symbiotic relationship will extend to web 4.0 by acting as a personal assistant or agent for the
user