Analyze a mobile product

WhatsApp

* What is the product?

WhatsApp is a texting service between mobile phones as a replacement for the regular SMS
text messages. Over 900 million users are active worldwide using the Whatsappservice.
Whatsapp uses an internet connection between phones. The service is available for iPhone,
Blackberry, Android and Nokia Symbian60-phones.

* Product description:

WhatsApp is especially popular with end users who do not have unlimited text messaging. In
addition to basic messaging, WhatsApp provides group chat and location sharing options.
Technically speaking, WhatsApp uses a customized version of the open standardExtensible
Messaging and Presence Protocol(XMPP). WhatsApp Inc. was founded in 2009 by Brian Acton
and Jan Koum, both veterans of Yahoo!

* What are the key features of the product?

BOLD, ITALICS AND UNDERSTRIKE YOUR MESSAGES

SEND PDF DOCUMENTS TO PEOPLE
DATA SAVINGS
CURB YOUR CALLS
STAR MESSAGES FOR EASY REFERENCE
SEE ALL STARRED MESSAGES
PREVIEW LINKS
INSTANTLY ADD DATES TO YOUR CALENDAR
USE WHATSAPP ON THE WEB
VISUAL REMINDER
STAYING SELECTIVELY NOTIFIED
BEGONE, BLUE TICKS OF MISERY
MAKE CALLS AT LAST
Prevent people from accidentally reading your messages
REPLY DIRECTLY FROM A POPUP
SEE WHEN YOUR MESSAGES ARE READ
TIED TO YOUR NUMBER
SENDING PUBLIC MESSAGES PRIVATELY
MUTE GROUP CHATS
Find out the truth about where your friend is

* Who are its major competitors?

Chat On
We Chat
Hike
Line
Snapchat
Skype
Facebook Messenger
Viber
Kik Messenger
Tango
Kakao
Twitter

* What you like about the product?

simplicity, neatness

* What you dislike about the product?

can't install it on my tablet/PC and have a synced experience

Now whatsapp provides 256 bit end to end encryption.

This is probably the most significant feature that whatsapp has ever added. First let us see what
does encryption actually do.
WhatsApp's end-to-end encryption ensures only you and the person you're communicating
with can read what is sent, and nobody in between, not even WhatsApp. Your messages are
secured with a lock, and only the recipient and you have the special key needed to unlock and
read your message. For added protection, every message you send has a unique lock and key.
All of this happens automatically: no need to turn on settings or set up special secret chats to
secure your messages.
Are there any drawbacks?
Yes.Quite a few.Law enforcement agencies,investigative and government agencies around the
world have sucessfully cracked some of the major cases with the help of info provided by
messaging services like whatsapp.Now after the implementation of e2e encryptions it is nearly
impossible for government agencies or any other person to access your personal chats.
Another popular messenger Telegram which provides encrypted messaging was being
extensively used by terror outfit ISIS in the last years paris attacks.There were reports of the
use of encrypted messaging services for coordinating the attacks. This gives us an idea abut the
scale of harm caused if the technology falls into wrong hands.Use of encryption in personal
services is also banned in many countries.
Thus this new feature is like a double edged sword.